{"id":18348,"date":"2025-08-12T16:10:04","date_gmt":"2025-08-12T08:10:04","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/?page_id=18348"},"modified":"2025-10-28T20:55:23","modified_gmt":"2025-10-28T12:55:23","slug":"2025-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-my\/2025-finalists\/","title":{"rendered":"2025 Finalists"},"content":{"rendered":"

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2025 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBeiersdorf (Malaysia)<\/strong>
Brand: Eucerin Spotless Brightening
Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Selamat Lari Raya<\/td>\n<\/tr>\n
\"\"<\/td>\nLiberty General Insurance<\/strong>
Brand: Liberty Insurance
Campaign: ReInvent Regret
Agency: The Clan<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z Malaysia<\/strong>
Brand: Cadbury Dairy Milk
Campaign: Cadbury Dairy Milk “For You, I Would”- A Heartfelt Pledge Wrapped in Sweetness
Agencies: Wavemaker, Ogilvy<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A DIY CNY<\/td>\n<\/tr>\n
\"\"<\/td>\nPetroliam Nasional (PETRONAS)<\/strong>
Campaign: PETRONAS Chinese New Year 2025 \u2013 Stay
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nPetroliam Nasional (PETRONAS)<\/strong>
Campaign: PETRONAS Raya 2025 \u2013 Anak Siapa Ni?
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Belonging: Turning Old Clothes Into New Hope
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi
Campaign: From Skincare to Self-Belief: SAFI\u2019s Scholarship Sparked a Raya Revolution
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in AI-Powered Storytelling ” admin_label=”2. Excellence in AI-Powered Storytelling” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Bank Digital SME Loan
Campaign: Precision at Scale: How AI Helped Alliance Bank Tune Into SME Needs in Real Time
Agency: Invictus Blue Group<\/td>\n<\/tr>\n
\"\"<\/td>\nCelcomDigi<\/strong>
Brand: CelcomDigi Fibre
Campaign: Revolutionising Fibre Plans with CelcomDigi’s Gamified AI for Personalised Family & Individual Choices
Agency: Kingdom Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: \u201cHide and SeeK Hong Kong”\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z Malaysia<\/strong>
Brand: Cadbury Dairy Milk
Campaign: Gifting, Brought to Life by AI: How Cadbury Favourites Turned Chocolate into a Living Message
Agency: Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Virtual Intelligence Creator
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi
Campaign: From Skincare to Self-Belief: SAFI\u2019s Scholarship Sparked a Raya Revolution
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Anniversary Marketing” admin_label=”3. Excellence in Anniversary Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
\nBrand: Alliance Bank BizSmart\u00ae Business Conference (ABBBC)
\nCampaign: From Challenge to Change: 10 Years Smarter with BizSmart\u00ae
\nAgencies: ENSIM Consultancy, Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
\nCampaign: Future-Proofing Malaysia: One Child, One Lesson, One Cause Run For 7 Years
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
\nCampaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBONIA<\/strong>
\nCampaign: BONIA 50th<\/sup> Anniversary + Ambassador Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nEcart Services<\/strong>
\nBrand: Lazada Malaysia
\nCampaign: Lazada Epic Birthday Surprise
\nAgency: PersonEdge<\/td>\n<\/tr>\n
\"\"<\/td>\nInforma Markets Malaysia<\/strong>
\nBrand: Oil & Gas Asia
\nCampaign: 20th Anniversary Edition \u2013 Where Energy Professionals Connect<\/td>\n<\/tr>\n
\"\"<\/td>\nKara Marketing Malaysia<\/strong>
\nBrand: Kara
\nCampaign: Legasi Kara Sempurnakan Raya 25th Anniversary
\nAgency: Sashimi Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
\nBrand: Munchy’s
\nCampaign: Taste Munchy’s, Taste Happiness Campaign
\nAgency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nResorts World Genting<\/strong>
\nCampaign: Diamond Jubilee Celebration
\nAgency: Consider iProspect<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
\nBrand: Sharp Malaysia
\nCampaign: Live Mighty 40th<\/sup> Anniversary Campaign
\nAgencies: Alexandre Bernard Advertising, Yellow Leads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Marketing” admin_label=”4. Excellence in B2B Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Bank Digital SME Loan
Campaign: Breaking the Mold: How Social Intelligence Transformed SME Targeting
Agency: Invictus Blue Group<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAstro Media Solutions<\/strong>
Campaign: From One-Off to Always-On: AMS\u2019 B2B Growth Engine<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: GrabFood 5-Star
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nInforma Markets Malaysia<\/strong>
Brand: Oil & Gas Asia
Campaign: Technical Excellence Through Human Connection<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Business
Campaign: Ambassadors of Failure
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Business
Campaign: Unibizity
Agencies: GrowthOps Asia Creative, GrowthOps Media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Awareness” admin_label=”5. Excellence in Brand Awareness” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Breast Cancer Survivors Engage Malaysian Women to Drive 11,000 screenings
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nBeiersdorf (Malaysia)<\/strong>
Brand: Eucerin Spotless Brightening
Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nBONIA<\/strong>
Campaign: BONIA 50th<\/sup> Anniversary + Ambassador Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian<\/strong>
Campaign: Own Your Beautiful
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nNando’s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So\u00a0You\u00a0Can\u00a0Be\u00a0You.
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: Live Mighty 40th<\/sup> Anniversary Campaign
Agencies: Alexandre Bernard Advertising, Yellow Leads<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Enchanteur
Campaign: Turning Up the Volume
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Brand Strategy” content_last_edited=”off|desktop” admin_label=”6. Excellence in Brand Strategy” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCelcomDigi, Meta\u00a0<\/strong>
\nCampaign: Online Safety IRL Campaign
\nAgency: Ratio:Cause<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
\nBrand: Goodday
\nCampaign: Where Drama Meets Dinner: Dapur Goodday Ramadan
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
\nBrand: Goodday Milk
\nCampaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
\nBrand: Pepsi
\nCampaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian<\/strong>
\nCampaign: Own Your Beautiful
\nAgency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
\nCampaign: Igniting National Pride In The Loudest, Proudest And Most Local Way: Bersama Satu Suara
\nAgencies: FCB SHOUT, Attitude Ideology<\/td>\n<\/tr>\n
\"\"<\/td>\nNando’s Malaysia<\/strong>
\nCampaign: That\u2019s A Nando\u2019s Thing: We Be We, So\u00a0You\u00a0Can\u00a0Be\u00a0You.
\nAgency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
\nBrand: Sharp Malaysia
\nCampaign: Live Mighty 40th<\/sup> Anniversary Campaign
\nAgencies: Alexandre Bernard Advertising, Yellow Leads<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
\nBrand: FuelSave 95
\nCampaign: A Quest for More
\nAgencies: GrowthOps Asia, Edelman, Invictus Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
\nBrand: Unifi Mobile
\nCampaign: Freedom Seringgit
\nAgencies: GrowthOps Asia Creative, GrowthOps Asia Media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Communications \/ Public Relations” admin_label=”7. Excellence in Communications \/ Public Relations” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGBA Corporation<\/strong>
Brand: NONGSHIM
Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia
Agency: KTALYST PR<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brands: Lexus, Oat Krunch, Munchy\u2019s Crackers, Cream-O, Muzic, TopMix
Campaign: Taste Munchy’s, Taste Happiness Campaign
Agency: Bridges PR<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Belonging: Turning Old Clothes Into New Hope
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Virtual Intelligence Creator
Agency: VML Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Consumer Insights \/ Market Research” admin_label=”8. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Negara Malaysia (BNM)<\/strong>
Campaign: Jangan Scam Hatiku
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nBeiersdorf (Malaysia)<\/strong>
Brand: Eucerin Spotless Brightening
Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Two Cards, One Vision: How CIMB and Mastercard Transformed Data to Differentiation to Drive Cardholder Growth
Agencies: Mastercard Services, Mediatropy<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nOffspring<\/strong>
Campaign: Malaysia’s First Science-Backed Diaper Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Rewards x Setel (2025)\u00a0
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Naturals by Watsons
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Content Marketing” admin_label=”9. Excellence in Content Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Negara Malaysia (BNM)<\/strong>
Campaign: Jangan Scam Hatiku
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday
Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGBA Corporation<\/strong>
Brand: NONGSHIM
Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia
Agencies: KTALYST PR, RED Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Brand: MAE
Campaign: Mencari MAE-llionaire
Agencies: One Two Jus, Aspect Ratio Studios<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Turning a Complaint into a Campaign: MR.DIY\u2019s Apology For Manja-ing Malaysians
Agency: Wayang Pictures<\/td>\n<\/tr>\n
\"\"<\/td>\nPetroliam Nasional (PETRONAS)<\/strong>
Campaign: From Fuel Pumps to For You Pages: How PETRONAS Won TikTok and Malaysia\u2019s Gen Z
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Brand: redONE Postpaid 5G Smart
Campaign: The SmartPlan Story: redONE Mobile X-Change \u2013 Driving the Switch
Agency: WPP Media (Mindshare)<\/td>\n<\/tr>\n
\"\"<\/td>\nResorts World Genting<\/strong>
Campaign: RWG CEO 2.0: Eva\u2019s Back, And She Means Business
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” content_last_edited=”off|desktop” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAstro Malaysia<\/strong>
Campaign: Astro Originals: Project Exit
Agency: Talon Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nCaring Pharmacy Retail Management<\/strong>
Campaign: Ribbon of Hope<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: GSC Beyond Spectrum \u2013 a #LovingAutism campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A DIY CNY<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Campaign: redONE Mobile: Nurturing Communities through redINFAQ, Ronda Bazaar & Colours of Ramadan<\/td>\n<\/tr>\n
\"\"<\/td>\nSuria KLCC<\/strong>
Campaign: Suria KLCC CSR Campaign: #BeKindOnline<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi
Campaign: From Skincare to Self-Belief: SAFI\u2019s Scholarship Sparked a Raya Revolution
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Kimball Bazaar Battle: They Came, They Tasted, They Decided
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: \u201cHide and SeeK Hong Kong”\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Brand: MAE App
Campaign: MAE-ga KenDURIAN 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Munchy’s
Campaign: Taste Munchy’s, Taste Happiness Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Oat Krunch
Campaign: Goodness O’Clock Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Malaysia)<\/strong>
Brand: KITKAT Malaysia
Campaign: Hijacking the Zodiac: How Kit-\u201dCat\u201d Becomes the Face of CNY
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Belonging: Turning Old Clothes Into New Hope
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Brand: FuelSave 95
Campaign: A Quest for More
Agencies: GrowthOps Asia, Edelman, Invictus Blue<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data Privacy and Security Marketing” admin_label=”12. Excellence in Data Privacy and Security Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: Spot the Scam: The Nation\u2019s Youngest Financial Superheroes Rise across 1461 schools
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nSECOM (Malaysia), Labuan IBFC<\/strong>
Campaign: Project Sentinel: Securing Trust in a Digital World
Agency: Laurea People’s Signature<\/td>\n<\/tr>\n
\"\"<\/td>\nSIRIM<\/strong>
Campaign: Ada SIRIM, Baru Beli<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Data-Driven Marketing” admin_label=”13. Excellence in Data-Driven Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Data-Driven Impact: Homesoy’s Stop That Dot Campaign Achieves 11,000 Screenings and Empowers Women
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Bank Digital SME Loan
Campaign: Signals Over Segments: Alliance Bank\u2019s New SME Data Blueprint
Agency: Invictus Blue Group<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Personal Loan
Campaign: Turning Data into Demand
Agency: REISE Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Campbell’s Soup
Campaign: When Data Forecasts Cravings: Campbell\u2019s Soup Reignites Relevance Through Rain-Triggered Precision Marketing
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Beyond the Tap: Mastercard\u2019s Data-Centric Marketing Intelligence That Powered CIMB\u2019s Credit & Debit Card Reinvention
Agencies: Mastercard Services, Mediatropy<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Rewards x Setel (2025)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential BSN Takaful<\/strong>
Campaign: Beyond Instinct: The Insurance Campaign That Let Data Take the Wheel
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Campaign: Shell Power Up : Loyalty, Engineered by Data
Agencies: Invictus Blue Group, GrowthOps<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Digital Marketing” admin_label=”14. Excellence in Digital Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAllianz Malaysia<\/strong>
Campaign: Allianz Travel Tales
Agencies: MediaCliQ Group, Macam Yes Studios<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Bank Malaysia<\/strong>
Campaign: Want It. Wave It. Win It.
Agency: LOKi Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Trade MY App \u2013 A Seamless New Era for Mobile Trading
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nNando’s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So\u00a0You\u00a0Can\u00a0Be\u00a0You.
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nResorts World Genting<\/strong>
Campaign: RWG CEO 2.0: Eva\u2019s Back, And She Means Business
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons #HappyBeautifulYear
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in eCommerce Marketing” admin_label=”15. Excellence in eCommerce Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMattel<\/strong>
Campaign: Mattel #PuasaPlay
Agency: MBCS<\/td>\n<\/tr>\n
\"\"<\/td>\nShokubutsu<\/strong>
Campaign: Shokubutsu Account Management
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Aiken
Campaign: Aiken Brightening Illuminate CNY’s eCommerce Sales
Agencies: PHD Media (Malaysia), MBCS<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Enchanteur
Campaign: Chic Takes Over TikTok: Turning Visibility into Conversions
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Event Marketing” admin_label=”16. Excellence in Event Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAjinomoto (Malaysia)<\/strong>
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Umami Wheels: How did we breakdown multi-generational myths about MSG for Gen-Z, who barely set foot in the kitchen?
Agency: Expert Media Global<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: 1461 schools, Many Lessons: AEIOU\u2019s Hyperlocal Journey to Empower Young Malaysians
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch: Malaysia\u2019s First SME Pitch Event & Film Premiere gets 3.4 million views and grows Digital Loan Applications by 54%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Aviation Group (MAG)<\/strong>
Brand: Malaysia Airlines
Campaign: MAG Arena at MATTA Fair: Where Hospitality Meets Innovation<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Brand: MAE App
Campaign: MAE-ga KenDURIAN 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Turning a Complaint into a Campaign: MR.DIY\u2019s Apology For Manja-ing Malaysians
Agency: Wayang Pictures<\/td>\n<\/tr>\n
\"\"<\/td>\nRev Runnr<\/strong>
Brand: Hoka
Campaign: Flylab makes 137% more shoes fly off the shelf
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Shayla
Campaign: Safi Shayla Sets Malaysian Record with Largest Pound Event
Agencies: PHD Media (Malaysia), MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Experiential Marketing” admin_label=”17. Excellence in Experiential Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAjinomoto (Malaysia)<\/strong>
Brand: AJI-NO-MOTO\u00ae
Campaign: Smart Umami Wheels: How did we breakdown multi-generational myths about MSG for Gen-Z, who barely set foot in the kitchen?
Agency: Expert Media Global<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Kimball Bazaar Battle: Real Food, Real Flavour, Real Crowd
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Nyam Nyam
Campaign: Keseronokan Berterusan in Motion: A Snack Story Reimagined Through Experience
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nColgate Palmolive<\/strong>
Brand: Softlan
Campaign: Softlan Complete 5 in 1 Immersive Multi-sensorial LRT Experience
Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxis<\/strong>
Campaign: Maxis SMARTHome XP
Agency: LFM Consultancy<\/td>\n<\/tr>\n
\"\"<\/td>\nNissin Malaysia<\/strong>
Brand: Nissin
Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned.
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Curve<\/strong>
Campaign: Slide the Curve
Agency: GO Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nUCSI Education (UCSI University)<\/strong>
Campaign: DiscoverU: Experiential Journey<\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong>
Campaign: Viu Original: Nafsu
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Shayla
Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Gamification” admin_label=”18. Excellence in Gamification” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies
<\/strong>Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nHonor of Kings<\/strong>
Campaign: Honor of Kings: A Hero for All Malaysians
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nHonor of Kings<\/strong>
Campaign: HOK Buka Puasa
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nHonor of Kings<\/strong>
Campaign: Honor of Kings: Ride of Glory
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nHonor of Kings<\/strong>
Campaign: Honor of Kings: 7GL Zero to Hero Journey
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z Malaysia\u00a0<\/strong>
Brand: ChipsMore!
Campaign: ChipsMore Pet Chunk: Turning Childhood in a Digital Pet
Agencies: Wavemaker, Leo Burnett<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Influencer \/ KOLs Marketing” admin_label=”19. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: 6 Cancer Survivors turn Influencers to Drive Sales + 11,000 Screenings
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Bank BizSmart\u00ae Business Conference (ABBBC)
Campaign: Influence Meets Impact: Powerful Voices Winning the Hearts of SME Communities
Agencies: ENSIM Consultancy, Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBeiersdorf (Malaysia)<\/strong>
Brand: Eucerin Spotless Brightening
Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nEcart Services<\/strong>
Brand: Lazada Malaysia
Campaign: Lazada 11.11 Lowyalty Era
Agency: PersonEdge<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGBA Corporation<\/strong>
Brand: NONGSHIM
Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia
Agency: KTALYST PR<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: “Hide and SeeK Hong Kong”<\/td>\n<\/tr>\n
\"\"<\/td>\nOffspring<\/strong>
Campaign: Malaysia’s First Science-Backed Diaper Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons #HappyBeautifulYear
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Hijabista
Campaign: Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Integrated Marketing” admin_label=”20. Excellence in Integrated Marketing ” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Bank for Life: From Strategy to Lived Experiences<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Bank Malaysia<\/strong>
Campaign: Want it. Wave it. Win it.
Agency: LOKi Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Trade MY App \u2013 A Seamless New Era for Mobile Trading
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Beyond Borders
Agency: One Two Jus<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nOffspring<\/strong>
Campaign: Malaysia’s First Science-Backed Diaper Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Be Worlds Ahead with RHB Premier
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Aiken
Campaign: Glow Like a Goddess: Aiken\u2019s Radiant Take on Festive Beauty
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Interactive Marketing \/ AR & VR” admin_label=”21. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nEcart Services<\/strong>
Brand: Lazada Malaysia
Campaign: Lazada 12.12 1-2 Jus Showdown
Agency: PersonEdge<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI Mall Damansara
Campaign: Rebranding Reimagined<\/td>\n<\/tr>\n
\"\"<\/td>\nNissin Malaysia<\/strong>
Brand: Nissin
Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned.
Agency: INK Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Launch Marketing” admin_label=”22. Excellence in Launch Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBONIA<\/strong>
Campaign: BONIA 50th<\/sup> Anniversary + Ambassador Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Brand: Sharp Malaysia
Campaign: Live Mighty 40th<\/sup> Anniversary Campaign
Agencies: Alexandre Bernard Advertising, Yellow Leads<\/td>\n<\/tr>\n
\"\"<\/td>\nTakaful Malaysia<\/strong>
Brand: Kaotim
Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Dashing
Campaign: Dashing x Tottenham Hotspur \u2014 From London with Locker Room Cred
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Shayla
Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Live-Streaming Marketing” admin_label=”23. Excellence in Live-Streaming Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nHonor of Kings<\/strong>
Campaign: HOK CNY
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nPermodalan Nasional (PNB)<\/strong>
Brand: Amanah Saham Nasional (ASNB)
Campaign: ASNB Labour Day TikTok LIVE
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Stores<\/strong>
Brand: KFC Malaysia
Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nUMW Toyota Motor<\/strong>
Brand: Toyota Gazoo Racing
Campaign: Toyota Gazoo Racing Season 7: Malaysia\u2019s First All-Digital Motorsports Spectacle
Agency: Seed Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Location-Based Marketing” admin_label=”24. Excellence in Location-Based Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Location-Based Advocacy: Engaging Malaysian Women with Stop That Dot for Breast Cancer Awareness
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: Heritage in Motion: Local, local, local
Agencies: Ampersand Advisory, Mister Yeow Creative, Hamburger Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nEcart Services<\/strong>
Brand: Lazada Malaysia
Campaign: Lazada Legit Mantul Heist – Lowest Price Guarantee
Agency: PersonEdge<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMunchWorld Marketing<\/strong>
Brand: Oat Krunch
Campaign: Goodness O’Clock Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Rewards Brand Sustenance (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nThe University of Nottingham Malaysia<\/strong>
Campaign: University of Nottingham Targeting Smart Students with Smarter Ads
Agency: IPG Mediabrands<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Loyalty Marketing” admin_label=”25. Excellence in Loyalty Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGuardian<\/strong>
Campaign: Own Your Beautiful
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Rewards x Setel (2025)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nResorts World Genting<\/strong>
Campaign: Genting Rewards Card: Loyalty Isn’t Just Rewarded, It’s Celebrated!<\/td>\n<\/tr>\n
\"\"<\/td>\nRev Runnr<\/strong>
Brand: Hoka
Campaign: Fly Human Fly
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Campaign: PowerUp
Agency: GrowthOps Asia, Edelman, Invictus Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Mobile
Campaign:\u00a0 Unifi Premium Sampul Duit Raya (Yunni Kampung Sampul Pop-Up)<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Marketing Innovation ” admin_label=”26. Excellence in Marketing Innovation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday
Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI Mall Damansara
Campaign: Rebranding Reimagined<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxis Broadband<\/strong>
Campaign: Revolutionising Search Acquisition with AI Max for Maxis
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaybank<\/strong>
Brand: MAE
Campaign: Raya Lebih Ekstra
Agency: One Two Jus<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nSeni Jaya<\/strong>
Campaign: “The Symbol” @ Jalan Maarof, Bangsar, KL.<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Curve<\/strong>
Campaign: Slide the Curve
Agency: GO Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Marketing to a Specific Audience” admin_label=”27. Excellence in Marketing to a Specific Audience” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Breast Cancer Survivors Engage Malaysian Women to Drive 11,000 Screenings
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Prego
Campaign: Snack for the Chaos: Marketing Pasta to the Most Meme-Ready Generation
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Malaysia<\/strong>
Campaign: Beyond the Boarding Pass: How Mastercard Redefined CIMB Travel Credit Card Marketing for the Everyday Explorer
Agencies: Mastercard Services, Mediatropy<\/td>\n<\/tr>\n
\"\"<\/td>\nMedispec (Malaysia)<\/strong>
Brand: Vitamode\u00ae
Campaign: Conquer Fragility, Reclaim Your Mobility (Mobility Campaign)<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z Malaysia<\/strong>
Brand: Cadbury Dairy Milk
Campaign: Cadbury Dairy Milk – Kuih Raya Dari Hati: Baked by the Community, Shared with the Nation
Agency: Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nOffspring<\/strong>
Campaign: Malaysia’s First Science-Backed Diaper Campaign
Agency: Mindmade Creative Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Be Worlds Ahead with RHB Premier
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Business
Campaign: Ambassadors of Failure
Agency: VML Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Dashing
Campaign: Dashing x Football Fandom \u2014 From Fragrance to Performance
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi
Campaign: From Skincare to Self-Belief: SAFI\u2019s Scholarship Sparked a Raya Revolution
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Marketing Transformation” admin_label=”28. Excellence in Marketing Transformation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
\nCampaign: “From Share of Mind to Share of Wallet: How Alliance Bank\u2019s Purpose-Driven Brand Strategy Transformed Marketing and Delivered Business Value”<\/td>\n<\/tr>\n
\"\"<\/td>\nAllianz Malaysia<\/strong>
\nCampaign: Allianz Travel Tales
\nAgencies: MediaCliQ Group, Macam Yes Studios<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian<\/strong>
\nCampaign: Own Your Beautiful
\nAgency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nPermodalan Nasional (PNB)<\/strong>
\nBrand: Amanah Saham Nasional (ASNB)
\nCampaign: ASNB Rebrand
\nAgency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
\nCampaign: Mesra Rewards x Setel (2025)
\nAgency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
\nCampaign: Mesra Bonanza PETRONAS 50 Years (2024)
\nAgency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
\nBrand: Sharp Malaysia
\nCampaign: Live Mighty 40th<\/sup> Anniversary Campaign
\nAgencies: Alexandre Bernard Advertising, Yellow Leads<\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong>
\nCampaign: Viu Malaysia: Marketing Transformation 2024\/2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Media Strategy” admin_label=”29. Excellence in Media Strategy” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: “Hide and SeeK Hong Kong”<\/td>\n<\/tr>\n
\"\"<\/td>\nJacobs Douwe Egberts<\/strong>
Brand: Super Coffee
Campaign: When Super Coffee Made Radio Climbed a Mountain
Agency: Invictus Blue Group<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Selamat Lari Raya<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Aviation Group (MAG)<\/strong>
Brand: Malaysia Airlines
Campaign: A Strategic Media Blueprint That Transformed MATTA Fair into Malaysia Airlines\u2019 Own Travel Fair
Agency: Trapper Media Services<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Beyond Borders
Agencies: One Two Jus, NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars
Agencies: ProEvents Group, Shekhinah PR<\/td>\n<\/tr>\n
\"\"<\/td>\nNando’s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So\u00a0You\u00a0Can\u00a0Be\u00a0You.
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Brand: redONE Postpaid 5G devicePRO
Campaign: redONE Mobile: Movie Magic \u2013 A Tie Up for The Win
Agency: WPP Media (Mindshare)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Mobile Marketing” admin_label=”30. Excellence in Mobile Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Mobile Marketing for a Cause: Stop That Dot Drives Awareness and Screenings Among Malaysian Women
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch targets SMEs on mobile, gains 3.4 million views for content and grows loan disbursements by 20%!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nAllianz Malaysia<\/strong>
Campaign: Allianz Travel Tales
Agencies: MediaCliQ Group, Macam Yes Studios<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: How We Turned a TikTok Drama into a Mobile Phenomenon
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Trade MY App \u2013 A Seamless New Era for Mobile Trading
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Multilingual Marketing” admin_label=”31. Excellence in Multilingual Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: From Posts to Participation: How Alliance Bank Heritage Run used social media to Boost Cultural Appreciation and Brand Love
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBank Negara Malaysia (BNM)<\/strong>
Campaign: How to Make Murukku Anti-Scam Flavour
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nKWC Fashion Wholesale<\/strong>
Campaign: Bilingual Fashion Storytelling
Agency: Fishermen Analytics<\/td>\n<\/tr>\n
\"\"<\/td>\nLabuan IBFC, KAT Solutions<\/strong>
Campaign: CodeSwitch: Creating Local Brand Experience for Everyone
Agency: Laurea People’s Signature<\/td>\n<\/tr>\n
\"\"<\/td>\nUCSI Education (UCSI University)<\/strong>
Campaign: Voices of Many: UCSI\u2019s Multilingual Content Evolution<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Omnichannel” admin_label=”32. Excellence in Omnichannel” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%!
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBMW Malaysia<\/strong>
Campaign: Electrify Your Everyday Soul
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nMedispec (Malaysia)<\/strong>
Brand: Vitamode\u00ae
Campaign: Conquer Fragility, Reclaim Your Mobility (Mobility Campaign)<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z Malaysia\u00a0<\/strong>
Brand: Cadbury Dairy Milk
Campaign: Cadbury Oreo, Crsipit & Bubbly: A Repertoire Reboot Delivered Through Omni-Channel Precision
Agencies: Wavemaker, Ogilvy<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Redefining Payment Convenience: Placing the convenience of RHB cards into every hand
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Campaign: Shell PowerUp. Everywhere That Matters.
Agencies: Invictus Blue Group, GrowthOps<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Carrie Junior
Campaign: Transforming Every Touchpoint into a “Ele-vating” Shower Experience : Carrie Junior\u2019s Magical Playground Wins!
Agency: PHD Media (Malaysia)<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Shayla
Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Out-of-Home Advertising” admin_label=”33. Excellence in Out-of-Home Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Stop That Dot is Everywhere: Breast Cancer Survivors campaign takes over outdoor
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Bank For Life: In Sight & In Mind
Agencies: Serious Media, Invictus Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nColgate Palmolive<\/strong>
Brand: Softlan
Campaign: Softlan Complete 5 in 1 Immersive Experience at LRT
Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars
Agencies: ProEvents Group, Shekhinah PR<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Scan & Pay with MAE \u2013 Cross Border DuitNow QR
Agencies: One Two Jus, NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nNetflix<\/strong>
Campaign: There\u2019s No Stopping the Game: Netflix\u2019s Squid Game Returns to Malaysia for Season 2
Agency: Trapper Media Services<\/td>\n<\/tr>\n
\"\"<\/td>\nSeni Jaya<\/strong>
Campaign: “The Symbol” @ Jalan Maarof, Bangsar, KL.<\/td>\n<\/tr>\n
\"\"<\/td>\nSeni Jaya<\/strong>
Campaign: TRX Samsung Galaxy Station Naming Rights<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Shayla
Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Performance Marketing” admin_label=”34. Excellence in Performance Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Bank Digital SME Loan
Campaign: Signal-Led, Outcome-Driven: How Alliance Rewired SME Performance
Agency: Invictus Blue Group<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Personal Loan
Campaign: Turning Data into Demand
Agency: REISE Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Mencari MAE-llionaire
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Brand: redONE Postpaid 5G devicePRO
Campaign: redONE Mobile: Movie Magic \u2013 Driving Quantifiable Results
Agency: WPP Media (Mindshare)<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Redefining Payment Convenience: Placing the convenience of RHB cards into every hand
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nTakaful Malaysia<\/strong>
Brand: Kaotim
Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Mobile
Campaign: Freedom Seringgit
Agency: GrowthOps Asia Creative, GrowthOps Asia Media<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Makeover Guys<\/strong>
Campaign: WOW Without the HOW: Repositioning Renovation with Precision Search
Agency: DOTACE<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Personalisation Marketing” admin_label=”35. Excellence in Personalisation Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAreca Capital<\/strong>
Campaign: Seeds of Prosperity: Nurturing Financial Legacies
Agency: Pulse AMC<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nIHH Healthcare<\/strong>
Campaign: Recipes for Her: Gleneagles Women’s Digest
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesra Bonanza PETRONAS 50 Years (2024)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPETRONAS Dagangan<\/strong>
Campaign: Mesrakan Perjalananmu (2025)
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nUMW Toyota Motor<\/strong>
Brand: Toyota Vios
Campaign: Driving Personalisation: Toyota\u2019s Vios Campaign
Agency:\u00a0 Seed Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Programmatic Marketing” admin_label=”36. Excellence in Programmatic Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance Current & Savings Account
Campaign: Turning Digital Signals into Real-World Outcomes
Agency: Vertex Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: Alliance Bank BizSmart\u00ae Challenge: The Ultimate Elevator Pitch – Smart Money, Smarter Media: How Programmatic Precision Drove 5.4X Media ROAS
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever ESports Month
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Campaign: Maybank Trade MY App \u2013 A Seamless New Era for Mobile Trading
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential BSN Takaful<\/strong>
Campaign: Automate, Optimise, Insure: The Precision Engine Fueling PruBSN\u2019s EPF Takaful
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Home
Campaign: BOLD Network
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”37. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: AEIOU Empowers Future Financial Heroes
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nBank Negara Malaysia (BNM)<\/strong>
Campaign: Jangan Scam Hatiku
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nBank Negara Malaysia (BNM)<\/strong>
Campaign: Consolidated Festive (CNY Hari Raya Deepavali)
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: ATLAS Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nPanasonic Malaysia<\/strong>
Campaign: Kempen Rakan Bersih Ceria
Agency: Mantra Communication<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo Malaysia<\/strong>
Brand: Tropicana Twister
Campaign: Multiply the Goodness with Tropicana Twister
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Belonging: Turning Old Clothes Into New Hope
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nSuria KLCC<\/strong>
Campaign: Suria KLCC CSR Campaign: #BeKindOnline<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Dashing
Campaign: Dashing – A Force for Good
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Relationship Marketing ” admin_label=”38. Excellence in Relationship Marketing ” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Building Relationships: Homesoy’s Stop That Dot Campaign Empowers Women Through Community Engagement
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Ultimate Elevator Pitch Strengthens B2B Relationships with SMEs, drives 3.4 million views and helps Increase Loan disbursements by 54%
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nCaring Pharmacy<\/strong>
Campaign: Mom & Cutie. Big or Small, We Care for All<\/td>\n<\/tr>\n
\"\"<\/td>\nElitetrax Marketing<\/strong>
Brand: Harvey Norman
Campaign: Not Your Parents Feed
Agency: Fishermen Analytics<\/td>\n<\/tr>\n
\"\"<\/td>\nRev Runnr<\/strong>
Brand: Hoka
Campaign: Fly Human Fly
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Campaign: PowerUp
Agencies: GrowthOps Asia, Edelman, Invictus Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in Retail \/ Shopper Marketing” admin_label=”39. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday
Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGentle Supreme Malaysia<\/strong>
Brand: Daia
Campaign: DAIA 3-in-1 \u2014 The Smart Value in Every Wash
Agency: At Event Quest<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Airports\u00a0<\/strong>
Campaign: Licence to Win
Agency: TEAM LEWIS<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Malaysia)<\/strong>
Brand: Maggi
Campaign: Maggi Singing Pot: A Moment That Moved Products and People
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nNissin Malaysia<\/strong>
Brand: Nissin
Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned.
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nWoodpeckers Group<\/strong>
Brand: ChaTraMue
Campaign: ChaTraMue x Quby<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Search Engine Marketing Strategies” admin_label=”40. Excellence in Search Engine Marketing Strategies” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Brand: Alliance SavePlus Account
Campaign: Winning Search, Without Outspending
Agency: REISE Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: Search-Led Growth: The SEO Revamp That Drove a 43% Increase in Potential Customer Leads
Agencies: Cleverus, REISE Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nAllianz Malaysia<\/strong>
Campaign: Allianz Travel Tales
Agencies: MediaCliQ Group, Macam Yes Studios<\/td>\n<\/tr>\n
\"\"<\/td>\nHyperack<\/strong>
Campaign: Google Search Ads & Search Engine Optimization (SEO)
Agency: Macgad Technology<\/td>\n<\/tr>\n
\"\"<\/td>\nKWC Fashion Wholesale<\/strong>
Campaign: Predictive Trends Driving Content for SEO and AI Overview
Agency: Fishermen Analytics<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Aviation Group (MAG)<\/strong>
Brand: Malaysia Airlines
Campaign: Ascending Horizons: Igniting MATTA Performance with Strategic Search<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxis Broadband<\/strong>
Campaign: Full-Funnel Search Strategy: Integrated SEO + SEM to Dominate SERPs during iPhone 16 launch
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nPos Malaysia<\/strong>
Campaign: POS Malaysia | Reclaiming Digital Leadership Through AI-Powered SEO & SEM Transformation
Agency: NP Digital Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi
Campaign: Unifi SEO
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Business
Campaign: Unifi Business
Agency: GrowthOps Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Excellence in Social Media Marketing” admin_label=”41. Excellence in Social Media Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nElitetrax Marketing<\/strong>
Brand: Harvey Norman
Campaign: Not Your Parents Feed
Agency: Fishermen Analytics<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nExpress Rail Link (ERL)<\/strong>
Brand: KLIA Ekspres
Campaign: The Express Campaign
Agency: BLWN<\/td>\n<\/tr>\n
\"\"<\/td>\nGolden Screen Cinemas<\/strong>
Campaign: GSC\u2019s 1M TikTok Triumph<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI City Mall
Campaign: The Malaysian Social Experiment<\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/strong>
Campaign: Close the Generation Gap with Julie\u2019s Crackers<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A DIY CNY<\/td>\n<\/tr>\n
\"\"<\/td>\nNando’s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So\u00a0You\u00a0Can\u00a0Be\u00a0You.
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nPetroliam Nasional (PETRONAS)<\/strong>
Campaign: From Fuel Pumps to For You Pages: How PETRONAS Won TikTok and Malaysia\u2019s Gen Z
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nQSR Stores<\/strong>
Brand: KFC Malaysia
Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive
Agency: Naga DDB Tribal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Excellence in Sponsorship Activation” admin_label=”42. Excellence in Sponsorship Activation” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: 5 partnership-led campaigns drive 35% increase in brand trial for Alliance Bank
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Aviation Group (MAG)<\/strong>
Brand: Malaysia Airlines
Campaign: Malaysia Airlines x Manchester United \u2013 Journey to Old Trafford & Legends at MATTA<\/td>\n<\/tr>\n
\"\"<\/td>\nPos Malaysia<\/strong>
Campaign: Festive Drama Sponsorship Turned the Spotlight on Pos Malaysia as One-Stop Service Hub
Agency: Astro Media Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nredONE Mobile<\/strong>
Brand: redONE Postpaid 5G devicePRO
Campaign: redONE Mobile: Movie Magic \u2013 The Ultimate Tie-Up
Agency: WPP Media (Mindshare)<\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong>
Brand: Efferty
Campaign: Viu Mini Series: Andartu Kosmopolitan
Agency: Enrichment Media Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong>
Brand: Garnier
Campaign: Viu Mini Series: Tiada Seperti Leyla
Agency: Publicis Media<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Malaysia<\/strong>
Campaign: Watsons Futureland: Walking Into the Hearts of Gen Z Malays
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Dashing
Campaign: Dashing x Tottenham Hotspur \u2014 From London with Locker Room Cred
Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup)<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brands: Safi Naturals, Safi Hijabista
Campaign: Safi x Viu groundbreaking Partnership for Short Drama Experience
Agencies: PHD Media (Malaysia), MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Excellence in TV \/ Video Advertising” admin_label=”43. Excellence in TV \/ Video Advertising” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAce Canning Corporation<\/strong>
Brand: HOMESOY 3.0
Campaign: Stop That Dot: 6 Survivor Stories Empower Women to Fight Breast Cancer
Agency: Ampersand Advisory (Asterisk Advisory)<\/td>\n<\/tr>\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: The Bank for Life: A Transformative Video Strategy That Redefined Brand Identity Through Emotion and Precision
Agencies: Serious Media, Invictus Blue<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Kimball
Campaign: Kimball Makan Viral: The Recipe Series That Stirred Hearts and Saucepans
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO & Fizz create Malaysia\u2019s #1 TV show in just 3 weeks, driving record sales
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Goodday Milk
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: Igniting National Pride In The Loudest, Proudest And Most Local Way: Bersama Satu Suara
Agencies: FCB SHOUT, Attitude Ideology<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A DIY CNY<\/td>\n<\/tr>\n
\"\"<\/td>\nPetroliam Nasional (PETRONAS)<\/strong>
Campaign: PETRONAS Raya 2025 \u2013 Anak Siapa Ni?
Agency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Belonging: Turning Old Clothes Into New Hope
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Banking Group<\/strong>
Brand: RHB Bank
Campaign: Wealth: A True Story That Rewrote The Rules Of Measuring One’s Legacy
Agency: THE SHOUT GROUP \/ FCB SHOUT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Excellence in Urban Guerrilla Marketing” admin_label=”44. Excellence in Urban Guerrilla Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAlliance Bank Malaysia<\/strong>
Campaign: Banking on Surprises at the Movies!<\/td>\n<\/tr>\n
\"\"<\/td>\nCampbell Soup Southeast Asia<\/strong>
Brand: Nyam Nyam
Campaign: Keseronokan in the Streets: How Uncle Nyam Nyam Hijacked Urban Fun
Agency: Yellow Paper Plane<\/td>\n<\/tr>\n
\"\"<\/td>\nEcart Services<\/strong>
Brand: Lazada Malaysia
Campaign: Lazada 11.11 Lowyalty Era
Agency: PersonEdge<\/td>\n<\/tr>\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMalaysia Aviation Group (MAG)<\/strong>
Brand: Firefly
Campaign: Firefly Welcomed Other Airlines to Its Home Airport with Bold Guerrilla Stunts
Agency: Trapper Media Services<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: PANDAi Jaga Anda
Agency: M+C Saatchi Group Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nNissin Malaysia<\/strong>
Brand: Nissin
Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned.
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi Mobile
Campaign: Freedom Seringgit
Agencies: GrowthOps Asia Creative, GrowthOps Media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Excellence in Viral Marketing” admin_label=”45. Excellence in Viral Marketing” _builder_version=”4.27.0″ body_text_color=”#000000″ body_font_size=”14px” body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: The Real M Nasir
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: How We Turned a TikTok Drama into a Mobile Phenomenon
Agency: MantaYaY<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Chinese New Year Music Video with the Kuans<\/td>\n<\/tr>\n
\"\"<\/td>\nIOI Malls<\/strong>
Brand: IOI City Mall
Campaign: The Malaysian Social Experiment<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank<\/strong>
Brand: MAE App
Campaign: MAE-ga KenDURIAN 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong>
Campaign: A DIY CNY<\/td>\n<\/tr>\n
\"\"<\/td>\nNissin Malaysia<\/strong>
Brand: Nissin
Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned.
Agency: INK Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nSIRIM\u00a0<\/strong>
Campaign: Sampul Raya SIRIM QAS 2025: ‘Koyak, Tanam, Siram’<\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong>
Brand: Bidaah
Campaign: Viu Malaysia: Bidaah<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Malaysia<\/strong>
Brand: Safi Hijabista
Campaign: Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Agency: MBCS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nAmanah Saham Nasional (ASNB)<\/strong>
Individual: Natasha Aziz<\/td>\n<\/tr>\n
\"\"<\/td>\nBONIA<\/strong>
Individual: Linda Chen<\/td>\n<\/tr>\n
\"\"<\/td>\nInforma Markets Malaysia<\/strong>
Individual: Joanne Chin<\/td>\n<\/tr>\n
\"\"<\/td>\nLazada Group<\/strong>
Individual: Marcus Chew<\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong>
Individual: Jayson Ong<\/td>\n<\/tr>\n
\"\"<\/td>\nSIRIM\u00a0<\/strong>
Individual: Sarasufia Hamdan<\/td>\n<\/tr>\n
\"\"<\/td>\nUCSI Education (UCSI University)<\/strong>
Individual: Sheikh Fahmy Sheikh Mohamed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nAlliance Bank Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nAmanah Saham Nasional (ASNB)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nJulie’s Biscuits<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nMR.DIY<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSharp Electronics Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nTelekom Malaysia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nUCSI Education (UCSI University)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nViu Malaysia<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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