Finalists

1. Excellence in Advertising
Coway Malaysia
Campaign: CODYNATION Gets The Nation Dancing To The Song Of Service
Agencies: Ampersand Advisory, Grey Malaysia
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
F&N Beverages Marketing
Brand: F&N
Campaign: F&N made Malaysians go to the mamak even during MCO
Agency: Invictus Blue Group
Foodpanda
Campaign: Apa you Mau, FoodPanda Kasi Tapau
Agency: Rouge by Entropia
MCIS Insurance
Brand: MCIS Life
Campaign: Yi Bei Zi with MCIS Life
Agency: DIGITAL 8 THREE STUDIO
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Reckitt Benckiser
Brand: Durex
Campaign: Say it with Durex
Agency: MediaCliQ
RHB Banking Group
Brand: RHB Bank
Campaign: See Beyond Colour: The film that awakened a nation
Agency: FCB Kuala Lumpur
Yeo Hiap Seng Trading
Brand: Yeo’s Soy Bean Milk
Campaign: A Boost For Your Moments
Agency: SPIN Communications
YTL
Brand: YES
Campaign: YES Epik Launch
Agency: Rouge by Entropia
2. Excellence in B2B Marketing
Alliance Bank Malaysia
Brand: BizSmart Challenge
Campaign: Alliance Bank: Changing the World through the First-Ever Instagram Stories Business Pitch for SMEs
AXA Affin General Insurance
Campaign: AXA SME Take Control Campaign 2019
Agencies: Publicis Malaysia, Havas Media
Etika Beverages
Brand: WONDA
Campaign: WONDA-fully Exclusive with WONDA State Special Cans
Agency: Noir by Entropia
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Agency: Noir by Entropia
Etika Beverages
Brand: Pepsi
Campaign: How Pepsi Boosted Sales Momentum for Retailers
Agency: Noir by Entropia
Lazada
Campaign: WeCommerce 2019
Agency: Rouge by Entropia
Pernod Ricard Malaysia
Brand: Chivas
Campaign: CHIVAS BAR-UNITED
Agency: Sumo Eleven
Pernod Ricard Malaysia
Brand: Martell
Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’
Agency: Sumo Eleven
RHB Banking Group
Brand: RHB Bank
Campaign: RHB SME e-Solutions
Agency: FF Wire
3. Excellence in Brand Awareness
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Auntie Anne’s Blissful Together
MCIS Insurance
Brand: MCIS Life
Campaign: Yi Bei Zi with MCIS Life
Agency: DIGITAL 8 THREE STUDIO
Nestlé Products
Brand: NESPRESSO Malaysia
Campaign: NESPRESSO Barista Creations Experience
Agency: Entropia
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Reckitt Benckiser
Brand: Durex
Campaign: 鼠年性大运
Agency: MediaCliQ
Tune Talk
Campaign: #MalaysiaBersama
Yoodo
Campaign: Yoodo Powered By Celcom, You Do It Better
Agencies: 4 Thirteen Group, ADA
4. Excellence in Brand Strategy
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia
Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future
Agency: M&C Saatchi
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
RHB Banking Group
Brand: RHB Bank
Campaign: Courting Controversy. Challenging Conventions.
Agency: FCB Kuala Lumpur
UEM Sunrise
Campaign: Rumah Happy Aidilfitri
Agency: Reprise Malaysia
Yeo Hiap Seng Trading
Brand: Yeo’s Soy Bean Milk
Campaign: A Boost For Your Moments
Agency: SPIN Communications
5. Excellence in Communications / Public Relations
Bandar Rimbayu by IJM LAND
Campaign: The Launch of Starling @ Bandar Rimbayu
Agency: Xavier Mah Consultancy
BMW Malaysia
Brand: BMW
Campaign: Bringing BMW X5 Into Your Home
Agency: Entropia
British American Tobacco Malaysia
Campaign: Sampai Bila
Agencies: Industria, Acendus Communications
HUAWEI Technologies Malaysia
Brand: HUAWEI
Campaign: HUAWEI MatePad Pro Launch
Agency: Lumos Hill+Knowlton Strategies
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Agency: Be Strategic
Marrybrown
Campaign: Kongsi Fortune Campaign 2020
Agency: SLPR Worldwide Group
MCIS Insurance
Brand: MCIS Life
Campaign: MCIS Life – Rebranding Exercise
RHB Banking Group
Brand: RHB Bank
Campaign: Courting Controversy. Challenging Conventions.
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: A love for sweets: Virtual launch of a specialised pathway in Patisserie Arts
Agency: LEWIS
Taylor’s University
Campaign: Turning negatives into positives: Rising together above the challenges
Agency: LEWIS
6. Excellence in Consumer Insights / Market Research
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: How We Delivered Growth And Become An Official Best Practice Case Study Using Consumer Insights and Analytics
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
BMW Malaysia
Brand: BMW
Campaign: PAM: Premium Audience Matrix to drive BMW Sales
Agency: Invictus Blue Group
CIMB Bank
Brand: All Cards (debit, credit and prepaid)
Campaign: Bazar Siberturahim
Agencies: Geometry Global, IPG Mediabrands
Khind
Campaign: ‘Delivering Happiness’ With The “Every” Consumer Innovation Platform
Agency: Vase.ai
Lembaga Penduduk Dan Pembangunan Keluarga Negara
Campaign: The Impact Of Covid-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning
Agency: Vase.ai
Moët Hennessy Diageo Malaysia
Brand: Hennessy Malaysia
Campaign: Hennessy CNY 2020 – Renewal Of Hope
Agency: M&C Saatchi Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: See Beyond Colour: The film that awakened a nation
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: Taylor’s School of Medicine: From Zero to Hero
7. Excellence in Content Marketing
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Etika Beverages
Brand: Calpis
Campaign: Calpis ‘’Gut’’ Your Back through Virtual Reunions
Agency: Entropia
Etika Beverages
Brand: Pepsi
Campaign: How Pepsi Struck an Emotional Chord with Consumers
Agency: Noir by Entropia
Etika
Brand: Dairy Champ
Campaign: The Secret Content Recipe of Dairy Champ
Agency: Noir by Entropia
Fonterra Brands Malaysia
Brand: Fernleaf
Campaign: Fernleaf Goodness of Full Cream Milk
Agency: Bridges PR
Malaysia Digital Economy Corporation (MDEC)
Campaign: #Young Creators
Agency: Casting Asia
Nando’s Malaysia
Campaign: How Nando’s Malaysia Trolled the King of Social Media Trolling
Agency: Fishermen Integrated
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Courting Controversy. Challenging Conventions.
Agency: FCB Kuala Lumpur
Taylor’s Malaysia
Brand: Taylor’s College
Campaign: The Risers
Tune Talk
Campaign: Hello Borneo
8. Excellence in Corporate Social Responsibility
7-Eleven Malaysia
Campaign: #BuatBaikTogether with 7-Eleven Malaysia
Etika Beverages
Brand: GOODDAY
Campaign: Waze Your Way to a Safer Shopping Experience with GOODDAY
Agency: Noir by Entropia
Impact Malaysia
Campaign: #ImpactTolongHantar
Agency: Impact Integrated
Prudential BSN Takaful
Campaign: PruBSN Microtakaful Jariyah Programme
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: Fastracking Aid to Malaysian SMEs
Agency: FCB Kuala Lumpur
Star Media Group
Brand: The Star
Campaign: Star Golden Hearts Award – Hope Brings Us Together

Taylor’s Education Group
Campaign: Program Keusahawanan Taylor’s – CIMB Islamic
Tenaga Nasional
Campaign: Hokita
Tune Talk
Campaign: #MalaysiaBersama
Unilever Malaysia
Brand: Wall’s
Campaign: Wall’s Abang Heroes
Agency: Mindshare Malaysia
9. Excellence in Customer Engagement
Alcon Malaysia
Brand: Systane
Campaign: Beat the Blink – 1st AR Eye-dration Test
Agency: Noir by Entropia
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
BMW Malaysia
Brand: BMW
Campaign: Bringing BMW X5 Into Your Home
Agency: Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dugro Sure
Campaign: How Malay-nial Mums Hacked Their Kids’ Growth
Agency: Rouge by Entropia
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
Mitsubishi Motors Malaysia
Campaign: Normal, Not Normal
Agency: EBS
Reckitt Benckiser
Brand: Durex
Campaign: Say It With Durex
Agency: MediaCliQ
RHB Banking Group
Brand: RHB Bank
Campaign: Heart Baker: Tackling CNY Taboo
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: Taylor’s E-Summit
10. Excellence in Data-Driven Marketing
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: Alliance Bank: We Harnessed the Power of Data and Become An Official Best Practice Case Study for Facebook
BMW Malaysia
Brand: BMW
Campaign: Fueling BMW Sales Engine with Location Tracking Enabled Data
Agency: Invictus Blue Group
Etika Beverages
Brand: GOODDAY
Campaign: Waze Your Way to a Safer Shopping Experience with GOODDAY
Agency: Noir by Entropia
Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: The Mitsubishi Triton has Risen
Agency: EBS
Rakuten Trade
Campaign: Investing in the future with Rakuten Trade
Agency: Webqlo
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Bank Campaign
Agencies: Entropia, Moving Walls
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: Fastracking Aid to Malaysian SMEs
Agency: FCB Kuala Lumpur
Shiseido Malaysia
Campaign: Shiseido Online Takeover
Agency: Webqlo
Watsons Malaysia
Campaign: #HappyBeautifulYear
Agency: Sentient by Entropia
Yoodo
Campaign: Real-time Data Integration For Effective Messaging
Agencies: 4 Thirteen Group, ADA
11. Excellence in Digital Marketing
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group
BMW Malaysia
Brand: BMW
Campaign: Fueling BMW Sales Engine with Location Tracking Enabled Data
Agency: Invictus Blue Group
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi
Etika Beverages
Brand: Pepsi
Campaign: Pepsi 4R Strategy – Turning Crisis into Opportunity
Agency: Noir by Entropia
Heineken Malaysia
Brand: Drinkies Malaysia
Campaign: Cheers to experiential commerce
Agency: Sentient by Entropia
Mitsubishi Motors Malaysia
Campaign: Normal, Not Normal
Agency: EBS
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
Reckitt Benckiser
Brand: Durex
Campaign: Say It With Durex
Agency: MediaCliQ
Tune Talk
Campaign: #TuneTalkGoesKrazy
UEM Sunrise
Campaign: Home Is Where Raya Is
Agency: Reprise Malaysia
Unilever Malaysia
Brand: Sunsilk Shampoo
Campaign: Sunsilk Naturals Co-creation – Hair-ppier Me!
Agency: Mindshare Malaysia
12. Excellence in eCommerce Marketing
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Malaysia Digital Economy Corporation (MDEC)
Campaign: E-DAGANG EXPO
Agency: Be Strategic
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
Shiseido Malaysia
Campaign: Shiseido Online Takeover
Agency: Webqlo
Unilever Malaysia
Brand: Total Unilever (Breeze, Comfort, Sunlight, Seventh Generation, DOVE, CLEAR, Sunsilk, Lipton, Knorr, Hellmann’s, Lady’s Choice, Lifebuoy, LUX, LBP, TRESemme, Rexona, AXE, Vaseline)
Campaign: Unilever Lazada Shop2Give Campaign
Agency: Mindshare Malaysia
Unilever Malaysia
Brand: Total Walls IC
Campaign: Total Walls Pandemic Happiness Delivery
Agency: Mindshare Malaysia
Unilever Malaysia
Brand: Total Home & Personal Care Products (Breeze, Sunlight, Sunsilk, Dove, Clear, Vaseline, Lifebuoy)
Campaign: Unilever We Are Here For U eCommerce Campaign
Agency: Mindshare Malaysia
Volkswagen Passenger Cars Malaysia
Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience
Agency: Industria
13. Excellence in Event Marketing (Physical)
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: Hot, Intimate & Interactive
Agency: Noir by Entropia
MyTOWN Shopping Centre
Campaign: Christmas 2019 – The Gift of Kindness
Nestlé Malaysia
Brand: Nescafé Gold
Campaign: Nescafé Gold Container Café
Agency: Red Nose
Pernod Ricard Malaysia
Brand: Martell
Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’
Agency: Sumo Eleven

Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas The Blend
Agency: Sumo Eleven
PETRONAS Lubricants International, PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keep Your Inner Cool
Agency: Mantra Communication
Taylor’s University
Campaign: Taylor’s Future Movement: Open Day, Open Doors
Agency: Noir by Entropia
14. Excellence in Event Marketing (Virtual)
Etika Beverages
Brand: WONDA
Campaign: WONDA’s First Concert from Home Draws 10Mil viewers
Agency: Noir by Entropia
Etika Beverages
Brand: Calpis
Campaign: Calpis ‘’Gut’’ Your Back through Virtual Reunions
Agency: Entropia
F&N Beverages Marketing
Brand: F&N
Campaign: F&N did crowd sourcing for the Mamak during MCO
Agency: Invictus Blue Group
Malaysia Digital Economy Corporation (MDEC)
Campaign: SME Digital Summit
Agencies: Redhill, Exabytes
Malaysia Digital Economy Corporation (MDEC)
Campaign: E-DAGANG EXPO
Agency: Be Strategic
RHB Banking Group
Brand: RHB Bank
Campaign: Merge Webinar
Taylor’s University
Campaign: Taylor’s E-Summit
UNIQLO Malaysia
Campaign: 30 Days To Raya
Agency: LOKi Digital
15. Excellence in Experiential Marketing
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: Pandu Ambil, Domino’s pioneering a revolutionary new service for a convenient, safe and comfortable experience for Malaysians
Agency: acorn communications
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: Hot, Intimate & Interactive
Agency: Noir by Entropia
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
Lazada
Campaign: WeCommerce 2019
Agency: Rouge by Entropia
Moët Hennessy Diageo Malaysia
Brand: Hennessy Malaysia
Campaign: Hennessy CNY 2020 – Renewal Of Hope
Agency: M&C Saatchi Malaysia
Nestlé Malaysia
Brand: Nescafé Gold
Campaign: Nescafé Gold Container Café
Agency: Red Nose
Nestlé Products
Brand: NESPRESSO Malaysia
Campaign: NESPRESSO Barista Creations Experience
Agency: Entropia
Pernod Ricard Malaysia
Brand: Chivas
Campaign: Chivas The Blend
Agency: Sumo Eleven
Pernod Ricard Malaysia
Brand: Chivas
Campaign: CHIVAS BAR-UNITED
Agency: Sumo Eleven
QSR Brands
Brand: Pizza Hut
Campaign: How our Pizza Heart won the hearts of Malaysians
Agency: Fishermen Integrated
Taylor’s University
Campaign: Taylor’s Future Movement: Open Day, Open Doors
Agency: Noir by Entropia
16. Excellence in Gamification
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Agency: Orange Apes
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola brings the city to fans during RMCO
Agencies: Ministry XR, O&M MY, MediaCom MY
Pernod Ricard Malaysia
Brand: Chivas
Campaign: CHIVAS BAR-UNITED
Agency: Sumo Eleven
U Mobile
Campaign: The #MadeForUnlimited Experience
Agency: BPN Malaysia
U Mobile
Campaign: Giler Bagi Lebih Bonus
Agency: BPN Malaysia
Unilever Malaysia
Brand: Love, Beauty & Planet
Campaign: #huntforvirtualplastic
Agency: Edelman Malaysia
17. Excellence in Influencer Marketing
AIA Malaysia
Brand: AIA
Campaign: Breaking the silence by providing voice to many
Agency: Invictus Blue Group
Green Spot
Brand: V-Soy
Campaign: V-Soy Fit Tribe
Agency: Bricks & Clicks
LG Electronics Malaysia
Brand: LG PuriCare™
Campaign: LG PuriCare™ 4-WARD Tankless Water Purifier Influencer Campaign
Agency: Lumos Hill+Knowlton Strategies
Malaysia Digital Economy Corporation (MDEC)
Campaign: #YoungCreators
Agency: Casting Asia
Taylor’s Malaysia
Brand: Taylor’s College
Campaign: The Risers
Tune Talk
Campaign: #TuneTalkGoesKrazy
Unilever Malaysia
Brand: Cornetto
Campaign: Unexpected Love Leads to Unexpected Results
Agency: Mindshare Malaysia
Unilever Malaysia
Brand: Love, Beauty & Planet
Campaign: #huntforvirtualplastic
Agency: Edelman Malaysia
Unilever Malaysia
Brand: Sunsilk Shampoo
Campaign: Sunsilk Naturals Co-creation – Hair-ppier Me!
Agency: Mindshare Malaysia
Unilever Malaysia
Brand: Lifebuoy
Campaign: Lifebuoy Hand Hygiene
Agency: Mindshare Malaysia
Yoodo
Campaign: Connecting With Gamers Through Their Own Kind
Agency: Truth Communications
18. Excellence in Integrated Marketing
Alliance Bank Malaysia
Campaign: Alliance Bank vs Covid19: How We Defended 100 SMEs from the Pandemic with #SupportLokal
Axiata, Celcom Axiata
Campaign: Getaran Pertama
Agency: M&C Saatchi
CIMB Bank
Brand: CIMB Debit Mastercard
Campaign: #debitjer Beep Beep Win
Agencies: Geometry Global, IPG Mediabrands
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Coway Malaysia
Campaign: CODYNATION Gets Malaysia Dancing And Buying: Integrated Marketing Drives Record Sales
Agencies: Ampersand Advisory, Grey Malaysia
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Agency: Noir by Entropia
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
FWD Takaful
Campaign: Everyday Heroes
Agency: Noir by Entropia
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Tune Talk
Campaign: Hello Borneo
19. Excellence in Interactive Marketing / AR & VR
Alcon Malaysia
Brand: Systane
Campaign: Beat the Blink – 1st AR Eye-dration Test
Agency: Noir by Entropia
BMW Malaysia
Brand: BMW
Campaign: Bringing BMW X5 Into Your Home
Agency: Entropia
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola brings the city to fans during RMCO
Agencies: Ministry XR, O&M MY, MediaCom MY
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Etika Beverages
Brand: WONDA
Campaign: WONDA Gap-puccino: Malaysia’s first WONDA-ful webAR social distancing tool
Agency: Noir by Entropia
Unilever Malaysia
Brand: Lipton
Campaign: Lipton’s Hari Raya personalized e-greetings card for the ‘New Norm’
Agency: Mindshare Malaysia
20. Excellence in Launch / Re-launch Marketing
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi

Dutch Lady Malaysia
Campaign: 1,2, JUICY MILK!
Agency: Blanc by Entropia
Etika
Brand: WONDA COFFEE
Campaign: WONDA Defines A New Class
Agency: DENTSU LHS
F&N Beverages Marketing
Brand: F&N
Campaign: F&N made Malaysians go to the mamak even during MCO
Agency: Invictus Blue Group
FWD Takaful
Campaign: Everyday Heroes
Agency: Noir by Entropia
Loob Holding
Brand: Tealive
Campaign: Coffee By Tealive
Agency: Entropia
Moët Hennessy Diageo
Brand: Hennessy Very Special
Campaign: Hennessy Vs Pong Takeover (For The Unserious Connoisseur)
Agency: Sambal Lab
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Self Collect – Order, Collect, Cabut
Agency: Noir by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Simplifying Currency Conversations
Agency: FCB Kuala Lumpur
Tune Talk
Campaign: Hello Borneo
21. Excellence in Loyalty Marketing
Bata Malaysia
Campaign: Bata Club Malaysia
Agency: Capillary Technologies
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Winning Hearts with Hearts
Agency: Sentient by Entropia
Heineken Malaysia
Campaign: Personalizing every pint of beer
Agency: Sentient by Entropia
Quill Automobiles
Campaign: Quill Automobiles X Marks the Future
Agency: Be Strategic
RHB Banking Group
Brand: RHB Bank
Campaign: Defying Doubt: Malaysia’s Challenger Bank Rises to the Occasion
Agency: FCB Kuala Lumpur
U Mobile
Campaign: Giler Bagi Lebih Bonus
Agency: BPN Malaysia
Watsons Malaysia
Campaign: Watsons KAWKAW Weekly Promos
Agency: Sentient by Entropia
Watsons Malaysia
Campaign: #HappyBeautifulYear
Agency: Entropia
22. Excellence in Marketing Innovation
Alcon Malaysia
Brand: Systane
Campaign: Beat the Blink – 1st AR Eye-dration Test
Agency: Noir by Entropia
BMW Malaysia
Brand: BMW
Campaign: Bringing BMW X5 Into Your Home
Agency: Entropia
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Etika Beverages
Brand: WONDA
Campaign: WONDA Gap-puccino: Malaysia’s first WONDA-ful webAR social distancing tool
Agency: Noir by Entropia
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: Hot, Intimate & Interactive
Agency: Noir by Entropia
Taylor’s University
Campaign: Going Digital – The Taylor’s Journey
23. Excellence in Marketing to a Specific Audience
AIA Malaysia
Brand: AIA
Campaign: Other side of the Instagram story
Agency: Invictus Blue Group
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: Alliance One Account Digital Campaign Became A Global Facebook Case Study By Laser Focusing On The High End Audience
BMW Malaysia
Brand: BMW
Campaign: PAM: Premium Audience Matrix to drive BMW Sales
Agency: Invictus Blue Group
Danone Dumex
Brand: Dugro Sure
Campaign: Debunking Cultural Myths Amongst Kelantanese Moms
Agency: Rouge by Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: How Dugro Buddies Outsmarted Smart
Agency: Rouge by Entropia
Fonterra Brands Malaysia
Brand: Anlene
Campaign: Anlene Move Check
Agency: Mediacom Malaysia
Pants Bear
Campaign: Learning life one adventure at a time
Agency: Industria
Pernod Ricard Malaysia
Brand: Chivas
Campaign: CHIVAS BAR-UNITED
Agency: Sumo Eleven
PETRONAS Lubricants International, PETRONAS Lubricants Marketing Malaysia
Brand: PETRONAS Syntium
Campaign: Keel Your Inner Cool
Agency: Mantra Communication
Reckitt Benckiser
Brand: Durex
Campaign: 鼠年性大运
Agency: MediaCliQ
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: Fastracking Aid to Malaysian SMEs
Agency: FCB Kuala Lumpur
U Mobile
Campaign: Battle Plan – How a Bangladeshi Rapper Brought U Mobile’s Unlimited Funz to Migrants in Malaysia
Agency: BPN Malaysia
24. Excellence in Marketing Transformation
Amorepacific Malaysia
Brand: Laneige Malaysia
Campaign: LANEIGE Luminous Beauty
Agency: Webqlo
Grab Malaysia
Campaign: Grab❤Local Heroes
Agency: essence burson cohn & wolfe
MCIS Insurance
Brand: MCIS Life
Campaign: Digital Sales & Marketing Department
RHB Banking Group
Brand: RHB Bank
Campaign: 100 year old bank get a makeover
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: Going Digital – The Taylor’s Journey
Unilever Malaysia
Brand: Lifebuoy
Campaign: Lifebuoy Hand Hygiene
Agency: Mindshare Malaysia
25. Excellence in Media Strategy
Coway Malaysia
Campaign: “Surround To Win” Media Strategy Gets Malaysia Dancing And Buying To The Tune Of CODYNATION
Agency: Ampersand Advisory
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: The HOT New Arrival
Agency: Noir by Entropia
Foodpanda
Campaign: Apa you Mau, FoodPanda Kasi Tapau
Agency: Rouge by Entropia
Grab Malaysia
Campaign: Keeping the Ramadan Spirit Alive despite the Pandemic
Agency: essence burson cohn & wolfe
Malaysia Digital Economy Corporation (MDEC)
Campaign: #DigitalVsCovid
Malaysia Digital Economy Corporation (MDEC)
Campaign: E-DAGANG EXPO
Agency: Be Strategic
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Mobile App Installs campaign
Agency: Consider iProspect
Tune Talk
Campaign: Hello Borneo
Tune Talk
Campaign: #TuneTalkGoesKrazy
Unilever Malaysia
Brand: Lifebuoy
Campaign: Lifebuoy Hand Hygiene
Agency: Mindshare Malaysia
26. Excellence in Mobile Marketing
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group

Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia
BMW Malaysia
Brand: BMW
Campaign: PAM: Premium Audience Matrix to drive BMW Sales
Agency: Invictus Blue Group
Etika Beverages
Brand: GOODDAY
Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience
Agency: Noir by Entropia
Etika Beverages
Brand: GOODDAY
Campaign: Waze Your Way to a Safer Shopping Experience with GOODDAY
Agency: Noir by Entropia
Etika Beverages
Brand: WONDA
Campaign: WONDA Gap-puccino: Malaysia’s first WONDA-ful webAR social distancing tool
Agency: Noir by Entropia
Fonterra Brands Malaysia
Brand: Anlene Malaysia
Campaign: Can you move it, move it.
Agency: Sentient by Entropia
Reckitt Benckiser
Brand: Durex
Campaign: Say It With Durex
Agency: MediaCliQ
Sime Darby Property
Campaign: Love Swipe Right Your Favorite Property
Agency: Invictus Blue Group
Yoodo
Campaign: Yoodo Mobile Custom Audiences – Ookla & Pandemic Related Personas
Agencies: 4 Thirteen Group, ADA
27. Excellence in Out-Of-Home Advertising
Celcom Axiata
Brand: Celcom
Campaign: Made Powerful by Celcom
Agency: M&C Saatchi
Etika Beverages
Brand: WONDA
Campaign: WONDA 3in1: Hot, Intimate & Interactive
Agency: Noir by Entropia
Foodpanda
Campaign: Apa you Mau, FoodPanda Kasi Tapau
Agency: Rouge by Entropia
Heineken Malaysia
Brand: GUINNESS
Campaign: GUINNESS Taste Perfection
Agency: Sambal Lab
Loob Holding
Brand: Tealive
Campaign: Coffee By Tealive
Agency: Entropia
Nestlé Malaysia
Brand: Nescafé Gold
Campaign: Nescafé Gold Container Café
Agency: Red Nose
RHB Banking Group
Campaign: RHB Bank Campaign
Agencies: Entropia, Moving Walls
28. Excellence in Performance Marketing
Alliance Bank Malaysia
Brand: Alliance ONE Account
Campaign: Mindhunters: How We Delivered Growth And Become An Official Best Practice Case Study For Facebook
Amorepacific Malaysia
Brand: Laneige Malaysia
Campaign: LANEIGE Luminous Beauty
Agency: Webqlo
Amorepacific Malaysia
Brand: Laneige Malaysia
Campaign: LANEIGE #NeoIsNow
Agency: Webqlo
BMW Malaysia
Brand: BMW
Campaign: Driving into your audiences’ heart through BMW’s Personalized Real Time Ads
Agency: Invictus Blue Group
BMW Malaysia
Brand: BMW
Campaign: Turning 30 Characters into 3,000 Words on Google Search
Agency: Invictus Blue Group
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Auntie Anne’s Blissful Together
Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: The Mitsubishi Triton has Risen
Agency: EBS
Rakuten Trade
Campaign: Investing in the future with Rakuten Trade
Agency: Webqlo
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Deposit Gold Key + Online Acquisition Campaign
Agency: FF Wire KL
Sime Darby Property
Campaign: Love Swipe Right Your Favorite Property
Agency: Invictus Blue Group
29. Excellence in Personalisation Marketing
BMW Malaysia
Brand: BMW
Campaign: Driving into your audiences’ heart through BMW’s Personalized Real Time Ads
Agency: Invictus Blue Group
Etiqa
Campaign: Close Loop User Journey Personalisation
Agency: Insider
Grab Malaysia
Brand: GrabFood
Campaign: GrabFood Delivery Doodles
Agency: essence burson cohn & wolfe
Heineken Malaysia
Campaign: Personalizing every pint of beer
Agency: Sentient by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: RHB MyHome Ecosystem
Agency: FF Wire
30. Excellence in Pivot Marketing
Alliance Bank Malaysia
Campaign: Alliance Bank vs Covid19: How We Defended 100 SMEs from the Pandemic with #SupportLokal
Bayer Consumer Health Malaysia
Campaign: Redoxon Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia
CIMB Bank
Campaign: #ExtraNotOrdinary
Agencies: Geometry Global (Creative), MediaCom (Media)
Etika Beverages
Brand: Etika All Brands
Campaign: Etika Ups the Ante in Beverage Market
Agency: Noir by Entropia
Grab Malaysia
Campaign: Grab❤Local Heroes
Agency: essence burson cohn & wolfe
Loob Holding
Brand: Tealive
Campaign: My Bubble Tea Kit
Mission Foods
Campaign: Mission Foods #PerfectTogether 2020
Agency: Truth Communications
Prudential Assurance, Prudential BSN Takaful
Brand: Prudential
Campaign: Special Covid-19 Coverage
Agency: Naga DDB Tribal
Taylor’s University
Campaign: Taylor’s RISE TOGETHER Campaign
Telekom Malaysia
Brand: Unifi
Campaign: Second Chance
Agency: Edelman Malaysia
UNIQLO Malaysia
Campaign: 30 Days To Raya
Agency: LOKi Digital
31. Excellence in Programmatic Marketing
AIA Malaysia
Brand: AIA
Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake
Agency: Invictus Blue Group
BMW Malaysia
Brand: BMW
Campaign: PAM: Premium Audience Matrix to drive BMW Sales
Agency: Invictus Blue Group
Mitsubishi Motors Malaysia
Brand: Mitsubishi Triton
Campaign: The Mitsubishi Triton has Risen
Agency: EBS
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Deposit Gold Key + Online Acquisition Campaign
Agency: FF Wire KL
Sime Darby Property
Campaign: Love Swipe Right Your Favorite Property
Agency: Invictus Blue Group
32. Excellence in Public Sector / Non-Profit Marketing
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: Domino’s demonstrates strength of unity during Covid-19
Agency: acorn communications
Malaysia Digital Economy Corporation (MDEC)
Campaign: #MyDigitalWorkforceWeek
Taylor’s Education Group
Campaign: Online Covid-19 Relief & Recovery Program

Tenaga Nasional
Campaign: Hokita
33. Excellence in Search Marketing
BMW Malaysia
Brand: BMW
Campaign: Turning 30 Characters into 3,000 Words on Google Search
Agency: Invictus Blue Group
Nippon Paint
Campaign: Hijacking ‘Near Me’ Queries on Google
Agency: Sentient by Entropia
Rakuten Trade
Campaign: Investing in the future with Rakuten Trade
Agency: Webqlo
Taylor’s University
Campaign: Taylor’s Rise with the Best Searches
Agency: Noir By Entropia
Unilever Malaysia
Brand: Lipton, Knorr & Lady’s Choice
Campaign: Automation at Scale : Unilever Assisting Ramadan
Agency: Mindshare Malaysia
Zurich Malaysia
Brand: Zurich
Campaign: Always On SEM
Agency: Bricks & Clicks
34. Excellence in Shopper Marketing
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Auntie Anne’s Blissful Together
Lazada Malaysia
Campaign: Lazada 12.12 Grand Year End Sale
Mitsubishi Motors Malaysia
Campaign: Normal, Not Normal
Agency: EBS
Unilever Malaysia
Brand: Sunsilk Shampoo
Campaign: Sunsilk Naturals Co-creation – Hair-ppier Me!
Agency: Mindshare Malaysia
35. Excellence in Social Media Marketing
Alliance Bank Malaysia
Brand: Instagram Story Business Pitch
Campaign: Alliance Bank: Changing the World through the First-Ever Instagram Stories Business Pitch for SMEs
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Etika Beverages
Brand: WONDA
Campaign: WONDA cans show off Malaysia States’ Iconic Pride
Agency: Noir by Entropia
Heineken Malaysia
Brand: Drinkies Malaysia
Campaign: Tapping the 11.11 Frenzy
Agency: Sentient by Entropia
Malaysia Digital Economy Corporation (MDEC)
Campaign: #YoungCreators
Agency: Casting Asia
MCIS Insurance
Brand: MCIS Life
Campaign: Yi Bei Zi with MCIS Life
Agency: DIGITAL 8 THREE STUDIO
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
Tune Talk
Campaign: #TuneTalkGoesKrazy
UEM Sunrise
Campaign: Home Is Where Raya Is
Agency: Reprise Malaysia
Vinda Marketing
Brand: Libresse Malaysia
Campaign: From Unspeakable, to Talked About
Agency: Invictus Blue Group
YTL Communications
Brand: YES 4G
Campaign: YES 4G #YESEpikTikTok Challenge
Agency: Rouge by Entropia
36. Excellence in Sponsorship Activation
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Etika
Brand: Dairy Champ
Campaign: Dairy Champ’s Winning Formula with 43x ROI!
Agency: Noir by Entropia
Nestlé Products
Brand: NESPRESSO Malaysia
Campaign: NESPRESSO Barista Creations Experience
Agency: Entropia
Unilever Malaysia
Brand: Dove Shampoo
Campaign: The Beauty Secret for Hair
Agency: Mindshare Malaysia
Vaseline Master Brand Sponsorship
Brand: Vaseline
Campaign: Vaseline Master Brand Media Prima Sponsorship
Agency: Mindshare
37. Excellence in Sports / eSports Marketing
Coca-Cola Far East
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M MY, MediaCom MY
Domino’s Pizza
Campaign: Domino’s Pizza x EVOS Esports
Agency: EVOS Esports
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: SEA Games 2020: 10-Year Supply of Free Pizzas
REV Media Group
Brand: MyGameOn
Campaign: Kejohanan E-sukan Kampus Semester 2
Tenaga Nasional
Campaign: Hokita
Unilever Malaysia
Brand: Clear Men Shampoo
Campaign: #KeepACLEARhead with Safawi
Agency: Mindshare Malaysia

Yoodo
Campaign: Establishing Yoodo As The Go To Telco For Gamers
Agencies: 4 Thirteen Group, ADA, Truth Communications
38. Excellence in TV / Video Advertising
Axiata, Celcom Axiata 
Campaign: Getaran Pertama
Agency: M&C Saatchi
BMW Malaysia
Brand: BMW
Campaign: BMW’s POP Culture – Personalisation Out Performs!
Agency: Invictus Blue Group
Coway Malaysia
Campaign: “We’re Speedy, Expert, Caring, Alert”: CODYNATION Video Content Gets Malaysia Dancing And Buying
Agencies: Ampersand Advisory, Grey Malaysia
Etika Beverages
Brand: WONDA
Campaign: WONDA Coffee Presents Malaysia’s First Live Concert from Home
Agency: Noir by Entropia
Etika
Brand: Dairy Champ
Campaign: Breaking News: How Dairy Champ Launched A New TV Channel
Agency: Noir by Entropia
KPJ Damansara Specialist Hospital
Campaign: Komala is Cursed
Agency: Your Maker
RHB Banking Group
Brand: RHB Bank
Campaign: See Beyond Colour: The film that awakened a nation
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: Taylor’s Festive Films
Agency: The Imagineers Film
vivo Malaysia
Brand: vivo
Campaign: vivo – #RayaStyleLain
Agency: VMLY&R Malaysia
Yoodo
Campaign: Wanna Hook Up?
Agency: 4 Thirteen Group
39. Excellence in Viral Marketing
BFM 89.9
Campaign: BFM – Bersatu For Makan
Agency: Fishermen Integrated
Epson Malaysia
Brand: Epson
Campaign: Print Kaw Kaw with Epson EcoTank
Agency: Synergy XYZ
KPJ Damansara Specialist Hospital
Campaign: Komala is Cursed
Agency: Your Maker
Marrybrown
Campaign: Kongsi Fortune Campaign 2020
Agency: SLPR Worldwide Group
Nando’s Malaysia
Campaign: How Nando’s Malaysia Trolled the King of Social Media Trolling
Agency: Fishermen Integrated
QSR Brands
Brand: Pizza Hut
Campaign: How Pijahat sent Love to Malaysians
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Heart Baker: Tackling CNY Taboo
Agency: FCB Kuala Lumpur
Taylor’s University
Campaign: Taylor’s Duckie – What the Duck?
YTL Communications
Brand: YES 4G
Campaign: YES 4G #YESEpikTikTok Challenge
Agency: Rouge by Entropia
40. CMO of the Year (Individual)
EVOS Esports
Individual: Ivan Yeo
Lazada Malaysia
Individual: Diana Boo
Malaysia Digital Economy Corporation (MDEC)
Individual: Raymond Siva
RHB Banking Group
Individual: Abdul Sani Abdul Murad
Taylor’s Education Group
Individual: Ben Foo
U Mobile
Individual: Jenny Chin
41. Marketing Innovator of the Year (Individual)
EVOS Esports
Individual: Allan Phang
Lazada Malaysia
Individual: Diana Boo
Malaysia Digital Economy Corporation (MDEC)
Individual: Raymond Siva
Mission Foods
Individual: Randall Tan
RHB Banking Group
Individual: Abdul Sani Abdul Murad
Taylor’s Education Group
Individual: Ben Foo