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Head of Branding & Marketing Nadine kickstarted her career in fintech when she joined Axiata Digital eCode in early 2019; where she was instrumental in driving merchant marketing efforts for Malaysia\u2019s homegrown lifestyle eWallet, Boost. With the recent rebranding of Boost, which unifies all its fintech services that span payment services, alternative financing, digital insurance, content services and merchant solutions under one roof, Nadine now heads the Branding & Marketing team of Boost Biz – the merchant business under the Boost brand. She is responsible for the entity\u2019s overall branding, marketing, and communications strategies to establish the Boost Biz brand as a key merchant solutions enabler in the industry.<\/p>\n \nPrior to this, she had over 12 years of experience in the fields of advertising, event management, and marketing across various MNCs such as DiGi Telecommunications and Citibank Berhad. Outside of work, she enjoys building lego, baking \/ cooking and collecting sneakers!\n<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”3.22.3″ custom_padding=”50px||30px|” animation_style=”zoom” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”] 2021 JUDGE’S PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2021\/10\/Boost_NadinePaul.jpg” title_text=”Boost_NadinePaul” admin_label=”Judge Image” _builder_version=”4.7.5″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Boost Biz
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