2021 Finalists

1. Excellence in Advertising
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
COCA-COLA Philippines
Brand: COCA-COLA
Campaign: Coke Grab #ComboDeals: Becoming Number 1 Beverage for Meal Pairings on PH’s Top FSA
Agency: NuWorks Interactive Labs
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
2. Excellence in B2B Marketing
  Ayala Malls
Brand: Alabang Town Center
Campaign: Homegrown Circle
KMC Solutions
Campaign: Workplace Solutions
San Miguel Foods – Great Food Solutions 
Campaign: Unboxing: An Experiential Virtual Ideation Event
3. Excellence in Brand Awareness / Strategy
ADM AN Philippines (Neovia Philippines)
Brand: UltraPak
Campaign: Ultra Panalo sa UltraPak
Agency: Full Blast Digicomms
Allianz PNB Life
Campaign: Project Sustainable Future
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
Ayala Malls
Brand: Alabang Town Center
Campaign: Homegrown Circle
Hong Kong Tourism Board 
Campaign: 100 Reasons to Miss Hong Kong
Agency: Perceptions
4. Excellence in Communications / Public Relations
Dole Philippines
Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko
Agency: Gigil Agency
Sanofi Philippines
Campaign: Panatang Sanofi
Agency: The Grupo Sorbetero Company
Unilever Philippines
Brand: BeautyHub.PH
Campaign: Shifting the Idea of Beauty: Unilever Launches BeautyHub.PH to Usher in a More Inclusive Beauty Industry​
Agency: Green Park Content
Vizta
Brand: Mobile Legends Bang Bang
Campaign: Manny Pacquiao Launch
Agency: FantastikManila
5. Excellence in Content Marketing
  Ayala Malls
Campaign: Ayala Malls Pasyal
GMA Network, Knorr – Unilever Philippines
Campaign: GMA Makulay ang Buhay
Agency: Mindshare Philippines
Grab PH
Campaign: Grab #LugawIsEssential
Lazada
Campaign: Lazada Surprise Birthday Supershow
Agency: UM Philippines
Moneymax
Campaign: Build Your Financial Wellness During the Pandemic
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair, Philippines – Creating High Performance, ​ SEO-Driven Content To Engage Consumers, ​ Win At Search and Accelerate Organic Traffic Growth
Agency: Green Park Content
6. Excellence in Corporate Social Responsibility
ADM AN Philippines (Neovia Philippines)
Brand: ADM Cares
Campaign: ADM Cares Donation to PCSP’s Bantay ASF sa Barangay
Allianz PNB Life
Campaign: Allianz Ride Safe
GMA Network
Campaign: GMAsk Campaign
GMA Network, Department of Education (DepEd)
Campaign: DepEd TV on GMA
Manulife Philippines
Campaign: Peso Smart
Winston
Campaign: Project Haven
Agency: Redbin Communications And Brand Solutions
7. Excellence in Customer Engagement
Ayala Malls
Brand: Alabang Town Center
Campaign: HomeTown Stories
Ayala Malls
Campaign: Hatid Saya Para Kay Ate at Kuya
Ayala Malls U.P. Town Center
Campaign: U.P. Town Center Artists’ Alley
AyalaLand Malls
Brand: Ayala Malls
Campaign: Ayala Malls – Gift of Happy
foodpanda Philippines
Campaign: 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap)
Agency: Team OnGround
Pilipinas Shell Petroleum Corporation
Campaign: The 53rd Shell National Students Art Competition
Agency: Team OnGround
Sanofi Philippines and theAsianparent Philippines
Campaign: Team BakuNanay
Agency: The Grupo Sorbetero Company
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Data-Led Ecosystem Creates Engaging Customer Experiences That Matter​
Agency: Green Park Content
8. Excellence in Data-Driven Marketing & Consumer Insights
Bank of the Philippine Islands
Campaign: Trigger-Based Marketing
Fonterra Philippines
Brand: Anmum Materna
Campaign: Here For You Campaign
Agency: Dentsu Jayme Syfu
Fonterra Philippines
Brand: Anlene
Campaign: Kilos Tayo Campaign
Agency: Dentsu Jayme Syfu
foodpanda Philippines
Brand: Foodpanda
Campaign: foodpanda Philippines Uses Traffic And Weather Signals In Contextual Programmatic DOOH Campaign
Agency: Moving Walls (Tech Provider)
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Connected Data-Driven Ecosystem Took Business Intelligence To The Next Level and Engaged Customers With Personalisation Experiences That Matter
Agency: Green Park Content
9. Excellence in Digital Marketing
ADM AN Philippines (Neovia Philippines)
Brand: UltraPak
Campaign: UltraPak FB Page
Agency: Full Blast Digicomms
Ayala Malls
Campaign: Ayala Malls Pasyal
Rizal Commercial Banking Corporation
Brand: RCBC
Campaign: RCBC “What Now?”
Agency: CBR
Rizal Commercial Banking Corporation
Brand: RCBC Debit Cards & Prepaid Cards
Campaign: RCBC “Christmas In Your Cards”
Agency: CBR
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Data-Led & Digital Marketing Ecosystem Engaged Consumers With Experiences That Matter
Agency: Green Park Content
10. Excellence in Event Marketing
Ayala Malls
Brand: Alabang Town Center
Campaign: Homegrown Circle
Dole Philippines
Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko
Agency: Gigil Agency
KMC Solutions
Campaign: Hybrid Events
11. Excellence in Experiential Marketing
Lazada
Campaign: Lazada Grand Christmas Sale Campaign
Agency: UM Philippines
San Miguel Foods – Great Food Solutions
Campaign: Unboxing: An Experiential Virtual Ideation Event
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Data-Led Ecosystem Enabled Personalized, Consumer Experiences That Matter
Agency: Green Park Content
12. Excellence in Gamification
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
Dole Philippines
Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko
Agency: Gigil Agency
Hong Kong Tourism Board
Campaign: 100 Reasons to Miss Hong Kong – Hong Kong Heist, an Online Mystery Hunt
Agency: Perceptions
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
13. Excellence in Influencer / KOLs Marketing
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
Del Monte Philippines
Brand: Del Monte Potato Crisp Biscuits
Campaign: Project Graze, virtual KOL community launch of Del Monte Potato Crisp Biscuits
Agency: Blogapalooza
Garmin Philippines
Campaign: The Descent Mission Live Premiere
Agency: Hammerspace
Hong Kong Tourism Board
Campaign: 100 Reasons to Miss Hong Kong
Agency: Perceptions
Sanofi Philippines and theAsianparent Philippines
Campaign: Team BakuNanay
Agency: The Grupo Sorbetero Company
14. Excellence in Integrated Marketing
CIS Bayad Center
Brand: BAYAD
Campaign: You Can Bayad All: IMC Campaign
Fonterra Philippines
Brand: Anlene
Campaign: Kilos Tayo Campaign
Agency: Dentsu Jayme Syfu
Manulife Philippines
Campaign: HealthFlex
The Philippine Daily Inquirer
Campaign: Project Rebound
15. Excellence in Interactive Marketing / AR & VR
Lazada
Campaign: Lazada Partnership with Miss Universe
Agency: UM Philippines
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
Unilever Philippines
Brand: All Things Hair Philippines
Campaign: All Things Hair Engaged Consumers With Interactive Experiences That Matter Through Interactive Chatbots & A Data-Powered, Digital Marketing Ecosystem
Agency: Green Park Content
16. Excellence in Launch / Re-Launch Marketing
CIS Bayad Center
Brand: BAYAD
Campaign: Rebrand launch: Bigger, Better, Younger Bayad
Department of Health, Philippines
Campaign: How the Covid-19 crisis made heroes out of every Filipino
Agency: Geiser Maclang Marketing Communications
MAPFRE
Campaign: MAPFRE – We’ll Take Care of You
Agency: Hamlin-Iturralde Corporation (TeamAsia)
17. Excellence in Marketing Innovation
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair – Enabling Consumer Engagement To Be Available Anytime, Anywhere Through Breakthrough, Unconventional Marketing Innovation
Agency: Green Park Content
Winston
Campaign: Project Haven
Agency: Redbin Communications And Brand Solutions
18. Excellence in Marketing to a Specific Audience
Colgate-Palmolive
Brand: Colgate
Campaign: Colgate Smile & Go for Your Dreams! X Gen Z Activation
Fonterra Philippines
Brand: Anmum Materna
Campaign: Here For You Campaign
Agency: Dentsu Jayme Syfu
Hong Kong Tourism Board
Campaign: 100 Reasons to Miss Hong Kong
Agency: Perceptions
SM Development Corporation
Campaign: SMDC The Good Fit
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s – Building and Converting Intent Into Brand Love, Brand Engagement and E-Commerce Sales
Agency: Green Park Content
Winston
Campaign: Project Haven
Agency: Redbin Communications And Brand Solutions
19. Excellence in Marketing Transformation
KMC Solutions
Campaign: KMC Growth Hacking
Sanofi Pasteur
Campaign: Future-Ready: SP PH Omni-Channel Transformation
SM Prime Holdings
Brand: SM Supermalls
Campaign: SM Buddy
Unilever Philippines
Brand: BeautyHub.PH
Campaign: Unilever Rewrites the Filipina Beauty Industry & Perception for the 21st Century
Agency: Green Park Content
20. Excellence in Media Strategy
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
IT & Business Process Association of the Philippines (IBPAP)
Campaign: IBPAP 2020 Communication Plan
Agency: Hamlin-Iturralde Corporation (TeamAsia)
The Philippine Daily Inquirer
Campaign: Project Rebound
Unilever Philippines
Brand: All Things Hair
Campaign: Making Data-Driven Choices To Become The No.1 Haircare Content Portal & Achieving PHP 62 Million Paid Media Savings
Agency: Green Park Content
21. Excellence in Performance Marketing
COCA-COLA Philippines
Brand: COCA-COLA
Campaign: Coke Grab #ComboDeals: The Biggest Grab Integrated Marketing Campaign of its Kind
Agency: NuWorks Interactive Labs
foodpanda Philippines
Campaign: 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap)
Agency: Team OnGround
Rizal Commercial Banking Corporation
Brand: RCBC Debit Cards & Prepaid Cards
Campaign: RCBC “Christmas In Your Cards”
Agency: CBR
Rizal Commercial Banking Corporation
Brand: RCBC
Campaign: RCBC “What Now?”
Agency: CBR
Snack Phils
Brand: Doritos Philippines
Campaign: Doritos AR Quest
Agency: Yahoo
22. Excellence in Personalisation Marketing
Colgate-Palmolive
Brand: Tender Care
Campaign: Make Moments Tender
foodpanda Philippines
Brand: Foodpanda
Campaign: foodpanda Philippines Uses Traffic And Weather Signals In Contextual Programmatic DOOH Campaign
Agency: Moving Walls (Tech Provider)
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Data-Led & Digital Marketing ​Ecosystem Creates Engaging Personalized ​Customer Experiences That Matter
Agency: Green Park Content
23. Excellence in Pivot Marketing
KMC Solutions
Campaign: KMC Flexible Workspace Solutions
Sanofi-Aventis Philippines – Diabetes Team
Brands: Toujeo, Soliqua
Campaign: Step Up for Diabetes
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair’s Data-Led Marketing​ Ecosystem Pivoted To Deliver Increased​ Growth & Customer Engagement​ During The Pandemic
Agency: Green Park Content
24. Excellence in Response to COVID-19
Ayala Malls
Campaign: Ayala Malls Keep Amazing Going
AyalaLand Malls
Brand: Ayala Malls
Campaign: Ayala Malls DriveBuy: Bridging Key Partners Through Simple Solutions
Bank of the Philippine Islands
Campaign: Project Lifeline
Agency: Woo Consultants
COCA-COLA Philippines
Brand: COCA-COLA
Campaign: Coke Grab #ComboDeals: Helping Restaurants Thrive Amidst the Pandemic
Agency: NuWorks Interactive Labs
Dole Philippines
Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko
Agency: Gigil Agency
KMC Solutions
Campaign: KMC Flexible Solutions
Rizal Commercial Banking Corporation
Brand: RCBC
Campaign: RCBC “What Now?”
Agency: CBR
SM Supermalls
Campaign: SM Supermalls’ Vaccination Programs (Vax, Shop, and Dine)
The Farm at San Benito
Campaign: Excellence in Response to COVID-19 in the Hospitality Sector & Tourism Industry
TippyMart
Campaign: TippyMart
Agency: Chimes Consulting
25. Excellence in Retail / Shopper Marketing
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
Dole Philippines
Campaign: Dole Honesty is Refreshing Offline and Online Visibility and Trial Campaign
Agencies: In-Store Media Group, Benby Enterprises, Dentsu One
foodpanda Philippines
Campaign: 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap)
Agency: Team OnGround
SM Prime Holdings
Brand: SM Supermalls
Campaign: SM Buddy
26. Excellence in Search Marketing
KMC Solutions
Campaign: Workplace Solutions
LaVielle PH
Campaign: Boosting Search Marketing through Facebook Advertising
Unilever Philippines
Brand: All Things Hair
Campaign: All Things Hair Philippines, Used The Power of Search & SEO To Help Filipinas Navigate the New Normal​
Agency: Green Park Content
27. Excellence in Social Media Marketing
A-Plus Paints
Campaign: A-Plus All Weather Paints
Agency: Galaxy Racer
Ayala Malls
Brand: Alabang Town Center
Campaign: HomeTown Stories
Ayala malls
Campaign: Ayala Malls Keep Amazing Going
AyalaLand Malls
Campaign: Extra Mile Changemakers
Grab PH
Campaign: Grab #LugawIsEssential
Hong Kong Tourism Board
Campaign: 100 Reasons to Miss Hong Kong
Agency: Perceptions
SM Prime Holdings
Brand: SM Supermalls
Campaign: SM Buddy
The Philippine Daily Inquirer
Campaign: Project Rebound