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Head of Marketing Shi Fun is Head of Marketing at JACOBS DOUWE EGBERTS (JDE), Malaysia who owns brands such as OldTown White Coffee, Super, Essenso, L\u2019OR and Moccona. JDE is a subsidiary of JDE Peet\u2019s, the world’s leading pure-play coffee and tea company, headquartered in The Netherlands. With over 20 years of marketing and brand experience, Shi Fun has held various marketing roles in Malaysia with Coca-Cola, Mead Johnson Nutrition, GSK Consumer Healthcare and regional roles in Singapore with F&N Singapore and Nestle Health Science. Shi Fun is passionate about building brands and campaigns centred on consumer insights, believing that capturing the human truths and always coming back to the consumer are keys to a successful, memorable campaign with brand stories that will stand the test of time.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”3.22.3″ custom_padding=”50px||30px|” animation_style=”zoom” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”] 2021 JUDGE’S PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2021\/09\/JACOBS_ShiFunPhoon.jpg” title_text=”JACOBS_ShiFunPhoon” admin_label=”Judge Image” _builder_version=”4.7.5″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
JACOBS DOUWE EGBERTS Malaysia
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