2020 Winners (Malaysia)

Marketer of the Year
Lazada Malaysia
1. Excellence in Advertising
Gold
Foodpanda
Campaign: Apa you Mau, FoodPanda Kasi Tapau
Agency: Rouge by Entropia
Silver
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Bronze
Coway Malaysia
Campaign: CODYNATION Gets The Nation Dancing To The Song Of Service
Agencies: Ampersand Advisory, Grey Malaysia
2. Excellence in B2B Marketing
Gold
Lazada
Campaign: WeCommerce 2019
Agency: Rouge by Entropia
Silver
Etika Beverages
Brand: WONDA
Campaign: WONDA-fully Exclusive with WONDA State Special Cans
Agency: Noir by Entropia
Bronze
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Agency: Noir by Entropia
3. Excellence in Brand Awareness
Gold
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Silver
Yoodo
Campaign: Yoodo Powered By Celcom, You Do It Better
Agencies: 4 Thirteen Group, ADA
Bronze
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
Bronze
Tune Talk
Campaign: #MalaysiaBersama
4. Excellence in Brand Strategy
Gold
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
Silver
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
Bronze
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia
5. Excellence in Communications / Public Relations
Gold
BMW Malaysia
Brand: BMW
Campaign: Bringing BMW X5 Into Your Home
Agency: Entropia
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: Courting Controversy. Challenging Conventions.
Agency: FCB Kuala Lumpur
Bronze
British American Tobacco Malaysia
Campaign: Sampai Bila
Agencies: Industria, Acendus Communications
6. Excellence in Consumer Insights / Market Research
Gold
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Silver
Moët Hennessy Diageo Malaysia
Brand: Hennessy Malaysia
Campaign: Hennessy CNY 2020 – Renewal Of Hope
Agency: M&C Saatchi Malaysia
Bronze
BMW Malaysia
Brand: BMW
Campaign: PAM: Premium Audience Matrix to drive BMW Sales
Agency: Invictus Blue Group
7. Excellence in Content Marketing
Gold
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
Silver
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Bronze
Etika
Brand: Dairy Champ
Campaign: The Secret Content Recipe of Dairy Champ
Agency: Noir by Entropia
8. Excellence in Corporate Social Responsibility
Gold
7-Eleven Malaysia
Campaign: #BuatBaikTogether with 7-Eleven Malaysia
Silver
Star Media Group
Brand: The Star
Campaign: Star Golden Hearts Award – Hope Brings Us Together
Bronze
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: Fastracking Aid to Malaysian SMEs
Agency: FCB Kuala Lumpur
9. Excellence in Customer Engagement
Gold
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Silver
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
Bronze
Taylor’s University
Campaign: Taylor’s E-Summit
10. Excellence in Data-Driven Marketing
Gold
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: Alliance Bank: We Harnessed the Power of Data and Become An Official Best Practice Case Study for Facebook
Silver
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group
Bronze
Shiseido Malaysia
Campaign: Shiseido Online Takeover
Agency: Webqlo
11. Excellence in Digital Marketing
Gold
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi
Silver
Etika Beverages
Brand: Pepsi
Campaign: Pepsi 4R Strategy – Turning Crisis into Opportunity
Agency: Noir by Entropia
Bronze
Heineken Malaysia
Brand: Drinkies Malaysia
Campaign: Cheers to experiential commerce
Agency: Sentient by Entropia
12. Excellence in eCommerce Marketing
Gold
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Silver
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
Bronze
Volkswagen Passenger Cars Malaysia
Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience
Agency: Industria
13. Excellence in Event Marketing (Physical)
Gold
PETRONAS Lubricants International, PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
Agency: Mantra Communication
Silver
Taylor’s University
Campaign: Taylor’s Future Movement: Open Day, Open Doors
Agency: Noir by Entropia
Bronze
Pernod Ricard Malaysia
Brand: Martell
Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’
Agency: Sumo Eleven
14. Excellence in Event Marketing (Virtual)
Gold
Malaysia Digital Economy Corporation (MDEC)
Campaign: SME Digital Summit
Agencies: Redhill, Exabytes
Silver
F&N Beverages Marketing
Brand: F&N
Campaign: F&N did crowd sourcing for the Mamak during MCO
Agency: Invictus Blue Group
Bronze
Etika Beverages
Brand: WONDA
Campaign: WONDA’s First Concert from Home Draws 10Mil viewers
Agency: Noir by Entropia
15. Excellence in Experiential Marketing
Gold
Lazada
Campaign: WeCommerce 2019
Agency: Rouge by Entropia
Silver
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Bronze
Taylor’s University
Campaign: Taylor’s Future Movement: Open Day, Open Doors
Agency: Noir by Entropia
16. Excellence in Gamification
Gold
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola brings the city to fans during RMCO
Agencies: Ministry XR, O&M MY, MediaCom MY
Silver
Pernod Ricard Malaysia
Brand: Chivas
Campaign: CHIVAS BAR-UNITED
Agency: Sumo Eleven
Bronze
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Agency: Orange Apes
17. Excellence in Influencer Marketing
Gold
Unilever Malaysia
Brand: Love, Beauty & Planet
Campaign: #huntforvirtualplastic
Agency: Edelman Malaysia
Silver
Yoodo
Campaign: Connecting With Gamers Through Their Own Kind
Agency: Truth Communications
Bronze
AIA Malaysia
Brand: AIA
Campaign: Breaking the silence by providing voice to many
Agency: Invictus Blue Group
18. Excellence in Integrated Marketing
Gold
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Agency: Noir by Entropia
Silver
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Bronze
FWD Takaful
Campaign: Everyday Heroes
Agency: Noir by Entropia
19. Excellence in Interactive Marketing / AR & VR
Gold
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola brings the city to fans during RMCO
Agencies: Ministry XR, O&M MY, MediaCom MY
Silver
Alcon Malaysia
Brand: Systane
Campaign: Beat the Blink – 1st AR Eye-dration Test
Agency: Noir by Entropia
Bronze
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
20. Excellence in Launch / Re-launch Marketing
Gold
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: Simplifying Currency Conversations
Agency: FCB Kuala Lumpur
Bronze
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
21. Excellence in Loyalty Marketing
Gold
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Silver
Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Winning Hearts with Hearts
Agency: Sentient by Entropia
Bronze
Watsons Malaysia
Campaign: Watsons KAWKAW Weekly Promos
Agency: Sentient by Entropia
22. Excellence in Marketing Innovation
Gold
Alcon Malaysia
Brand: Systane
Campaign: Beat the Blink – 1st AR Eye-dration Test
Agency: Noir by Entropia
Silver
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Bronze
Taylor’s University
Campaign: Going Digital – The Taylor’s Journey
23. Excellence in Marketing to a Specific Audience
Gold
U Mobile
Campaign: Battle Plan – How a Bangladeshi Rapper Brought U Mobile’s Unlimited Funz to Migrants in Malaysia
Agency: BPN Malaysia
Silver
AIA Malaysia
Brand: AIA
Campaign: Other side of the Instagram story
Agency: Invictus Blue Group
Bronze
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: Fastracking Aid to Malaysian SMEs
Agency: FCB Kuala Lumpur
24. Excellence in Marketing Transformation
Gold
Grab Malaysia
Campaign: Grab❤Local Heroes
Agency: essence burson cohn & wolfe
Silver
Unilever Malaysia
Brand: Lifebuoy
Campaign: Lifebuoy Hand Hygiene
Agency: Mindshare Malaysia
Bronze
Amorepacific Malaysia
Brand: Laneige Malaysia
Campaign: LANEIGE Luminous Beauty
Agency: Webqlo
25. Excellence in Media Strategy
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Mobile App Installs campaign
Agency: Consider iProspect
Silver
Foodpanda
Campaign: Apa you Mau, FoodPanda Kasi Tapau
Agency: Rouge by Entropia
Silver
Grab Malaysia
Campaign: Keeping the Ramadan Spirit Alive despite the Pandemic
Agency: essence burson cohn & wolfe
Bronze
Tune Talk
Campaign: Hello Borneo
26. Excellence in Mobile Marketing
Gold
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia
Silver
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Bronze
Reckitt Benckiser
Brand: Durex
Campaign: Say It With Durex
Agency: MediaCliQ
27. Excellence in Out-Of-Home Advertising
Gold
Loob Holding
Brand: Tealive
Campaign: Coffee By Tealive
Agency: Entropia
Silver
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi
Bronze
Nestlé Malaysia
Brand: Nescafé Gold
Campaign: Nescafé Gold Container Café
Agency: Red Nose
28. Excellence in Performance Marketing
Gold
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: Mindhunters: How We Delivered Growth And Become An Official Best Practice Case Study For Facebook
Silver
Amorepacific Malaysia
Brand: Laneige Malaysia
Campaign: LANEIGE Luminous Beauty
Agency: Webqlo
Bronze
BMW Malaysia
Brand: BMW
Campaign: Driving into your audiences’ heart through BMW’s Personalized Real Time Ads
Agency: Invictus Blue Group
29. Excellence in Personalisation Marketing
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: RHB MyHome Ecosystem
Agency: FF Wire
Silver
Heineken Malaysia
Campaign: Personalizing every pint of beer
Agency: Sentient by Entropia
Bronze
Grab Malaysia
Brand: GrabFood
Campaign: GrabFood Delivery Doodles
Agency: essence burson cohn & wolfe
30. Excellence in Pivot Marketing
Gold
Grab Malaysia
Campaign: Grab❤Local Heroes
Agency: essence burson cohn & wolfe
Silver
Loob Holding
Brand: Tealive
Campaign: My Bubble Tea Kit
Bronze
Telekom Malaysia
Brand: Unifi
Campaign: Second Chance
Agency: Edelman Malaysia
31. Excellence in Programmatic Marketing
Gold
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group
Silver
Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: The Mitsubishi Triton has Risen
Agency: EBS
Bronze
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Deposit Gold Key + Online Acquisition Campaign
Agency: FF Wire KL
32. Excellence in Public Sector / Non-Profit Marketing
Gold
Taylor’s Education Group
Campaign: Online Covid-19 Relief & Recovery Program
Silver
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: Domino’s demonstrates strength of unity during Covid-19
Agency: acorn communications
Bronze
Malaysia Digital Economy Corporation (MDEC)
Campaign: #MyDigitalWorkforceWeek
33. Excellence in Search Marketing
Gold
Rakuten Trade
Campaign: Investing in the future with Rakuten Trade
Agency: Webqlo
Silver
Nippon Paint
Campaign: Hijacking ‘Near Me’ Queries on Google
Agency: Sentient by Entropia
Bronze
BMW Malaysia
Brand: BMW
Campaign: Turning 30 Characters into 3,000 Words on Google Search
Agency: Invictus Blue Group
34. Excellence in Shopper Marketing
Gold
Lazada Malaysia
Campaign: Lazada 12.12 Grand Year End Sale
Silver
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Auntie Anne’s Blissful Together
Bronze
Unilever Malaysia
Brand: Sunsilk Shampoo
Campaign: Sunsilk Naturals Co-creation – Hair-ppier Me!
Agency: Mindshare Malaysia
35. Excellence in Social Media Marketing
Gold
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Silver
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
Bronze
Heineken Malaysia
Brand: Drinkies Malaysia
Campaign: Tapping the 11.11 Frenzy
Agency: Sentient by Entropia
36. Excellence in Sponsorship Activation
Gold
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Silver
Etika
Brand: Dairy Champ
Campaign: Dairy Champ’s Winning Formula with 43x ROI!
Agency: Noir by Entropia
Bronze
Nestlé Products
Brand: NESPRESSO Malaysia
Campaign: NESPRESSO Barista Creations Experience
Agency: Entropia
37. Excellence in Sports / eSports Marketing
Gold
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Gold
Yoodo
Campaign: Establishing Yoodo As The Go To Telco For Gamers
Agencies: 4 Thirteen Group, ADA, Truth Communications
Silver
REV Media Group
Brand: MyGameOn
Campaign: Kejohanan E-sukan Kampus Semester 2
Bronze
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: SEA Games 2020: 10-Year Supply of Free Pizzas
38. Excellence in TV / Video Advertising
Gold
Axiata, Celcom Axiata 
Campaign: Getaran Pertama
Agency: M&C Saatchi
Silver
KPJ Damansara Specialist Hospital
Campaign: Komala is Cursed
Agency: Your Maker
Bronze
Etika
Brand: Dairy Champ
Campaign: Breaking News: How Dairy Champ Launched A New TV Channel
Agency: Noir by Entropia
39. Excellence in Viral Marketing
Gold
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Silver
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
Bronze
Nando’s Malaysia
Campaign: How Nando’s Malaysia Trolled the King of Social Media Trolling
Agency: Fishermen Integrated
40. Marketing Innovator of the Year (Individual)
Gold
Lazada Malaysia
Individual: Diana Boo
Silver
Taylor’s Education Group
Individual: Ben Foo
Bronze
RHB Banking Group
Individual: Abdul Sani Abdul Murad
41. CMO of the Year (Individual)
Gold
RHB Banking Group
Individual: Abdul Sani Abdul Murad
Silver
Lazada Malaysia
Individual: Diana Boo
Bronze
Taylor’s Education Group
Individual: Ben Foo