{"id":19895,"date":"2026-07-31T23:02:34","date_gmt":"2026-07-31T15:02:34","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/?p=19895"},"modified":"2026-07-31T23:08:24","modified_gmt":"2026-07-31T15:08:24","slug":"may-yeen-cheong","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/may-yeen-cheong\/","title":{"rendered":"May Yeen Cheong"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judges” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19449″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Kara-Marketing-Malaysia_-May-Yeen-Cheong.png” title_text=”Kara Marketing Malaysia_ May Yeen Cheong” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

May Yeen Cheong<\/h3>\n

Head of Marketing, Flagship Brand<\/h4>\n

Kara Marketing Malaysia<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]May Yeen is an integrated marketing leader with over 20 years of cross-functional experience. She began her career in the advertising industry with McCann Erickson, mastering creative and media disciplines before transitioning into brand management to drive corporate business growth. Notably, she spent nearly a decade at Etika Group steering brand strategy and launching award-winning campaigns for iconic portfolios like Wonda Coffee and Goodday Milk. Building on her extensive background in creative branding, consumer behaviour and strategic evaluation, May Yeen recently joined Kara Marketing Malaysia as the head of marketing (flagship brand).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View other 2026 Judges\u2019 Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19447″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”]<\/p>\n

View other 2026 Judges\u2019 Profile<\/h5>\n

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Central Spectrum (M)<\/strong><\/p>\n

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CO-RO<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”May Yeen Cheong” position=”Head of Marketing, Flagship Brand ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Kara-Marketing-Malaysia_-May-Yeen-Cheong.png” admin_label=”Kara Marketing Malaysia_May Yeen\tCheong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Kara Marketing Malaysia<\/strong><\/p>\n

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L’Or\u00e9al Malaysia and Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Winnie Chan” position=”Head, Group Brand Sponsorship & Events” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/05\/Maybank_Winne-Chan_NEW01.png” admin_label=”Maybank_Winnie\tChan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Maybank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Norsiah Juriani Johari (Juju)” position=”CMO” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/MBSB-Group_Norsiah-Juriani-Johari-Juju.png” admin_label=”MBSB Group_Norsiah Juriani Johari (Juju)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5Njk5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

MBSB Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Irene Cheah” position=”CMO ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Ryt-Bank_Irene-Cheah.png” admin_label=”Ryt Bank_Irene Cheah” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Ryt Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shiao Chan” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Spritzer-Group_Shiao-Chan.png” admin_label=”Spritzer Group_Shiao\tChan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODUzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Spritzer Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Zaid Areff” position=”Head of Group Brand and Consumer Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Time-Internet_Zaid-Areff.png” admin_label=”Time Internet_Zaid\tAreff” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Time Internet<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jill Yeap” position=”General Manager Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Tune-Talk_Jill-Yeap.png” admin_label=”Tune Talk_Jill\t Yeap” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Tune Talk<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Hafiza Salim” position=”Director of Marketing Communication and Business Development” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/04\/Hafiza-Salim-img.jpg” admin_label=”Wyndham Acmar Klang_Hafiza\t Salim ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Wyndham Acmar Klang<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILEMay Yeen Cheong Head of Marketing, Flagship Brand Kara Marketing MalaysiaMay Yeen is an integrated marketing leader with over 20 years of cross-functional experience. She began her career in the advertising industry with McCann Erickson, mastering creative and media disciplines before transitioning into brand management to drive corporate business growth. Notably, she spent […]<\/p>\n","protected":false},"author":50,"featured_media":19893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-19895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nMay Yeen Cheong | Marketing Excellence Award Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/may-yeen-cheong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"May Yeen Cheong | Marketing Excellence Award Malaysia 2026\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEMay Yeen Cheong Head of Marketing, Flagship Brand Kara Marketing MalaysiaMay Yeen is an integrated marketing leader with over 20 years of cross-functional experience. She began her career in the advertising industry with McCann Erickson, mastering creative and media disciplines before transitioning into brand management to drive corporate business growth. 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