2020 Winners
Marketer of the Year
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Lazada Malaysia |
1. Excellence in Advertising
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Gold Foodpanda Campaign: Apa you Mau, FoodPanda Kasi Tapau Agency: Rouge by Entropia |
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Silver QSR Brands Brand: Pizza Hut Campaign: How our Pizza Heart won the hearts of Malaysians Agency: Fishermen Integrated |
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Bronze Coway Malaysia Campaign: CODYNATION Gets The Nation Dancing To The Song Of Service Agencies: Ampersand Advisory, Grey Malaysia |
2. Excellence in B2B Marketing
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Gold Lazada Campaign: WeCommerce 2019 Agency: Rouge by Entropia |
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Silver Etika Beverages Brand: WONDA Campaign: WONDA-fully Exclusive with WONDA State Special Cans Agency: Noir by Entropia |
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Bronze Etika Beverages Brand: WONDA Campaign: WONDA 3in1: The HOT New Arrival Agency: Noir by Entropia |
3. Excellence in Brand Awareness
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Gold QSR Brands Brand: Pizza Hut Campaign: How our Pizza Heart won the hearts of Malaysians Agency: Fishermen Integrated |
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Silver Yoodo Campaign: Yoodo Powered By Celcom, You Do It Better Agencies: 4 Thirteen Group, ADA |
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Bronze QSR Brands Brand: KFC Malaysia Campaign: KFC Self Collect – Order, Collect, Cabut Agency: Noir by Entropia |
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Bronze Tune Talk Campaign: #MalaysiaBersama |
4. Excellence in Brand Strategy
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Gold Heineken Malaysia Brand: GUINNESS Campaign: GUINNESS Taste Perfection Agency: Sambal Lab |
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Silver Etika Brand: WONDA COFFEE Campaign: WONDA Defines A New Class Agency: DENTSU LHS |
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Bronze Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing Agencies: Fishermen Integrated, Mediacom Malaysia |
5. Excellence in Communications / Public Relations
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Gold BMW Malaysia Brand: BMW Campaign: Bringing BMW X5 Into Your Home Agency: Entropia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Courting Controversy. Challenging Conventions. Agency: FCB Kuala Lumpur |
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Bronze British American Tobacco Malaysia Campaign: Sampai Bila Agencies: Industria, Acendus Communications |
6. Excellence in Consumer Insights / Market Research
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Gold BFM 89.9 Campaign: BFM – Bersatu For Makan Agency: Fishermen Integrated |
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Silver Moët Hennessy Diageo Malaysia Brand: Hennessy Malaysia Campaign: Hennessy CNY 2020 – Renewal Of Hope Agency: M&C Saatchi Malaysia |
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Bronze BMW Malaysia Brand: BMW Campaign: PAM: Premium Audience Matrix to drive BMW Sales Agency: Invictus Blue Group |
7. Excellence in Content Marketing
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Gold QSR Brands Brand: Pizza Hut Campaign: How Pijahat sent Love to Malaysians Agency: Fishermen Integrated |
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Silver BFM 89.9 Campaign: BFM – Bersatu For Makan Agency: Fishermen Integrated |
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Bronze Etika Brand: Dairy Champ Campaign: The Secret Content Recipe of Dairy Champ Agency: Noir by Entropia |
8. Excellence in Corporate Social Responsibility
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Gold 7-Eleven Malaysia Campaign: #BuatBaikTogether with 7-Eleven Malaysia |
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Silver Star Media Group Brand: The Star Campaign: Star Golden Hearts Award – Hope Brings Us Together |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Project Open: Fastracking Aid to Malaysian SMEs Agency: FCB Kuala Lumpur |
9. Excellence in Customer Engagement
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Gold BFM 89.9 Campaign: BFM – Bersatu For Makan Agency: Fishermen Integrated |
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Silver Heineken Malaysia Brand: GUINNESS Campaign: GUINNESS Taste Perfection Agency: Sambal Lab |
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Bronze Taylor’s University Campaign: Taylor’s E-Summit |
10. Excellence in Data-Driven Marketing
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Gold Alliance Bank Malaysia Brand: Alliance ONE Account Campaign: Alliance Bank: We Harnessed the Power of Data and Become An Official Best Practice Case Study for Facebook |
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Silver AIA Malaysia Brand: AIA Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake Agency: Invictus Blue Group |
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Bronze Shiseido Malaysia Campaign: Shiseido Online Takeover Agency: Webqlo |
11. Excellence in Digital Marketing
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Gold Celcom Axiata Brand: Celcom Campaign: Made Powerful by Celcom Agency: M&C Saatchi |
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Silver Etika Beverages Brand: Pepsi Campaign: Pepsi 4R Strategy – Turning Crisis into Opportunity Agency: Noir by Entropia |
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Bronze Heineken Malaysia Brand: Drinkies Malaysia Campaign: Cheers to experiential commerce Agency: Sentient by Entropia |
12. Excellence in eCommerce Marketing
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Gold Lazada Malaysia Campaign: Lazada 11.11 Shopping Festival |
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Silver QSR Brands Brand: KFC Malaysia Campaign: KFC Self Collect – Order, Collect, Cabut Agency: Noir by Entropia |
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Bronze Volkswagen Passenger Cars Malaysia Campaign: 12.12 – First of Its Kind In The Auto Industry: A Fully Frictionless Social Media Shopping Experience Agency: Industria |
13. Excellence in Event Marketing (Physical)
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Gold PETRONAS Lubricants International, PETRONAS Lubricants Marketing Malaysia Brand: PETRONAS Syntium Campaign: Keep Your Inner Cool Agency: Mantra Communication |
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Silver Taylor’s University Campaign: Taylor’s Future Movement: Open Day, Open Doors Agency: Noir by Entropia |
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Bronze Pernod Ricard Malaysia Brand: Martell Campaign: Win-Win-Win With Martell ‘The Legacy Dinner Series’ Agency: Sumo Eleven |
14. Excellence in Event Marketing (Virtual)
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Gold Malaysia Digital Economy Corporation (MDEC) Campaign: SME Digital Summit Agencies: Redhill, Exabytes |
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Silver F&N Beverages Marketing Brand: F&N Campaign: F&N did crowd sourcing for the Mamak during MCO Agency: Invictus Blue Group |
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Bronze Etika Beverages Brand: WONDA Campaign: WONDA’s First Concert from Home Draws 10Mil viewers Agency: Noir by Entropia |
15. Excellence in Experiential Marketing
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Gold Lazada Campaign: WeCommerce 2019 Agency: Rouge by Entropia |
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Silver QSR Brands Brand: Pizza Hut Campaign: How our Pizza Heart won the hearts of Malaysians Agency: Fishermen Integrated |
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Bronze Taylor’s University Campaign: Taylor’s Future Movement: Open Day, Open Doors Agency: Noir by Entropia |
16. Excellence in Gamification
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Gold Coca-Cola Far East Brand: Coca-Cola Campaign: Coca-Cola brings the city to fans during RMCO Agencies: Ministry XR, O&M MY, MediaCom MY |
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Silver Pernod Ricard Malaysia Brand: Chivas Campaign: CHIVAS BAR-UNITED Agency: Sumo Eleven |
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Bronze BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG Agency: Orange Apes |
17. Excellence in Influencer Marketing
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Gold Unilever Malaysia Brand: Love, Beauty & Planet Campaign: #huntforvirtualplastic Agency: Edelman Malaysia |
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Silver Yoodo Campaign: Connecting With Gamers Through Their Own Kind Agency: Truth Communications |
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Bronze AIA Malaysia Brand: AIA Campaign: Breaking the silence by providing voice to many Agency: Invictus Blue Group |
18. Excellence in Integrated Marketing
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Gold Etika Beverages Brand: WONDA Campaign: WONDA 3in1: The HOT New Arrival Agency: Noir by Entropia |
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Silver Lazada Malaysia Campaign: Lazada 11.11 Shopping Festival |
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Bronze FWD Takaful Campaign: Everyday Heroes Agency: Noir by Entropia |
19. Excellence in Interactive Marketing / AR & VR
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Gold Coca-Cola Far East Brand: Coca-Cola Campaign: Coca-Cola brings the city to fans during RMCO Agencies: Ministry XR, O&M MY, MediaCom MY |
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Silver Alcon Malaysia Brand: Systane Campaign: Beat the Blink – 1st AR Eye-dration Test Agency: Noir by Entropia |
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Bronze Etika Beverages Brand: GOODDAY Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience Agency: Noir by Entropia |
20. Excellence in Launch / Re-launch Marketing
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Gold Celcom Axiata Brand: Celcom Campaign: Made Powerful by Celcom Agency: M&C Saatchi |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Simplifying Currency Conversations Agency: FCB Kuala Lumpur |
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Bronze Etika Brand: WONDA COFFEE Campaign: WONDA Defines A New Class Agency: DENTSU LHS |
21. Excellence in Loyalty Marketing
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Gold BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Silver Fonterra Brands Malaysia Brand: Connected Mums Club Campaign: Winning Hearts with Hearts Agency: Sentient by Entropia |
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Bronze Watsons Malaysia Campaign: Watsons KAWKAW Weekly Promos Agency: Sentient by Entropia |
22. Excellence in Marketing Innovation
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Gold Alcon Malaysia Brand: Systane Campaign: Beat the Blink – 1st AR Eye-dration Test Agency: Noir by Entropia |
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Silver Etika Beverages Brand: GOODDAY Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience Agency: Noir by Entropia |
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Bronze Taylor’s University Campaign: Going Digital – The Taylor’s Journey |
23. Excellence in Marketing to a Specific Audience
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Gold U Mobile Campaign: Battle Plan – How a Bangladeshi Rapper Brought U Mobile’s Unlimited Funz to Migrants in Malaysia Agency: BPN Malaysia |
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Silver AIA Malaysia Brand: AIA Campaign: Other side of the Instagram story Agency: Invictus Blue Group |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Project Open: Fastracking Aid to Malaysian SMEs Agency: FCB Kuala Lumpur |
24. Excellence in Marketing Transformation
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Gold Grab Malaysia Campaign: Grab❤Local Heroes Agency: essence burson cohn & wolfe |
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Silver Unilever Malaysia Brand: Lifebuoy Campaign: Lifebuoy Hand Hygiene Agency: Mindshare Malaysia |
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Bronze Amorepacific Malaysia Brand: Laneige Malaysia Campaign: LANEIGE Luminous Beauty Agency: Webqlo |
25. Excellence in Media Strategy
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Gold RHB Banking Group Brand: RHB Bank Campaign: RHB Mobile App Installs campaign Agency: Consider iProspect |
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Silver Foodpanda Campaign: Apa you Mau, FoodPanda Kasi Tapau Agency: Rouge by Entropia |
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Silver Grab Malaysia Campaign: Keeping the Ramadan Spirit Alive despite the Pandemic Agency: essence burson cohn & wolfe |
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Bronze Tune Talk Campaign: Hello Borneo |
26. Excellence in Mobile Marketing
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Gold Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown Agency: Mediacom Malaysia |
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Silver Etika Beverages Brand: GOODDAY Campaign: Goodday Seleb-Raya: Malaysia’s First-Ever webAR 3D Celebrity Experience Agency: Noir by Entropia |
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Bronze Reckitt Benckiser Brand: Durex Campaign: Say It With Durex Agency: MediaCliQ |
27. Excellence in Out-Of-Home Advertising
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Gold Loob Holding Brand: Tealive Campaign: Coffee By Tealive Agency: Entropia |
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Silver Celcom Axiata Brand: Celcom Campaign: Made Powerful by Celcom Agency: M&C Saatchi |
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Bronze Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
28. Excellence in Performance Marketing
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Gold Alliance Bank Malaysia Brand: Alliance ONE Account Campaign: Mindhunters: How We Delivered Growth And Become An Official Best Practice Case Study For Facebook |
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Silver Amorepacific Malaysia Brand: Laneige Malaysia Campaign: LANEIGE Luminous Beauty Agency: Webqlo |
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Bronze BMW Malaysia Brand: BMW Campaign: Driving into your audiences’ heart through BMW’s Personalized Real Time Ads Agency: Invictus Blue Group |
29. Excellence in Personalisation Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: RHB MyHome Ecosystem Agency: FF Wire |
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Silver Heineken Malaysia Campaign: Personalizing every pint of beer Agency: Sentient by Entropia |
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Bronze Grab Malaysia Brand: GrabFood Campaign: GrabFood Delivery Doodles Agency: essence burson cohn & wolfe |
30. Excellence in Pivot Marketing
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Gold Grab Malaysia Campaign: Grab❤Local Heroes Agency: essence burson cohn & wolfe |
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Silver Loob Holding Brand: Tealive Campaign: My Bubble Tea Kit |
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Bronze Telekom Malaysia Brand: Unifi Campaign: Second Chance Agency: Edelman Malaysia |
31. Excellence in Programmatic Marketing
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Gold AIA Malaysia Brand: AIA Campaign: AIA Knows When You Are Sleeping, AIA Knows When You Are Awake Agency: Invictus Blue Group |
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Silver Mitsubishi Motors Malaysia Brand: Mitsubishi Triton Campaign: The Mitsubishi Triton has Risen Agency: EBS |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: RHB Deposit Gold Key + Online Acquisition Campaign Agency: FF Wire KL |
32. Excellence in Public Sector / Non-Profit Marketing
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Gold Taylor’s Education Group Campaign: Online Covid-19 Relief & Recovery Program |
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Silver Dommal Food Services Brand: Domino’s Pizza Malaysia Campaign: Domino’s demonstrates strength of unity during Covid-19 Agency: acorn communications |
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Bronze Malaysia Digital Economy Corporation (MDEC) Campaign: #MyDigitalWorkforceWeek |
33. Excellence in Search Marketing
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Gold Rakuten Trade Campaign: Investing in the future with Rakuten Trade Agency: Webqlo |
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Silver Nippon Paint Campaign: Hijacking ‘Near Me’ Queries on Google Agency: Sentient by Entropia |
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Bronze BMW Malaysia Brand: BMW Campaign: Turning 30 Characters into 3,000 Words on Google Search Agency: Invictus Blue Group |
34. Excellence in Shopper Marketing
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Gold Lazada Malaysia Campaign: Lazada 12.12 Grand Year End Sale |
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Silver Chrisna Jenio Brand: Auntie Anne’s Malaysia Campaign: Auntie Anne’s Blissful Together |
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Bronze Unilever Malaysia Brand: Sunsilk Shampoo Campaign: Sunsilk Naturals Co-creation – Hair-ppier Me! Agency: Mindshare Malaysia |
35. Excellence in Social Media Marketing
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Gold BFM 89.9 Campaign: BFM – Bersatu For Makan Agency: Fishermen Integrated |
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Silver QSR Brands Brand: Pizza Hut Campaign: How Pijahat sent Love to Malaysians Agency: Fishermen Integrated |
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Bronze Heineken Malaysia Brand: Drinkies Malaysia Campaign: Tapping the 11.11 Frenzy Agency: Sentient by Entropia |
36. Excellence in Sponsorship Activation
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Gold Coca-Cola Far East Brand: Coca-Cola Campaign: Coca-Cola: Open up to live your dream Agencies: O&M MY, MediaCom MY |
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Silver Etika Brand: Dairy Champ Campaign: Dairy Champ’s Winning Formula with 43x ROI! Agency: Noir by Entropia |
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Bronze Nestlé Products Brand: NESPRESSO Malaysia Campaign: NESPRESSO Barista Creations Experience Agency: Entropia |
37. Excellence in Sports / eSports Marketing
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Gold Coca-Cola Far East Brand: Coca-Cola Campaign: Coca-Cola: Open up to live your dream Agencies: O&M MY, MediaCom MY |
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Gold Yoodo Campaign: Establishing Yoodo As The Go To Telco For Gamers Agencies: 4 Thirteen Group, ADA, Truth Communications |
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Silver REV Media Group Brand: MyGameOn Campaign: Kejohanan E-sukan Kampus Semester 2 |
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Bronze Dommal Food Services Brand: Domino’s Pizza Malaysia Campaign: SEA Games 2020: 10-Year Supply of Free Pizzas |
38. Excellence in TV / Video Advertising
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Gold Axiata, Celcom Axiata Campaign: Getaran Pertama Agency: M&C Saatchi |
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Silver KPJ Damansara Specialist Hospital Campaign: Komala is Cursed Agency: Your Maker |
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Bronze Etika Brand: Dairy Champ Campaign: Breaking News: How Dairy Champ Launched A New TV Channel Agency: Noir by Entropia |
39. Excellence in Viral Marketing
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Gold BFM 89.9 Campaign: BFM – Bersatu For Makan Agency: Fishermen Integrated |
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Silver QSR Brands Brand: Pizza Hut Campaign: How Pijahat sent Love to Malaysians Agency: Fishermen Integrated |
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Bronze Nando’s Malaysia Campaign: How Nando’s Malaysia Trolled the King of Social Media Trolling Agency: Fishermen Integrated |
40. Marketing Innovator of the Year (Individual)
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Gold Lazada Malaysia Individual: Diana Boo |
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Silver Taylor’s Education Group Individual: Ben Foo |
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Bronze RHB Banking Group Individual: Abdul Sani Abdul Murad |
41. CMO of the Year (Individual)
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Gold RHB Banking Group Individual: Abdul Sani Abdul Murad |
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Silver Lazada Malaysia Individual: Diana Boo |
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Bronze Taylor’s Education Group Individual: Ben Foo |