{"id":17919,"date":"2025-08-20T18:05:38","date_gmt":"2025-08-20T10:05:38","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/?p=17919"},"modified":"2025-08-25T12:20:36","modified_gmt":"2025-08-25T04:20:36","slug":"karl-li","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/karl-li\/","title":{"rendered":"Karl Li"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2025 JUDGE&#8217;S PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16647&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2025 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;40px|0px|40px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Karl-Li-1.jpg&#8221; title_text=&#8221;Karl Li&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Karl Li<\/h3>\n<h4>Global Marketing Director<\/h4>\n<h5>Express LUCK Technology<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span lang=\"en-US\" data-olk-copy-source=\"MessageBody\">Karl Li is a seasoned global marketing leader with over a decade of experience shaping brand growth specializing in the consumer technology sector. He has held senior roles at Express LUCK, and previously at ECOVACS, LeEco, and ASUS, building a strong track record in product portfolio management, brand positioning, and both local and regional marketing strategy.<\/span><\/p>\n<p><span lang=\"en-US\">Across multiple regions, Karl has developed technology brands to prominent positions in highly competitive markets. His achievements include leading large-scale e-commerce campaigns, developing regional brands from the ground up with multi-country execution, pioneering market entry initiatives and driving impactful marketing campaigns and events across APAC, Latin America, Europe &amp; America.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#D2AE2B&#8221; divider_style=&#8221;dashed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;View other 2025 Judges\u2019 Profile&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16653&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center;\">View other 2025 Judges\u2019 Profile<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Judges 2025&#8243; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;16654&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AIA Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Charles Chow &#8221; position=&#8221;Head of Corporate Affairs of Hong Kong and Macau&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Charles-Chow.jpg&#8221; admin_label=&#8221;Charles Chow &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;114px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AstraZeneca<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ziv Wang&#8221; position=&#8221;Marketing Director &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Ziv-Wang.jpeg&#8221; admin_label=&#8221;Ziv Wang&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;190px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Avenir Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Samson Fong&#8221; position=&#8221;Regional Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Samson-Fong.jpg&#8221; admin_label=&#8221;Samson Fong&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;114px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTgzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Beame<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Jasmine Lam&#8221; position=&#8221;Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Jasmine-Lam.jpg&#8221; admin_label=&#8221;Jasmine Lam&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;453px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>BOC Group Life Assurance Company<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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position=&#8221;SVP, Digital Marketing, Retail Banking Committee&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Meko-Chan.jpg&#8221; admin_label=&#8221;Meko Chan&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;453px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NTE0In19@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>China Construction Bank (Asia) Corporation<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Suzanne Tong&#8221; position=&#8221;General Manager, Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Suzanne-Tong.jpg&#8221; admin_label=&#8221;Suzanne Tong&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;114px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>China Life Insurance (Overseas) Company<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Ivy Cheung&#8221; position=&#8221;Chief Marketing Officer&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Ivy-Cheung.jpg&#8221; admin_label=&#8221;Ivy Cheung&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;445px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzMwIn19@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chubb Life<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Fann Yuen&#8221; position=&#8221;Group Own Brand Director &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Fann-Yuen.jpg&#8221; admin_label=&#8221;Fann Yuen&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;445px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTE4In19@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>DFI Retail Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Karl Li&#8221; position=&#8221;Global Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Karl-Li-1.jpg&#8221; admin_label=&#8221;Karl Li&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;445px&#8221; custom_margin=&#8221;||1px||false|false&#8221; 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He has held senior roles at Express LUCK, and previously at ECOVACS, LeEco, and ASUS, building a strong track record in product portfolio [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-17919","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 Judges - Karl Li<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards is designed to recognise outstanding work in Hong Kong\u2019s marketing industry, it is one of Hong Kong\u2019s largest awards shows to celebrate the region\u2019s top marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/karl-li\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Judges - 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