2023 Finalists

1. Excellence in Advertising
Allianz Malaysia
Brand: Allianz
Campaign: Ring Ring Just Call Allianz
Agencies: The Black Sheep, IPG MediaBrands
Allianz Malaysia
Brand: Allianz
Campaign: Be A-Z Ready for Tomorrow
Agency: FCB SHOUT
Celcom Mobile
Brand: Celcom Xpax
Campaign: Xpax: Your Plan, Your Way
Agency: M&C Saatchi Malaysia
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills
Agency: Astro Malaysia Holdings
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Prudential Assurance Malaysia
Campaign: PRUMy Child Plus
Agency: Naga DDB Tribal
Resorts World Genting
Campaign: Welcome To My World
Agency: FCB SHOUT
2. Excellence in Anniversary Marketing
DKSH Malaysia
Campaign: DKSH Malaysia 100 Years Anniversary
llaollao
Campaign: llaollao froyo fiesta
Agencies: One Two Jus, JWL Event
Serba Wangi
Brand: JATI
Campaign: JATI 30 tahun kegemilangan
Agencies: Humex Resources, ADS ON Marketing, Digital Ads
Sun Life Malaysia
Campaign: #10YearsBrighter with Sun Life Malaysia
3. Excellence in B2B Marketing
Alliance Bank Malaysia (ABMB)
Brand: BizSmart® eTrade
Campaign: Three Waves to Effectively Change Malaysian Businesses into Embracing Digital Financing.
Agencies: ForeFront,Vertex Blue
Alliance Bank Malaysia (ABMB)
Campaign: Alliance Digital SME Brings The Bank To You
Agency: Zen Communications
Etika
Brand: Atlas Vending
Campaign: Malaysia’s first NFT vending machine
Maybank
Campaign: Maybank Biz Unified
Agency: Mediabrands Content Studio
Nippon Paint Malaysia
Campaign: NIPPON Paint pushing the boundaries to be the first Total Coating & Construction Solutions provider in SEA!
Agency: Accenture Song
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: FCB SHOUT, Star Media Group
Turner International Malaysia
Campaign: Building the Future
4. Excellence in Brand Awareness
Allianz Malaysia
Brand: Allianz
Campaign: Ring Ring Just Call Allianz
Agencies: The Black Sheep, IPG MediaBrands
Etika
Brand: Atlas Vending
Campaign: Malaysia’s first NFT vending machine
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” in Malaysia
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Reckitt
Brand: Provital Immuna Plus
Campaign: Gain More with Provital
Agency: Dolphin
Reckitt Benckiser
Brand: Gaviscon
Campaign: Perut Tenang, Ramadan Menang
Agency: Fishermen Integrated
Reckitt Benckiser
Brand: Strepsils
Campaign: Be Suara Sedia
Agency: Fishermen Integrated
Sharp Electronics Malaysia
Brand: Sharp Malaysia
Campaign: 4-in-1ove Everyday with Sharp Pro-Flex Washing Machine
Agency: Alexandre Bernard Advertising
Spritzer
Campaign: New Look. New Purpose.
Agency: FCB SHOUT
Spritzer
Campaign: Add Spritzer Sparkling For A Joyous Aidilfitri
Agency: FCB SHOUT
5. Excellence in Brand Strategy
Celcom Mobile
Brand: Celcom Xpax
Campaign: Xpax: Your Plan, Your Way
Agency: M&C Saatchi Malaysia
Enrich by Malaysia Airlines
Campaign: Enrich Hotels: READY? SEARCH. GO!
Agency: Magna Digital
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Agency: Fishermen Integrated
Resorts World Genting
Campaign: Welcome To My World
Agency: FCB SHOUT
Spritzer
Campaign: Add Spritzer Sparkling For A Joyous Aidilfitri
Agency: FCB SHOUT
Tune Protect Group
Campaign: Click to Start
Agencies: TBWA, OMD
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
6. Excellence in Communications / Public Relations
Axiata
Campaign: The Turning Point: A Voice for the Under-represented
Agency: ADA Asia
eslite spectrum Kuala Lumpur
Campaign: Launch of eslite spectrum Flagship Store at The Starhill, Kuala Lumpur
Agency: Hexa-Communications
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” in Malaysia
Agency: Ogilvy Public Relations Worldwide
MDEC (Malaysia Digital Economy Corporation)
Campaign: MDEC DE Rantau
Agency: Team Lewis
Resorts World Genting
Campaign: Welcome To My World
Agency: FCB SHOUT
RHB Banking Group
Brand: RHB Bank
Campaign: Champions of Community Causes
Agency: FCB SHOUT
Taylor’s University
Campaign: Taylor’s 100% Online Postgraduate Programmes
Agency: TEAM LEWIS
Taylor’s University
Campaign: Projek BacaBaca
Wizards of the Coast (SEA)
Brand: Magic: The Gathering
Campaign: Dominaria United
Agencies: Jireh Consult, APRW, Eliphant
7. Excellence in Consumer Insights / Market Research
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Goodday Milk Malaysia
Campaign: Goodday KidSTART – Malaysia’s biggest kid-preneur challenge sets a record
Agency: Ampersand Advisory
Etika
Brand: Atlas Vending
Campaign: Malaysia’s first NFT vending machine
Fonterra Malaysia
Brand: Connected Mums Club
Campaign: A connected community for disconnected mommies
Agency: Accenture Song
PETRONAS Dagangan
Campaign: A connected community for disconnected mommies
Agency: ADA Asia
PETRONAS Dagangan
Campaign: Cardless Mesra: A Successful Pilot Driven by Consumer Voices
Agency: ADA Asia
Reckitt
Brand: PROVITAL Immuna Plus
Campaign: Start Your Morning Right with PROVITAL
Agency: Kingdom Digital
Reckitt
Brand: Provital Immuna Plus
Campaign: Gain More with Provital
Agency: Dolphin
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
8. Excellence in Content Marketing
Alliance Bank Malaysia (ABMB)
Campaign: Teaching people not to wing it with their Ringgit through Ringgit My Way! Tagline: Finance made simple
Agency: Ampersand Advisory
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills
Agency: Astro Malaysia Holdings
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
Farm Fresh Malaysia
Brand: Farm Fresh Grow
Campaign: The Honest Milk
Agency: Accenture Song
IHH Healthcare Malaysia
Brand: Pantai Hospitals
Campaign: #ListenToYourHeart
Isuzu Malaysia
Campaign: The Isuzu Xtreme Borneo Challenge
Agency: Team Moxim
Prudential Assurance Malaysia
Campaign: PRUMy Child Plus
Agency: Naga DDB Tribal
RHB Banking Group
Brand: RHB Bank
Campaign: Champions of Community Causes
Agency: FCB SHOUT
Spritzer
Campaign: Add Spritzer Sparkling For A Joyous Aidilfitri
Agency: FCB SHOUT
9. Excellence in COVID-19 Related Campaigns
Alliance Bank Malaysia (ABMB)
Brand: #SupportLokal
Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind
Alliance Bank Malaysia (ABMB)
Campaign: Navigating the New Normal: Exceptional COVID-19 Marketing Strategies
Agencies: Cleverus (SEO), REISE Digital (SEM)
Enrich by Malaysia Airlines
Campaign: STEPPING STONES – Fast-track Your Way To The Top
Agency: Magna Digital
Etika
Brand: Atlas Vending
Campaign: Malaysia’s first NFT vending machine
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: #SemangatTogether
Agency: FCB SHOUT
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: FCB SHOUT, Star Media Group
Sharp Electronics Malaysia
Brand: Sharp Malaysia
Campaign: 4-in-1ove Everyday with Sharp Pro-Flex Washing Machine
Agency: Alexandre Bernard Advertising
Telekom Malaysia
Brand: Unifi Business Club (UBC)
Campaign: Cracking the SME code in the ‘Great Reset’ with TM’s Unifi Business Club
Agency: Accenture Song
Unilever Malaysia
Brand: Lifebuoy
Campaign: Mari Kita Ber-healthy Malaysia
Agency: Accenture Song
WCT Malls Management
Campaign: Voucher Bonanza Sale
10. Excellence in CSR / Cause Marketing
Alliance Bank Malaysia (ABMB)
Brand: #SupportLokal
Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Fonterra Brands Malaysia
Campaign: Anchor Legendairy Spread Joy, Spread Love – You Celebrate, We Gift!
Agency: SKALE
Maybank
Campaign: #MacamYesMaybeNot
Agency: VMLY&R Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Clean-a-thon by RHB
Agency: FCB SHOUT
Sun Life Malaysia
Campaign: #TeamUpAgainstDiabetes
Taylor’s Malaysia
Brand: Taylor’s College
Campaign: CAREBinet by The Risers
Agency: Accenture Song
Taylor’s Malaysia
Brand: Taylor’s College
Campaign: RISE Educator Award
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
11. Excellence in Customer Engagement
Allianz Malaysia
Brand: Allianz
Campaign: Allianz Motorcycle Plus
Agencies: The Black Sheep, IPG Mediabrands
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills
Agency: Astro Malaysia Holdings
Fonterra Malaysia
Brand: Connected Mums Club
Campaign: A connected community for disconnected mommies
Agency: Accenture Song
HSBC
Campaign: HSBC TravelOne Credit Card: Unlocking a World of Travel Freedom
Agencies: Mastercard (Advisors Client Services), VEP Asia, Wunderman Thompson
llaollao
Campaign: llaollao froyo fiesta
Agencies: One Two Jus, JWL Event
Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Driving card growth for Gen U: How RHB, a utility-focussed bank empowered the utility-first generation
Agency: Accenture Song
Unilever Malaysia
Brand: Lifebuoy
Campaign: Mari Kita Ber-healthy Malaysia
Agency: Accenture Song
Watsons Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons K-Beauty Campaign
Agency: Accenture Song
12. Excellence in Data-Driven Marketing
AirAsia
Campaign: AirAsia 7Million Free Seats
Agency: Moving Walls
Alliance Bank Malaysia (ABMB)
Campaign: Alliance Bank Personal Loan
Agency: REISE Digital
Alliance Bank Malaysia (ABMB)
Campaign: Recycle, Reuse, Reduce – A Zero Waste Approach to Optimisation
Agencies: Invictus Blue, Zen Communications
Enrich by Malaysia Airlines
Campaign: STEPPING STONES – Turning Data Into Customised Solutions For Members
Agency: Magna Digital
Fonterra Malaysia
Brand: Connected Mums Club
Campaign: A connected community for disconnected mommies
Agency: Accenture Song
PETRONAS Dagangan
Campaign: Rancakkan Raya 2023: A Petronas Celebration With a Difference
Agency: ADA Asia
Taylor’s University
Campaign: “Lead”ing ADP Forward
Taylor’s University
Campaign: Taylor’s 100% Online Postgraduate Programmes
Agency: MOB Digital Media
Tune Talk
Campaign: JImat dan #HappyTanpaHad
Agency: mSIX
13. Excellence in Digital Marketing
Alliance Bank Malaysia (ABMB)
Campaign: Recycle, Reuse, Reduce – A Zero Waste Approach to Optimisation
Agencies: Invictus Blue, Zen Communications
Allianz Malaysia
Brand: Allianz
Campaign: Ring Ring Just Call Allianz
Agencies: The Black Sheep, IPG MediaBrands
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Nestlé AOA
Brand: Nestlé Nutrition, Wyeth Nutrition
Campaign: Mama Magic
Agency: Imagic Esolutions
Reckitt
Brand: Provital Immuna Plus
Campaign: Gain More with Provital
Agency: Dolphin
Reckitt Benckiser
Brand: Durex
Campaign: Durex Academy
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.
Agency: FCB SHOUT
Sothys
Campaign: Vitamin C Serum Redemption
Agency: edense
Tune Talk
Campaign: #GolToWonderland
Watsons Personal Care Stores
Brand: Watsons Malaysia
Campaign: #SuperKakiWatsons
Agency: Accenture Song
14. Excellence in eCommerce Marketing
Nestlé AOA
Brand: Nestlé Nutrition, Wyeth Nutrition
Campaign: Mama Magic
Agency: Imagic Esolutions
Shiseido Malaysia
Brand: Shiseido Sunscreen
Campaign: Saving The Planet One Sunscreen At A Time
Agency: Ampersand Advisory
Superdough
Brand: Spy Game
Campaign: The Launch of Spy Game
Agency: Hexa-Communications
Wipro Unza Malaysia
Brand: Aiken
Campaign: Aiken Prebiotic CNY “Shui Run Run”
Agencies: Mediabrands Content Studio, PHD Media
15. Excellence in Event Marketing
Etika
Brand: Goodday Milk Malaysia
Campaign: Goodday KidSTART – Malaysia’s biggest kid-preneur challenge sets a record
Agency: Ampersand Advisory
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills
Agency: Astro Malaysia Holdings
Isuzu Malaysia
Campaign: Isuzu x KLFW 2022 – The Bigger, The Better.
Agency: Team Moxim
llaollao
Campaign: llaollao froyo fiesta
Agencies: One Two Jus, JWL Event
L’OCCITANE Malaysia
Brand: L’OCCITANE en Provence
Campaign: L’OCCITANE Hotel
Ministry of Health of Malaysia
Campaign: Bulan Malaysia Sihat Sejahtera
Agency: Mechanikos
Taylor’s University
Campaign: Taylor’s Future Movement
Tune Talk
Campaign: Penyakit Raya
16. Excellence in Experiential Marketing
Anggun Legacy Global
Brand: Anggun Cotton Collection
Campaign: Jelajah SURIA Anggun Cotton Collection
Agency: Suria FM (Rimakmur)
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Wonda Extra Presso x Lipton Tea
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
Heineken Malaysia
Campaign: Heineken “Take the First Sip” Campaign
Agency: Vox Eureka
HSBC
Campaign: HSBC TravelOne Credit Card: Unlocking a World of Travel Freedom
Agencies: Mastercard (Advisors Client Services), VEP Asia, Wunderman Thompson
llaollao
Campaign: llaollao froyo fiesta
Agencies: One Two Jus, JWL Event
New Balance
Campaign: New Balance Fuel Ground 2022
Agency: GO Communications
RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.
Agency: FCB SHOUT
Unilever
Brand: CLEAR MEN
Campaign: CLEAR Men Seizes World Cup Half Time With Live Gaming
Agencies: Astro Malaysia Holdings, Mindshare Malaysia
17. Excellence in Gaming
Allianz Malaysia
Brand: Allianz
Campaign: Allianz Motorcycle Sweep
Agencies: The Black Sheep, IPG Mediabrands
Kenanga Investment Bank
Campaign: Market Movement Challenge
Coca-Cola Far East
Brand: Sprite
Campaign: Sprite Stay Cool Je
Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom
Unilever
Brand: CLEAR MEN
Campaign: CLEAR Men Seizes World Cup Half Time With Live Gaming
Agencies: Astro Malaysia Holdings, Mindshare Malaysia
Yoodo
Campaign: Yoodo Alliance: Forging a Dominant Esports Force
Agencies: ADA, 4 Thirteen, Truth
18. Excellence in Influencer / KOLs Marketing
Beiersdorf (Malaysia)
Brand: Eucerin
Campaign: Eucerin ProACNE Solution 500 pax Contest
Agency: KOLs.Asia
Etika
Brand: Pepsi
Campaign: Pepsi Harvest Festival
Agency: X10 Media
Farm Fresh Malaysia
Brand: Farm Fresh Grow
Campaign: The Honest Milk
Agency: Accenture Song
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” in Malaysia
Agency: Ogilvy Public Relations Worldwide
Maybank
Campaign: Maybank Home²u
Agency: One Two Jus
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Nestlé
Brand: Maggi
Campaign: Too Hot to Handle: Maggi Pedas Giler – Lejen Rasanya Remix
Agency: ADA Asia
Nippon Paint Malaysia
Campaign: NIPPON Paint unleashed the potential of owning spaces with the voices of KOLs!
Agency: Accenture Song
Samsung Malaysia
Campaign: Dolla with Samsung
Agency: PersonEdge
Unilever Malaysia
Brand: Lifebuoy
Campaign: Mari Kita Ber-Healthy Malaysia
Agency: Accenture Song
19. Excellence in Integrated Marketing
Allianz Malaysia
Brand: Allianz
Campaign: Allianz Motorcycle Sweep
Agencies: The Black Sheep, IPG Mediabrands
Celcom Mobile
Brand: Celcom Xpax
Campaign: Xpax: Your Plan, Your Way
Agency: M&C Saatchi Malaysia
Farm Fresh Malaysia
Brand: Farm Fresh Grow
Campaign: The Honest Milk
Agency: Accenture Song
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: Darlie Fresh Protect – Refreshing The ‘Freshness’ Category For Toothpaste
Agency: FCB SHOUT
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” in Malaysia
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Reckitt
Brand: Enfagrow A+ MindPro
Campaign: Complete the #MissingHalf
Agency: Kingdom Digital
RHB Banking Group
Brand: RHB Bank
Campaign: Get More With RHB Credit Cards
Agencies: FCB SHOUT, Steady Pom Pi Pi
Shell
Campaign: New Shell FuelSave 95 Launch
Agency: VMLY&R Commerce
Wipro Unza Malaysia
Brand: Aiken
Campaign: Aiken Prebiotic CNY “Shui Run Run”
Agencies: Mediabrands Content Studio, PHD Media
20. Excellence in Interactive Marketing / AR & VR
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
GP Batteries
Campaign: GP=Extra Playtime
Agency: Ignite Global
Wipro Unza Malaysia
Brand: Carrie Junior
Campaign: CNY Huat AR Filter Game Contest
Agency: At Event Quest
21. Excellence in Launch Marketing
Alliance Bank Malaysia (ABMB)
Campaign: Alliance Bank Visa Virtual Credit Card (with Dynamic Card Number Feature)
Agency: Vertex Blue
Celcom Mobile
Brand: Celcom Xpax
Campaign: Xpax: Your Plan, Your Way
Agency: M&C Saatchi Malaysia
Farm Fresh Malaysia
Brand: Farm Fresh Grow
Campaign: The Honest Milk
Agency: Accenture Song
HSBC
Campaign: HSBC TravelOne Credit Card: Unlocking a World of Travel Freedom
Agencies: Wunderman Thompson, Mastercard (Advisors Client Services), VEP Asia
Resorts World Genting
Campaign: Welcome To My World
Agency: FCB SHOUT
RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.
Agency: FCB SHOUT
Shell
Campaign: New Shell FuelSave 95 Launch
Agency: VMLY&R Commerce
Tune Protect Group
Campaign: Click to Start
Agencies: TBWA, OMD
Tune Talk
Campaign: JImat dan #HappyTanpaHad
Agency: mSIX
Wipro Unza Malaysia
Brand: Dashing & Enchanteur
Campaign: Pockets of big growth
Agency: Mutiara Harrison (part of McCann Worldgroup)
22. Excellence in Loyalty Marketing
Enrich by Malaysia Airlines
Campaign: STEPPING STONES – Fast-track Your Way To The Top
Agency: Magna Digital
Enrich by Malaysia Airlines
Campaign: The New Travel & Lifestyle Currency
Agency: Magna Digital
Maybank
Campaign: Tap, Track, Win
Agency: Monday
PETRONAS Dagangan
Campaign: Cardless Mesra: A Successful Pilot Driven by Consumer Voices
Agency: ADA Asia
PETRONAS Dagangan
Campaign: Rancakkan Raya 2023: A Petronas Celebration With a Difference
Agency: ADA Asia
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Bankwide Loyalty Campaign
Agency: Eminent
Tune Talk
Campaign: #GolToWonderland
Tune Talk
Campaign: Elevating Experiences with Eason Chan
Watsons Personal Care Stores
Brand: Watsons Malaysia
Campaign: #SuperKakiWatsons
Agency: Accenture Song
WCT Malls Management
Campaign: Voucher Bonanza Sale
23. Excellence in Marketing Innovation
Abbott
Campaign: My Abbott Cares
Agency: TDG – The D Group
Alliance Bank Malaysia (ABMB)
Brand: #SupportLokal
Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Wonda Extra Presso x Lipton Tea
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
Etika
Brand: Wonda Extra Presso
Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills
Agency: Astro Malaysia Holdings
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Atlas Vending
Campaign: Malaysia’s first NFT vending machine
Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure
Agencies: Visionary Seed, Maverick Moment
RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.
Agency: FCB SHOUT
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
24. Excellence in Marketing to a Specific Audience
Alliance Bank Malaysia (ABMB)
Campaign: Alliance Digital SME Brings The Bank To You
Agency: Zen Communications
Allianz Malaysia
Brand: Allianz
Campaign: Allianz4All Untuk Semua
Agencies: The Black Sheep, IPG Mediabrands
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Pepsi
Campaign: Harvest Festival 2023
Agency: X10 Media
Kenanga Investment Bank
Campaign: #KenTok: Finance But Make It Gen-Z
Agency: M&C Saatchi Malaysia
MDEC (Malaysia Digital Economy Corporation)
Campaign: MDEC DE Rantau
Agencies: Invictus Blue, M&C Saatchi
PETRONAS Dagangan
Campaign: Cardless Mesra: A Successful Pilot Driven by Consumer Voices
Agency: ADA Asia
Pfizer Malaysia
Campaign: Launch of the National Thrive Week
Agency: Hexa-Communications
QSR Brands (M) Holdings
Brand: KFC
Campaign: Original KFC Moments
Agencies: Accenture Song, Compass Interactive, UM, Reprise
Coca-Cola Far East
Brand: Sprite
Campaign: Sprite Stay Cool Je
Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom
25. Excellence in Marketing Transformation
Alliance Bank Malaysia (ABMB)
Campaign: A Tale of Marketing Transformation Triumphs: How we transformed to an “Outcome and Performance-based” Marketing Organization in Alliance Bank
Agencies: Vertex Blue, Ampersand Advisory
Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure
Agencies: Visionary Seed, Maverick Moment
PETRONAS Dagangan
Campaign: Rancakkan Raya 2023: A Petronas Celebration With a Difference
Agency: ADA Asia
Resorts World Genting
Campaign: Welcome To My World
Agency: FCB SHOUT
RHB Banking Group
Brand: RHB Bank
Campaign: Champions of Community Causes
Agency: FCB SHOUT
Silverlake Axis
Campaign: One Silverlake Transformation
26. Excellence in Media Strategy
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Maybank
Campaign: Maybank Raya Amplification – You Don’t Have to Cry: Celebrating Raya with Joy, Kindness, and Sincerity
Agency: Invictus Blue Group
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure
Agencies: Visionary Seed, Maverick Moment
Reckitt
Brand: PROVITAL Immuna Plus
Campaign: Start Your Morning Right with PROVITAL
Agency: Kingdom Digital
Shell
Brand: Shell FuelSave 95
Campaign: New Shell FuelSave 95 Launch
Agency: EssenceMediacom
Spritzer
Campaign: New Look. New Purpose.
Agency: FCB SHOUT
Tune Talk
Campaign: JImat dan #HappyTanpaHad
Agency: mSIX
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
Wipro Unza Malaysia
Brand: Romano
Campaign: Romano: Young Men at First Class
Agency: PHD Media (Malaysia)
27. Excellence in Mobile Marketing
Abbott
Campaign: My Abbott Cares
Agency: TDG – The D Group
Alliance Bank Malaysia (ABMB)
Campaign: Alliance SavePlus – Your Everyday Digital Account
Agency: REISE Digital
Alliance Bank Malaysia (ABMB)
Brand: The Bank in Your Pocket
Campaign: Accelerating Digitalisation with the Bank in Everyone’s Pocket
Agencies: Ampersand Advisory, Magnate
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Maybank
Campaign: Tap, Track, Win
Agency: Monday
Nestlé AOA
Brand: Nestlé Nutrition, Wyeth Nutrition
Campaign: Mama Magic
Agency: Imagic Esolutions
RHB Banking Group
Brand: RHB Bank
Campaign: RHB CashXcess Campaign
Agency:Eminent
28. Excellence in Omnichannel
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Moet Hennessy
Campaign: Hennessy Artistry Event Web Application
Agency: The Black Sheep
RHB Banking Group
Brand: RHB Bank
Campaign: RHB CashXcess Campaign
Agency:Eminent
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: FCB SHOUT, Star Media Group
Watsons Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons K-Beauty Campaign
Agency: Accenture Song
29. Excellence in Out-of-Home Advertising
AirAsia
Campaign: AirAsia 7Million Free Seats
Allianz Malaysia
Brand: Allianz
Campaign: Ring Ring Just Call Allianz
Agencies: The Black Sheep, IPG MediaBrands
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Multi Currency Debit Card Billboard
Agency: Steady Pom Pi Pi
Serba Wangi
Brand: JATI
Campaign: JATI 30 tahun kegemilangan
Shell
Brand: Shell FuelSave 95
Campaign: New Shell FuelSave 95 Launch
Agency: EssenceMediacom
Spritzer
Campaign: New Look. New Purpose.
Agency: FCB SHOUT
30. Excellence in Performance Marketing
Alliance Bank Malaysia (ABMB)
Campaign: Alliance Bank Personal Loan
Agency: REISE Digital
Big Ben Academy
Campaign: #WeWelcomeYouHere
Agency: Fovty Tech
BMW Malaysia
Brand: BMW
Campaign: BMW Electrifying Joy
Agency: Accenture Song
Etika
Brand: Wonda Extra Presso x Lipton Tea
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
Maybank
Campaign: Maybank Senior Citizen – Breaking Down Ageism: A Senior Citizens Empowering Savings Campaign
Agency: Mediabrands Content Studio
Pfizer Malaysia
Campaign: Jom Prevent Lah
Agency: Hexa-Communications
Serba Wangi
Brand: ecoBrown’s
Campaign: ecoBrown’s Subscription Plan
Agency: Digital Ads
Taylor’s University
Campaign: Taylor’s 100% Online Postgraduate Programmes
Agency: M.O.B
31. Excellence in Personalisation Marketing
Abbott
Campaign: My Abbott Cares
Agency: TDG – The D Group
Beam Suntory
Brand: Suntory Roku Gin
Campaign: A Journey of the Seasons with Roku Gin
Agency: Zeo Asia
Etika
Brand: Wonda Extra Presso x Lipton Tea
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
GP Batteries
Campaign: GP=Extra Playtime
Agency: Ignite Global
PETRONAS Dagangan
Campaign: Cardless Mesra: A Successful Pilot Driven by Consumer Voices
Agency: ADA Asia
Remy Cointreau
Brand: The Botanist Gin
Campaign: Gin Jubilee of The Botanist
Agency: Zeo Asia
RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.
Agency: FCB SHOUT
32. Excellence in Programmatic Marketing
GP Batteries
Campaign: GP=Extra Playtime
Agency: Ignite Global
Maybank
Campaign: Maybank Raya Amplification – You Don’t Have to Cry: Celebrating Raya with Joy, Kindness, and Sincerity
Agency: Invictus Blue Group
PepsiCo
Brand: Tropicana
Campaign: Tropicana Twister campaign
Agencies: Publicis Media, The Trade Desk
Tune Talk
Campaign: JImat dan #HappyTanpaHad
Agency: mSIX
33. Excellence in Public Sector / Non-Profit Marketing
Alliance Bank Malaysia (ABMB)
Brand: #SupportLokal
Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind
Etika
Brand: Goodday Milk Malaysia
Campaign: Goodday KidSTART – Malaysia’s biggest kid-preneur challenge sets a record
Agency: Ampersand Advisory
Pfizer Malaysia
Campaign: Jom Prevent Lah
Agency: Hexa-Communications
Malaysian Franchise Association
Campaign: Berjaya Macam Papa
Agency: Mechanikos
MR. DIY
Campaign: Mr. DIY Made Simple
Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure
Agencies: Visionary Seed, Maverick Moment
Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN)
Campaign: PTPTN Evolution: From Loan Provider to Edu-Solution Expert with ‘Kak Ngah Patin’
Agency: Astro Malaysia Holdings
Prudential BSN Takaful
Brand: PruBSN
Campaign: PruBSN Microtakaful Jariyah
Agency: ICU JPM
RHB Banking Group
Brand: RHB Bank
Campaign: Clean-a-thon by RHB
Agency: FCB SHOUT
Tenaga Nasional
Brand: Tenaga Nasional (Retail Division)
Campaign: Empowering Smarter Heroes
Agency: Personedge
34. Excellence in Relationship Marketing
Alliance Bank Malaysia (ABMB)
Brand: #SupportLokal
Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind
Beam Suntory
Brand: Suntory Roku Gin
Campaign: Roku Gin – Chill in The Dark
Agency: Zeo Asia
Etika
Brand: Pepsi
Campaign: Harvest Festival 2023
Agency: X10 Media
Fonterra Brands Malaysia
Brand: Anchor Food Professionals
Campaign: Anchor Legendairy Spread Joy, Spread Love
Agencies: SKALE, GGTV Productions
MST Golf Group
Campaign: ilovegolf Loyalty Program
Prudential Assurance Malaysia
Campaign: PRUMy Child Plus
Agency: Naga DDB Tribal
Prudential Assurance Malaysia
Campaign: PRUFirst
Agency: Naga DDB Tribal
RHB Banking Group
Brand: RHB Bank
Campaign: Driving card growth for Gen U: How RHB, a utility-focussed bank empowered the utility-first generation
Agency: Accenture Song
Tune Talk
Campaign: Penyakit Raya
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
35. Excellence in Retail / Shopper Marketing
Abbott
Campaign: Abbott Pharmacy Club
Agency: TDG – The D Group
Etika
Brand: Pepsi
Campaign: Harvest Festival 2023
Agency: X10 Media
Gentle Supreme Malaysia
Brand: Daia
Campaign: Daia Hijab All Day Freshness
Agency: At Event Quest
Leica My
Brand: Leica
Campaign: Celebration of Photography by Leica
Agency: Zeo Asia
llaollao
Campaign: llaollao froyo fiesta
Agencies: One Two Jus, JWL Event
Sunway Pals Loyalty
Campaign: Sunway Super App Campaign / Cashier Incentive Program
WCT Malls Management
Campaign: Voucher Bonanza Sale
36. Excellence in Search Marketing
Alliance Bank Malaysia (ABMB)
Campaign: Search, Rank, Conquer – From Keywords to Conversions: A Story of Search Marketing Excellence
Agencies: Cleverus (SEO), REISE Digital (SEM)
Big Ben Academy
Campaign: SEOfluency
Agency: Fovty Tech
GP Batteries
Campaign: GP=Extra Playtime
Agency: Ignite Global
Plenitude
Brand: Plenitude Property
Campaign: Home Sweet Home by Plenitude
Agency: Aforemention by FOREFRONT
Taylor’s University
Campaign: The Art of Search Marketing: Elevating New Product Introductions
37. Excellence in Social Media Marketing
Hong Kong Tourism Board
Campaign: “HELLO HONG KONG” in Malaysia
IHH Healthcare Malaysia
Brand: Pantai Hospitals
Campaign: #ListenToYourHeart
Kenanga Investment Bank
Campaign: #KenTok: Finance But Make It Gen-Z
Agency: M&C Saatchi Malaysia
Maybank
Campaign: Maybank Home²u
Agency: One Two Jus
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Nestlé
Brand: Maggi
Campaign: Too Hot to Handle: Maggi Pedas Giler – Lejen Rasanya Remix
Agency: ADA Asia
Pfizer Malaysia
Campaign: Jom Prevent Lah
Agency: Hexa-Communications
RHB Banking Group
Brand: RHB Bank
Campaign: The Deepavali Campaign that Went the Extra Mile
Agency: GrowthOps Asia
Coca-Cola Far East
Brand: Sprite
Campaign: Sprite Stay Cool Je
Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom
Yoodo
Campaign: Build A Malaysian
Agency: Loka Made
38. Excellence in Sponsorship Activation
Celcom Mobile
Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom
Agency: M&C Saatchi Malaysia
Etika
Brand: Pepsi
Campaign: Harvest Festival 2023
Agency: X10 Media
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: Outshine Your Fears with DOLLA
Agency: FCB SHOUT
MR. DIY
Campaign: Mr. DIY Made Simple
Pos Malaysia
Campaign: Pos Malaysia Sports Sponsorship Activation
Tune Talk
Campaign: Elevating Experiences with Eason Chan
Viu Malaysia
Campaign: Viu Upfront 2023
Agency: Event Plus
39. Excellence in TV / Video Advertising
Allianz Malaysia
Brand: Allianz
Campaign: Ring Ring Just Call Allianz
Agencies: The Black Sheep, IPG MediaBrands
Celcom Mobile
Campaign: Celcom’s “Syukur 1 Syawal” – Celebrating Raya with Gratitude
Agency: M&C Saatchi Malaysia
Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi
Agency: FCB SHOUT
Etika
Brand: Wonda
Campaign: Wonda At Every Corner – #WondaBolaCorner
Agency: Fishermen Integrated
Farm Fresh Malaysia
Brand: Farm Fresh Grow
Campaign: The Honest Milk
Agency: Accenture Song
Mamee-Double Decker
Brand: Mister Potato
Campaign: Ridiculously Tasty
Agency: Accenture Song
MR. DIY
Campaign: All New Raya With Mr. DIY
Agency: FCB SHOUT
Reckitt Benckiser
Brand: Strepsils
Campaign: Be Suara Sedia
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Hero
Agency: FCB SHOUT
Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!
Agency: Ampersand Advisory
40. Excellence in Viral Marketing
Beam Suntory
Brand: Suntory Roku Gin
Campaign: A Journey of the Seasons with Roku Gin
Agency: Zeo Asia
Etika
Brand: Wonda Extra Presso x Lipton Tea
Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance!
Agency: Ampersand Advisory
GP Batteries
Campaign: GP=Extra Playtime
Agency: Ignite Global
Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure
Agencies: Visionary Seed, Maverick Moment
RHB Banking Group
Brand: RHB Bank
Campaign: RHB Multi Currency Debit Card Billboard
Agency: Steady Pom Pi Pi
Wipro Unza Malaysia
Brand: Romano
Campaign: Romano: Young Men at First Class
Agency: PHD Media (Malaysia)
41. Marketing Leader of the Year
Etika
Individual: Amy Gan
RHB Banking Group
Individual: Abdul Sani Abdul Murad
Sharp Electronics Malaysia
Individual: Jayson Ong
Silverlake Axis
Individual: Sara Ismail
Wipro Unza Malaysia
Individual: Saki Goh
42. Marketing Team of the Year
Alliance Bank Malaysia (ABMB)
MR. DIY
RHB Banking Group
Southern Lion
Spritzer
Wipro Unza Malaysia