{"id":13538,"date":"2023-10-16T02:58:27","date_gmt":"2023-10-15T19:58:27","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/?page_id=13538"},"modified":"2025-01-23T13:38:32","modified_gmt":"2025-01-23T06:38:32","slug":"2023-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/2023-winners\/","title":{"rendered":"2023 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners title” _builder_version=”4.14.7″ text_font=”Roboto|300|||||||” text_text_color=”#666666″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700||on|||||” header_2_text_color=”#a99137″ header_2_font_size=”45″ header_2_letter_spacing=”2px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width=”1060px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35″ header_2_font_size_phone=”28″ header_2_font_size_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2023 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Marketer of the Year” admin_label=”Marketer of the Year” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nBank Central Asia (BCA)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Nestl\u00e9 Indonesia
<\/strong>Brand: DANCOW FortiGro
Campaign: Cinta Bunda Sempurna
Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Lazada Indonesia<\/strong>
Campaign: Pengiriman Cepat, Gratis Ongkir
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Reckitt Benckiser<\/strong>
Brand: Dettol
Campaign: Dettol Own The Heat \u2013 From Fear to Honor: Dettol Empowers Indonesian Girls to Embrace Sweat and ‘Own The Heat’ to pursue their passion
Agencies: EssenceMediacom, McCann<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in Anniversary Marketing” admin_label=”2. Excellence in Anniversary Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Bank Central Asia (BCA)
<\/strong>Campaign: BCA Expoversary 2022
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Prudential Sharia Life Assurance (Prudential Syariah)<\/strong>
Campaign: 1st Milad Campaign \u201cDari Hati Jadi Berkah\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in B2B Marketing” admin_label=”3. Excellence in B2B Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>E-Tirta Medical Centre
<\/strong>Brand: Tirta Medical Centre
Campaign: Complete Health Solution
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Lazada Indonesia<\/strong>
Brand: Lazada
Campaign: Lazada Next Top Seller
Agency: EssenceMediacom Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
iForte Solusi Infotek<\/strong>
Campaign: iForte Film Festival Palembang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in Brand Awareness” admin_label=”4. Excellence in Brand Awareness” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>JULO
<\/strong>Campaign: Siap Melesat
Agency: M&C Saatchi Performance
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Procter & Gamble<\/strong>
Brand: Pantene
Campaign: Pantene – No More Setengah-setengah
Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: KPR Rumah Anti Drama A \u201cNo drama\u201d New Home
Agency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Strategy” admin_label=”5. Excellence in Brand Strategy” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Bank Central Asia (BCA)
<\/strong>Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Unilever Indonesia<\/strong>
Brand: CLEAR Shampoo
Campaign: CLEAR Your Head
Agency: MullenLowe Lintas Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Pluang<\/strong>
Campaign: #BukaPluangmu An Empowerment Campaign to Promote Inclusive Wealth Generations for Everyday Indonesians<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Communications \/ Public Relations” admin_label=”6. Excellence in Communications \/ Public Relations” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Bank Central Asia (BCA)
<\/strong>Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Procter & Gamble<\/strong>
Brand: Downy
Campaign: Downy Harumkan Indonesia
Agencies: EssenceMediacom, VMLY&R, BBDO, FAB
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Prudential Sharia Life Assurance (Prudential Syariah)<\/strong>
Campaign: Sharia Literacy and Inclusion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Consumer Insights \/ Market Research” admin_label=”7. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Toyota Indonesia
<\/strong>Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Unilever Indonesia<\/strong>
Brand: Vaseline
Campaign: Consumer Insights and Dynamic Creative Optimization Revitalize Vaseline\u2019s Brand Relevance among Indonesian Women
Agencies: Mindshare Indonesia, Digital Turbine
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Kopi Kenangan<\/strong>
Campaign: PASAL In search of \u201cthe other half\u201d
Agency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Content Marketing” admin_label=”8. Excellence in Content Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Bank Central Asia (BCA)
<\/strong>Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Toyota Indonesia<\/strong>
Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Savoria Kreasi Rasa<\/strong>
Brand: FOX’S
Campaign: FOX’S Ice Mints Campaign 2023, Chillest Artwork
Agency: ALVA FROYO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in COVID-19 Related Campaigns” admin_label=”9. Excellence in COVID-19 Related Campaigns” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Garuda Indonesia
<\/strong>Campaign: Garuda Online Travel Fair – Garuda Indonesia’s Digital Marketing Game Amidst Turbulence
Agency: Leverate Group
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
DAN+DAN (Sumber Indah Lestari)<\/strong>
Campaign: David vs. Goliath: DAN+DAN\u2019s AI Powered Chatbot
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
AIA Financial<\/strong>
Campaign: AIA Sehat Untuk Negeri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Nestl\u00e9 Indonesia
<\/strong>Brand: DANCOW FortiGro
Campaign: Cinta Bunda Sempurna – DANCOW FortiGro challenging Mom-shaming and Redefining Motherhood in Indonesia
Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nGold<\/span>
ByteDance<\/strong>
Brand: TikTok
Campaign: Digital Wellbeing \/ Bener Serunya!
Agency: M&C Saatchi Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Indonesia Indah Foundation<\/strong>
Brand: Hari Bersih Indonesia
Campaign: Hari Bersih Indonesia 2023
Agency: M&C Saatchi Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: HeartSpeak: Voice of the Voiceless<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Indonesia
<\/strong>Brands: Bebelac, SGM, Nutrilon
Campaign: Unlocking Engagement Model for Danone E-commerce Official Store
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
PermataBank<\/strong>
Campaign: Ingat 3A!
Agency: M&C Saatchi Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
AIA Financial<\/strong>
Campaign: AIA Vitality: Attracting the customer engagement and retention<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data-Driven Marketing” admin_label=”12. Excellence in Data-Driven Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Tokopedia
<\/strong>Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Mondel\u0113z Indonesia<\/strong>
Brand: OREO
Campaign: OREO Undercover Ads
Agencies: Leo Burnett Indonesia, Spark Foundry
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Fast Retailing Indonesia<\/strong>
Brand: Uniqlo
Campaign: Unleashing Breakthrough Product Strategy: How data powers Uniqlo sales
Agency: AiSensum<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Digital Marketing” admin_label=”13. Excellence in Digital Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Mondel\u0113z Indonesia
<\/strong>Brand: OREO
Campaign: BLACKPINK in your OREO
Agency: Leo Burnett Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Lazada<\/strong>
Campaign: Lazada Jingle Campaign
Agency: Spotify Advertising
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: DANCOW FortiGro
Campaign: Cinta Bunda Sempurna – DANCOW FortiGro challenging Mom-shaming and Redefining Motherhood in Indonesia
Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in eCommerce Marketing” admin_label=”14. Excellence in eCommerce Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Blibli (Global Digital Niaga)
<\/strong>Campaign: Blibli home make inspiration come true
Agency: Dentsu Creative Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Danone Indonesia<\/strong>
Brands: Bebelac, SGM, Nutrilon
Campaign: Danone Growing Up Milk: Achievement Unlocked
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success”
Agencies: Wavemaker, YMT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in Event Marketing” admin_label=”15. Excellence in Event Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Samsung Electronics Indonesia
<\/strong>Campaign: Samsung Galaxy S23 Local Launch Project
Agency: Cheil Worldwide Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Indonesia Indah Foundation<\/strong>
Brand: Hari Bersih Indonesia
Campaign: Hari Bersih Indonesia 2023
Agency: M&C Saatchi Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: BCA Expoversary 2022
Agency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Experiential Marketing” admin_label=”16. Excellence in Experiential Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Wipro Unza
<\/strong>Brand: Vitalis
Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer\u2019s emotions with 1st ever Mood Detection AI Technology
Agencies: EssenceMediacom, YMT
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
TCCC ID \u2013 The Coca-Cola Company Indonesia<\/strong>
Brand: Coca-Cola
Campaign: Keajaiban Buka Bersama Coca-Cola
Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia, Action+
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Lazada Indonesia<\/strong>
Brand: Lazada
Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections
Agencies: Essencemediacom, YMT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Gaming” admin_label=”17. Excellence in Gaming” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>SONY Pictures Indonesia
<\/strong>Campaign: Riding The Rails of Success: ADA for Sony Pictures\u2019 Bullet Train
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: S-26 PROCAL GOLD
Campaign: Exceptional Support for Exceptional Child (Dukungan Hebat untuk Anak Hebat)
Agency: Dentsu Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Abbott Indonesia<\/strong>
Brand: PediaSure Indonesia
Campaign: PediaSure Go\u2019s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms
Agencies: Spark Foundry – Publicis, Digital Turbine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Influencer \/ KOLs Marketing” admin_label=”18. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Procter & Gamble
<\/strong>Brand: Pantene
Campaign: Pantene – No More Setengah-setengah
Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Lion Express<\/strong>
Brand: Lion Parcel
Campaign: #BeraniDiandelin
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: Kitkat
Campaign: Breakreasi Design Challenge 2022
Agency: Limestones<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Integrated Marketing” admin_label=”19. Excellence in Integrated Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>blu by BCA Digital
<\/strong>Campaign: blu #AgusBM – Agus wants it all!
Agency: ADA Asia
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Mondel\u0113z Indonesia<\/strong>
Brand: OREO
Campaign: BLACKPINK in your OREO
Agency: Leo Burnett Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Danone Indonesia<\/strong>
Brand: SGM Eksplor
Campaign: SGM Eksplor Value Moms Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Interactive Marketing \/ AR & VR” admin_label=”20. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Blibli (Global Digital Niaga)
<\/strong>Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success”
Agencies: Wavemaker, YMT
<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Smartfren<\/strong>
Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers
Agencies: Havas, YMT
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Unilever Indonesia<\/strong>
Brand: POND\u2019S Men
Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality
Agencies: Mindshare Indonesia, Digital Turbine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Launch Marketing” admin_label=”21. Excellence in Launch Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>REKSO Nasional Food<\/strong>
Brand: McDonald’s
Campaign: The Untranslated Ad – Taste Of Japan Launch
Agency: Leo Burnett Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Shiseido Group<\/strong>
Brand: Anessa
Campaign: Together we shine. Under the sun, flying in\u00a0the sky without worry with Anessa & Doraemon
Agency: Dentsu Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
COLGATE-PALMOLIVE INDONESIA<\/strong>
Brand: Colgate
Campaign: Smile Out Loud: Revolutionizing Beauty Standards with Colgate Optic White O2 Whitening Toothpaste
Agency: Wavemaker Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Loyalty Marketing” admin_label=”22. Excellence in Loyalty Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>REKSO Nasional Food<\/strong>
Brand: McDonald’s
Campaign: MyM – Segampang Itu
Agency: Leo Burnett Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Sasa Inti<\/strong>
Brand: Duta Sasa
Campaign: Duta Sasa
Agency: Salvo Cipta Kreasi
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Traveloka<\/strong>
Campaign: Gebyar Traveloka<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Marketing Innovation” admin_label=”23. Excellence in Marketing Innovation” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Smartfren<\/strong>
Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers
Agencies: Havas, YMT<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: “Smile to Unlock:\u00a0 E-commerce Discounts Meet Joyful Engagement”
Agencies: Wavemaker, YMT
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: HeartSpeak: Voice of the Voiceless<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Marketing to a Specific Audience” admin_label=”24. Excellence in Marketing to a Specific Audience” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Matahari<\/strong>
Campaign: Matahari x ADA: A Lebaran challenge overcome with grit
Agency: ADA Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Kopi Kenangan<\/strong>
Campaign: PASAL In search of \u201cthe other half\u201d
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: KPR Rumah Anti Drama A \u201cNo drama\u201d New Home
Agency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Marketing Transformation” admin_label=”25. Excellence in Marketing Transformation” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Indonesia<\/strong>
Brand: SGM Eksplor
Campaign: Personalized Engagement at Scale<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Lazada Indonesia<\/strong>
Brand: Lazada
Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections
Agencies: Essencemediacom, YMT
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Reckitt Indonesia<\/strong>
Brand: Dettol
Campaign: Own the Heat
Agency: McCann Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Media Strategy” admin_label=”26. Excellence in Media Strategy” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Specialized Nutrition Indonesia<\/strong>
Brand: SGM Eksplor
Campaign: SGM Eksplor Excellence in Media
Agency: Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Bussan Auto Finance<\/strong>
Brand: BAF
Campaign: #CicilAjaDiBAF
Agency: Leverate Group
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
JULO<\/strong>
Campaign: Siap Melesat
Agency: M&C Saatchi Performance<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Mobile Marketing” admin_label=”27. Excellence in Mobile Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Matahari<\/strong>
Campaign: Matahari x ADA: A Lebaran challenge overcome with grit
Agency: ADA Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
OCBC NISP<\/strong>
Campaign: Digital Insights Contextual Marketing \u2013 NYALAin Aja Campaign
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Indosat Ooredoo Hutchison<\/strong>
Brand: IM3
Campaign: Mobile Ad Technology a Rockstar in Indosat\u2019s IM3 Era Baru Hidul Simpel Mobile Campaign
Agencies: PHD Indonesia, Digital Turbine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Omnichannel” admin_label=”28. Excellence in Omnichannel” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Indonesia<\/strong>
Brand: Bebelac
Campaign: Bebeclub, Awal Perjalanan Hebat<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Bank Tabungan Negara<\/strong>
Brand: BTN Tabungan Bisnis
Campaign: Unleash Business Success: The Ultimate Tabungan Bisnis – Igniting Growth
Agency: Leverate Group
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah
Agency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Out-of-Home Advertising” admin_label=”29. Excellence in Out-of-Home Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>TCCC ID \u2013 The Coca-Cola Company Indonesia<\/strong>
Brand: Coca-Cola
Campaign: Coca Cola Ramadhan
Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
LAZADA INDONESIA<\/strong>
Campaign: Pengiriman Cepat Gratis Ongkir
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Unilever Indonesia<\/strong>
Brand: CLEAR Shampoo
Campaign: CLEAR Your Head
Agency: MullenLowe Lintas Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Performance Marketing” admin_label=”30. Excellence in Performance Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Indonesia<\/strong>
Brand: Bebelac
Campaign: Intent Based Optimization to Drive Exponential Business Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Bank Central Asia (BCA)<\/strong>
Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Tokopedia<\/strong>
Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Personalisation Marketing” admin_label=”31. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Danone Indonesia<\/strong>
Brand: SGM Eksplor
Campaign: Personalized Engagement at Scale<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
blu by BCA Digital<\/strong>
Campaign: blu #AgusBM – Agus wants it all!
Agency: ADA Asia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Nestl\u00e9 Indonesia<\/strong>
LACTOGROW
Campaign: It Starts from Within – DCO Campaign
Agencies: Dentsu Indonesia, Wunderman Thompson, Smartly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Programmatic Marketing” admin_label=”32. Excellence in Programmatic Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Blibli (Global Digital Niaga)<\/strong>
Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success”
Agencies: Wavemaker, YMT<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: “Smile to Unlock:\u00a0 E-commerce Discounts Meet Joyful Engagement”
Agencies: Wavemaker, YMT
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: S-26 PROCAL ULTIMA
Campaign: Together We Are Unstoppable
Agency: Dentsu Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Relationship Marketing” admin_label=”33. Excellence in Relationship Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>REKSO Nasional Food<\/strong>
Brand: McDonald’s
Campaign: MyM – Segampang Itu
Agency: Leo Burnett Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Danone Indonesia<\/strong>
Brand: SGM Eksplor
Campaign: Personalized Engagement at Scale
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Abbott Nutrition Indonesia<\/strong>
Brand: PediaSure
Campaign: PediaSure Loyalty Program<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Search Marketing ” admin_label=”34. Excellence in Search Marketing ” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Mitra Adiperkasa<\/strong>
Brand: Converse
Campaign: ACHIEVING THE PERFECT BALANCE: How Converse nailed the intersection of SEM and SEO strategies through OneSearch
Agency: Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Danone Indonesia<\/strong>
Brand: Bebelac
Campaign: Rebouncing organic traffic through emphasizing brand authenticity
Agency: Eyden Kreatif Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
CIMB Niaga<\/strong>
Campaign: Winning The Market Share for Non-branded Traffic
Agency: Magnus Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Social Media Marketing” admin_label=”35. Excellence in Social Media Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Traveloka<\/strong>
Campaign: Lihat Dunia Lagi<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: S-26 PROCAL NUTRISSENTIALS
Campaign: #morethan26nutrients for Smart Learning Foundation of Little Learner
Agencies: Dentsu Indonesia, Ogilvy Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Blibli (Global Digital Niaga)<\/strong>
Campaign: Valentine Campaign, Bulan Cinta
Agencies: ALVA FROYO, Blibli ThinkThank<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in TV \/ Video Advertising” admin_label=”36. Excellence in TV \/ Video Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Bank Central Asia (BCA)<\/strong>
Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly
Agency: ADA Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Unilever Indonesia<\/strong>
Brand: CLEAR Shampoo
Campaign: CLEAR Your Head
Agency: MullenLowe Lintas Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Lazada Indonesia<\/strong>
Campaign: 11.11 Diskon Sebesar Besarnya & Kejar Promo 12.12<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Viral Marketing” admin_label=”37. Excellence in Viral Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Kopi Kenangan<\/strong>
Campaign: PASAL In search of \u201cthe other half\u201d
Agency: ADA Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Reckitt Indonesia<\/strong>
Brand: Dettol
Campaign: Own the Heat
Agency: McCann Indonesia
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Nestl\u00e9 Indonesia<\/strong>
Brand: BEAR BRAND
Campaign: A sip to flip: how BEAR BRAND encouraging positive change to consumers\u2019 well-being
Agencies: Dentsu Indonesia, Ogilvy Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Marketing Leader of the Year” admin_label=”38. Marketing Leader of the Year” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Lazada Indonesia<\/strong>
Individual: Intan Ayu Kartika<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Procter & Gamble<\/strong>
Individual: Yoellita Bongso
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Prudential Sharia Life Assurance (Prudential Syariah)<\/strong>
Individual: Lailatul Mauliyah Zubaidah<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Marketing Team of the Year” admin_label=”39. Marketing Team of the Year” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
<\/strong><\/span>Lazada Indonesia<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
Procter & Gamble<\/strong>
<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
Prudential Sharia Life Assurance (Prudential Syariah)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 Winners Bank Central Asia (BCA) GoldNestl\u00e9 IndonesiaBrand: DANCOW FortiGroCampaign: Cinta Bunda SempurnaAgencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia SilverLazada IndonesiaCampaign: Pengiriman Cepat, Gratis Ongkir BronzeReckitt BenckiserBrand: DettolCampaign: Dettol Own The Heat \u2013 From Fear to Honor: Dettol Empowers Indonesian Girls to Embrace Sweat and ‘Own The Heat’ to pursue their passionAgencies: EssenceMediacom, McCann GoldBank […]<\/p>\n","protected":false},"author":12,"featured_media":12597,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13538","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2023 Winners - Marketing Excellence Awards Indonesia 2026<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards 2022 Winners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/2023-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Winners - 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