2024 Finalists
1. Excellence in Advertising
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bank Central Asia Brand: BCA Campaign: Ramadan #KemuDianRingan (#BecomeEasy) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] Pegangan Ramblu Keuangan Agencies: ALVA Digital Network, ADA Asia Indonesia |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: More Than an Ad: UNIQLO’s Invitation to Live Life in Flannel Agency: AiSensum |
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Grab Indonesia Campaign: Grab Indonesia – Aplikasih Untuk Sesama |
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Grab Indonesia Campaign: Grab x Ellips – #BebasKibas |
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Prudential Life Assurance (Prudential Indonesia) Campaign: PRULink NextGen #YakinMelangkah Agencies: Narrada Communications, dentsu X, Brightsmind |
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Rekso Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad Agency: Leo Burnett Indonesia |
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Sasa Inti Brand: Sasa Santan Campaign: The Best Offering Agency: Animal3 Creative Agency |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: No Time for Dandruff Drama #CLEARinAja Agencies: MullenLowe Lintas Indonesia, Future Creative Network, Mindshare Indonesia |
2. Excellence in AI-Powered Storytelling
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
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Eiger Adventure Campaign: Pioneering Hyperlocal and AI-Personalization Strategies for EIGER Market Domination Agency: STEB Asia |
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FreakOut Dewina Indonesia Brand: Decolgen Campaign: Bye-Bye Gejala Flu Agency: UMWW |
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Genero Pharmaceuticals Brand: Naturally Speaking by ERHA Campaign: Breakthrough Content Creation with AI – Naturally Speaking by ERHA #FruityCore Agency: AiSensum |
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Grab Campaign: GRAB Sobat Hemat Agency: M&C Saatchi Performance |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: Turning Hype Flavor To Hottest News Agencies: i-dac Indonesia, YMT |
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Mondelēz International Brand: Oreo Campaign: Hello from BLACKPINK Agencies: Leo Burnett Indonesia, Wavemaker |
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Nestlé Indonesia Brand: Bear Brand Campaign: AI-Powered Jaga Kondisi Campaign Highlights Bear Brand’s Relevance in Maintaining Indonesians’ Health Agencies: dentsu Indonesia, Digital Turbine |
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Unilever Indonesia Brand: Tresemme Campaign: TRESemmé Hair Attractive: Personalised hair solutions for every woman in Indonesia Agencies: Mindshare, YMT |
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Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s AI-Powered Personalised Ramadan Greeting Cards Bring Joy To Consumers’ Friends & Family Agencies: Mindshare Indonesia, Digital Turbine |
3. Excellence in Anniversary Marketing
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2024 Agencies: dentsu Indonesia, Ambilhati |
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Bank Central Asia Brand: BCA Campaign: HUT BCA 67 Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] It’s bluDay Celebration Agencies: ALVA Digital Network, ADA Asia Indonesia, Terima Beres |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: Arigato Indonesia 2023: UNIQLO’s Annual Appreciation of Customers Agency: AiSensum |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® 150 Nights of Good Times Agencies: Leo Burnett Indonesia, dentsu Redstar, Dwi Sapta Pratama, Ultima Asia & Acteeve Indonesia |
4. Excellence in B2B Marketing
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat Run Indonesia, Sweat To Discover & Sport Tourism Agencies: Good Reason, Bounche Indonesia, Athletica Company, MSix & Partners |
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Bank Central Asia Brand: BCA Campaign: Merchant App – #BukaJalan (Open the Way) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Goodyear Indonesia Brand: Goodyear Campaign: Goodyear Indonesia Worry Free Assurance program |
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Grab Brand: Grab For Business Campaign: Tangani Dengan Mudah Agency: Moonfolks |
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Grab Indonesia Campaign: Grab for Business – Tourism Talk |
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iForte Solusi Infotek Campaign: Connecting Nusantara |
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iForte Solusi Infotek Campaign: Pagelaran Sabang Merauke – Pahlawan Nusantara |
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Super Wahana Brand: Pristine8.6+ Campaign: [Pristine8.6+] AI Video Mitra Lebih Baik Pristine8.6+ Agencies: ALVA Digital Network, Genexyz |
5. Excellence in Brand Awareness
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: Ramadan #KemuDianRingan (#BecomeEasy) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bank Central Asia Brand: BCA Corporate – Bakti BCA Campaign: Kisah Jejak #BuktiBaktiBCA Agency: dentsu Indonesia |
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Edelweiss Hospital Campaign: Menjadi Autentik #LebihTenang A campaign inviting the public to maintain mental health amidst traffic congestion. |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: How The “Live Life in Flannel” Campaign Achieves Maximum Top-Of-Mind Awareness Agency: AiSensum |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Nippon Paint Indonesia Brand: Nippon Elastex Campaign: Nippon Elastex – The Real Painters The Real Story Agencies: MullenLowe Lintas Indonesia, Carat Indonesia |
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Sasa Inti Brand: Sasa Santan Campaign: Sasa Santan Runs For Election 2024 Agency: Animal3 Creative Agency |
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Simba Indosnack Makmur Brand: Simba Choco Chips Campaign: Ushering A Healthier Generation Through Strategic Communication and Partnership Agency: Space & Shapes |
6. Excellence in Brand Strategy
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AIA Indonesia Campaign: AIA Vitality x Coldplay “One Policy One Tree” Campaign Agency: STEB Asia |
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Bank Central Asia Brand: BCA Campaign: BCA Ramadan #KemuDianRingan (#BecomeEasy) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: Paylater BCA Agencies: Ambilhati Agency, dentsu Indonesia, BAM Pictures |
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Danone Specialized Nutrition Indonesia Brand: Nutrilon Royal Campaign: Nutrilon Royal Science Camp 2024 Agencies: VMLY&R, Wavemaker, Eyden, Magenta |
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Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Driving Category Penetration By Debunking Moms’ Perception Agencies: VMLY&R, Wavemaker, Isobar |
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Grab Indonesia Campaign: Grab Indonesia – Aplikasih Untuk Sesama |
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iForte Solusi Infotek Campaign: Connecting Nusantara |
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iForte Solusi Infotek Campaign: Pagelaran Sabang Merauke – Pahlawan Nusantara |
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Multi Bintang Indonesia Brand: Bintang Campaign: Tanpa Syarat & Ketentuan (All Terms Accepted) Agency: Leo Burnett Indonesia |
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OCBC Indonesia Campaign: OCBC Nyala Card – Lighting up Indonesians with #FinancialFitness Agency: ADA |
7. Excellence in Communications / Public Relations
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AIA Indonesia Campaign: AIA Vitality x Coldplay “One Policy One Tree” Campaign Agency: STEB Asia |
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bank Central Asia Brand: BCA Corporate – Bakti BCA Campaign: Kisah Jejak #BuktiBaktiBCA Agency: dentsu Indonesia |
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Bank DBS Indonesia Campaign: DBS Foundation Agency: ALVA Digital Network |
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Home Credit Indonesia Campaign: Amplifying Brand Presence in Key Moments through PR Activities. |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Krama Yudha Tiga Berlian Motors Brand: Mitsubishi FUSO Campaign: The ART(I) of Truck Agency: ALVA Digital Network |
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Mowilex Indonesia Brand: Mowilex Campaign: Mowilex Pasti Aman |
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Samsung Electronics Indonesia Campaign: The Concert Phone Galaxy S24 Series 5G Agency: Carl Byoir & Associates Indonesia |
8. Excellence in Consumer Insights / Market Research
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Transforming Bebelac Consumer Insights into Strategic Growth Agency: Eyden Indonesia |
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Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Consumer Centricity As Catalyst To Unlock Category Barriers Agencies: Kantar Indonesia, VMLY&R, Wavemaker, Isobar, Inke Maris |
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JULO Campaign: JULO Promo Agency: M&C Saatchi Performance |
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Nestlé Indonesia Brand: Bear Brand Campaign: Backed by Social Listening & Consumer Research, AI-Powered Jaga Kondisi Campaign Increase Market Penetration for Bear Brand! Agencies: dentsu Indonesia, Digital Turbine |
9. Excellence in Content Marketing
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] Kastamer Ngablu Agencies: ALVA Digital Network, ADA Asia Indonesia |
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Danone Indonesia Brands: SGM, Bebelac, Nutrilon Royal Campaign: Generate Value Through Building Content Expertise Agency: Eyden Indonesia |
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Darlie Indonesia Campaign: Senyum Hari Raya Agency: ADA |
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Lazada Indonesia Campaign: “Harganya Selalu Lebih Bagus” Campaign |
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Lazada Indonesia Campaign: Lazada Ramadan Sale – Lazada TV |
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Mead Johnson Nutrition Brand: Enfagrow Essential Campaign: Ramadan’s Little Hero Agency: McCann – Digital Sea Indonesia |
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Rekso Nasional Food Brand: McDonald’s Campaign: Live.LIVE.Love Agency: Leo Burnett Indonesia |
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Savoria Kreasi Rasa Brand: FOX’S Coffee World Campaign: Public Sleepy Announcement Agency: ALVA Digital Network |
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Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
10. Excellence in CSR / Cause Marketing
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AIA Indonesia Campaign: AIA Vitality x Coldplay “One Policy One Tree” Campaign Agency: STEB Asia |
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ASEAN Foundation Brand: ASEAN Digital Literacy Program Campaign: ASEAN Digital Literacy Program Agency: SALVO |
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Bank Central Asia Brand: BCA Corporate – Bakti BCA Campaign: Kisah Jejak #BuktiBaktiBCA Agency: dentsu Indonesia |
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Bank DBS Indonesia Campaign: DBS Foundation Agency: Alva Digital Network |
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Bank DBS Indonesia Campaign: Food Rescue Warrior Agency: Alva Digital Network |
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Grab Indonesia Campaign: Grab – Plastic Pay |
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Grab Indonesia Campaign: Grab Indonesia – Pesan Dari Hati |
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Haleon Brand: Panadol Extra Campaign: Panadol Empowers Rural Indonesia Agencies: Zenith (Publicis Le One), Halodoc |
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Mowilex Indonesia Brand: Mowilex Campaign: Mowilex A Carbon Neutral Company |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
11. Excellence in Customer Engagement
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
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Danone Indonesia Brands: Bebelac, Nutrilon Royal Campaign: Strategic Engagement Optimization for Conversion Impact Agency: Space & Shapes |
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Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Driving Brand Love & Engagement with Social Commerce Innovation Agency: Space & Shapes |
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Garudafood – Garudafood Putra Putri Jaya Brand: Chocolatos biscuit Campaign: Mobile Gaming and AI-powered Microsite to redefine Chocolatos Biscuit engagement Agency: Play EZ Media |
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Global Digital Niaga (Blibli) Brand: Sahabat Ibu Pintar Campaign: Nurturing Engagement: SIP’s Success Story with #BubuPastiBisa Agency: Leverate Group |
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Mowilex Indonesia Brand: Mowilex Campaign: Mowilex Painter Academy |
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Sasa Inti Brand: Sasa Santan Campaign: Sasa Santan Secret Kitchen Invasion Agencies: Animal3 Creative Agency, Warteg Gourmet |
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Savoria Kreasi Rasa Brand: Kilau FOX’S Campaign: FOX’S Time Capsule Agency: ALVA Digital Network |
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Spotify Services Indonesia Brand: Spotify Campaign: Spotify Suara Dari Indonesia 2023 Agencies: Ambilhati Agency, Spotify SEA B&C, UM ID, UM APAC, UMS, neobunglon |
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Super Wahana Tehno Brand: Pristine8.6+ Campaign: [Pristine8.6+] #BergerakLebihBaik Agencies: ALVA Digital Network, Brilio, MSix |
12. Excellence in Data-Driven Marketing
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Bank Central Asia Brand: BCA Campaign: Advanced Predictive Analytics Solutions for BCA EXPO Campaign (Housing Loans KPR, Multi-Product Initiatives, and Credit Card) Agency: dentsu Indonesia (Merkle) |
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Danone Indonesia Brand: Nutriclub Campaign: Combining Mom’s Needs with Online Search Demand to Increase Acquisition Agency: Eyden Indonesia |
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Danone Indonesia Brands: Bebelac, Nutrilon Royal Campaign: Data Driven Journey Optimization to Drive Business Impact Agency: Space & Shapes |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: From Insight to Impact: Bebeclub Data-Driven Journey to Become Digestive Health Expert Agency: Eyden Kreatif |
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Danone Specialized Nutrition Indonesia Brand: SGM – Generasi Maju Campaign: Leveraging Data for Success: SGM’s Audience Shift and Loyalty Enhancement Agency: Eyden Indonesia |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: How Data Analytics Boosted UNIQLO’s Ramadan Sales to a Record High. Agency: AiSensum |
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Lenovo Campaign: Demand generation campaign using The Trade Desk and Tokopedia’s retail data solution Agencies: iProspect Indonesia, The Trade Desk |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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PermataBank Campaign: The Savings Symphony: Crafting Success Through Audience Experimentation Agency: Leverate Group |
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Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Performance Marketing Pivot: Strengthening Seller Resilience in a Challenging Economic Landscape |
13. Excellence in Digital Marketing
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Bank Oke Indonesia Brand: OK Bank Indonesia Campaign: #Pinjaman1HariCair Agency: STEB Asia |
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Danone Indonesia Brand: Bebelac Campaign: Bebelac Awal Semua Kehebatan (Ramadan) Agencies: Wavemaker, VML |
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Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Digital Strategies to Influence Moms Percerption and Impact to Penetration Agencies: Wavemaker, Isobar |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: How Digital drove UNIQLO’s Hari Raya 2024: Uniting Style and Comfort campaign Agency: AiSensum |
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Home Credit Indonesia Campaign: In App Event Lookalike Optimization Campaign |
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Nestlé Indonesia Brand: Lactogrow Campaign: A Journey of Joyful Discovery: Lactogrow’s Augmented Reality packaging Drives Online to Offline purchase experience Agencies: dentsu Indonesia, YMT, Publicis Groupe Indonesia, Digitas Indonesia |
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TikTok x Shop | Tokopedia Campaign: Ramadan Ekstra Seru: Amplify Your Ramadan Sales with TikTok & Shop | Tokopedia |
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Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Make New Product Launch A Success: Tokopedia Marketing Solutions Help Businesses Boost Awareness & Drive Transactions for New Products |
14. Excellence in eCommerce Marketing
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Danone Indonesia Brand: Nutrilon Royal Campaign: Building Nutrilon’s Perfect Online Store: Unlocking Best In-Class Online Shopping Experience for Consumers |
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Danone Indonesia Brand: Nutrilon Royal Campaign: Winning Sales with Enhanced Communication Agency: Space & Shapes |
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Danone Specialized Nutrition Indonesia Brand: Bebelac Campaign: Bebelac: Data-driven performance marketing to drive maximum business impact Agency: ADA |
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Goodyear Indonesia Brand: Goodyear Campaign: Pioneering Success with Goodyear’s Online Flagship Store |
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Laneige Campaign: 6.6 Mega Campaign Agency: Intrepid |
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Mead Johnson Nutrition Brand: Enfagrow A+ Campaign: Millions of A+ kids Agency: McCann – Digital Sea Indonesia |
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TikTok x Shop | Tokopedia Campaign: Ramadan Reimagined: Igniting Consumers’ Emotional and Functional Needs with Shoppertainment on TikTok and Shop | Tokopedia |
15. Excellence in Event Marketing
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat Run Indonesia, Sweat To Discover & Sport Tourism Agencies: Good Reason, Bounche Indonesia, Athletica Company, MSix & Partners |
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Bank Central Asia Brand: BCA Campaign: Expoversary 2024 Agencies: Ambilhati, dentsu Indonesia, LevelUp |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] It’s bluDay Celebration Agencies: ALVA Digital Network, ADA Asia Indonesia, Terima Beres |
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Grab Indonesia Campaign: Grab – Hemat Shoutbox |
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Home Credit Indonesia Campaign: Closing the Financial Literacy & Inclusivity Gap through PESTA |
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iForte Solusi Infotek Campaign: Pagelaran Sabang Merauke – Pahlawan Nusantara |
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Prudential Life Assurance (Prudential Indonesia) Campaign: PRUActive Family by Prudential Agencies: Emtek Digital, Narrada Communications, dentsu X |
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Samsung Electronics Indonesia Campaign: Galaxy AI Launching Project Agency: Cheil Worldwide Indonesia |
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Simba Indosnack Makmur Brand: Simba Choco Chips Campaign: Ushering A Healthier Generation Through Strategic Communication and Partnership Agencies: Space & Shapes, Commstar |
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Spotify Services Indonesia Brand: Spotify Campaign: Spotify Wrapped Live Indonesia 2023 Agencies: Ambilhati, MNC Media, UM ID, Juice Singapore, UM APAC, UMS, neobunglon, Naradipa, Double Deer |
16. Excellence in Experiential Marketing
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Grab Indonesia Campaign: Grab x Garnier – #YakinUdahBersi |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: Turning Hype Flavor To Hottest News Agencies: i-dac Indonesia, YMT |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Indofood CBP Sukses Makmur Brand: POPMIE Campaign: From Japan to Indonesia: Pop Mie’s Innovative Campaign Satisfies Indonesian Youth Cravings Agencies: i-dac Indonesia, YMT |
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Multi Bintang Indonesia Brand: Bintang Campaign: Tanpa Syarat & Ketentuan (All Terms Accepted) Agency: Leo Burnett Indonesia |
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Nestlé Indonesia Brand: Lactogrow Campaign: A Journey of Joyful Discovery: Lactogrow’s Augmented Reality packaging Drives Online to Offline purchase experience Agencies: dentsu Indonesia, YMT, Publicis Groupe Indonesia, Digitas Indonesia |
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Prudential Life Assurance (Prudential Indonesia) Campaign: PRUActive Family by Prudential Agencies: Emtek Digital, Narrada Communications, dentsu X, Brightminds |
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Redbell Campaign: #MendadakBaking Agency: Dian Mentari Pratama |
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Sasa Inti Brand: Sasa Santan Campaign: Sasa Santan Secret Kitchen Invasion Agency: Animal3 Creative Agency |
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Scoot Campaign: Scoot Experiential Journey Pop-Up Agency: Indo Cognito |
17. Excellence in Gaming
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Garudafood – Garudafood Putra Putri Jaya Brand: Chocolatos biscuit Campaign: Mobile Gaming and playful AI-powered Microsite to redefine Chocolatos Biscuit engagement Agency: Play EZ Media |
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Indosat Ooredoo Hutchison Brand: Tri Campaign: H3RO Agencies: Weber Shandwick Indonesia, ESID |
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Nestlé Indonesia Brand: Lactogrow Campaign: Lactogrow – LactoGo! Agencies: Publicis Groupe Indonesia, Digitas Indonesia |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: [McDonald’s Indonesia] Buka Berhadiah Agencies: ALVA Digital Network, Antikode |
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WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia |
18. Excellence in Influencer / KOLs Marketing
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Ariston Campaign: Ariston For Your Vacation Campaign Wins Indonesia’s Heart With Comedy #AristonFYV Agency: Leverate Group |
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Grab Indonesia Campaign: Grab – Quiet Ride |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Kraft Heinz Indonesia Brand: ABC Sardines Campaign: Telur Sarden Viral Menu Agencies: Carat Indonesia, BSKSBT |
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Mead Johnson Nutrition Brand: Enfagrow A+ Campaign: Millions of A+ kids Agency: McCann – Digital Sea Indonesia |
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Mondelēz International Brand: Oreo Campaign: BLINKS for the WIN Agencies: Leo Burnett Indonesia, Wavemaker |
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Mundipharma Healthcare Indonesia Brand: Betadine Feminine Hygiene Campaign: Drama Memew Agencies: SNS Indonesia, Infina |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Candaan Ruang Tengah Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: No Time for Dandruff Drama #CLEARinAja Agencies: MullenLowe Lintas Indonesia, Future Creative Network, Mindshare Indonesia |
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Unilever Indonesia Brand: Closeup Campaign: Speak up for Love Agencies: MullenLowe Lintas Indonesia, UStudio, MindShare |
19. Excellence in Integrated Marketing
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AIA Indonesia Campaign: AIA Vitality x Coldplay “One Policy One Tree” Campaign Agency: STEB Asia |
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Bank Central Asia Brand: BCA Campaign: BCA Ramadan #KemuDianRingan (#BecomeEasy) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: HUT BCA 67 #BikinLebihMeriah (Make it Merrier) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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BCA Digital Brand: blu by BCA Digital Campaign: The ‘blu’ kid back on the block: Turning the tide for the 2nd time around Agency: ADA |
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Grab Indonesia Campaign: Pake OVO dari Aplikasi Grab |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Pluang Campaign: #BukaPluang untuk Indonesia |
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Simba Indosnack Makmur Brand: Simba Choco Chips Campaign: Ushering A Healthier Generation Through Strategic Communication and Partnership Agencies: Space & Shapes, Commstar |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: No Time for Dandruff Drama #CLEARinAja Agencies: MullenLowe Lintas Indonesia, Future Creative Network, Mindshare Indonesia |
20. Excellence in Interactive Marketing / AR & VR
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: Turning Hype Flavor To Hottest News Agencies: i-dac Indonesia, YMT |
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Indofood CBP Sukses Makmur Brand: POPMIE Campaign: From Japan to Indonesia: Pop Mie’s Innovative Campaign Satisfies Indonesian Youth Cravings Agencies: i-dac Indonesia, YMT |
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Nestlé Indonesia Brand: Lactogrow Campaign: Lactogrow – LactoGo! Agencies: Publicis Groupe Indonesia, Digitas Indonesia |
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Nestlé Indonesia Brand: Lactogrow Campaign: A Journey of Joyful Discovery: Lactogrow’s Augmented Reality packaging Drives Online to Offline purchase experience Agencies: dentsu Indonesia, YMT, Publicis Groupe Indonesia, Digitas Indonesia |
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PermataBank Campaign: Building an Engaging Relationship: PermataBank & Millennials Through Fun Face-Recognition Filter Agency: Leverate Group |
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The Coca-Cola Company Indonesia Brand: Frestea Campaign: Frestea’s #FRESHBREAK: Made of Fusion Campaign – Elevating Wellness with Interactive and Immersive AR Agencies: Essence Mediacom, Digital Turbine |
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Unilever Indonesia Brand: Tresemme Campaign: TRESemmé Hair Attractive: Personalised hair solutions for every woman in Indonesia Agencies: Mindshare, YMT |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First Interactive AI-powered Skin Check Tool, Democratising Access To Skin Health Agencies: Mindshare Indonesia, Digital Turbine |
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WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia |
21. Excellence in Launch Marketing
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Bank Central Asia Brand: BCA Campaign: Merchant App – #BukaJalan (Open the Way) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Grab Indonesia Campaign: GrabFood – Kareem’s Diner |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia |
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Prudential Life Assurance (Prudential Indonesia) Campaign: PRULink NextGen #YakinMelangkah Agencies: Narrada Communications, dentsu X, Brightsmind |
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Samsung Electronics Indonesia Campaign: The Concert Phone Galaxy S24 Series 5G Agencies: Carl Byoir & Associates Indonesia |
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Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
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Simba Indosnack Makmur Brand: Simba Choco Chips Campaign: Ushering A Healthier Generation Through Strategic Communication and Partnership Agencies: Space & Shapes, Commstar |
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Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Make New Product Launch A Success: Tokopedia Marketing Solutions Help Businesses Boost Awareness & Drive Transactions for New Products |
22. Excellence in Location-Based Marketing
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BCA Digital Brand: blu by BCA Digital Campaign: Painting the Town blu(e): A Celebration of Triumph Agency: ADA |
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Bintang: Heineken Brand: Bintang Campaign: 70th Anniversary Celebration – Bintang Agencies: mediasmart, dentsu |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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Pizza Hut Campaign: Introducing Pizza Hut’s L1MO Agencies: mediasmart, OMG Indonesia |
23. Excellence in Loyalty Marketing
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Danone Indonesia Brand: Nutrilon Campaign: Nutriclub, Menang di Setiap Langkah |
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Grab Indonesia Campaign: Grab – Grab Unlimited Saving Simulator |
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JULO Campaign: JULO Promotion – Hypersegmentation to Improve Retention Rate Agency: M&C Saatchi Performance |
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MAP Active Brand: Sports Station Campaign: How SportsStation.id Redefined Customer Retention |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: [McDonald’s Indonesia] Buka Berhadiah Agencies: ALVA Digital Network, Antikode |
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Sari Coffee Indonesia Brand: Starbucks Indonesia Campaign: “ATeamEffort” Starbucks Earth Month Campaign 2024 Agency: Seruan Anak Bangsa (BesokSabtu) |
24. Excellence in Marketing Innovation
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CIMB Niaga Campaign: Not Your Ordinary Website Banking Agency: Magnus Indonesia |
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Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Turbocharging Social Commerce to drive Brand Love and Share of Voice Agency: Space & Shapes |
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Nestlé Indonesia Brand: Bear Brand Campaign: AI-Powered Jaga Kondisi Campaign Highlights BEAR BRAND’s Relevance in Maintaining Indonesians’ Health Agencies: dentsu Indonesia, Digital Turbine |
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The Coca-Cola Company Indonesia Brand: Frestea Campaign: Frestea’s #FRESHBREAK: Made of Fusion Campaign – Elevating Wellness with Innovative AR Experience! Agencies: Essence Mediacom, Digital Turbine |
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Unilever Indonesia Brand: Tresemme Campaign: TRESemmé Hair Attractive: Personalised hair solutions for every woman in Indonesia Agencies: Mindshare, YMT |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First AI-powered Skin Check Tool, boost Brand Superiority in the Eyes of Indonesian Consumers Agencies: Mindshare Indonesia, Digital Turbine |
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Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s Innovative AI-Powered Ramadan Greeting Cards Amazes Consumers Leading To Increased Market Share Agencies: Mindshare Indonesia, Digital Turbine |
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WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia |
25. Excellence in Marketing to a Specific Audience
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat Run Indonesia, Sweat To Discover & Sport Tourism Agencies: Good Reason, Bounche Indonesia, Athletica Company, MSix & Partners |
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Danone Indonesia Brand: Nutrilon Campaign: Nutriclub Milestone-Based Communication to Connect with Moms |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Solving Digestive Pain Points with Precision Agency: Eyden Indonesia |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: Targeting the Hijab Chic Persona using the UNIQLO Modest Wear Campaign Agency: AiSensum |
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Fastrata Buana Brand: Deterjen Sayang Campaign: Curheart Ibu Sayang Agency: ALVA Digital Network |
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Kalbe Nutritionals Brand: Morinaga Soya Campaign: Bukan Soya Biasa, The Exceptional Soya |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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Mastercard Brand: Mastercard Indonesia Campaign: Senayan Mastercard Sonic Campaign Agency: Moonfolks |
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Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
26. Excellence in Marketing Transformation
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CIMB Niaga Campaign: Elevating Conversion Rates, Win Back User Engagement, and Increasing Potential Leads through Data-Driven Hyper-Personalization Strategies. Agency: Magnus Indonesia |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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Mead Johnson Nutrition Brand: Enfagrow A+ Campaign: Millions of A+ kids Agency: McCann – Digital Sea Indonesia |
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Mead Johnson Nutrition Brand: Enfagrow Essential Campaign: Ramadan’s Little Hero Agency: McCann – Digital Sea Indonesia |
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Mitsubishi Motors Indonesia Brand: Mitsubishi XFORCE Campaign: From Virtual to Reality: How Mitsubishi XFORCE Revolutionizes the Test Drive Experience Agencies: i-dac Indonesia, H-Three, YMT |
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Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Performance Marketing Pivot: Strengthening Seller Resilience in a Challenging Economic Landscape |
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WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia |
27. Excellence in Media Strategy
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Bank Central Asia Brand: BCA Campaign: BCA Ramadan #KemuDianRingan (#BecomeEasy) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: Raisa’s Secret : myBCA Grand Launch Agencies: dentsu Indonesia, Ambilhati |
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Bank Jasa Jakarta Brand: Bank Saqu Campaign: [BANK SAQU] Teman Seperjuanganmu Launch 2023 Agencies: ALVA Digital Network |
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Danone Indonesia Brand: Bebelac Campaign: Bebelac Awal Semua Kehebatan (Ramadan) Agencies: Wavemaker, VML |
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Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Maximizing Media Efficiency : Driving Positive Business Impact for SGM Agencies: Wavemaker, Isobar |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: More Than an Ad: UNIQLO’s Invitation to Live Life in Flannel Agency: AiSensum |
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Grab Campaign: GRAB Sobat Hemat Agency: M&C Saatchi Performance |
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Jobstreet by SEEK Campaign: Better Match Agency: M&C Saatchi Performance |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
28. Excellence in Mobile Marketing
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
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BCA Digital Brand: blu by BCA Digital Campaign: The ‘blu’ kid back on the block: Turning the tide for the 2nd time around Agency: ADA |
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Mitsubishi Motors Indonesia Brand: Mitsubishi XFORCE Campaign: From Virtual to Reality: How Mitsubishi XFORCE Transformed Mobile Engagement to Driving Experience Agencies: i-dac Indonesia, H-Three, YMT |
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Pizza Hut Campaign: Introducing Pizza Hut’s L1MO Agencies: mediasmart, OMG Indonesia |
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The Coca-Cola Company Indonesia Brand: Frestea Campaign: Frestea’s #FRESHBREAK: Made of Fusion Campaign – Elevating Wellness by Activating AR on Mobile! Agencies: Essence Mediacom, Digital Turbine |
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Tokocrypto Campaign: Comeback Kings: How Tokocrypto & ADA joined forces (again) post crypto-winter Agency: ADA |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First AI-powered Skin Check Tool via Mobile, Boosting Market Share and Driving Sales Agencies: Mindshare Indonesia, Digital Turbine |
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Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s Mobile AI-Powered Ramadan e-Greeting Cards Bring Joy To Consumers Agencies: Mindshare Indonesia, Digital Turbine |
29. Excellence in Multilingual Marketing
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ASEAN Foundation Brand: ASEAN Digital Literacy Program Campaign: ASEAN Digital Literacy Program Agency: SALVO |
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
30. Excellence in Omnichannel
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Bank Central Asia Brand: BCA Campaign: Raisa’s Secret : myBCA Grand Launch Agencies: dentsu Indonesia, Ambilhati |
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Bank Syariah Indonesia Campaign: Owning & Winning Ramadan with #LevelUpRamadanmu Agencies: Magnus Indonesia, La Kreatif, Dwi Sapta Pratama, Epilog, Medialab (CPXI Group), Mahaka, Jaris & K, Pixel |
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CIMB Niaga Campaign: Unveiling Excellence: The Omni-Channel Breakthrough at CIMB Niaga Agency: Magnus Indonesia |
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub, Awal Semua Kehebatan |
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MAP Active Brand: Planet Sports Asia Campaign: PlanetSports.Asia’s Winning Strategies in the Retail Landscape |
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Mondelēz International Brand: Oreo Campaign: BLACKPINK in your Oreo Agencies; Leo Burnett Indonesia, Wavemaker |
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Nippon Paint Indonesia Brand: Nippon Elastex Campaign: Nippon Elastex – The Real Painters The Real Story Agencies: MullenLowe Lintas Indonesia, Carat Indonesia |
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Noice (Mahaka Radio) Brand: Podcast Ruang 28 Campaign: Capres Tandingan Podcast Ruang 28 |
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Redbell Campaign: #MendadakBaking Agency: Dian Mentari Pratama |
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TikTok x Shop | Tokopedia Campaign: Ramadan Reimagined: Igniting Consumers’ Emotional and Functional Needs with Shoppertainment on TikTok and Shop | Tokopedia |
31. Excellence in Out-of-Home Advertising
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Bank Syariah Indonesia Campaign: Owning & Winning Ramadan with #LevelUpRamadanmu Agencies: Magnus Indonesia, La Kreatif, Dwi Sapta Pratama, Mahaka, Pixel, Jaris & K |
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Grab Indonesia Campaign: GrabFood – Megadrop Billboard |
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Mastercard Campaign: Mastercard Sonic Campaign Agency: Moonfolks |
32. Excellence in Performance Marketing
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Danone Indonesia Brand: Nutrilon Royal Campaign: The Utilization of AI Powered Display Bidding in Driving Better Quality Visit & Cost Efficiency to Nutriclub.co.id Agency: Wavemaker |
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Danone Specialized Nutrition Indonesia Brand: Bebelac Campaign: Bebelac: Data-driven performance marketing to drive maximum business impact. Agency: ADA |
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Fast Retailing Indonesia Brand: UNIQLO Campaign: How UNIQLO Optimized the 2024 Hari Raya Campaign: Celebrate in Style, Together in Comfort Agency: AiSensum |
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Grab Campaign: GRAB Sobat Hemat Agency: M&C Saatchi Performance |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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The Coca-Cola Company Indonesia Brand: Sprite Campaign: Sprite Independence Day Agencies: Grivy, WPP – OpenX, Action Plus Indonesia |
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TikTok x Shop | Tokopedia Campaign: Ramadan Reimagined: Igniting Consumers’ Emotional and Functional Needs with Shoppertainment on TikTok and Shop | Tokopedia |
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Tokocrypto Campaign: Comeback Kings: How Tokocrypto & ADA joined forces (again) post crypto-winter Agency: ADA |
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Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Performance Marketing Pivot: Strengthening Seller Resilience in a Challenging Economic Landscape |
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UNICEF Indonesia Campaign: Merdekakan Campaign 2023 Agency: Notch Digital Agency |
33. Excellence in Personalisation Marketing
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] #SiapJadiPegangan Agencies: ALVA Digital Network, ADA Asia Indonesia |
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CIMB Niaga Campaign: Elevating Conversion Rates, Win Back User Engagement, and Increasing Potential Leads through Data-Driven Hyper-Personalization Strategies. Agency: Magnus Indonesia |
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Danone Indonesia Brand: Nutrilon Campaign: Nutriclub Personalized Micromoment Exclusive for Super Premium Moms |
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Eiger Adventure Campaign: Pioneering Hyperlocal and AI-Personalization Strategies for EIGER Market Domination Agency: STEB Asia |
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JULO Campaign: JULO Promotion – Hypersegmentation to Improve Retention Rate Agency: M&C Saatchi Performance |
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LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First Individualized AI-powered Skin Check Tool, Helping Consumers to Identify their Skin Issues in 5 Seconds! Agencies: Mindshare Indonesia, Digital Turbine |
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Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s AI-Powered Personalised Ramadan e-Greeting Cards Bring Joy To Consumers Agencies: Mindshare Indonesia, Digital Turbine |
34. Excellence in Programmatic Marketing
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Indonesia: Nurturing Lives, Connecting Screens Agencies: mediasmart, dentsu Indonesia |
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Pizza Hut Campaign: Introducing Pizza Hut’s L1MO Agencies: mediasmart, OMG Indonesia |
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Polysilane Campaign: Polysilane Indonesia: Healing Heartburn, Driving Growth Agencies: mediasmart, DMP Communications |
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Tokocrypto Campaign: Comeback Kings: How Tokocrypto & ADA joined forces (again) post crypto-winter Agency: ADA |
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Unilever Indonesia Brand: Tresemme Campaign: TRESemmé Hair Attractive: Personalised hair solutions for every woman in Indonesia Agencies: Mindshare, YMT |
35. Excellence in Relationship Marketing
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CIMB Niaga Campaign: Elevating Conversion Rates, Win Back User Engagement, and Increasing Potential Leads through Data-Driven Hyper-Personalization Strategies. Agency: Magnus Indonesia |
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Danone Indonesia Brand: Nutrilon Campaign: Nutriclub, Valuing Journey with Super Premium Moms to Build Relationship |
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Global Digital Niaga (Blibli) Brand: Sahabat Ibu Pintar Campaign: Sahabat Ibu Pintar Story: From Blooming Relationships to Booming Sales Agency: Leverate Group |
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Grab Indonesia Campaign: Grab – Grab Unlimited Saving Simulator |
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Rekso Nasional Food Brand: McDonald’s Campaign: Live.LIVE.Love Agency: Leo Burnett Indonesia |
36. Excellence in Search Marketing
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CIMB Niaga Campaign: Winning on Search Engine & Boosting Conversion For the CIMB Niaga Website Agency: Magnus Indonesia |
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Danone Indonesia Brand: Nutriclub Campaign: Attracting New User through Accompany Moms Journey with Educational Content Agency: Eyden Indonesia |
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Danone Indonesia Brand: SGM – Generasi Maju Campaign: Cultivating Engaged User: Turning Organic Traffic into Membership Agency: Eyden Indonesia |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Become an expert in digestive health to attract quality users. Agency: Eyden Indonesia |
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Mead Johnson Nutrition Brand: Enfagrow Gentle Care Campaign: Education by Domination Agency: McCann – Digital Sea Indonesia |
37. Excellence in Social Media Marketing
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BCA Digital Brand: blu by BCA Digital Campaign: The ‘blu’ kid back on the block: Turning the tide for the 2nd time around Agency: ADA |
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Darlie Indonesia Campaign: Senyum Hari Raya Agency: ADA |
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Grab Indonesia Campaign: Grab – Kejar Reffal |
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Lazada Indonesia Campaign: “Harganya Selalu Lebih Bagus” Campaign |
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Lazada Indonesia Campaign: Lazada Ramadan Sale – Lazada TV |
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Mondelēz International Brand: Oreo Campaign: Oreo Cookie-less Agency: Leo Burnett Indonesia |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia |
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Rekso Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad Agency: Leo Burnett Indonesia |
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Savoria Kreasi Rasa Brand: Kilau FOX’S Campaign: FOX’S Time Capsule Agency: ALVA Digital Network |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
38. Excellence in TV / Video Advertising
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Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bank Central Asia Brand: BCA Campaign: Merchant App – #BukaJalan (Open the Way) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bank Central Asia Brand: BCA Campaign: myBCA Launch #NyamannyaDuniaMyBCA Agencies: Ambilhati Agency, dentsu Indonesia, BAM Pictures |
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Bank Central Asia Brand: BCA Campaign: Paylater BCA Agency: Ambilhati Agency, dentsu Indonesia, BAM Pictures |
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Bank Central Asia Brand: BCA Campaign: Ramadan #TibaTibaTenang (#SuddenlyPeaceful) Agency: Future Creative Network – Flock |
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Bank Permata Campaign: Gratis Biaya Transfer Agency: SALVO |
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Grab Indonesia Campaign: Pake OVO dari Aplikasi Grab |
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Isuzu Astra Motor Indonesia Campaign: Isuzu Ramadan Campaign : Ditemani Yang Sejalan Agency: Jerapah Kreatif Desain |
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Rekso Nasional Food Brand: McDonald’s Campaign: Make Moments Last Longer Agency: Leo Burnett Indonesia |
39. Excellence in Urban Guerrilla Marketing
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Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] Pegangan Ramblu Keuangan Agencies: ALVA Digital Network, ADA Asia Indonesia |
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Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Turbocharging Social Commerce to drive Brand Love and Share of Voice Agency: Space & Shapes |
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Mundipharma Healthcare Indonesia Brand: Betadine Feminine Hygiene Campaign: Drama Memew Agencies: SNS Indonesia, Infina |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: No Time for Dandruff Drama #CLEARinAja Agencies: MullenLowe Lintas Indonesia, Future Creative Network, Mindshare Indonesia |
40. Excellence in Viral Marketing
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Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bank Central Asia Brand: BCA Campaign: Ramadan #TibaTibaTenang (#SuddenlyPeaceful) Agency: Future Creative Network – Flock |
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Kraft Heinz Indonesia Brand: ABC Sardines Campaign: Telur Sarden Viral Menu Agencies: Carat Indonesia, BSKSBT |
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Lazada Indonesia Campaign: “Harganya Selalu Lebih Bagus” Campaign |
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Lazada Indonesia Campaign: Lazada Ramadan Sale – Lazada TV |
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Mead Johnson Nutrition Brand: Enfagrow Essential Campaign: Ramadan’s Little Hero Agency: McCann – Digital Sea Indonesia |
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Mondelēz International Brand: Oreo Campaign: Oreo Cookie-Less Agency: Leo Burnett Indonesia |
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Samsung Electronics Indonesia Campaign: The Concert Phone Galaxy S24 Series 5G Agency: Carl Byoir & Associates Indonesia |
41. Marketing Leader of the Year
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CIMB Niaga Individual: Muhamad Firdaus Andjar |
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Mead Johnson (Reckitt Indonesia) Individual: Rahul Bibhuti |
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Sinar Sosro Individual: Sabrina Kharisanti |
42. Marketing Team of the Year
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Amerta Indah Otsuka |
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Home Credit Indonesia |
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Prudential Life Assurance (Prudential Indonesia) |