2021 Winners
Marketer of the Year
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RHB Banking Group |
1. Excellence in Advertising
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Gold RHB Banking Group Brand: RHB Bank Campaign: Love Carries On Agency: FCB Malaysia |
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Silver Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
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Bronze Etika Brand: Pepsi Campaign: How Pepsi Struck an Emotional Chord among Tone-deaf Malaysians Agency: Noir by Entropia |
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Bronze Prudential Malaysia Assurance (PAMB) Campaign: PRUMy Critical Care – Critical Illness Doesn’t Discriminate Agency: Naga DDB Tribal |
2. Excellence in B2B Marketing
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Gold Grab Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses Agency: Kingdom Digital Solutions |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Reflex Premium Plus |
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Bronze 2S Packaging Campaign: Alibaba Brand Awareness Campaign Agency: PanPages Trinity |
3. Excellence in Brand Awareness
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Gold Maybank Brand: MAE by Maybank2u Campaign: MAE-ke It ONG (MAE CNY 2021) Agency: The Clan |
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Silver Hawley & Hazel Malaysia Brand: Darlie Campaign: Expectations: Resetting the Benchmarks for Mothers Agency: FCB Malaysia |
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Bronze Yoodo Campaign: #whatyoowant Agency: 4 Thirteen Group, ADA |
4. Excellence in Brand Strategy
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Silver RHB Banking Groupa Brand: RHB Bank Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most Agency: FCB Malaysia |
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Bronze Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
5. Excellence in Communications / Public Relations
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Gold BMW Malaysia Brand: BMW Campaign: How BMW Gained 39.6X Earned Media By Breaking The Rules of Lockdown Agency: Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Bronze Danone Specialized Nutrition (Malaysia) Brand: Dumex Dugro Campaign: How Putting A Mother’s Touch Into Everything We Do Saved Us From Crisis to Comeback Agency: Rouge by Entropia |
6. Excellence in Consumer Insights / Market Research
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Gold P&G Campaign: Project 42 |
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Silver Grab Brand: Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses Agency: Kingdom Digital Solutions |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most Agency: FCB Malaysia |
7. Excellence in Content Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Silver Danone Specialized Nutrition (Malaysia) Brand: Dumex Dugro Campaign: Putting A Mother’s Touch Into Every Content Saved Us From Crisis to Comeback Agency: Rouge by Entropia |
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Bronze BMW Malaysia Brand: BMW Campaign: The Unconventional Way To Sell A Car Agency: Entropia |
8. Excellence in Corporate Social Responsibility
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ocean Harmony Agency: FCB Malaysia |
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Silver Taylor’s University Campaign: Taylor’s DuckiePi |
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Bronze Kenanga Investment Bank Campaign: The humanKIND Project |
9. Excellence in Customer Engagement
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Gold Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
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Silver BMW Malaysia Brand: BMW Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom Agency: Entropia |
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Bronze Shiseido Brand: Shiseido Ultimune Power Infusing Concentrate Campaign: Ginza Street Tokyo comes to Malaysia Agency: Ampersand Advisory with Experience 6 |
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Bronze TCRS Restaurants Brand: The Chicken Rice Shop Campaign: Berdiri Bersama Untuk Negaraku Agency: Blanc by Entropia |
10. Excellence in Data-Driven Marketing
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Gold Drinkies Malaysia Campaign: Bottoms Up! Forecasting Demand with Party Moments Agency: Sentient by Entropia |
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Silver Nestlé Malaysia Campaign: Helping Nestlé win attention and share of wallets of families in the Platform World Agency: Digitas Malaysia |
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Bronze Taylor’s University Campaign: Propelling Taylor’s Business School (TBS) |
11. Excellence in Digital Marketing
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Gold BMW Malaysia Brand: BMW Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom Agency: Entropia |
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Silver PepsiCo Malaysia Brand: Pepsi Campaign: The ultimate concert experience live in your living room – the First Ever AR Concert on a Bottle Agency: Rouge by Entropia |
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Bronze Danone Specialized Nutrition (Malaysia) Brand: Dumex Dugro Campaign: Hacking Through Moms’ Digital Blind Spot by Turning A Nursery Rhyme Into A Trojan Horse Agency: Rouge by Entropia |
12. Excellence in eCommerce Marketing
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Gold Heineken Malaysia Brand: Drinkies.my Campaign: Stay Thirsty (Always On) Agency: Entropia |
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Silver Nippon Paint Malaysia Campaign: Transforming paint brand to a renovation marketplace Agency: Sentient by Entropia |
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Bronze Lazada Campaign: Involve Asia E-Commerce Initiative Agency: Involve Asia |
13. Excellence in eSports Marketing
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Gold Yoodo Campaign: Yoodo – Dominating The Malaysian Esports Scene Agency: Truth Communications, 4 Thirteen Group, ADA |
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Silver K&K REVOLUTION Brand: Geek Fam Campaign: PUBG Mobile: Dew Challenge Agency: Geek Events |
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Bronze PUMA Campaign: PUMA X EVOS Agency: EVOS Esports Malaysia |
14. Excellence in Event Marketing
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Gold Etika Brand: WONDA Campaign: How WONDA Fuels the Spirit of Adventure Amongst Coffee Lovers Agency: Noir by Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Money Chat Webinar |
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Bronze Nestle Brand: MILO® Campaign: MILO® Sayang Bumi Virtual Launch Agency: Fusion Works |
15. Excellence in Experiential Marketing
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Gold Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
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Silver BMW Malaysia Brand: BMW Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom Agency: Entropia |
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Bronze Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agency: HAKUHODO (Lead Agency), Grab (Publisher) |
16. Excellence in Gaming
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Gold Chek Hup Campaign: CHEK HUP x EVOS Agency: EVOS Esports Malaysia |
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Silver K&K REVOLUTION Brand: Geek Fam Campaign: PUBG Mobile: Dew Challenge Agency: Geek Events |
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Bronze HSBC Malaysia Campaign: The HSBC FUN-nancial Guide Agency: LOKi, VoxEureka, PHD Media |
17. Excellence in Influencer / KOLs Marketing
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Gold BMW Malaysia Brand: BMW Campaign: The Unconventional Way To Sell A Car Agency: Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Bronze Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
18. Excellence in Integrated Marketing
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Gold IHH Healthcare Malaysia Brand: Gleneagles and Pantai Hospitals Campaign: Turn Up The Pink Campaign |
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Silver Tenaga Nasional (TNB) Campaign: TNB Repairs the Fabric of Malaysia with a Lesson in Embracing Differences Agency: Noir by Entropia |
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Bronze Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agency: Fishermen Integrated, Mediacom Malaysia |
19. Excellence in Interactive Marketing / AR & VR
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Gold BMW Malaysia Brand: BMW Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom Agency: Entropia |
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Silver PepsiCo Malaysia Brand: Pepsi Campaign: The ultimate concert experience live in your living room – the First Ever AR Concert on a Bottle Agency: Rouge by Entropia |
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Bronze Hong Kong Tourism Board Brand: Hong Kong Campaign: 100 Reasons to Miss Hong Kong Agency: Ogilvy Malaysia |
20. Excellence in Launch / Re-launch Marketing
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Gold PepsiCo Malaysia Brand: Pepsi Campaign: The First Ever Audition In An Ad Agency: Noir by Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Ocean Harmony Agency: FCB Malaysia |
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Bronze BMW Malaysia Brand: BMW Campaign: We Launched A Car Right In Your Living Room For The First Time Agency: Entropia |
21. Excellence in Loyalty Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most Agency: FCB Malaysia |
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Bronze Watsons Malaysia Campaign: Watsons KAWKAW Deals | Weekly Promos Agency: Entropia |
22. Excellence in Marketing Innovation
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Gold BMW Malaysia Brand: BMW Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom Agency: Entropia |
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Gold Etika Brand: WONDA Campaign: How WONDA Fuels the Spirit of Adventure Amongst Coffee Lovers Agency: Noir by Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Money Chat Webinar |
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Bronze Celcom Axiata Brand: Celcom Campaign: MeReka Merdeka by Celcom Agency: M&C Saatchi Kuala Lumpur |
23.Excellence in Marketing to a Specific Audience
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Gold Grab Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses Agency: Kingdom Digital Solutions |
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Silver Shiseido Brand: Shiseido Ultimune Campaign: Ginza Street Tokyo lands in Malaysia Agency: Ampersand Advisory with Experience 6 |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most Agency: FCB Malaysia |
24. Excellence in Marketing Transformation
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ally Against Adversity Agency: FCB Malaysia |
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Silver Nestlé Malaysia Campaign: Transforming Nestlé into a Consumer-First Company Agency: Digitas Malaysia |
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Bronze TM BIG Brand: Jiran Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform Agency: Edelman Malaysia |
25. Excellence in Media Strategy
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Gold Etika Brand: Pepsi Campaign: A Recipe of Malaysian Culture as Composed by Pepsi Agency: Noir by Entropia |
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Silver Chrisna Jenio Brand: Auntie Anne’s Malaysia Campaign: Gold For Stix Agency: DotAce |
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Bronze Serba Wangi Campaign: ecoBrown’s Steam Brown Rice 6 months Subscription Campaign Agency: Tigerwolves Marketing |
26. Excellence in Mobile Marketing
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Gold BMW Malaysia Brand: BMW Campaign: Experience a Car With A Single Tap Through World’s FIRST WebAR (Augmented Reality) Showroom Agency: Entropia |
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Gold Etika Brand: Goodday Campaign: How Goodday Made the Right Call with Mobile Agency: Noir by Entropia |
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Silver Hock Moon Hiong Campaign: Hock Moon Hiong “More Meat, More Ong” CNY 2021 Agency: D*mnfamous |
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Bronze Sarawak Tourism Board (STB) Brand: Rainforest World Music Festival (RWMF) & Borneo Jazz Festival (BJF) Campaign: 2021 Rainforest World Music Festival and 2021 Borneo Jazz Festival |
27. Excellence in Out-Of-Home Advertising
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Gold Delivery Hero Malaysia Brand: Foodpanda Campaign: Pandamart launch Agency: Carat Malaysia |
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Silver Pavilion Kuala Lumpur Campaign: Blessing of Prosperity |
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Bronze IHH Healthcare Malaysia Brand: Gleneagles and Pantai Hospitals Campaign: Turn Up The Pink Campaign |
28. Excellence in Performance Marketing
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Gold Heineken Malaysia Brand: Drinkies.my Campaign: Stay Thirsty (Always On) Agency: Entropia |
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Silver Watsons Malaysia Campaign: Watsons KAWKAW Deals | Weekly Promos Agency: Entropia |
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Bronze Bon Estates Brand: The Estates @ Bangsar South Campaign: Finding Potential Customers on Google, Facebook & Instagram with Data Agency: Trinity42 |
29. Excellence in Personalisation Marketing
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Gold Fonterra Brands Malaysia Brand: Connected Mums Club Campaign: Mums Know Best, Now Fonterra Knows Them Best Agency: Sentient by Entropia |
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Silver P&G Campaign: #GoForGold |
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Bronze Bank Rakyat Campaign: Empowering Entrepreneurs |
30. Excellence in Pivot Marketing
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Gold Nippon Paint Malaysia Campaign: Safe Space: Listen to Your Walls Agency: Astro Media Solutions |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Money Chat Webinar |
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Bronze Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
31. Excellence in Programmatic Marketing
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Gold Tune Talk Campaign: #TuneTalkUntukRakyat Agency: m/SIX |
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Silver YES Campaign: YES Drives Digital Connectivity In Malaysia Agency: Assembly |
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Bronze KING Campaign: KING – New year sale / Clearance sale campaign Agency: Initiative |
32. Excellence in Public Sector / Non-Profit Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: Ocean Harmony Agency: FCB Malaysia |
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Silver TM BIG Brand: Jiran Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform Agency: Edelman Malaysia |
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Bronze Perbadanan Insurans Deposit Malaysia Campaign: Borak Bersama Chief BerUang Agency: Reprise Digital |
33. Excellence in Response to COVID-19
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Gold Taylor’s University Campaign: Taylor’s DuckiePi |
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Silver PepsiCo Malaysia Brand: Pepsi Campaign: Reinventing the future of music events – the First Ever AR Concert on a Bottle Agency: Rouge by Entropia |
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Bronze TM BIG Brand: Jiran Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform Agency: Edelman Malaysia |
34. Excellence in Retail / Shopper Marketing
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Gold Etika Brand: Pepsi Campaign: Pepsi Creates a Retail Playland for In-Store Visitors Agency: Noir by Entropia |
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Silver Chrisna Jenio Brand: Auntie Anne’s Malaysia Campaign: Gold For Stix |
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Bronze ATLAS Vending Campaign: ATLAS Dispenses Delight this pandemic Ramadan & Raya |
35. Excellence in Search Marketing
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Gold Doctor on Call Campaign: SEO Healthcare Content Strategy Agency: Daiki Media |
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Silver CIMB Bank Brand: CIMB Campaign: Pint-sized rocket SEO Agency: GrowthOps (APD Digital Services) |
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Bronze Eduwis Campaign: The Shift of Mass to Targeted Marketing Agency: LOCUS-T |
36. Excellence in Social Media Marketing
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Gold Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
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Silver Nando’s Campaign: Nando’s Re-Celebrate 2020 Agency: Fishermen Integrated |
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Bronze Taylor’s University Campaign: A Curious Deepavali |
37. Excellence in Sponsorship Activation
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Gold Mydin Mohamed Holdings Campaign: OHMYDIN! The Brand Festival Live Show Agency: The Livescape Group |
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Silver Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Ocean Harmony Agency: FCB Malaysia |
38. Excellence in TV / Video Advertising
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Gold Taylor’s University Campaign: A Curious Deepavali |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Light In A Time Of Darkness Agency: FCB Malaysia |
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Bronze Netflix Campaign: Netflix: Bila Raya Tak Payah Ber #ChupNetflix Agency: Fishermen Integrated |
39. Excellence in Viral Marketing
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Gold Pavilion Kuala Lumpur Campaign: Blessing of Prosperity |
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Silver Malaysia Aviation Group Brand: Malaysia Airlines (MAB) Campaign: The Sounds of MH |
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Bronze Serba Wangi Campaign: ecoBrown’s Raya Short Film 2021- Kasih Yang Kekal Agency: Tigerwolves Marketing |
40. Marketing Leader of the Year
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Gold RHB Banking Group Name: Abdul Sani Abdul Murad |
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Silver TM ONE Name: Azida Mohamed Burhan |
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Bronze Taylor’s University Name: Shirley New |
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