{"id":19617,"date":"2026-06-08T10:18:28","date_gmt":"2026-06-08T02:18:28","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/?p=19617"},"modified":"2026-06-08T10:23:42","modified_gmt":"2026-06-08T02:23:42","slug":"irene-cheah","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/irene-cheah\/","title":{"rendered":"Irene Cheah"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judges” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”2026 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19449″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Ryt-Bank_Irene-Cheah.png” title_text=”Ryt Bank_Irene Cheah” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Irene Cheah<\/h3>\n

CMO<\/h4>\n

Ryt Bank<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Irene Cheah’s marketing career has spanned three distinct worlds \u2014 consumer brands, digital commerce and fintech. Each shaped how she thinks about the craft: building brand equity slowly in FMCG, moving fast in e-commerce, and finding her feet as a builder in Malaysia’s emerging fintech space. She is currently chief marketing officer at Ryt Bank, where she has been part of building the brand, marketing and growth function from the ground up. Her work covers brand, growth, lifecycle, partnerships, creative and customer experience \u2014 with a consistent focus on marketing that earns trust and stays genuinely useful to people. Before Ryt Bank, Irene was chief marketing officer at Lazada Malaysia, held marketing leadership roles at Fonterra, and started her career in brand-building at Johnson & Johnson. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View other 2026 Judges\u2019 Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”19447″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

View other 2026 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 judges” module_id=”judges” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”19451″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Faridah Jaafar” position=”Head of Marketing & Corporate Communication” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Central-Spectrum-M_Faridah-Jaafar_NEW.png” admin_label=”Central Spectrum (M)_Faridah\tJaafar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Central Spectrum (M)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Cecilia Wong” position=”Chief Digital and Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/05\/LOreal-Malaysia-Singapore_Cecilia-Wong.png” admin_label=”L’Or\u00e9al Malaysia and Singapore_Cecilia Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

L’Or\u00e9al Malaysia and Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Winnie Chan” position=”Head, Group Brand Sponsorship & Events” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/05\/Maybank_Winne-Chan_NEW01.png” admin_label=”Maybank_Winnie\tChan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Maybank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Irene Cheah” position=”CMO ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/06\/Ryt-Bank_Irene-Cheah.png” admin_label=”Ryt Bank_Irene Cheah” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Ryt Bank_Irene Cheah” sticky_enabled=”0″]<\/p>\n

Ryt Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Hafiza Salim” position=”Director of Marketing Communication and Business Development” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/wp-content\/uploads\/sites\/14\/2026\/04\/Hafiza-Salim-img.jpg” admin_label=”Wyndham Acmar Klang_Hafiza\t Salim ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}” theme_builder_area=”post_content”]Wyndham Acmar Klang<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILEIrene Cheah CMO Ryt BankIrene Cheah’s marketing career has spanned three distinct worlds \u2014 consumer brands, digital commerce and fintech. Each shaped how she thinks about the craft: building brand equity slowly in FMCG, moving fast in e-commerce, and finding her feet as a builder in Malaysia’s emerging fintech space. She is currently […]<\/p>\n","protected":false},"author":50,"featured_media":19616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-19617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nIrene Cheah | Marketing Excellence Award Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/irene-cheah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irene Cheah | Marketing Excellence Award Malaysia 2026\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEIrene Cheah CMO Ryt BankIrene Cheah's marketing career has spanned three distinct worlds \u2014 consumer brands, digital commerce and fintech. 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