2020 Winners (Singapore)
Marketer of the Year
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Manulife Singapore |
1. Excellence in Advertising
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Gold FairPrice Campaign: Make a Fresh Start Agency: Iris Singapore |
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Silver DBS Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World |
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Bronze Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
2. Excellence in B2B Marketing
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Gold Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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Silver Shaw Industries (a Berkshire Hathaway company) Brand: Shaw Contract Campaign: Return To Work: A Healthy Building Campaign Agency: Scorch Identity |
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Bronze SAP Campaign: SAP HR SuccessFactors Campaign Agency: Construct Digital |
3. Excellence in Brand Awareness
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Gold Asia Pacific Breweries (Singapore) Brand: Tiger Crystal Campaign: Crystal Cold Ice Party Agency: The Teeth |
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Silver Manulife Singapore Campaign: Reimagining Ancient Tragedies Agency: TBWA |
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Bronze Income Campaign: Last Sandwich Generation Agency: BBH Asia Pacific |
4. Excellence in Brand Strategy
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Gold Manulife Singapore Campaign: Reimagining Ancient Tragedies Agency: TBWA |
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Silver Shaw Industries (a Berkshire Hathaway company) Brand: Shaw Contract Campaign: Return To Work: A Healthy Building Campaign Agency: Scorch Identity |
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Bronze Republic of Singapore Navy Campaign: From the Future You Agency: MullenLowe Group Singapore |
5. Excellence in Communications / Public Relations
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Gold FairPrice Group Brand: NTUC FairPrice Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative Agency: Golin Singapore |
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Silver National Youth Council Brand: Dear Covid-19 Campaign: Dear Covid-19 Agency: DSTNCT |
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Bronze FrieslandCampina Singapore Brand: Friso Singapore Campaign: FRISO Good Poop Matters, Baby! Agency: Omnicom Public Relations Group |
6. Excellence in Consumer Insights / Market Research
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Gold Restaurant Brands International Brand: Burger King Campaign: Burger King’s Content Kitchen Agency: MullenLowe Group Singapore |
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Silver Health Promotion Board Campaign: Captain Sleep Agency: Publicis Singapore |
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Bronze United Overseas Bank Campaign: Lady’s Savings Account Launch Agency: BBH Singapore |
7. Excellence in Content Marketing
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Gold Central Provident Fund (CPF) Board Campaign: Facts of Life: The Future Is Closer Than You Think Agency: Wild Advertising & Marketing |
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Silver Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
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Bronze National Volunteer and Philanthropy Centre Campaign: The City of Good Show: Saving Our Charities |
8. Excellence in Corporate Social Responsibility
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Gold DBS Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World |
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Silver Ocean Purpose Project Campaign: OPP Community Covid Programme Agency: Ocean Purpose Project |
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Bronze Senoko Energy Campaign: Senoko Power Gig Agency: GERMS |
9. Excellence in Customer Engagement
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver Sage Software Asia Brand: Sage Campaign: Thousand Paper Cranes |
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Bronze YHS Singapore Brand: Yeo’s Campaign: #YeosMoments Special Edition 2020 Agency: Mashwire |
10. Excellence in Data-Driven Marketing
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Gold Restaurant Brands International Brand: Burger King Campaign: Burger King’s Content Kitchen Agency: MullenLowe Group Singapore |
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Gold Pan Pacific Hotels Group Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data Agency: Mezzo Labs |
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Silver NTUC Income Campaign: Incomes Data-Driven Omnichannel Strategy Agency: Happy Marketer, A Merkle Company |
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Bronze Rentokil Campaign: Staying relevant and maintaining Rentokil’s dominance using data-driven marketing strategies Agency: OOm |
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Bronze DBS Campaign: DBS Lifestyle App |
11. Excellence in Digital Marketing
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Gold Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
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Silver Wacom Southeast Asia Brand: Wacom Campaign: I CREATE Agency: REBL/TJT |
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Bronze YHS Singapore Brand: Yeo’s Campaign: #YeosMoments Special Edition 2020 Agency: Mashwire |
12. Excellence in eCommerce Marketing
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Gold Pan Pacific Hotels Group Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data Agency: Mezzo Labs |
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Silver HP Campaign: HP Sprocket Studio Launch Agency: KRDS Digital |
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Bronze Hitachi Home Electronics Asia (Singapore) Brand: Hitachi Campaign: Accelerated Digital Transformation Agency: REBL |
13. Excellence in Event Marketing (Physical)
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver Asia Pacific Breweries (Singapore) Brand: Tiger Crystal Campaign: Crystal Cold Ice Party Agency: The Teeth |
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Bronze Manulife Singapore Campaign: Reimagining Ancient Tragedies Agency: TBWA |
14. Excellence in Event Marketing (Virtual)
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Gold Lancome Campaign: Lancome Genifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
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Silver AP Media Campaign: The Front Row |
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Bronze KFC Singapore Campaign: KFC International Fried Chicken Day Virtual Eat-Together Event |
15. Excellence in Experiential Marketing
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver Hooq Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch Agency: That Marketing Guy |
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Bronze UOB Cards Campaign: KrisFlyer UOB Credit Card Launch Agency: GERMS Digital |
16. Excellence in Gamification
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Gold KFC Singapore Campaign: KFC Spin & Sure Win |
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Silver StarHub Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap! Technology Platform: Perx Technologies |
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Bronze Manulife Singapore Campaign: Life Goes On: Sneaker Drop Agencies: Tribal Worldwide Singapore, AKA Asia |
17. Excellence in Influencer Marketing
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Gold Central Provident Fund (CPF) Board Campaign: Facts of Life: The Future Is Closer Than You Think Agency: Wild Advertising & Marketing |
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Silver Garmin Singapore Campaign: Garmin Singapore Ambassador and KOL Program Agency: Meet Isaac |
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Bronze National Youth Council Brand: Dear Covid-19 Campaign: Dear Covid-19 Agency: DSTNCT |
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Bronze AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
18. Excellence in Integrated Marketing
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Gold HSBC Singapore Campaign: HSBC Credit Cards #BringMeAlong Campaign Agencies: Ogilvy, PHD Singapore |
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Silver UOB Campaign: UOB Mighty Agency: GERMS |
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Bronze Singapore University of Technology and Design Campaign: Challenging University Giants by Reimagining the Future Agency: MullenLowe Group Singapore |
19. Excellence in Interactive Marketing / AR & VR
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Gold Sentosa Development Corporation Campaign: Virtual Sentosa Agency: BBH Singapore |
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Silver Shaw Industries (a Berkshire Hathaway company) Brand: Shaw Contract Campaign: Return To Work: A Healthy Building Campaign Agency: Scorch Identity |
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Bronze HSBC Bank Singapore Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story Agencies: Ogilvy, PHD Singapore |
20. Excellence in Launch / Re-launch Marketing
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Gold NTUC FairPrice Brand: FairPrice Xtra Campaign: Something Xtra for Everyone Agency: Havas Media Singapore |
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Silver Asia Pacific Breweries (Singapore) Brand: Tiger Crystal Campaign: Crystal Cold Ice Party Agency: The Teeth |
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Bronze GRID Communications Brand: Grid Mobile Campaign: Grid Mobile launch Agency: antics@play |
21. Excellence in Loyalty Marketing
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Gold StarHub Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap! Technology Platform: Perx Technologies |
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Silver Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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Bronze UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agency: GERMS |
22. Excellence in Marketing Innovation
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver Manulife Singapore Campaign: Life Goes On: Sneaker Drop Agencies: Tribal Worldwide Singapore, AKA Asia |
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Bronze Manulife Singapore Campaign: Reimagining Ancient Tragedies Agency: TBWA |
23. Excellence in Marketing to a Specific Audience
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Gold Republic of Singapore Navy Campaign: From the Future You Agency: MullenLowe Group Singapore |
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Silver National Council of Social Service Brand: Beyond the Label Campaign: Beyond the Label – Mental Health Public Education Agency: McCann Worldgroup Singapore |
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Bronze People’s Association Brand: Active Ageing Campaign: Spend Your Life Living Agency: Zoo Group Singapore |
24. Excellence in Marketing Transformation
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Gold ST Engineering Brand: AGIL Campaign: AGIL – Unifying Brilliance Agency: Activiste |
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Silver Shi Hui Yuan Campaign: Transforming Traditional: SHI HUI YUAN |
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Bronze Manulife Singapore Campaign: Manulife Excellence in Marketing Transformation |
25. Excellence in Media Strategy
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Gold Hitachi Home Electronics Asia (Singapore) Brand: Hitachi Campaign: Accelerated Digital Transformation Agency: REBL |
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Silver Standard Chartered Bank Singapore Campaign: The Power of X Agency: Carat Singapore |
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Bronze NTUC FairPrice Brand: FairPrice Xtra Campaign: Something Xtra for Everyone Agency: Havas Media Singapore |
26. Excellence in Mobile Marketing
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Gold Government Technology Agency (GovTech) Brand: LifeSG Campaign: LifeSG: Simpler Services. Better Lives. Agency: MullenLowe Group Singapore |
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Silver Manulife Singapore Campaign: Life Goes On: Sneaker Drop Agencies: Tribal Worldwide Singapore, AKA Asia |
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Bronze HSBC Bank Singapore Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story Agencies: Ogilvy, PHD Singapore |
27. Excellence in Out-Of-Home Advertising
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Gold Singapore University of Technology and Design Campaign: Challenging University Giants by Reimagining the Future Agency: MullenLowe Group Singapore |
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Silver Health Promotion Board Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown Agency: Publicis Singapore |
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Bronze Singlife Campaign: Singlife Account Agencies: Garreck Direct Communications, Unity Media, JIN Design |
28. Excellence in Performance Marketing
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Gold Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
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Silver National University Of Singapore Brand: NUS Business School Campaign: NUS Business School Graduate Studies Agency: Construct Digital |
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Bronze HSBC Singapore Brand: HSBC Commercial Banking Singapore Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams Agency: MullenLowe Group Singapore |
29. Excellence in Personalisation Marketing
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Gold NTUC Income Campaign: Incomes Omnichannel Personalisation Strategy Agency: Happy Marketer, a Merkle Company |
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Silver Grab Campaign: GrabForGood Personalised Social Impact Reports |
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Bronze Qingjian Realty Brand: Forett @ Bukit Timah Campaign: Forett @ Bukit Timah Agencies: Asia PR Werkz, FLY Entertainment |
30. Excellence in Pivot Marketing
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Gold FairPrice Campaign: Make a Fresh Start Agency: Iris Singapore |
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Silver UOB Campaign: ShopUOB Agency: GERMS |
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Bronze Hitachi Home Electronics Asia (Singapore) Brand: Hitachi Campaign: Accelerated Digital Transformation Agency: REBL |
31. Excellence in Programmatic Marketing
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Gold Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
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Silver Hong Leong Finance Campaign: Business Loans Digital Campaign |
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Silver Marina Bay Sands Campaign: Powering Performance with Machine Learning Agency: ForwardPMX |
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Bronze Standard Chartered Bank Campaign: Harnessing the power of multi-channel personalisation Agency: iProspect |
32. Excellence in Public Sector / Non-Profit Marketing
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Gold Republic of Singapore Navy Campaign: From the Future You Agency: MullenLowe Group Singapore |
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Silver Central Provident Fund (CPF) Board Campaign: Facts of Life: The Future Is Closer Than You Think Agency: Wild Advertising & Marketing |
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Bronze National Arts Council Campaign: SG Culture Anywhere Agency: Tate Anzur |
33. Excellence in Search Marketing
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Gold UBS Asset Management Singapore Campaign: Winning in Search and Financial Services – Supercharging our B2B SEO Agency: RED² Digital |
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Silver Rentokil Campaign: Search and Results: Using the power of Search to beat Rentokil’s competitors Agency: OOm |
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Bronze Inspizone Campaign: Inspizone Multi-Dimensional Search Campaign |
34. Excellence in Shopper Marketing
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Gold FairPrice Campaign: Make a Fresh Start Agency: Iris Singapore |
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Silver HP Campaign: HP Sprocket Studio Launch Agency: KRDS Digital |
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Bronze Shi Hui Yuan Brand: Tubby Belly Campaign: Hyper Targeted, Customer-Focused Shopping Experience: Tubby Belly |
35. Excellence in Social Media Marketing
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Gold Wacom Southeast Asia Brand: Wacom Campaign: I CREATE Agency: REBL/TJT |
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Silver StarHub Brand: giga! Campaign: Ditch Your Glitch Agency: PROTOCOL |
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Bronze Qingjian Realty Brand: Forett @ Bukit Timah Campaign: Forett @ Bukit Timah Agencies: Asia PR Werkz, FLY Entertainment |
36. Excellence in Sponsorship Activation
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver UnionPay International Campaign: #WinYourWay Agency: antics@play |
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Bronze DBS Campaign: DBS Live Fresh Card x Culture Cartel 2019 |
37. Excellence in Sports / eSports Marketing
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Gold AIA Singapore Campaign: Embracing New Norms Agency: DSTNCT |
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Silver T2 APL Brand: T2 Campaign: Seamaster T2 Diamond 2019 Singapore Agency: Dentsu Sports Asia |
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Bronze Orange Room, Novastella Consultancy Campaign: Run for Heroes 2020 Agency: Black Dot |
38. Excellence in TV / Video Advertising
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Gold Income Campaign: Last Sandwich Generation Agency: BBH Asia Pacific |
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Silver Manulife Singapore Campaign: #Unbroken Agencies: Tribal Worldwide Singapore, AKA Asia |
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Bronze AXA Singapore Campaign: AXA Critical Illness Campaign – The Family Portrait Agency: Viddsee |
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Bronze Singapore Telecommunications Brand: Singtel Campaign: His Grandfather’s Road |
39. Excellence in Viral Marketing
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Gold The Coca-Cola Company (Singapore) Brand: Coca-Cola Campaign: The Coca-Cola Galactic Bottles Agency: Ogilvy Malaysia |
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Silver Income Campaign: Last Sandwich Generation Agency: BBH Asia Pacific |
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Bronze YHS Singapore Brand: Yeo’s Campaign: #YeosMoments Special Edition 2020 Agency: Mashwire |
40. CMO of the Year (Individual)
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Gold Standard Chartered Bank Individual: Emma Sheller |
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Silver Income Individual: Marcus Chew |
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Bronze Workday Individual: Geoff Kelly |
41. Marketing Innovator of the Year (Individual)
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Gold The Coca-Cola Company Individual: Lim Kean Yew |
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Silver Manulife Singapore Individual: Cheryl Lim |
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Bronze Shaw Industries (a Berkshire Hathaway company) Individual: Ace Le |
