2019 Winners
Marketer of the Year
McDonald’s Malaysia |
1. Excellence in Advertising
Gold McDonald’s Malaysia Campaign: Big Mac TikTok Challenge Agency: Leo Burnett Malaysia |
Silver RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
Bronze Tourism Australia Campaign: UnDiscover Australia Campaign |
2. Excellence in B2B Marketing
Gold WeChat Pay Malaysia Campaign: Advancing the Future of Malaysia’s Digital Landscape Agency: APAC Venture |
Silver RHB Bank Campaign: RHB SME Raya Festive Campaign Agency: FCB Malaysia |
Bronze Moving Walls Campaign: Three Billboards Inside KL |
3. Excellence in Brand Awareness
Gold McDonald’s Malaysia Campaign: Spicy Drama, Spicy Korean Burger Agency: Leo Burnett Malaysia |
Silver Nippon Paint Campaign: Nippon Rangers Room Makeovers: For Kids by Kids Agency: Noir by Entropia |
Bronze RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
4. Excellence in Brand Strategy
Gold McDonald’s Malaysia Campaign: Big Mac TikTok Challenge Agency: Leo Burnett Malaysia |
Silver McDonald’s Malaysia Campaign: McD Elections 2019 Agency: Leo Burnett Malaysia & IDOTYOU |
Bronze RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
5. Excellence in Communications/Public Relations
Gold RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
Silver Etika Brand: Wonda Campaign: Wonda Brings Maximum Relaxation with Satisfying, Zero-Sugar Coffee Agency: Noir by Entropia |
Bronze TNG Digital Brand: Touch ‘n Go eWallet Campaign: Overall Brand Awareness of the Touch ‘n Go eWallet Agency: Zeno Public Relations (Malaysia) |
6. Excellence in Consumer Insights/Market Research
Gold McDonald’s Malaysia Campaign: Got a Problem? Drive-thru Je Lah Agency: IDOTYOU |
Silver TNG Digital Brand: Touch ‘n Go eWallet Campaign: Money-back Guarantee Agency: Zeno Public Relations (Malaysia) |
Bronze RHB Bank Campaign: Awakening the Challenger Within Agency: FCB Malaysia |
7. Excellence in Content Marketing
Gold Malaysia Airlines Campaign: MH Malaysia Day – From the Heart Agency: M&C Saatchi |
Silver AirAsia Campaign: PLAYYOURWAY – Bali/Lombok Interactive Digital Video |
Bronze Grab Malaysia Campaign: Grab #PekSenangRaya & #BuangBalikRaya Agency: Fisherman Integrated |
8. Excellence in Corporate Social Responsibility
Gold AirAsia Campaign: AirAsia and (RED) Partnership |
Silver Blackmores Malaysia Campaign: From Slacktivists to Activists: How We Embraced Both Groups to Drive Brand Love and Sales Agency: Ampersand Advisory |
Bronze Sunway Putra Mall Campaign: Autsome is Awesome |
9. Excellence in Customer Engagement
Gold McDonald’s Malaysia Campaign: Big Mac Tik Tok Challenge Agency: Leo Burnett Malaysia |
Silver McDonald’s Malaysia Campaign: McD Elections 2019 Agency: Leo Burnett Malaysia & IDOTYOU |
Bronze Fonterra Brands (Malaysia) Brand: Connected Mums Club Campaign: Emotion AI Bringing Mommies Together Agency: Entropia |
10. Excellence in Data-Driven Marketing
Gold Tesco Campaign: Tesco ROLVA Agency: Mindshare Malaysia |
Silver Celcom Axiata Campaign: Guna Celcom Agency: M&C Saatchi |
Bronze QSR Brands Brand: KFC Malaysia Campaign: KFC Dissecting Data to Feed Gamers’ Appetite Agency: Noir by Entropia |
11. Excellence in Digital Marketing
Gold McDonald’s Malaysia Campaign: Big Mac Tik Tok Challenge Agency: Leo Burnett Malaysia |
Silver Celcom Axiata Campaign: Guna Celcom Agency: M&C Saatchi |
Bronze UNIQLO (Malaysia) Campaign: Together in Comfort, Raya in Style Agency: LOKi |
12. Excellence in Event Marketing
Gold Fonterra Brands (Malaysia) Brand: Anlene Campaign: Stay Active, Stay Agile with Anlene Agency: Waves Events Management |
Silver Tune Talk Campaign: 16 Baris x Tune Talk Agency: RocketFuel |
Bronze Loob Holding Brand: Tealive Campaign: Tealive Breakthrough Moments |
13. Excellence in Experiential Marketing
Gold Dutch Lady Malaysia Campaign: Dutch Lady Emojify Yourself Agency: Blanc by Entropia |
Silver McDonald’s Malaysia Campaign: Big Mac Tik Tok Challenge Agency: Leo Burnett Malaysia |
Bronze Loob Holding Brand: Tealive Campaign: Tealive Breakthrough Moments |
14. Excellence in Influencer Marketing
Gold RHB Bank Campaign: Awakening the Challenger Within Agency: FCB Malaysia |
Silver AirAsia Campaign: Throughthelens |
Bronze Malaysia Digital Economy Corporation Brand: #mydigitalmaker Campaign: #mydigitalmaker Agency: Edelman Malaysia |
15. Excellence in Integrated Marketing
Gold RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
Silver Alliance Bank Malaysia Campaign: Alliance BizSmart Challenge 2018 |
Bronze Berjaya Sompo Insurance Campaign: Your Protection is Our Priority |
16. Excellence in Launch Marketing
Gold McDonald’s Malaysia Campaign: Spicy Drama, Spicy Korean Burger Agency: Leo Burnett Malaysia |
Silver McDonald’s Malaysia Campaign: Big Mac Tik Tok Challenge Agency: Leo Burnett Malaysia |
Bronze Mondelēz Malaysia Brand: Cadbury Dairy Milk Campaign: Jom Cadbury Agency: Mad Hat Asia |
17. Excellence in Loyalty Marketing
Gold Axiata Digital ecode Brand: Boost Campaign: Boost 1Million Ringgit Cashback Agency: Entropia |
Silver McDonald’s Malaysia Campaign: Building Loyalty Through Gamification Agency: IDOTYOU |
Bronze QSR Brands Brand: KFC Malaysia Campaign: KFC Finger Lickin’ Data Creates Diversified Segmentation Agency: Noir by Entropia |
18. Excellence in Marketing Innovation
Gold McDonald’s Malaysia Campaign: McD Elections 2019 Agency: Leo Burnett Malaysia & IDOTYOU |
Silver Pos Malaysia Campaign: A Journey Through Time in 360 Agency: Blanc by Entropia |
Bronze QSR Brands Brand: Pizza Hut Malaysia Campaign: The Singing Pizza Agency: TBWA Kuala Lumpur |
19. Excellence in Marketing Transformation
Gold McDonald’s Malaysia Campaign: The Cure for Bangsar-itis |
Silver RHB Bank Campaign: Becoming Malaysia’s #1 Challenger Bank Agency: FCB Malaysia |
Bronze Berjaya Sompo Insurance Campaign: Rise of the Guardians |
20. Excellence in Marketing to a Specific Audience
Gold McDonald’s Malaysia Campaign: Big Mac Tik Tok Challenge Agency: Leo Burnett Malaysia |
Silver Shell Campaign: Shell Personalised Billboard Agency: MediaCom, Moving Walls |
Bronze U Mobile Campaign: Retail on a Bus: How U Mobile Captured Migrants on Their Way to Work Agency: BPN Malaysia |
21. Excellence in Media Strategy
Gold Etika Brand: Pepsi Campaign: Media Time Tunnel, Powered by Pepsi Generations Agency: Noir by Entropia |
Silver Etika Brand: Wonda Campaign: Wonda Brings Maximum Relaxation with Satisfying, Zero-Sugar Coffee Agency: Noir by Entropia |
Bronze McDonald’s Malaysia Campaign: Ramadan 2019 – Winning with Malays Agency: OMD Malaysia |
22. Excellence in Mobile Marketing
Gold McDonald’s Malaysia Campaign: Big Beefy Bites Agency: OMD Malaysia |
Silver Tesco Campaign: Tesco ROLVA Agency: Mindshare Malaysia |
Bronze Alibaba Group Brand: Tmall Campaign: Double 11 – Biggest One Day Sale Agency: SocialGrooves.com |
23. Excellence in Out-Of-Home Advertising
Gold Shell Campaign: Shell Personalised Billboard Agency: MediaCom, Moving Walls |
Silver McDonald’s Malaysia Campaign: Icons Meet Icons Agency: Leo Burnett Malaysia |
Bronze Etika Brand: Wonda Campaign: How Wonda-Lane Redefined the Conventional OOH Medium Agency: Noir by Entropia |
24. Excellence in Performance Marketing
Gold AirAsia Campaign: The AirAsia BIG Sale 2019 |
Silver Taylor’s University Campaign: How 2,178 Unique Creatives Generated 23% Increase in Leads Agency: Noir by Entropia |
Bronze McDonald’s Malaysia Campaign: Eliminating Human Limitations in Search Engine Marketing Agency: OMD Malaysia |
25. Excellence in Print Advertising
Gold Coway Malaysia Campaign: Coway Print Delivers a Swirling Crescendo of Sales Agency: Ampersand Advisory and Grey Malaysia |
Silver Panasonic Malaysia Campaign: Panasonic Malaysia National Day 2018 Agency: Naga DDB Tribal |
Bronze Etika Brand: Pepsi Campaign: Transporting The Sun Readers to Yesteryears Through Pepsi Generations Agency: Noir by Entropia |
26. Excellence in Programmatic Marketing
Gold Tesco Campaign: Tesco ROLVA Agency: Mindshare Malaysia |
Silver McDonald’s Malaysia Campaign: McD Elections 2019 Agency: OMD Malaysia |
Bronze Taylor’s University Campaign: How 2,178 Unique Creatives Generated 23% Increase in Leads Agency: Noir by Entropia |
27. Excellence in Public Sector / Non-Profit Marketing
Gold BMW Group Malaysia Campaign: The BMW Shorties Agency: VoxEureka |
Silver Perbadanan Insurans Deposit Malaysia Campaign: The Invisible Protector Agency: Spin Communications |
Bronze Hong Leong Bank Campaign: Demi Kita: Suri Agency: Naga DDB Tribal |
28. Excellence in Search Marketing
Gold U Mobile Campaign: Slide Into Your Search Results: How U Mobile Hijacked Intent with Competitor Telcos Agency: BPN Malaysia |
Silver McDonald’s Malaysia Campaign: Eliminating Human Limitations in Search Engine Marketing Agency: OMD Malaysia |
Bronze Gamuda Land Campaign: Mindful Planning at Gamuda Land Agency: SearchGuru |
29. Excellence in Social Media Marketing
Gold McDonald’s Malaysia Campaign: Taking Twitter by Storm Agency: IDOTYOU |
Silver Etika Brand: Calpis Campaign: #CalpisLycheeBattle: Super Choreography with Tik Tok Agency: Noir by Entropia |
Bronze Malayan Banking Brand: Maybank Cards Campaign: Maybank Regional Cards Year End Campaign |
30. Excellence in Sponsorship Activation
Gold Dommal Food Services Brand: Domino’s Pizza Malaysia Campaign: Domino’s Pizza Partners with MASwings, Marks Monumental Entry into Sabah! |
Silver Unilever Brand: Sunsilk Campaign: Sis Cuba Agency: Mindshare Malaysia and Media Prima |
Bronze Shopee Malaysia Campaign: Shopee Scores a Memorable Goal with Piala FA Agency: Ampersand Advisory |
31. Excellence in Sports/esports Marketing
Gold Mantra Experiential Brand: SCORE Marathon Campaign: SCORE Marathon 2019 Agency: Mantra Communications |
Silver Yoodo Campaign: Establishing Yoodo as the Telco for Gamers Agency: 4 Thirteen Group; ADA; Truth Communications |
Bronze Dommal Food Services Brand: Domino’s Pizza Malaysia Campaign: Domino’s United We Win Campaign |
32. Excellence in TV/Video Advertising
Gold Watson’s Personal Stores Campaign: Happy Beautiful Year – Instead of a Film, We Created a Musical Agency: Naga DDB Tribal |
Silver Axiata Group Campaign: Project Eid Agency: M&C Saatchi |
Bronze Danone Dumex Malaysia Brand: Dugro Campaign: From Tiffin Lunch Boxes to YouTube Stars! Agency: Rouge by Entropia |
33. Excellence in Viral Marketing
Gold McDonald’s Malaysia Campaign: Taking Twitter by Storm Agency: IDOTYOU |
Silver McDonald’s Malaysia Campaign: Icons Meet Icons Agency: Leo Burnett Malaysia |
Bronze Danone Dumex Malaysia Brand: Dugro Campaign: From Tiffin Lunch Boxes to YouTube Stars! Agency: Rouge by Entropia |