Finalists

1. Excellence in Advertising
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: Disrupting Moms’ Attention by Turning A Nursery Rhyme Into A Trojan Horse
Agency: Rouge by Entropia
Etika
Brand: Pepsi
Campaign: How Pepsi Struck an Emotional Chord among Tone-deaf Malaysians
Agency: Noir by Entropia
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Prudential Malaysia Assurance (PAMB)
Campaign: PRUMy Critical Care – Critical Illness Doesn’t Discriminate
Agency: Naga DDB Tribal
RHB Banking Group
Brand: RHB Bank
Campaign: Love Carries On
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Light In A Time Of Darkness
Agency: FCB Malaysia
Tenaga Nasional (TNB)
Campaign: TNB Repairs the Fabric of Malaysia with a Lesson in Embracing Differences
Agency: Noir by Entropia
Tenaga Nasional (TNB)
Campaign: TNB Presents: A Niantastic Epic that Propelled a Prosperous Celebration Right into a New Era
Agency: Noir by Entropia
Tenaga Nasional (TNB)
Campaign: TNB Finds Love and Revives the Malaysian Spirit through the Voice of the Future
Agency: Noir by Entropia
2. Excellence in B2B Marketing
2S Packaging
Campaign: Alibaba Brand Awareness Campaign
Agency: PanPages Trinity
Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital Solutions
RHB Banking Group
Brand: RHB Bank
Campaign: Reflex Premium Plus
RHB Banking Group
Brand: RHB Bank
Campaign: Financing (SME) Mobile App
TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
TM ONE
Campaign: Taking Transformation Forward
Agency: GetIT
3. Excellence in Brand Awareness
Axiata Group
Brand: Axiata
Campaign: Advancing to Zero “It begins with Us”
Agency: M&C Saatchi (Malaysia)
Eastspring Investments
Campaign: Eastspring Investments “RICh – License to Adult
Agency: Fishermen Integrated
Etika
Brand: Pepsi
Campaign: How Pepsi Struck an Emotional Chord among Tone-deaf Malaysians
Agency: Noir by Entropia
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: Expectations: Resetting the Benchmarks for Mothers
Agency: FCB Malaysia
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Maybank
Brand: MAE by Maybank2u
Campaign: MAE-ke It ONG (MAE CNY 2021)
Agency: The Clan
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
U Mobile
Campaign: MadeByU
Agency: Entropia (Malaysia)
Yee Lee Brands
Brand: Yee Lee Multi Brands – RED EAGLE, SUNLICO, NEUVIDA
Campaign: Yee Lee MBCI Campaign – The Treasure of Family
Agency: Yellow Leads
Yoodo
Campaign: #whatyoowant
Agencies: 4 Thirteen Group, ADA
4. Excellence in Brand Strategy
ATLAS Vending
Campaign: ATLAS Dispenses Delight this pandemic Ramadan & Raya
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Boosts Immunity and Sales by Capturing the Sahur Occasion During Ramadan
Agencies: Fishermen Integrated, Mediacom Malaysia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: How A Mother’s Touch Strategy Saved Us From Crisis to Comeback
Agency: Rouge by Entropia
Etika
Brand: Pepsi
Campaign: Pepsi Immortalizes Malaysian Culture on Pepsi Cans
Agency: Noir by Entropia
  Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Taylor’s University
Campaign: Taylor’sphere
Agency: Noir by Entropia
Yee Lee Brands
Brand: Yee Lee Multi Brands – RED EAGLE, SUNLICO, NEUVIDA
Campaign: Yee Lee MBCI Campaign – The Treasure of Family
Agency: Yellow Leads
5. Excellence in Communications / Public Relations

 

BMW Malaysia
Brand: BMW
Campaign: How BMW Gained 39.6X Earned Media By Breaking The Rules of Lockdown
Agency: Entropia
British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET
Agencies: Acendus Communications, Industria
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: How Putting A Mother’s Touch Into Everything We Do Saved Us From Crisis to Comeback
Agency: Rouge by Entropia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 100 Reasons to Miss Hong Kong
Agency: Ogilvy Malaysia
Lalamove Malaysia
Campaign: Lalamove’s Support Local Businesses Evergreen PR Campaign
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Taylor’s College
Campaign: Celebrating Unsung Heroes through RISE Educator Award
Taylor’s University
Campaign: Taylor’sphere
Agency: TEAM LEWIS
6. Excellence in Consumer Insights / Market Research

Grab
Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses
Agency: Kingdom Digital Solutions
P&G
Campaign: Project 42
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
7. Excellence in Content Marketing
BMW Malaysia
Brand: BMW
Campaign: The Unconventional Way To Sell A Car
Agency: Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: Putting A Mother’s Touch Into Every Content Saved Us From Crisis to Comeback
Agency: Rouge by Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: How We Turned A Nursery Rhyme Into A Trojan Horse
Agency: Rouge by Entropia
Lalamove Malaysia
Campaign: Lalamove’s Support Local Businesses Evergreen PR Campaign
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Money Chat Webinar
TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Berdiri Bersama Untuk Negaraku
Agency: Blanc by Entropia
  TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
TM ONE
Campaign: Taking Transformation Forward
Agency: GetIT
U Mobile
Campaign: MadeByU
Agency: Entropia (Malaysia)
8. Excellence in Corporate Social Responsibility
Bank Rakyat
Campaign: Bank Rakyat Sustainable and Corporate Social Responsibility (CSR) Programs for Entrepreneurs and Underprivileged Children
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Etika 
Brand: Goodday
Campaign: Goodday Embarks on a Milky Mission
Agency: Noir by Entropia
HSBC Amanah
Campaign: #DefinedByActionsNotLabels
Agency: LOKi
Kenanga Investment Bank
Campaign: The humanKIND Project
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Taylor’s University
Campaign: Taylor’s DuckiePi
9. Excellence in Customer Engagement
BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom
Agency: Entropia
Fonterra
Brand: Anmum Essential Gold
Campaign: Connecting Golden Moments Of Motherhood With Anmum Wonderland
Agency: Sentient by Entropia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 100 Reasons to Miss Hong Kong
Agency: Ogilvy Malaysia
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Maybank
Brand: MAE by Maybank2u
Campaign: MAE-Mang Boleh Raya Campaign 2021
Agency: The Clan
PepsiCo Malaysia
Brand: Pepsi
Campaign: The ultimate concert experience that excites Malaysians coping in the new normal – First Ever AR Concert on a Bottle
Agency: Rouge by Entropia
Shiseido
Brand: Shiseido Ultimune Power Infusing Concentrate
Campaign: Ginza Street Tokyo comes to Malaysia
Agency: Ampersand Advisory with Experience 6
Taylor’s University
Campaign: Rise Together
TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Berdiri Bersama Untuk Negaraku
Agency: Blanc by Entropia
Unifi
Campaign: Unifi Business Club – Up, Close & Personal
Agency: Sentient By Entropia
10. Excellence in Data-Driven Marketing
Drinkies Malaysia
Campaign: Bottoms Up! Forecasting Demand with Party Moments
Agency: Sentient by Entropia
Nestlé Malaysia
Campaign: Helping Nestlé win attention and share of wallets of families in the Platform World
Agency: Digitas Malaysia
Taylor’s University
Campaign: Propelling Taylor’s Business School (TBS)
TM ONE
Campaign: Taking Transformation Forward
Agency: GetIT
UEM Sunrise
Campaign: From Real Estate to Real Demand
Agency: Sentient by Entropia
YES
Campaign: YES Drives Digital Connectivity In Malaysia
Agency: Assembly
11. Excellence in Digital Marketing
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom
Agency: Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: Hacking Through Moms’ Digital Blind Spot by Turning A Nursery Rhyme Into A Trojan Horse
Agency: Rouge by Entropia
IHH Healthcare Malaysia
Brand: Gleneagles and Pantai Hospitals
Campaign: Turn Up The Pink Campaign
PepsiCo Malaysia
Brand: Pepsi
Campaign: The ultimate concert experience live in your living room – the First Ever AR Concert on a Bottle
Agency: Rouge by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Sarawak Tourism Board (STB)
Brands: Rainforest World Music Festival (RWMF) & Borneo Jazz Festival (BJF)
Campaign: 2021 Rainforest World Music Festival and 2021 Borneo Jazz Festival
Shiseido Japan
Brand: Shiseido
Campaign: Shiseido x Watsons: #MyJapaneseBeauty campaign
Agency: Kingdom Digital Solutions
Tenaga Nasional (TNB)
Campaign: From Home to Heart: How TNB Enlightened All During ‘Festival of Lights’
Agency: Noir by Entropia
Tenaga Nasional (TNB)
Campaign: TNB Presents: A Niantastic Epic that Propelled a Prosperous Celebration Right into a New Era
Agency: Noir by Entropia
12. Excellence in eCommerce Marketing
Heineken Malaysia
Brand: Drinkies.my
Campaign: Stay Thirsty (Always On)
Agency: Entropia
Hock Moon Hiong 
Campaign: Hock Moon Hiong “More Meat, More Ong” CNY 2021
Agency: D*mnfamous
Lazada
Campaign: Involve Asia E-Commerce Initiative
Agency: Involve Asia 
Nippon Paint Malaysia
Campaign: Transforming paint brand to a renovation marketplace
Agency: Sentient by Entropia
Purple CS
Brand: 4S Professional
Campaign: Brand Awareness 7.7 Sale Day
13. Excellence in Esports Marketing
K&K REVOLUTION
Brand: Geek Fam
Campaign: PUBG Mobile: Dew Challenge
Agency: Geek Events
PUMA
Campaign: PUMA X EVOS
Agency: EVOS Esports Malaysia
Yoodo
Campaign: Yoodo – Dominating The Malaysian Esports Scene
Agencies: Truth Communications, 4 Thirteen Group, ADA
14. Excellence in Event Marketing
Etika
Brand: WONDA
Campaign: How WONDA Fuels the Spirit of Adventure Amongst Coffee Lovers
Agency: Noir by Entropia
Etika
Brand: Pepsi
Campaign: Pepsi Flexes Retailment Experience to the NEXT Level
Agency: Noir by Entropia
Fonterra
Brand: Anmum Essential Gold
Campaign: Connecting Golden Moments Of Motherhood With Anmum Wonderland
Agency: Sentient by Entropia
Nestle
Brand: MILO®
Campaign: MILO® Sayang Bumi Virtual Launch
Agency: Fusion Works
RHB Banking Group
Brand: RHB Bank
Campaign: Money Chat Webinar
Shell Malaysia
Campaign: The Tree, The Sky, The Sun : A Pathway Towards Malaysia’s Carbon-Neutral Future
Tune Talk
Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021)
Tune Talk
Campaign: Tune Talk Festive Auctions
15. Excellence in Experiential Marketing
BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom
Agency: Entropia
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Etika
Brand: WONDA
Campaign: WONDA ReImagines Coffee Experience
Agency: Noir by Entropia
Etika
Brand: Pepsi
Campaign: Pepsi Transforms an Ordinary Action to an Extraordinary Experience
Agency: Noir by Entropia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 360 Hong Kong Moments
Agency: Ogilvy Malaysia
KSK Group
Brand: KSK Land
Campaign: YOO8 serviced by Kempinski Phygital Interactive Campaign
Agency: Kingdom Digital Solutions
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Berdiri Bersama Untuk Negaraku
Agency: Blanc by Entropia
16. Excellence in Gamification
Chek Hup
Campaign: CHEK HUP x EVOS
Agency: EVOS Esports Malaysia
HSBC Malaysia
Campaign: The HSBC FUN-nancial Guide
Agencies: LOKi, VoxEureka, PHD Media
K&K REVOLUTION
Brand: Geek Fam
Campaign: PUBG Mobile: Dew Challenge
Agency: Geek Events
17. Excellence in Influencer/KOLs Marketing
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
BMW Malaysia
Brand: BMW
Campaign: The Unconventional Way To Sell A Car
Agency: Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: How A Mother’s Touch Saved Us From Crisis to Comeback
Agency: Rouge by Entropia
foodpanda Malaysia
Campaign: foodpanda – Delivering Joy
Agency: Blanc by Entropia
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Nespresso
Campaign: Reimagined sustainability through the lens of art
Agency: Sentient by Entropia
PepsiCo Malaysia
Brand: Quaker Oats
Campaign: Rasa Sayang, Rasa Kuat
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
Serba Wangi
Campaign: ecoBrown’s Steam Brown Rice 6 months Subscription Campaign
Agency: Tigerwolves Marketing
Yoodo
Campaign: Dominating The Esports Segment Through Influencers
Agencies: Truth Communications, 4 Thirteen Group, ADA
18. Excellence in Integrated Marketing
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
BMW Malaysia
Brand: BMW
Campaign: The X5 Showroom Experience – Anytime, Anywhere
Agency: Entropia
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 100 Reasons to Miss Hong Kong
Agency: Ogilvy Malaysia
IHH Healthcare Malaysia
Brand: Gleneagles and Pantai Hospitals
Campaign: Turn Up The Pink Campaign
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
RHB Banking Group
Brand: RHB Bank
Campaign: Financing (SME) Mobile App
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Taylor’s University
Campaign: Taylor’sphere
Agency: Noir by Entropia
Tenaga Nasional (TNB)
Campaign: TNB Repairs the Fabric of Malaysia with a Lesson in Embracing Differences
Agency: Noir by Entropia
19. Excellence in Interactive Marketing / AR & VR
Astro
Campaign: Buka Lembaran Baharu (Astro Ramadan and Raya 2021)
BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom
Agency: Entropia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 100 Reasons to Miss Hong Kong
Agency: Ogilvy Malaysia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 360 Hong Kong Moments
Agency: Ogilvy Malaysia
PepsiCo Malaysia
Brand: Pepsi
Campaign: The ultimate concert experience live in your living room – the First Ever AR Concert on a Bottle
Agency: Rouge by Entropia
PepsiCo Malaysia
Brand: Pepsi
Campaign: The First Ever Audition In An Ad
Agency: Noir by Entropia
Shiseido
Brand: Shiseido Ultimune
Campaign: Ginza Street Tokyo comes to Malaysia
Agency: Ampersand Advisory with Experience 6
TM ONE
Campaign: TM ONE XR City: The Future of B2B sales
Agency: EXR Entropia
20. Excellence in Launch / Re-launch Marketing
BMW Malaysia
Brand: BMW
Campaign: We Launched A Car Right In Your Living Room For The First Time
Agency: Entropia
Danone Specialized Nutrition (Malaysia)
Brand: Dumex Dugro
Campaign: We Launched A Product By Turning A Nursery Rhyme Into a Trojan Horse
Agency: Rouge by Entropia
Etika
Brand: Pepsi
Campaign: How Pepsi Struck an Emotional Chord among Tone-deaf Malaysians
Agency: Noir by Entropia
Fonterra
Brand: Anmum Essential Gold
Campaign: Connecting Golden Moments Of Motherhood With Anmum Wonderland
Agency: Sentient by Entropia
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: Waking Millennials to the Truth of Gum Problems
Agency: FCB Malaysia
Kurnia Insurance
Campaign: OK Tak OK, Aku Ada Backup for motorcycle365 Comprehensive PLUS
Agency: The Clan
PepsiCo Malaysia
Brand: Pepsi
Campaign: The First Ever Audition In An Ad
Agency: Noir by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Taylor’s University
Campaign: Taylor’sphere
Agency: Noir by Entropia
Yoodo
Campaign: Buat Unlimited Sendiri
Agencies: 4 Thirteen Group, ADA
21. Excellence in Loyalty Marketing
Drinkies Malaysia
Campaign: Bottoms Up! Forecasting Demand with Party Moments
Agency: Sentient by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Serba Wangi
Campaign: ecoBrown’s Steam Brown Rice 6 months Subscription Campaign
Agency: Tigerwolves Marketing
Tune Talk
Campaign: Tune Talk Festive Auctions
Watsons Malaysia
Campaign: Watsons KAWKAW Deals | Weekly Promos
Agency: Entropia
22. Excellence in Marketing Innovation
BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce With World’s FIRST WebAR Showroom
Agency: Entropia
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Etika
Brand: WONDA
Campaign: How WONDA Fuels the Spirit of Adventure Amongst Coffee Lovers
Agency: Noir by Entropia
IHH Healthcare Malaysia
Brand: Gleneagles and Pantai Hospitals
Campaign: Turn Up The Pink Campaign
Ikano Corporation
Brand: IPC Shopping Centre
Campaign: IPC Raya Kau Kaw Kaw
Agencies: idotyou, IPG Mediabrands
PepsiCo Malaysia
Brand: Pepsi
Campaign: The First Ever Audition In An Ad
Agency: Noir by Entropia
PepsiCo Malaysia
Brand: Pepsi
Campaign: Reinventing the future of music events – the First Ever AR Concert on a Bottle
Agency: Rouge by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Money Chat Webinar
RHB Banking Group
Brand: RHB Bank
Campaign: Financing (SME) Mobile App
Shiseido
Brand: Shiseido Ultimune
Campaign: Ginza Street Tokyo lands in Malaysia
Agency: Ampersand Advisory with Experience 6
23. Excellence in Marketing to a Specific Audience
Eastspring Investments
Campaign: Eastspring Investments “RICh – License to Adult
Agency: Fishermen Integrated
Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital Solutions
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: Ramadan in Hong Kong
Agency: Ogilvy Malaysia
Johnson & Johnson
Brand: Listerine
Campaign: Listerine Segarkan Raya #SembangLoghatKita
Agency: Reprise Digital
Kurnia Insurance
Campaign: OK Tak OK, Aku Ada Backup for motorcycle365 Comprehensive PLUS
Agency: The Clan
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Shiseido
Brand: Shiseido Ultimune
Campaign: Ginza Street Tokyo lands in Malaysia
Agency: Ampersand Advisory with Experience 6
Taylor’s College
Campaign: Taylor’s Risers Community
24. Excellence in Marketing Transformation
Accel Technologies
Campaign: Accel Mall Marketing Transformation
Agency: Tigerwolves Marketing
Jadi Batek Gallery
Brand: Jadi Batek
Campaign: Transforming Business During The Pandemic With a Holistic Approach
Agency: Trinity42
Nestlé Malaysia
Campaign: Transforming Nestlé into a Consumer-First Company
Agency: Digitas Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Ally Against Adversity
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Financing (SME) Mobile App
TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
Yee Lee Brands
Brand: Yee Lee Multi Brands – RED EAGLE, SUNLICO, NEUVIDA
Campaign: Yee Lee MBCI Campaign – The Treasure of Family
Agency: Yellow Leads
25. Excellence in Media Strategy
BMW Malaysia
Brand: BMW
Campaign: The Unconventional Way To Sell A Car
Agency: Entropia
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Gold For Stix
Agency: DotAce
Delivery Hero Malaysia
Brand: Foodpanda
Campaign: Unleash Joy with The Simple Joys of Life
Agency: Carat Malaysia
Etika
Brand: Pepsi
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi
Agency: Noir by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Serba Wangi
Campaign: ecoBrown’s Steam Brown Rice 6 months Subscription Campaign
Agency: Tigerwolves Marketing
26. Excellence in Mobile Marketing
BMW Malaysia
Brand: BMW
Campaign: Experience a Car With A Single Tap Through World’s FIRST WebAR (Augmented Reality) Showroom
Agency: Entropia
Chek Hup
Campaign: CHEK HUP x EVOS EVOS
Agency: Esports Malaysia
Etika
Brand: Goodday
Campaign: How Goodday Made the Right Call with Mobile
Agency: Noir by Entropia
Hock Moon Hiong 
Campaign: Hock Moon Hiong “More Meat, More Ong” CNY 2021
Agency: D*mnfamous
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Sarawak Tourism Board (STB)
Brands: Rainforest World Music Festival (RWMF) & Borneo Jazz Festival (BJF)
Campaign: 2021 Rainforest World Music Festival and 2021 Borneo Jazz Festival
27. Excellence in Out-of-Home Advertising
Delivery Hero Malaysia
Brand: Foodpanda
Campaign: Pandamart launch
Agency: Carat Malaysia
IHH Healthcare Malaysia
Brand: Gleneagles and Pantai Hospitals
Campaign: Turn Up The Pink Campaign
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
Pavilion Kuala Lumpur
Campaign: Blessing of Prosperity
28. Excellence in Performance Marketing
Bon Estates
Brand: The Estates @ Bangsar South
Campaign: Finding Potential Customers on Google, Facebook & Instagram with Data
Agency: Trinity42
Heineken Malaysia
Brand: Drinkies.my
Campaign: Stay Thirsty (Always On)
Agency: Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Fuel Cashback Credit Card
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Watsons Malaysia
Campaign: Watsons KAWKAW Deals | Weekly Promos
Agency: Entropia
29. Excellence in Personalisation Marketing
Bank Rakyat
Campaign: Empowering Entrepreneurs
Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Mums Know Best, Now Fonterra Knows Them Best
Agency: Sentient by Entropia
P&G
Campaign: #GoForGold
30. Excellence in Pivot Marketing
Etika 
Brand: WONDA Coffee
Campaign: WONDA Booster ‘Twice the Kick’ Campaign
Agency: Dentsu LHS
Google (Malaysia)
Campaign: Mahir Digital Bersama Google
Agency: TEAM LEWIS
Nippon Paint Malaysia
Campaign: Safe Space: Listen to Your Walls
Agency: Astro Media Solutions
RHB Banking Group
Brand: RHB Bank
Campaign: Money Chat Webinar
TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
Tune Talk
Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021)
31. Excellence in Programmatic Marketing
KING
Campaign: KING – New year sale / Clearance sale campaign
Agency: Initiative
Sifoo International
Brand: FunnelEvo
Campaign: Evolusi – Rahsia Jemput Rezeki & Kekayaan
Tune Talk
Campaign: #TuneTalkUntukRakyat
Agency: m/SIX
YES
Campaign: YES Drives Digital Connectivity In Malaysia
Agency: Assembly
32. Excellence in Public Sector / Non-Profit Marketing
Nespresso
Campaign: Reimagined sustainability through the lens of art
Agency: Sentient by Entropia
Perbadanan Insurans Deposit Malaysia
Campaign: Borak Bersama Chief BerUang
Agency: Reprise Digital
PIDM
Campaign: PIDM Awareness Campaign
Agency: Spin Communications
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Sarawak Tourism Board (STB)
Brands: Rainforest World Music Festival (RWMF) & Borneo Jazz Festival (BJF)
Campaign: 2021 Rainforest World Music Festival and 2021 Borneo Jazz Festival
Taylor’s Education Group
Campaign: Ikon Komuniti amongst the PPR residences
TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
33. Excellence in Response to COVID-19
BMW Malaysia
Brand: BMW
Campaign: Breaking The Rules of Lockdown with The Only Showroom Opened During Lockdown
Agency: Entropia
Hong Kong Tourism Board
Brand: Hong Kong
Campaign: 100 Reasons to Miss Hong Kong
Agency: Ogilvy Malaysia
HSBC Malaysia
Campaign: Supporting Malaysians’ financial recovery and growth opportunities with HSBC new-normal banking solutions
Agencies: Digitas Malaysia, PHD Media, LOKi Digital
Malaysia Healthcare Travel Council
Brand: Malaysia Healthcare
Campaign: A Hundred Unsung Heroes
Agency: TEAM LEWIS
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
PepsiCo Malaysia
Brand: Pepsi
Campaign: Reinventing the future of music events – the First Ever AR Concert on a Bottle
Agency: Rouge by Entropia
Shiseido
Brand: Shiseido Ultimune
Campaign: Ginza Street Tokyo lands in Malaysia
Agency: Ampersand Advisory with Experience 6
Taylor’s Education Group
Campaign: Here 2 Hear Program for the B40 Community
Taylor’s University
Campaign: Taylor’s DuckiePi
TM BIG
Brand: Jiran
Campaign: Jiran: Malaysia’s first hyperlocal content & commerce platform
Agency: Edelman Malaysia
34. Excellence in Retail / Shopper Marketing
ATLAS Vending
Campaign: ATLAS Dispenses Delight this pandemic Ramadan & Raya
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Gold For Stix
Etika
Brand: Pepsi
Campaign: Pepsi Creates a Retail Playland for In-Store Visitors
Agency: Noir by Entropia
Purple CS
Brand: 4S Professional
Campaign: Brand Awareness 7.7 Sale Day
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Serba Wangi
Campaign: ecoBrown’s Steam Brown Rice 6 months Subscription Campaign
Agency: Tigerwolves Marketing
35. Excellence in Search Marketing
CIMB Bank
Brand: CIMB
Campaign: Pint-sized rocket SEO
Agency: GrowthOps (APD Digital Services)
Doctor on Call
Campaign: SEO Healthcare Content Strategy
Agency: Daiki Media
Eduwis
Campaign: The Shift of Mass to Targeted Marketing
Agency: LOCUS-T
MLTC Enterprise
Campaign: Driving Traffic & Gaining Leads on Google Search
Agency: PanPages Trinity
36. Excellence in Social Media Marketing
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Chrisna Jenio
Brand: Auntie Anne’s Malaysia
Campaign: Gold For Stix
Agency: DotAce
IHH Healthcare Malaysia
Brand: Gleneagles and Pantai Hospitals
Campaign: Turn Up The Pink Campaign
KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Agency: Kingdom Digital Solutions
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Nando’s 
Campaign: Nando’s Re-Celebrate 2020
Agency: Fishermen Integrated
PepsiCo Malaysia
Brand: Pepsi
Campaign: The First Ever Audition In An Ad
Agency: Noir by Entropia
RHB Banking Group
Brand: RHB Bank
Campaign: Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most
Agency: FCB Malaysia
Taylor’s University
Campaign: A Curious Deepavali
TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Berdiri Bersama Untuk Negaraku
Agency: Blanc by Entropia
37. Excellence in Sponsorship Activation
Mydin Mohamed Holdings
Campaign: OHMYDIN! The Brand Festival Live Show
Agency: The Livescape Group
RHB Banking Group
Brand: RHB Bank
Campaign: Ocean Harmony
Agency: FCB Malaysia
Tune Talk
Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021)
38. Excellence in TV / Video Advertising
Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom
Agency: M&C Saatchi Kuala Lumpur
Delivery Hero Malaysia
Brand: Foodpanda
Campaign: Delivering Joy with Gegar Vaganza
Agency: Carat Malaysia
foodpanda Malaysia
Campaign: foodpanda – Delivering Joy
Agency: Blanc by Entropia
Hawley & Hazel Malaysia
Brand: Darlie
Campaign: Expectations: Resetting the Benchmarks for Mothers
Agency: FCB Malaysia
Netflix 
Campaign: Netflix: Bila Raya Tak Payah Ber… #ChupNetflix
Agency: Fishermen Integrated
RHB Banking Group
Brand: RHB Bank
Campaign: Light In A Time Of Darkness
Agency: FCB Malaysia
RHB Banking Group
Brand: RHB Bank
Campaign: Love Carries On
Agency: FCB Malaysia
Taylor’s University
Campaign: A Curious Deepavali
Tenaga Nasional (TNB)
Campaign: TNB Presents: A Niantastic Epic that Propelled a Prosperous Celebration Right into a New Era
Agency: Noir by Entropia
39. Excellence in Viral Marketing
Malaysia Aviation Group
Brand: Malaysia Airlines (MAB)
Campaign: The Sounds of MH
Nando’s
Campaign: Nando’s Re-Celebrate 2020
Agency: Fishermen Integrated
Pavilion Kuala Lumpur
Campaign: Blessing of Prosperity
Serba Wangi
Campaign: ecoBrown’s Raya Short Film 2021- Kasih Yang Kekal
Agency: Tigerwolves Marketing
TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Berdiri Bersama Untuk Negaraku
Agency: Blanc by Entropia
40. Marketing Leader of the Year
ATLAS Vending
Individual: Amy Gan
Ikano Corporation
Individual: Mark Tan
RHB Banking Group
Individual: Abdul Sani Abdul Murad
Taylor’s University
Individual: Shirley New
TM ONE
Individual: Azida Mohamed Burhan