{"id":19854,"date":"2026-07-22T11:58:02","date_gmt":"2026-07-22T03:58:02","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/?p=19854"},"modified":"2026-07-22T12:03:43","modified_gmt":"2026-07-22T04:03:43","slug":"zaidareff","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/zaidareff\/","title":{"rendered":"Zaid\tAreff"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judges” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19449″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Time-Internet_Zaid-Areff.png” title_text=”Time Internet_Zaid Areff” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Zaid Areff<\/h3>\n

Head of Group Brand and Consumer Marketing<\/h4>\n

Time Internet<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Zaid Areff has built a career with experience spanning strategic marketing, brand development, digital transformation, revenue management, and commercial growth across diverse industries. His career has encompassed leadership roles across Malaysia, Singapore and his home market of South Africa, providing him with extensive experience in managing multicultural teams, diverse consumer segments, and working closely with award winning agencies.<\/p>\n

He holds an MBA from the Gordon Institute of Business Science, complementing his practical expertise with a strong foundation in business leadership and strategy. In addition to leading integrated marketing initiatives, he has extensive experience in revenue management, with a strong focus on marketing investment, campaign effectiveness, and return on spend, to drive sustainable business growth.<\/p>\n

His broad regional perspective and cross-functional expertise enable him to evaluate marketing excellence across strategy, creativity, execution, commercial impact, and measurable business outcomes.”[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View other 2026 Judges\u2019 Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19447″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”]<\/p>\n

View other 2026 Judges\u2019 Profile<\/h5>\n

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Central Spectrum (M)<\/strong><\/p>\n

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CO-RO<\/strong><\/p>\n

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L’Or\u00e9al Malaysia and Singapore<\/strong><\/p>\n

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Maybank<\/strong><\/p>\n

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MBSB Group<\/strong><\/p>\n

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Ryt Bank<\/strong><\/p>\n

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Spritzer Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Zaid Areff” position=”Head of Group Brand and Consumer Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/07\/Time-Internet_Zaid-Areff.png” admin_label=”Time Internet_Zaid\tAreff” _builder_version=”4.27.0″ _module_preset=”default” position_font=”|300|||||||” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Time Internet<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jill Yeap” position=”General Manager Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Tune-Talk_Jill-Yeap.png” admin_label=”Tune Talk_Jill\t Yeap” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Tune Talk<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Hafiza Salim” position=”Director of Marketing Communication and Business Development” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/04\/Hafiza-Salim-img.jpg” admin_label=”Wyndham Acmar Klang_Hafiza\t Salim ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” position_font=”|300|||||||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Wyndham Acmar Klang<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILEZaid Areff Head of Group Brand and Consumer Marketing Time InternetZaid Areff has built a career with experience spanning strategic marketing, brand development, digital transformation, revenue management, and commercial growth across diverse industries. His career has encompassed leadership roles across Malaysia, Singapore and his home market of South Africa, providing him with extensive […]<\/p>\n","protected":false},"author":50,"featured_media":19809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-19854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nZaid Areff | Marketing Excellence Award Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/zaidareff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaid Areff | Marketing Excellence Award Malaysia 2026\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEZaid Areff Head of Group Brand and Consumer Marketing Time InternetZaid Areff has built a career with experience spanning strategic marketing, brand development, digital transformation, revenue management, and commercial growth across diverse industries. 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