{"id":12045,"date":"2022-10-19T12:24:50","date_gmt":"2022-10-19T05:24:50","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/?page_id=12045"},"modified":"2025-01-23T13:38:20","modified_gmt":"2025-01-23T06:38:20","slug":"2022-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/2022-winners\/","title":{"rendered":"2022 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners title” _builder_version=”4.14.7″ text_font=”Roboto|300|||||||” text_text_color=”#666666″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700||on|||||” header_2_text_color=”#a99137″ header_2_font_size=”45″ header_2_letter_spacing=”2px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width=”1060px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35″ header_2_font_size_phone=”28″ header_2_font_size_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2022 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Marketer of the Year” admin_label=”Marketer of the Year” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nNestl\u00e9 Indonesia<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nP&G Indonesia<\/strong>
\n<\/span>Brand: PANTENE<\/span>
\nCampaign: Recharged hair. Recharged Me!
\nAgencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Rekso National Food<\/strong>
\nBrand: McDonald’s
\nCampaign: McDonald’s The Gift of Time
\nAgency: Leo Burnett Indonesia
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nIndosat Ooredoo Hutchison<\/strong>
\n<\/span>Brand: IM3<\/span>
\nCampaign: The Rhythm of Reconnection
\nAgency: Mata Angin<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in B2B Marketing” admin_label=”2. Excellence in B2B Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nL’Or\u00e9al Indonesia<\/strong>
\n<\/span>Brand: L’Or\u00e9al<\/span>
\nCampaign: L’Or\u00e9al Professional Salon & Hair Expert Program
\nAgency: Tada
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>iForte Solusi Infotek<\/strong>
\nCampaign: Pagelaran Sabang Merauke
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNinja Xpress<\/strong><\/span>
\nCampaign: David vs. Goliath: Ninja Xpress shines in unlocking of Indonesia\u2019s SMEs
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Brand Awareness” admin_label=”3. Excellence in Brand Awareness” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nParagon Technologies<\/strong>
\n<\/span>Brand: Wardah<\/span>
\nCampaign: Wardah Lightening AR Campaign
\nAgency: madebyhumans
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Mondel\u0113z<\/strong>
\nBrand: Biskuat
\nCampaign: Biskuat\/Generation Tigers
\nAgencies: Leo Burnett Indonesia, Spark Foundry
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nParagon Technologies<\/strong>
\n<\/span>Brand: Wardah<\/span>
\nCampaign: Wardah – Bergerak Hidupkan Harapan
\nAgency: PHD Media<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in Brand Strategy ” admin_label=”4. Excellence in Brand Strategy ” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nBCA<\/strong><\/span>
\nCampaign: Outwit and Outsmart: How ADA Helped BCA in The Battle Against Online Fraudsters
\nAgency: ADA
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Kopi Kenangan Hanya Untukmu<\/strong>
\nCampaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nToyota<\/strong><\/span>
\nCampaign: \u201cBeyond Followers\u201d: Winning Toyota followers through their hearts
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Communications \/ Public Relations” admin_label=”5. Excellence in Communications \/ Public Relations” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nAldila Sutjiadi & BullyID Indonesia<\/strong><\/span>
\nCampaign: The Abusive Balls
\nAgency: Iris Worldwide
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Gojek Indonesia<\/strong>
\nCampaign: Gojek Electric Vehicle Launch
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nOCBC NISP<\/strong><\/span>
\nCampaign: All for ONe, and ONe for all: Rejuvenating OCBC-NISP’s ONe Mobile
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Content Marketing” admin_label=”6. Excellence in Content Marketing
\n” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nUbud Writers & Readers Festival<\/strong>
\n<\/span>Campaign: The Thread Story: Creating Content To Promote Content
\nAgency: M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Savoria Kreasi Rasa<\/strong>
\nBrand: Permen FOX’S
\nCampaign: The Stage For Indonesian Heritage
\nAgency: ALVA Froyo
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Toyota<\/strong>
\nCampaign: \u201cBeyond Followers\u201d: Winning Toyota followers through their hearts
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nKopi Kenangan Hanya Untukmu<\/strong>
\n<\/span>Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Corporate Social Responsibility” admin_label=”7. Excellence in Corporate Social Responsibility” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nStarbucks Indonesia<\/strong>
\n<\/span>Brand: Starbucks<\/span>
\nCampaign: Starbucks X Kreaby
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Shipper<\/strong>
\nCampaign: Financial Literacy Training for MSMEs
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNu Skin Indonesia (Nusa Selaras Indonesia)<\/strong>
\n<\/span>Brand: Nu Skin<\/span>
\nCampaign: Local Small Enterprises Support
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in COVID-19 Related Campaign” admin_label=”8. Excellence in COVID-19 Related Campaign” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nMatahari Graha Fantasi<\/strong>
\n<\/span>Brand: Timezone<\/span>
\nCampaign: Timezone Rewards, Reclaim Your Fun!
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Gojek Indonesia<\/strong>
\nCampaign: Driver Vaccination Program
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nL’Or\u00e9al Indonesia<\/strong>
\n<\/span>Brand: L’Or\u00e9al<\/span>
\nCampaign: L’Or\u00e9al Professional Salon & Hair Expert Program
\nAgency: Tada<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Customer Engagement ” admin_label=”9. Excellence in Customer Engagement ” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nUbud Writers & Readers Festival<\/strong><\/span>
\nCampaign: The Thread Story: Creating Content To Promote Content
\nAgency: M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 Lactogrow
\nCampaign: Grow Happy Meter
\nAgencies: Dentsu International Indonesia, Wunderman Thompson
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: S-26 Procal GOLD<\/span>
\nCampaign: S26 GOLD – #DariBelajarJadiHebat Institute :Digital Powered Ecosystem for Exceptional Learning
\nAgencies: Dentsu, Ogilvy<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in Data-Driven Marketing & Consumer Insights ” admin_label=”10. Excellence in Data-Driven Marketing & Consumer Insights ” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nDomino’s<\/strong>
\n<\/span>Campaign: Creating The Domino Effect For Domino\u2019s Indonesia, 85% Higher Incremental Sales
\nAgency: Capillary Technologies
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Tokocrypto<\/strong>
\nCampaign: ADA x Tokocrypto: Scaling new heights with Predictive Analysis
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nDanone<\/strong>
\n<\/span>Brand: SGM Eksplor<\/span>
\nCampaign: Klub Generasi Maju Loyalty Rewards
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Digital Marketing” admin_label=”11. Excellence in Digital Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: Nestl\u00e9 Bear Brand<\/span>
\nCampaign: Agility@Scale – Bear Brand
\nAgencies: Dentsu International Indonesia, Ogilvy
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Indosat Ooredoo Hutchison<\/strong>
\nBrand: IM3
\nCampaign: IM3 – Kembali Silaturahmi
\nAgency: PHD Media
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nTraveloka<\/strong><\/span>
\nCampaign: Traveloka Reward Zone
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in eCommerce Marketing” admin_label=”12. Excellence in eCommerce Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: Nestl\u00e9 KitKat<\/span>
\nCampaign: Ada Break Fast Ada KitKat
\nAgencies: Dentsu International Indonesia, Wunderman Thompson
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Danone
\n<\/strong>Brand: SGM, BEBELAC, NUTRILON
\nCampaign: A Hattrick of Excellence: Hacking algorithms for outstanding growth with Danone Growing Up Milk (GUM)
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nLazada<\/strong><\/span>
\nCampaign: Lazada Guess It!
\nAgency: Salvo Cipta Kreasi<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Event Marketing” admin_label=”13. Excellence in Event Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nPermataBank<\/strong><\/span>
\nCampaign: Wealth Wisdom
\nAgencies: Katadata, Damn Inc, M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>BCA<\/strong>
\nCampaign: BCA Expoversary: Pivoting for Change
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: Nescaf\u00e9<\/span>
\nCampaign: Nescaf\u00e9 Music Nights
\nAgencies: Dentsu International Indonesia, Publicis Indonesia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Experiential Marketing” admin_label=”14. Excellence in Experiential Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nStarbucks Indonesia<\/strong>
\n<\/span>Brand: Starbucks<\/span>
\nCampaign: Starbucks Coffeemezation
\nAgency: Salvo Networks
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Paragon Technologies<\/strong>
\nBrand: Wardah
\nCampaign: Wardah – Bergerak Hidupkan Harapan
\nAgency: PHD Media
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nStarbucks Indonesia<\/strong>
\n<\/span>Brand: Starbucks<\/span>
\nCampaign: Say It With Starbucks
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in Gaming” admin_label=”15. Excellence in Gaming” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nIndosat Ooredoo Hutchison<\/strong>
\n<\/span>Brand: Tri Indonesia<\/span>
\nCampaign: H3RO
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>SONY Pictures<\/strong>
\nCampaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: S-26 Procal GOLD<\/span>
\nCampaign: S26 Procal Gold Little Doctor Kit
\nAgencies: Dentsu International Indonesia, Inmobi, Ogilvy<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Influencer \/ KOLs Marketing” admin_label=”16. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nByteDance<\/strong>
\n<\/span>Brand: TikTok<\/span>
\nCampaign: TikTok Unleashes The Unlikely Influencer
\nAgency: M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>P&G Indonesia<\/strong>
\nBrand: PANTENE
\nCampaign: Recharged hair. Recharged Me!
\nAgencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nGarudafood Putra Putri Jaya<\/strong><\/span>\u00a0<\/span>
\nCampaign: Chocolatos Resep Campaign
\nAgency: Kamaye Digital<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Integrated Marketing” admin_label=”17. Excellence in Integrated Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nTruecaller<\/strong><\/span>
\nCampaign: Scary Stories – Protection Against Spammers And Scammers
\nAgency: M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 Bear Brand
\nCampaign: Bear Brand
\nAgencies: Dentsu International Indonesia, Ogilvy
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nMatahari Graha Fantasi<\/strong>
\n<\/span>Brand: Timezone<\/span>
\nCampaign: Timezone Fun App, Strengthening Costumer Engagement After Pandemic
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Launch \/ Re-launch Marketing” admin_label=”18. Excellence in Launch \/ Re-launch Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nGojek Indonesia<\/strong>
\n<\/span>Campaign: Gojek Electric Vehicle Launch
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 Milo
\nCampaign: Milo Less Sugar Launch
\nAgencies: Dentsu International Indonesia, Wunderman Thompson
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nKopi Kenangan Hanya Untukmu<\/strong>
\n<\/span>Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
\nAgency: ADA<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nXL Axiata<\/strong>
\n<\/span>Brand: XL<\/span>
\nCampaign: We Are More
\nAgency: M&C Saatchi Indonesia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Loyalty Marketing” admin_label=”19. Excellence in Loyalty Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nDanone<\/strong>
\n<\/span>Brand: SGM Eksplor<\/span>
\nCampaign: Klub Generasi Maju Loyalty Rewards
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Erha Clinic Indonesia<\/strong>
\nBrand: ERHA
\nCampaign: My ERHA
\nAgency: Tada
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nGriya Miesejati<\/strong>
\n<\/span>Brand: Bakmi GM<\/span>
\nCampaign: Bakmi GMania
\nAgency: Tada<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nPermataBank<\/strong>
\n<\/span>Brand: Permata Bank Air Asia Cards<\/span>
\nCampaign: YOK BERANGKAT (Let\u2019s Get Going)
\nAgency: M&C Saatchi Indonesia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Marketing Innovation” admin_label=”20. Excellence in Marketing Innovation” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nRekso National Food<\/strong>
\n<\/span>Brand: McDonald’s<\/span>
\nCampaign: McDonald’s Pahlawan – Toys that build a nation
\nAgencies: Leo Burnett Indonesia, Digitas Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 Lactogrow
\nCampaign: Grow Happy Meter
\nAgencies: Dentsu International Indonesia, Wunderman Thompson
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nParagon Technologies<\/strong>
\n<\/span>Brand: Wardah<\/span>
\nCampaign: Wardah Lightening AR Campaign
\nAgency: madebyhumans<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Marketing to a Specific Audience” admin_label=”21. Excellence in Marketing to a Specific Audience” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nSONY Pictures<\/strong><\/span>
\nCampaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming
\nAgency: ADA
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Ninja Xpress<\/strong>
\nCampaign: David vs. Goliath: Ninja Xpress shines in unlocking of Indonesia\u2019s SMEs
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nPermataBank<\/strong><\/span>
\nCampaign: PermataBank Campus Ambassador
\nAgency: M&C Saatchi Indonesia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Marketing Transformation” admin_label=”22. Excellence in Marketing Transformation” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nMarshall Cavendish Education<\/strong><\/span>
\nCampaign: MCE Rebranding Campaign – The Joy of Learning
\nAgencies: Refinery and Fifth Ring
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>BCA<\/strong>
\nCampaign: BCA Expoversary: Pivoting for Change
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nP&G Indonesia<\/strong>
\n<\/span>Brand: PANTENE<\/span>
\nCampaign: Recharged hair. Recharged Me!
\nAgencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Media Strategy” admin_label=”23. Excellence in Media Strategy” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nMondel\u0113z<\/strong>
\n<\/span>Brand: Cadbury<\/span>
\nCampaign: Cadbury\/Say it from the heart
\nAgency: Spark Foundry
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 KitKat
\nCampaign: KITKAT Valentine\u2019s Day #ValentineVersiGue
\nAgency: Dentsu
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: Nestl\u00e9 Milo<\/span>
\nCampaign: Milo Less Sugar Launch
\nAgencies: Dentsu International Indonesia, Wunderman Thompson\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Mobile Marketing” admin_label=”24. Excellence in Mobile Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nTokocrypto<\/strong><\/span>
\nCampaign: ADA x Tokocrypto: Scaling new heights with Predictive Analysis
\nAgency: ADA
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>SONY Pictures<\/strong>
\nCampaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nTruecaller<\/strong><\/span>
\nCampaign: Scary Stories – Protection Against Spammers And Scammers
\nAgency: M&C Saatchi Indonesia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Out-of-Home Advertising” admin_label=”25. Excellence in Out-of-Home Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nAQUA<\/strong><\/span>
\nCampaign: #AQUADULU
\nAgencies: Wavemaker, GroupM, Moving Walls Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Netflix<\/strong>
\nCampaign: #HallyuBarengNetflix
\nAgencies: Wavemaker, Moving Walls Indonesia
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nGojek Indonesia<\/strong><\/span>
\nCampaign: RekomendAsik
\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Performance Marketing” admin_label=”26. Excellence in Performance Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nNestl\u00e9 Indonesia<\/strong>
\n<\/span>Brand: Nestl\u00e9 Dancow Nutritods<\/span>
\nCampaign: Dancow GUM – Parenting Rewards Campaign
\nAgencies: Dentsu International Indonesia, IRIS
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>BCA<\/strong>
\nCampaign: Outwit and Outsmart: How ADA Helped BCA in The Battle Against Online Fraudsters
\nAgency: ADA
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nPermataBank<\/strong><\/span>
\nCampaign: Personal Loan Always On Conversion Campaign
\nAgency: Leverate Media Asia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Personalisation Marketing” admin_label=”27. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nDanone<\/strong>
\n<\/span>Brand: SGM Eksplor<\/span>
\nCampaign: Klub Generasi Maju Omni Channel Engagement
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Nestl\u00e9 Indonesia<\/strong>
\nBrand: Nestl\u00e9 Milo
\nCampaign: Milo Sustained Energy 2.0
\nAgencies: Dentsu International Indonesia, Wunderman Thompson, Ogilvy
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nUniqlo Indonesia<\/strong>
\n<\/span>Brand: Uniqlo<\/span>
\nCampaign: How \u201cglocalisation\u201d of content that reflects customer personas, fuels growth
\nAgency: Aisensum<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Pivot Marketing” admin_label=”28. Excellence in Pivot Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nBCA<\/strong><\/span>
\nCampaign: BCA Expoversary: Pivoting for Change
\nAgency: ADA
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>L’Or\u00e9al Indonesia<\/strong>
\nBrand: L’Or\u00e9al
\nCampaign: L’Or\u00e9al Professional Salon & Hair Expert Program
\nAgency: Tada
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nP&G Indonesia<\/strong>
\n<\/span>Brand: PANTENE<\/span>
\nCampaign: Recharged hair. Recharged Me!
\nAgencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Relationship Marketing” admin_label=”29. Excellence in Relationship Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\niForte Solusi Infotek<\/strong><\/span>
\nCampaign: Pagelaran Sabang Merauke
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Danone<\/strong>
\nBrand: SGM Eksplor
\nCampaign: Klub Generasi Maju Omni Channel Engagement
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nToyota<\/strong><\/span>
\nCampaign: \u201cBeyond Followers\u201d: Winning Toyota followers through their hearts
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Social Media Marketing” admin_label=”30. Excellence in Social Media Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nP&G Indonesia<\/strong>
\n<\/span>Brand: PANTENE<\/span>
\nCampaign: Recharged hair. Recharged Me!
\nAgencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Starbucks Indonesia<\/strong>
\nBrand: Starbucks
\nCampaign: Starbucks Coffeemezation
\nAgency: Salvo Networks
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nToyota<\/strong><\/span>
\nCampaign: \u201cBeyond Followers\u201d: Winning Toyota followers through their hearts
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in TV \/ Video Advertising” admin_label=”31. Excellence in TV \/ Video Advertising” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\nIndosat Ooredoo Hutchison<\/strong>
\n<\/span>Brand: IM3<\/span>
\nCampaign: IM3 – Kembali Silaturahmi
\nAgency: PHD Media
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\n<\/strong>Industri Jamu Dan Farmasi Sido Muncul<\/strong>
\nBrand: Kuku bima EnergG
\nCampaign: Kuku Bim National Sports Day
\nAgency: ALVA Froyo
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nSONY Pictures<\/strong><\/span>
\nCampaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming
\nAgency: ADA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Viral Marketing” admin_label=”32. Excellence in Viral Marketing” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span>
\n<\/strong><\/span>ByteDance
\n<\/strong>Brand: TikTok
\nCampaign: TikTok Unleashes The Unlikely Influencer
\nAgency: M&C Saatchi Indonesia
\n<\/strong><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver<\/span>
\nSASA Indonesia<\/strong>
\nCampaign: Sasa MSG is Safe
\nAgency: Salvo Cipta Kreasi
\n<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze<\/strong><\/span>
\nStarbucks Indonesia<\/strong>
\nBrand: Starbucks
\nCampaign: Starbucks Coffeemezation
\nAgency: Salvo Networks<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 Winners Nestl\u00e9 Indonesia Gold P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS Silver Rekso National Food Brand: McDonald’s Campaign: McDonald’s The Gift of Time Agency: Leo Burnett Indonesia Bronze Indosat Ooredoo Hutchison Brand: IM3 Campaign: The Rhythm of Reconnection Agency: Mata Angin Gold L’Or\u00e9al […]<\/p>\n","protected":false},"author":12,"featured_media":11441,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12045","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2022 Winners - Marketing Excellence Awards Indonesia 2026<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards 2022 Winners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-id\/2022-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Winners - 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