{"id":12968,"date":"2023-08-18T10:15:39","date_gmt":"2023-08-18T10:15:39","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/?p=12968"},"modified":"2023-08-18T10:15:47","modified_gmt":"2023-08-18T10:15:47","slug":"amir-widjaya","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/amir-widjaya\/","title":{"rendered":"Amir Widjaya"},"content":{"rendered":"

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2023 JUDGE’S PROFILE<\/h2>\n

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Amir Widjaya<\/h3>\n

EVP Head Marketing & Lifestyle Business<\/h4>\n

OCBC NISP<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Amir is currently EVP Head of Marketing & Lifestyle Business at OCBC NISP, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, mobile sales, branding, communication, media, channels, and digital marketing, to activation\/sponsorship. He is also in charge of the lifestyle business that includes credit card solutions, personal loan, digital lending, beyond-loyalty business and strategic alliances.<\/p>\n

He received his first SVP posting when he was only 30 and has achieved about 50+ marketing awards up to date.
With his 20 years of expertise as a marketer in the financial services industry (HSBC, Bank Mega, PermataBank, and OCBC NISP), Amir believes in right-left brain integration to fully seduce consumers yet drive sales. He always strives to be a design-thinker\/marketer who can solve analytically and a strategist who can think innovatively.<\/p>\n

He has earned accreditation from prestigious institutions such as Columbia Business School, Wharton Business School, Stanford Business School, Stanford D-School, UCLA Anderson x Cannes Lion-Marketer Academy, Omnicom x Singapore Management University-Spike Brand Manager Academy, and ACUCA Scholars.<\/p>\n

He loves story-telling, influential presentations, having witty chats over coffee with partners, and leading brain-absorbing win-win negotiations with collaborators. He is a movie-freak and travel-junky who believes that “Life is a daring adventure!” as he wishes to travel around the world before he reaches 50.<\/p>\n

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View other 2023 Judges\u2019 Profile<\/h5>\n

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Blue Bird<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dimas Novriandi” position=”VP, Digital Banking Integrated Marketing Communications & GTM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/wp-content\/uploads\/sites\/50\/2023\/08\/Jenius-Bank-BTPN_Dimas-Novriandi.png” admin_label=”Jenius, Bank BTPN” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyOTM3In19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Jenius, Bank BTPN<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yeti Noviana” position=”Marketing Category Head” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/wp-content\/uploads\/sites\/50\/2023\/08\/Darya-Varia-Laboratoria_Yeti-Noviana.jpg” admin_label=”Darya-Varia Laboratoria” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyOTI1In19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Darya-Varia Laboratoria<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Muchammad Esa Putra” position=”VP Brand Media\t” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/wp-content\/uploads\/sites\/50\/2023\/08\/Lazada_Muchammad-Esa-Putra.png” admin_label=”Lazada” _builder_version=”4.14.7″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]Lazada<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 JUDGE’S PROFILEAmir Widjaya EVP Head Marketing & Lifestyle Business OCBC NISPAmir is currently EVP Head of Marketing & Lifestyle Business at OCBC NISP, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, mobile sales, branding, communication, media, channels, and digital marketing, to activation\/sponsorship. He is also in charge […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-12968","post","type-post","status-publish","format-standard","hentry","category-2023-judges"],"yoast_head":"\nAmir Widjaya - Marketing Excellence Awards Indonesia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/amir-widjaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amir Widjaya - Marketing Excellence Awards Indonesia 2026\" \/>\n<meta property=\"og:description\" content=\"2023 JUDGE'S PROFILEAmir Widjaya EVP Head Marketing & Lifestyle Business OCBC NISPAmir is currently EVP Head of Marketing & Lifestyle Business at OCBC NISP, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, mobile sales, branding, communication, media, channels, and digital marketing, to activation\/sponsorship. 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