Asep Haekal

Head of Brand Strategy and Activation

Traveloka

As Head of Brand Strategy and Activation in Traveloka, Haekal’s job is to craft the Traveloka Brand DNA centrally that’s applied across the markets, to enable business units missions through managing portfolio strategy and campaign orchestration. On top of that, He also champions brand activation and social media centrally. Prior to working at Traveloka, Haekal had 12 years of brand management and marketing experience in Philip Morris and Unilever. Over the years he has amassed experiences in managing multiple leading brands in consumer products such as Marlboro, IQOS, Rexona, Molto. Between 2017-2019 when he was working at Philip Morris, Haekal was based in Hong Kong, managing brand portfolio for South & South East Asia regions. Haekal earned his BE degree from University of Indonesia, majoring Industrial Engineering.