{"id":19202,"date":"2026-10-19T17:18:38","date_gmt":"2026-10-19T09:18:38","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/?page_id=19202"},"modified":"2026-10-19T17:55:09","modified_gmt":"2026-10-19T09:55:09","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBMW Group Malaysia
<\/strong><\/strong>Brand: MINI Malaysia
Campaign: Unapologetically MINI, Too Original To Behave
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika<\/strong>
Brand: Lipton
Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: F&N Seasons
Campaign: Inilah MY Seasons
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: How GrabCoins Runner Made Half-A-Million Malaysians Stop Scrolling
Agency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Thousand-Mile Horse: Journeying Together in the Year of the Horse
Agency: Imaginary Friends<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMalaysia Airlines<\/strong>
Campaign: Pilot Parker: A Story Inspired by True Memorable Moments
Agency: Carta Zero<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling \u2013 Serikan Raya, Sparkling-kan Suasana<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in AI-Powered Storytelling ” admin_label=”2. Excellence in AI-Powered Storytelling” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: CIMB Kita Serumpun
Agency: Section Gravitas (Malaysia)<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: GO CreAItors: How AI Made Group Ordering Drama Malaysia\u2019s Most Relatable Story
Agency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Lexus
Campaign: Ceria Bersama You & AI
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nNippon Paint Malaysia<\/strong>
Brand: Nippon Paint
Campaign: Engineering Malaysia’s First AI-Led Cultural Colour Movement
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: Ruyi & Ria: Bringing SHARP Closer to Malaysians
Agency: AB Creative Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Anniversary Marketing” admin_label=”3. Excellence in Anniversary Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCambridge English For Life<\/strong>
Campaign: Turning 25 years of legacy into RM 2.69 million cash flow<\/td>\n<\/tr>\n
\"\"<\/td>\nKumpulan Prasarana Rakyat Johor (KPRJ)<\/strong>
Campaign: KPRJ 30th Anniversary and Rebranding Launch
Agency: Shekhinah PR<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nResort World Genting<\/strong>
Campaign: Resorts World Genting Diamond Jubilee \u2013 Transforming Celebration to a Commercial Flywheel
Agency: Consider iProspect<\/td>\n<\/tr>\n
\"\"<\/td>\nShell Malaysia<\/strong>
Brand: Shell
Campaign: Shell 135
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Marketing” admin_label=”4. Excellence in B2B Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBlack & Decker Asia Pacific (Malaysia)<\/strong>
Brand: Dewalt
Campaign: Influencing Whole Communities
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Kau Ilhamku inspires 257% sales leap for Leapmotor, boosted by B2B win
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nTM Technology Services<\/strong>
Brand: Unifi Business
Campaign: Unifi Business : East Coast Rising
Agency: VML Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Awareness” admin_label=”5. Excellence in Brand Awareness” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Kita Bagi Jadi 2.0
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nConnor’s Malaysia<\/strong>
Campaign: Connor’s Collective<\/td>\n<\/tr>\n
\n

\"\"<\/p>\n

 <\/p>\n<\/td>\n

Fraser & Neave<\/strong>
Brand: F&N Seasons
Campaign: Inilah MY Seasons
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Dine Out: Malaysia\u2019s Ultimate Dining Companion
Agency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Whose CNY Ad Is This? (It Was Eight Brands All Along)
Agency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Cloud 9
Campaign: Lift You Up
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Leapmotor + Kau Ilhamku = 257% leap in growth!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever Malaysia<\/strong>
Brand: Vaseline
Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow
Agency: Fishermen Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Brand Strategy” content_last_edited=”off|desktop” admin_label=”6. Excellence in Brand Strategy” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nIkano Handel<\/strong>
Brand: IKEA
Campaign: Evolving IKEA from Cheap to Capable
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nKara Marketing Malaysia<\/strong>
Brand: Kara
Campaign: Kara Satukan Rasa (Kara: Uniting Through “Rasa”)\u200b
Agency: Sashimi Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nSetel<\/strong>
Campaign: Setel je!<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling \u2013 Serikan Raya, Sparkling-kan Suasana<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Leapmotor + Kau Ilhamku = 257% leap in growth!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Communications \/ Public Relations” admin_label=”7. Excellence in Communications \/ Public Relations” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Kita Bagi Jadi 2.0
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nHeineken Malaysia<\/strong>
Brand: Guinness
Campaign: Guinness Clubhouse
Agency: Archetype Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nHeineken Malaysia<\/strong>
Brand: Tiger Beer
Campaign: Tiger Town 2026
Agency: Archetype Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nKaspersky Malaysia<\/strong>
Campaign: A Window into Digital Childhood: You Can\u2019t Protect What You Don\u2019t Understand
Agency: RUBIX Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nKumpulan Prasarana Rakyat Johor (KPRJ)<\/strong>
Campaign: KPRJ 30th Anniversary and Rebranding Launch
Agency: Shekhinah PR<\/td>\n<\/tr>\n
\"\"<\/td>\nLactalis-Mainland Dairy<\/strong>
Brand: Fernleaf
Campaign: Fernleaf Heritage Campaign
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Tourism, Arts & Culture Malaysia (MOTAC)<\/strong>
Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026
Agencies: Archetype Agency, The Fame Events<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Mereka Tambah Harga, Kami Tambah Jimat<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nResort World Genting<\/strong>
Brand: Crockfords Hotel
Campaign: Crockfords Hotel’s 8th Consecutive Forbes 5-Star Award
Agency: Consider iProspect<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Consumer Insights \/ Market Research” admin_label=”8. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nMonarch Beverage Company<\/strong>
Brand: Kickapoo Joy Juice
Campaign: Kickapoo Ang-Power of Friendship Chinese New Year Campaign 2026
Agency: Spin Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Mereka Tambah Harga, Kami Tambah Jimat<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling \u2013 Serikan Raya, Sparkling-kan Suasana<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Leapmotor uses insights to make a leap of faith, get 257% growth!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coca-Cola: Share A Coke
Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever Malaysia<\/strong>
Brand: Knorr
Campaign: Hidup Pasti Sedap Selamanya Dengan Knorr
Agency: Fishermen Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Content Marketing” admin_label=”9. Excellence in Content Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCampbell Soup Southeast Asia
<\/strong><\/strong>Brand: Kimball
Campaign: Kimball Jadikannya
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: #CIMBDuitMatters Built a Life Stage Content Ecosystem Driving Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nEgo Pharmaceuticals<\/strong>
Brand: QV
Campaign: Skincare For Life<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: GSC’s F1 Drive<\/td>\n<\/tr>\n
\"\"<\/td>\nLactalis-Mainland Dairy<\/strong>
Brand: Anlene
Campaign: Move for More
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al<\/strong>
Brand: Garnier
Campaign: I Love You So Mochi \u2013 The Softness You Could Watch<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Malaysia Airlines x Manchester United: Proud supporters of supporters
Agency: Imaginary Friends<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku<\/td>\n<\/tr>\n
\"\"<\/td>\nTouch \u2019n Go<\/strong>
Brand: Touch \u2019n Go RFID
Campaign: Terus Je! with RFID
Agency: LOKi Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” content_last_edited=”off|desktop” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Muamalat Malaysia<\/strong>
Campaign: Malaysia’s First Integrated Wakaf Community Care Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Misi Bantuan Banjir Bersama Kimball: Delivering Hot Meals and Hope To Victims
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nCARiNG Pharmacy Retail Management<\/strong>
Brand: CARiNG Pharmacy
Campaign: Colours of Care: Neurodiversity Inclusion Initiative<\/td>\n<\/tr>\n
\"\"<\/td>\nEuronet Services Malaysia<\/strong>
Brand: Euronet
Campaign: Saving A Child’s Life
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nKara Marketing Malaysia<\/strong>
Brand: Kara
Campaign: Kara Satukan Rasa (Kara: Uniting Through “Rasa”)\u200b
Agency: Sashimi Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nMISC<\/strong>
Brand: ALAM
Campaign: How Schoolgirls Saved Maritime
Agency: Chariot Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Raya Together: Celebrating Differences. Sharing Togetherness.<\/td>\n<\/tr>\n
\u00a0<\/td>\nPMG Healthcare<\/strong>
Campaign: Save A Life, Learn CPR<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: KFC X MIMIFLY
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nUNICEF Malaysia<\/strong>
Campaign: Drops of Change Campaign
Agency: NP Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Cultural Storytelling” admin_label=”11. Excellence in Cultural Storytelling” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n2 Cool<\/strong>
Brand: Bazram Merdeka
Campaign: Bazram Merdeka: Where Malaysia Comes Together<\/td>\n<\/tr>\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Inilah Kita: Turning Everyday Malaysian Stories into a National Movement<\/td>\n<\/tr>\n
\"\"<\/td>\nFiamma<\/strong>
Brand: ELBA
Campaign: At the Heart of Home
Agency: B&B Advertising<\/td>\n<\/tr>\n
\"\"<\/td>\nGenting Malaysia<\/strong>
Brand: Resorts World Genting
Campaign: RWG Tian Ma: Where Tradition Took Flight
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nHeineken Malaysia<\/strong>
Brand: Guinness
Campaign: Guinness Clubhouse
Agency: Archetype Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nOriental Kopi<\/strong>
Campaign: Oriental Kopi Nasi Lemak: A Malaysian Taste Taken to the World Stage
Agency: AB Creative Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Plaza Premium Lounge
Campaign: Your Destination Before Departure<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Campaign: Spritzer \u2013 Cheers to Luck, Double the ONG! (\u9a6c\u529b\u5168\u5f00\uff0c\u597d\u8fd0\u6ee1\u8f7d)<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Kau Ilhamku and everyday Malaysian stories inspire 257% sales leap for Leapmotor!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coca-Cola: Share A Coke
Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Customer Engagement” admin_label=”12. Excellence in Customer Engagement” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nguardian Malaysia<\/strong>
Campaign: guardian Derma Lab: Simplifying the Science Behind Every Skin Story
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Cloud 9
Campaign: Lift You Up
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: KFC X MIMIFLY
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: KFC X Kepcibara
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nSime Darby Property<\/strong>
Brand: Kuala Lumpur Golf & Country Club
Campaign: You Think You Know Kuala Lumpur Golf & Country Club
Agency: Colony Group<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Brand:\u00a0Coca-Cola
Campaign: Coca-Cola: The Comeback Anthem
Agencies: StudioX VML Malaysia, Ogilvy Malaysia, WPP Media Malaysia, WPP Production Singapore, MustXP<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Data-Driven Marketing” admin_label=”13. Excellence in Data-Driven Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCambridge English For Life<\/strong>
Campaign: From Content Volume to 801% Content Value Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Save & Spend: Empat Mesti Dapat<\/td>\n<\/tr>\n
\"\"<\/td>\nFlying Baby<\/strong>
Brand: Milk Diaper
Campaign: Signal-To-Scale: Turning Trial Data Into Commercial Growth
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Campaign: Rasa-Rasa Bola dengan Coca-Cola
Agency: WPP OpenX<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank Malaysia<\/strong>
Campaign: UOB Mastercard Cross Border Spend Campaign\u200b
Agency: Mastercard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Digital Marketing” admin_label=”14. Excellence in Digital Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Save & Spend: Empat Mesti Dapat
Agency: Mastercard<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Tourism, Arts & Culture Malaysia (MOTAC)<\/strong>
Campaign: World Labour Day Celebration: Rain Rave Water Music Festival 2026
Agency: The Fame Events<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nTouch \u2019n Go<\/strong>
Brand: Touch \u2019n Go RFID
Campaign: Terus Je! with RFID
Agency: LOKi Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in eCommerce Marketing” admin_label=”15. Excellence in eCommerce Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nBytedance<\/strong>
\nBrand: TikTok Shop
\nCampaign: TikTok Shop Bazar Raya
\nAgency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
\nBrand: Prego
\nCampaign: Prego Shoppable Recipe: Bridging Inspiration to Instant Checkout
\nAgency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nEgo Pharmaceuticals<\/strong>
\nBrand: QV
\nCampaign: QV Skincare For Life
\nAgency: Intrepid<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika<\/strong>
\nBrand: Lipton
\nCampaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nFlying Baby<\/strong>
\nBrand: Milk Diaper
\nCampaign: Trust-To-Basket: Turning Product Trial Into Marketplace Growth
\nAgency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
\nCampaign: GSC’s F1 Drive<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Malaysia<\/strong>
\nBrand: K\u00e9rastase
\nCampaign: Who Needs 11.11 Discounts? K\u00e9rastase Didn\u2019t!
\nAgency: Publicis Media<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson<\/strong>
\nBrand: Enfagrow
\nCampaign: From Dormant to Dominant: How Mead Johnson’s First-Party Data Woke Up
\nAgency: Omnicom Commerce<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
\nCampaign: Watsons 8.8 Shopathon
\nAgency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Event Marketing” admin_label=”16. Excellence in Event Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBig Caring Group<\/strong>
Campaign: Biggest Health, Beauty & Baby Expo<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Brand: Hokkaido Table
Campaign: Hokkaido Table Winefest 2026<\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO Trading Malaysia<\/strong>
Brand: LEGO
Campaign: LEGO\u00ae Botanical \u2013 Awaken Your Joy
Agency: Laconix Resources<\/td>\n<\/tr>\n
\u00a0<\/td>\nLEGO Trading Malaysia, IKEA Malaysia<\/strong>
Brands: LEGO, IKEA
Campaign: The LEGO\u00ae Home \u2013 A Playful Twist to Your Home
Agency: Laconix Resources<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: The Collective Effect<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Bersama Satu Bazaar: Turning Local Culture into a National Celebration
Agency: Bellscape<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nOriental Kopi<\/strong>
Campaign: Guinness World Records: Most Servings of Nasi Lemak Sold in 8 Hours
Agency: AB Creative Group<\/td>\n<\/tr>\n
\"\"<\/td>\nToshiba Sales And Services<\/strong>
Brand: Toshiba Lifestyle Malaysia
Campaign: The Art of Living Immersive Showcase
Agency: Ads On Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Experiential Marketing” admin_label=”17. Excellence in Experiential Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Inilah Kita: Turning Merdeka Into A Nationwide Experience\u200b
Agency: Astro Media Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Winning The Hearts And Pots OF Malaysia’s Toughest Kitchen Critics
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\n Campbell Soup Southeast Asia<\/strong>
Brand: Prego
Campaign: How Sensory Deprivation At The Blackout Banquet Saved Prego’s Culinary Soul
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Kimball Resipi Jadi Rezeki: Turning Aspiring Home Cooks Into Bazaar Entrepreneurs
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nguardian Malaysia<\/strong>
Campaign: guardian Derma Lab: Simplifying the Science Behind Every Skin Story
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\u00a0<\/td>\nLEGO Trading Malaysia, IKEA Malaysia<\/strong>
Brands: LEGO, IKEA
Campaign: The LEGO\u00ae Home \u2013 A Playful Twist to Your Home
Agency: Laconix Resources<\/td>\n<\/tr>\n
\"\"<\/td>\nMISC<\/strong>
Brand: ALAM
Campaign: How Schoolgirls Saved Maritime
Agency: Chariot Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Lexus
Campaign: Ceria Bersama You & AI
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nOriental Kopi<\/strong>
Campaign: Oriental Kopi: Malaysia\u2019s Record Breaking Nasi Lemak Celebration
Agency: AB Creative Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Financial Empowerment Marketing” admin_label=”18. Excellence in Financial Empowerment Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAEON Bank (Malaysia)<\/strong>
Campaign: Creator Collective
Agency: Audience2Media<\/td>\n<\/tr>\n
\"\"<\/td>\nAhaPay<\/strong>
Campaign: Smart spending. Build a more meaningful way of life<\/td>\n<\/tr>\n
\"\"<\/td>\nBank Muamalat Malaysia<\/strong>
Campaign: Program Cilik Celik Kewangan<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: #CIMBDuitMatters Empowered Young Malaysians with Confidence to Take Financial Action<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: How Mastercard advanced financial empowerment\u2014building confident, financially savvy consumers at scale
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nPermodalan Nasional (PNB)<\/strong>
Brand: Amanah Saham Nasional (ASNB)
Campaign: Kita Generasi Labur
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nTazee<\/strong>
Campaign: Shariah support that respects your value<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Gamification” admin_label=”19. Excellence in Gamification” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAEON Credit Service<\/strong>
\nBrands: AEON & Mastercard
\nCampaign: AEON Mastercard: Gamifying Spends via Digital Blind Boxes
\nAgency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nCelcomDigi<\/strong>
\nCampaign: From Players to Customers
\nAgency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
\nBrand: 100 Plus
\nCampaign: Zero To Legend
\nAgency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
\nCampaign: How GrabCoins Runner Made Half-A-Million Malaysians Stop Scrolling
\nAgency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nLazada Malaysia<\/strong>
\nCampaign: Lazada 12.12 All-Out Sale – #LazSapuMyCart
\nAgency: PersonEDGE<\/td>\n<\/tr>\n
\"\"<\/td>\nLotus’s<\/strong>
\nCampaign: Tap-Tap Jimat
\nAgency: Ticlio<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
\nBrand: KFC Malaysia
\nCampaign: Turning an addictive game into the most addictive rewards.
\nAgencies: VML Malaysia, UM Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nSunway Integrated Properties<\/strong>
\nBrand: Sunway Property
\nCampaign: The Plus Side
\nAgency: BLWN<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
\nCampaign: Tune Talk In-App Entertainment
\nAgency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Influencer \/ KOLs Marketing” admin_label=”20. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCelcomDigi<\/strong>
Campaign: CelcomDigi Leverages Gegar Vaganza Turning Fans Into Brand Advocates
Agencies: Astro Media Solutions, OMD Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nLactalis-Mainland Dairy<\/strong>
Brand: Anchor
Campaign: Anchor Butter \u00d7 Bella Astillah
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nLazada Malaysia<\/strong>
Campaign: Lazada 11.11 – The Sweetest Brand Deals of the Year
Agency: PersonEDGE<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Raya Together: Celebrating Differences. Sharing Togetherness.<\/td>\n<\/tr>\n
\"\"<\/td>\nResort World Genting<\/strong>
Campaign: Juara Genting
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nStellantis Malaysia<\/strong>
Brand: Leapmotor
Campaign: Leapmotor gets 257% growth with Man Bai and Kau Ilhamku!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\u00a0<\/td>\nThe Magnum Ice Cream Company <\/strong>
Campaign: Cornetto Blind Box 2.0 KOL Campaign
Agency: Tinker Society<\/td>\n<\/tr>\n
\"\"<\/td>\nU Mobile<\/strong>
Campaign: U Mobile Powers Youth Ambition by Incubating Influencers from the Ground Up
Agencies: Astro Media Solutions, Initiative – Omnicom Media Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Integrated Marketing” admin_label=”21. Excellence in Integrated Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Inilah Kita: Orchestrating One Malaysia Across Every Platform
Agency: Astro Media Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Prego
Campaign: How Prego Turned A Weekday Shortcut Into Malaysia’s Favourite Festive Host
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nHada Labo, Rohto-Mentholatum Malaysia<\/strong>
Brand: Hada Labo
Campaign: Double the Cleanse, Double the Glow
Agency:<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Jelajah Hong Kong
Agency: Ariff Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nLactalis-Mainland Dairy<\/strong>
Brand: Anlene
Campaign: Move for More
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nSetel<\/strong>
Campaign: Setel je!<\/td>\n<\/tr>\n
\"\"<\/td>\nSunway Integrated Properties<\/strong>
Brand: Sunway Property
Campaign: The Plus Side
Agency: BLWN<\/td>\n<\/tr>\n
\"\"<\/td>\nTM Technology Services<\/strong>
Brand: Unifi
Campaign: Unifi TV 2.0 : Pick, Mix, Switch
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: From Sharing to Owning: How Watsons Made Membership Personal Again
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Interactive Marketing \/ AR & VR” admin_label=”22. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAEON Credit Service<\/strong>
Brands:\u00a0 AEON & Mastercard
Campaign: AEON Mastercard: Spend, Play, Win, Repeat
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI Mall Puchong
Campaign: Beyond the Ordinary<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Launch Marketing” admin_label=”23. Excellence in Launch Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika<\/strong>
Brand: Lipton
Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: F&N Seasons
Campaign: Inilah MY Seasons
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Dine Out: Malaysia\u2019s Ultimate Dining Companion
Agency: M+C Saatchi Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Bank Malaysia<\/strong>
Brand: HSBC Premier
Campaign: Redefining HSBC Premier. Where Banking & Wealth Meet What Matters in Life
Agencies: PHD Media, Pink Gorilla Creative Agency Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nKia Sales Malaysia<\/strong>
Brand: Kia Malaysia
Campaign: Why Kia?
Agencies: BLWN, Innocean MY<\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO Trading Malaysia<\/strong>
Brand: LEGO
Campaign: LEGO\u00ae Botanical \u2013 Awaken Your Joy
Agency: Laconix Resources<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Cloud 9
Campaign: Lift You Up
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: KFC Treats Secret Agents: Cracking The Youth Snacking Code
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever Malaysia<\/strong>
Brand: Vaseline
Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow
Agency: Fishermen Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Live-Streaming Marketing” admin_label=”24. Excellence in Live-Streaming Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nLactalis-Mainland Dairy<\/strong>
Brand: Anchor
Campaign: Anchor Butter \u00d7 Bella Astillah
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons 11.11 : 11 Days of Livestreaming
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Location-Based Marketing” admin_label=”25. Excellence in Location-Based Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: 2025 Choco More, Bola More Penang
Agency: Extra Ordinary Events<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Malaysia<\/strong>
Brand: La Roche-Posay
Campaign: The Geolocation Cure: La Roche-Posay Leveraged Mobility Intelligence to Drive Dermatological Footfall
Agencies: Publicis Groupe Malaysia, Locala<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Cloud 9
Campaign: Lift You Up
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nTM Technology Services<\/strong>
Brand: Unifi Business
Campaign: Unifi Business : East Coast Rising
Agency: VML Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Loyalty Marketing” admin_label=”26. Excellence in Loyalty Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nGenting Malaysia<\/strong>
Brand: Resorts World Genting
Campaign: RWG Tian Ma: Turning Festive Affection Into Loyalty
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nguardian Malaysia<\/strong>
Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nLotus’s<\/strong>
Campaign: Tap-Tap Jimat
Agency: Ticlio<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Campaign: RM1 Million Ganjaran Overload with Prepaid 5G ULTRAPLUS<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Biggest Rewards: Turning a Plateaued Member Base Into Active Loyalty
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Marketing Innovation” admin_label=”27. Excellence in Marketing Innovation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Julie’s Where Flavour Meets Your Game
Agency: Extra Ordinary Events<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: MAYA: Introducing Asia-Pacific’s first AI-powered cabin crew by Malaysia Airlines<\/td>\n<\/tr>\n
\"\"<\/td>\nMatrix Concepts Holdings<\/strong>
Campaign: Suria Heights Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Malaysia<\/strong>
Brand: KitKat
Campaign: KitKat: One Display, Two Festive Worlds
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Bank<\/strong>
Campaign: Weather as The Storyteller
Agencies: Universal McCann, Adzymic<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling \u00b7 \u201cKasi Sparkling, Baru Kick!\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSunway Group<\/strong>
Brand: Gogo & Bebe Wonderland
Campaign: Gogo & Bebe Wonderland
Agency: AdAsia (Malaysia)<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank Malaysia<\/strong>
Campaign: UOB Mastercard Cross Border Spend Campaign\u200b
Agency: Mastercard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Marketing to a Specific Audience” admin_label=”28. Excellence in Marketing to a Specific Audience” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCARiNG Pharmacy Retail Management<\/strong>
Brand: Mom & Cutie
Campaign: Happy Diners: Play Smart, Eat Smart!<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGenting Malaysia<\/strong>
Brand: Resorts World Genting
Campaign: RWG Tian Ma: Reintroducing Genting to a New Generation
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Malaysia<\/strong>
Brand: La Roche-Posay
Campaign: Precision Skincare: La Roche-Posay Restructures Audience Profiling to Capture High-Intent Skincare Buyers
Agency: Publicis Groupe Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Mereka Tambah Harga, Kami Tambah Jimat<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Lexus
Campaign: Ceria Bersama You & AI
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: KFC Treats Secret Agents: Cracking The Youth Snacking Code
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTM Technology Services<\/strong>
Brand: Unifi Business
Campaign: Unifi Business : East Coast Rising
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\n Unilever Malaysia<\/strong>
Brand: Vaseline
Campaign: Break Free from Dark Spots with Vaseline Gluta-Hya Spotless Glow
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank Malaysia<\/strong>
Campaign: UOB Mastercard Cross Border Spend Campaign\u200b
Agency: Mastercard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Marketing Transformation” admin_label=”29. Excellence in Marketing Transformation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nMISC<\/strong>
Brand: ALAM
Campaign: How Schoolgirls Saved Maritime
Agency: Chariot Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: How \u201cSatu Beg, Seribu Cerita\u201d Proved MR.DIY\u2019s Marketing Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nPUSPAKOM<\/strong>
Campaign: #MacamBaharu<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: Japanese Living To My Home
Agency: AB Creative Group<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: J-tech Wira Malaysia
Agency: AB Creative Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Media Strategy” admin_label=”30. Excellence in Media Strategy” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBMW Group Malaysia<\/strong>
Brand: MINI Malaysia
Campaign: A MINI Footprint With Maximum Reach
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nElica Malaysia<\/strong>
Campaign: How Elica’s Always-On Campaign Became a Sales Driver
Agency: Rua Media<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika<\/strong>
Brand: Lipton
Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: Where Memories Are Made
Agency: The Grim Film<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Kenangan Tu Ke Mana?<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nNippon Paint Malaysia<\/strong>
Brand: Nippon Paint
Campaign: Engineering The Most Recommended
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Campaign: Spritzer Siliqa Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons #PentasRayaGlam 2026: Right Moments, Right Audience, Doubled ROAS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Mobile Marketing” admin_label=”31. Excellence in Mobile Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAEON Credit Service<\/strong>
Brands: AEON & Mastercard
Campaign: AEON Mastercard: Driving Mobile Marketing Engagement through Gamified Digital Blind Boxes
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Brands (M) Holdings<\/strong>
Brand: KFC Malaysia
Campaign: Turning an addictive game into the most addictive rewards.
Agencies: VML Malaysia, UM Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Multilingual Marketing” admin_label=”32. Excellence in Multilingual Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Inilah Kita: One Nation, Many Voices
Agency: Astro Media Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: CIMB Kita Serumpun
Agency: Section Gravitas (Malaysia)<\/td>\n<\/tr>\n
\"\"<\/td>\nHeineken Malaysia<\/strong>
Brand: Tiger Beer
Campaign: Tiger Town 2026
Agency: Archetype Agency<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in O2O Marketing” admin_label=”33. Excellence in O2O Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCelcomDigi<\/strong>
Campaign: From Players to Customers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nFraser & Neave<\/strong>
Brand: 100 Plus
Campaign: Zero To Legend
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al<\/strong>
Brand: YSL Beauty
Campaign: From Tunnel to Transaction: How YSL LIBRE Turned Sensory Experience into Trial
Agency: Publicis Media<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: Japanese Living to My Home
Agency: AB Creative Group<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: J-tech Wira Malaysia
Agency: AB Creative Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Omnichannel” admin_label=”34. Excellence in Omnichannel” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDanone Specialized Nutrition (Malaysia)<\/strong>
Brand: Dugro\u00ae Sure PLUS
Campaign: Growth Checker Demand Generation Programme
Agency: Rockstar Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika<\/strong>
Brand: Lipton
Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nExpress Rail Link<\/strong>
Brand: KLIA Ekspres
Campaign: Faces of KLIA Ekspres
Agency: BLWN<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Malaysia<\/strong>
Brand: La Roche-Posay
Campaign: Sashing the Silos: La Roche-Posay Reengineers Cross-Screen Integration for Unified Retail Journey
Agency: Publicis Groupe Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nZus Coffee<\/strong>
Campaign: Delivering FOMO: The ZUS Coffee x Grab Exclusive IP Collaboration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Out-of-Home Advertising” admin_label=”35. Excellence in Out-of-Home Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBMW Group Malaysia<\/strong>
Brand: MINI Malaysia
Campaign: Unapologetically MINI, Too Original To Behave
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Beverages<\/strong>
Brand: Pepsi
Campaign: Pepsi x UMS Beach Club
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab’s Teeny-Tiny Subway Takeover
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Arrival. Departure. Julie\u2019s Biscuits. \u200bTurning Biscuits into a National Taste Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nKia Sales Malaysia<\/strong>
Brand: Kia Malaysia
Campaign: Why Kia?
Agencies: BLWN, Innocean MY<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al<\/strong>
Brand: YSL Beauty
Campaign: Freedom, Uninterrupted: YSL Libre Brought To Life In A Tunnel
Agency: Publicis Media<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nResort World Genting<\/strong>
Campaign: Resorts World Genting x Visit Malaysia 2026: An Airport to Altitude Journey
Agency: Consider iProspect<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Bank<\/strong>
Campaign: Weather as the Storyteller
Agencies: Universal McCann, Adzymic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Performance Marketing” admin_label=”36. Excellence in Performance Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBMW Group Malaysia<\/strong>
Brand: MINI Malaysia
Campaign: Minimalism With Maximum Conversion – The RM4,000 Sale
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nFlying Baby<\/strong>
Brand: Milk Diaper
Campaign: Milk Performance Momentum: Making Every Ringgit Learn and Earn
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Personalisation Marketing” admin_label=”37. Excellence in Personalisation Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Lexus
Campaign: Ceria Bersama You & AI
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nTiger Beer<\/strong>
Campaign: From Ads To Identity: Tiger Beer\u2019s AI Revolution Of CNY Traditions
Agencies: dentsuX, Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nUnited Overseas Bank Malaysia<\/strong>
Campaign: UOB Mastercard Cross Border Spend Campaign\u200b
Agency: Mastercard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”38. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAssociation of Banks in Malaysia, Association of Islamic Banking and Financial Institutions Malaysia<\/strong>
Campaign: #JanganKenaScam Raya 2026 Festive Video – Makan Diri<\/td>\n<\/tr>\n
\"\"<\/td>\nAssociation of Banks in Malaysia, Association of Islamic Banking and Financial Institutions Malaysia<\/strong>
Campaign: #JanganKenaScam Chinese New Year 2026 Festive Video – SUI SUI \u65b0\u5e74<\/td>\n<\/tr>\n
\"\"\u00a0<\/td>\nCelcomDigi, Meta<\/strong>
Brand: Online Safety IRL
Campaign: Online Safety IRL: Scam Edition
Agency: Ratio:Cause<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential BSN Takaful (PruBSN)<\/strong>
Brand: PruBSN Microtakaful Jariyah (MTJ)
Campaign: PruBSN Microtakaful Jariyah (MTJ)
Agency: Implementation Coordination Unit of the Prime Minister\u2019s Department (ICU JPM)<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential BSN Takaful (PruBSN)<\/strong>
Brand: Skim Insurans Kesejahteraan Rakyat (SIKR)
Campaign: Skim Insurans Kesejahteraan Rakyat (SIKR)
Agency: Implementation Coordination Unit of the Prime Minister\u2019s Department (ICU JPM)<\/td>\n<\/tr>\n
\"\"<\/td>\nTaiwan Tourism Administration KL Office<\/strong>
Campaign: WOW Taiwan Waves of Wonder
Agency: AdTech Innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nTenaga Nasional<\/strong>
Brand: TNB (Retail Division)
Campaign: The More You Know, The Brighter It Gets.
Agency: PersonEDGE<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in Relationship Marketing” admin_label=”39. Excellence in Relationship Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGenting Malaysia<\/strong>
Brand: Resorts World Genting
Campaign: RWG Tian Ma: Building Connections Beyond the Celebration
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nguardian Malaysia<\/strong>
Campaign: MYguardian Rewards: From Loyalty Programme to Lifestyle Ecosystem
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: 20th Anniversary: From Home, To Heart<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Retail \/ Shopper Marketing” admin_label=”40. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika<\/strong>
Brand: Lipton
Campaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments<\/td>\n<\/tr>\n
\"\"<\/td>\nguardian Malaysia<\/strong>
Campaign: Seikhlas Pemberian, Seindah Lebaran (Sincerity in Giving, the Beauty of Raya)
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Mereka Tambah Harga, Kami Tambah Jimat<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Malaysia<\/strong>
Brand: KitKat
Campaign: KitKat Chinese New Year \u2014 Have My Break Ma Way
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Malaysia
<\/strong>Brand: KitKat
Campaign: KitKat: One Display, Two Festive Worlds
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Malaysia
<\/strong>Brand: KitKat
Campaign: KitKat x The Super Mario Galaxy Movie
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nShell Malaysia<\/strong>
Brand: Shell
Campaign: Shell Caf\u00e9 Donut Showdown
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling \u00b7 \u201cKasi Sparkling, Baru Kick!\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nZus Coffee<\/strong>
Campaign: Delivering FOMO: The ZUS Coffee x Grab Exclusive IP Collaboration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Excellence in Search Engine Marketing Strategies” admin_label=”41. Excellence in Search Engine Marketing Strategies” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBDO Malaysia<\/strong>
Campaign: Owning the e-Invoicing Mandate
Agency: Mackyclyde SEO<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nNippon Paint Malaysia<\/strong>
Brand: Nippon Paint
Campaign: Wartime Strategy
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Excellence in Social Media Marketing” admin_label=”42. Excellence in Social Media Marketing ” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nConnor’s Malaysia<\/strong>
Campaign: Connor’s: Dare To Be Different
Agency: Dynamite Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nExpress Rail Link<\/strong>
Brand: KLIA Ekspres
Campaign: Faces of KLIA Ekspres
Agency: BLWN<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Malaysia Airlines Social Media Retainer
Agency: Tinker Society<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Raya Together: Celebrating Differences. Sharing Togetherness.<\/td>\n<\/tr>\n
\"\"<\/td>\nPOP MART (Malaysia)<\/strong>
Campaign: How POP MART Malaysia Build a Collector Community Through Social
Agency: DotAce Interactive<\/td>\n<\/tr>\n
\"\"<\/td>\nSime Darby Property<\/strong>
Brand: KLGCC Mall
Campaign: Not another mall. Their mall.
Agency: Colony Group<\/td>\n<\/tr>\n
\"\"<\/td>\nSime Darby Property<\/strong>
Brand: Kuala Lumpur Golf & Country Club
Campaign: You Think You Know Kuala Lumpur Golf & Country Club
Agency: Colony Group<\/td>\n<\/tr>\n
\"\"<\/td>\nTouch \u2019n Go<\/strong>
Brand: Touch \u2019n Go RFID
Campaign: Terus Je! with RFID
Agency: LOKi Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: How Watsons win by \u201cThread\u201d-ed Into Conversation
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Excellence in Sponsorship Activation” admin_label=”43. Excellence in Sponsorship Activation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCelcomDigi<\/strong>
Campaign: Sponsoring The Comeback: How CelcomDigi Turned Fan Loyalty to Fan Spend
Agencies: Astro Media Solutions, OMD Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nCelcomDigi<\/strong>
Campaign: From Players to Customers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nDirigo Events<\/strong>
Campaign: Kuala Lumpur Standard Chartered Marathon<\/td>\n<\/tr>\n
\"\"<\/td>\nMisto Malaysia<\/strong>
Brand: FILA
Campaign: FILA x ALPHA: Backing the Next Big Thing Before Everyone Else
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Campaign: Dewi Remaja Powered by redONE Mobile
Agency:<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons KFinity – Tapping into Mass Audience – A Cultural Partnership
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Excellence in TV \/ Video Advertising” admin_label=”44. Excellence in TV \/ Video Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: Where Memories Are Made
Agency: The Grim Film<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Kenangan Tu Ke Mana?<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Pilot Parker: A Story Inspired by True Memorable Moments
Agency: Carta Zero<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Thousand-Mile Horse: Journeying Together in the Year of the Horse
Agency: Imaginary Friends<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong>
Campaign: Malaysia Airlines x Manchester United: Proud supporters of supporters
Agency: Imaginary Friends<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection<\/td>\n<\/tr>\n
\"\"<\/td>\nPUSPAKOM<\/strong>
Campaign: Inspection Hati Aidil<\/td>\n<\/tr>\n
\"\"<\/td>\nResort World Genting<\/strong>
Campaign: Jiwa Singa – Kisah Sebuah Warisan
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nTouch \u2019n Go<\/strong>
Brand: Touch \u2019n Go RFID
Campaign: Terus Je! with RFID
Agency: LOKi Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nU Mobile<\/strong>
Campaign: U Mobile CNY 2026 | \u6c38\u6052 Eternal Hearts
Agencies: Naga DDB Tribal, Initiative Malaysia\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Excellence in Urban Guerrilla Marketing” admin_label=”45. Excellence in Urban Guerrilla Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab’s Teeny-Tiny Subway Takeover
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nLazada Malaysia<\/strong>
Campaign: Lazada 6.6 Super Wow Sale
Agency: PersonEDGE<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Kini, Produk MR.DIY Tahan Lebih Lama
Agency: THE SHOUT GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Bank<\/strong>
Campaign: Queue-T: Turning Malaysia’s Longest Travel Frustration into Its Most Effective Media Channel
Agency: Universal McCann<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Malaysia Turning MRT into a Fashion Runway for Glam Raya
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”46. Excellence in Viral Marketing” admin_label=”46. Excellence in Viral Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Astro Turns #BellaSyedYes Into Malaysia\u2019s Biggest Viral Affair
Agency: Astro Media Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: GSC’s F1 Drive<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: Where Memories Are Made
Agency: The Grim Film<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI City Mall
Campaign: Social Experiment in IOI City Mall<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A Marvellous CNY: Turning Festive Tensions Into Connection<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Satu Beg, Seribu Cerita<\/td>\n<\/tr>\n
\"\"<\/td>\nShell Malaysia<\/strong>
Brand: Shell
Campaign: Paint the Town Lewis Red
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer<\/strong>
Campaign: Spritzer \u2013 Cheers to Luck, Double the ONG! (\u9a6c\u529b\u5168\u5f00\uff0c\u597d\u8fd0\u6ee1\u8f7d)<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Marketing Team of the Year” admin_label=”47. Marketing Team of the Year” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nguardian Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airlines<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSpritzer Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nURMunchy\u2019s<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”48. Marketing Leader of the Year” admin_label=”48. Marketing Leader of the Year” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAyam Brand, A. Clouet (Malaysia)<\/strong>
Individual: Wei Ling Teoh<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Individual: Chee Cheng Koo<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Assurance Malaysia<\/strong>
Individual: Angeline Tung<\/td>\n<\/tr>\n
\"\"<\/td>\nU Mobile<\/strong>
Individual: Benard Lee<\/td>\n<\/tr>\n
\"\"<\/td>\nURMunchy\u2019s<\/strong>
Individual: Yee Wen Ling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2026 Finalists BMW Group MalaysiaBrand: MINI MalaysiaCampaign: Unapologetically MINI, Too Original To BehaveAgency: Accenture Song EtikaBrand: LiptonCampaign: Lipton Soda Zero Sugar: Thirst Traps for Everyday Thirst Moments Fraser & NeaveBrand: F&N SeasonsCampaign: Inilah MY SeasonsAgency: Mindmade Creative Communications GrabCampaign: How GrabCoins Runner Made Half-A-Million Malaysians Stop ScrollingAgency: M+C Saatchi Performance Malaysia AirlinesCampaign: Thousand-Mile Horse: Journeying […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-19202","page","type-page","status-publish","hentry"],"yoast_head":"\n2026 Finalists | Marketing Excellence Award Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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