{"id":17918,"date":"2025-08-20T18:04:33","date_gmt":"2025-08-20T10:04:33","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/?p=17918"},"modified":"2025-08-21T14:34:06","modified_gmt":"2025-08-21T06:34:06","slug":"fann-yuen","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/fann-yuen\/","title":{"rendered":"Fann Yuen"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2025 JUDGE&#8217;S PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16647&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2025 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;40px|0px|40px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Fann-Yuen.jpg&#8221; title_text=&#8221;Fann Yuen&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Fann Yuen<\/h3>\n<h4>Group Own Brand Director<\/h4>\n<h5>DFI Retail Group<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fann Yuen was appointed Group Own Brand Director in 2024, overseeing DFI\u2019s Own Brand programme across food, non-food, GMS and health and beauty categories for Health &amp; Beauty and Food formats.<\/p>\n<p>Beginning her career as a food technologist and transitioning into marketing and branding, Fann now leads DFI\u2019s highly successful Own Brand programme. With more than 28 years of experience in brand marketing and procurement, Fann has worked at various FMCG organisations, including Nestle, Fonterra and Yeo Hiap Seng, across the Asia Pacific region before joining DFI in 2011.<\/p>\n<p>Fann and her team have achieved record-breaking successes at DFI, including the launch of Meadows, the relaunch of Yu Pin King and Vitapet Own Brand Programme. With more than 1000 product launches and winning more than 300 international quality taste awards, Meadows has become DFI\u2019s No. 1 brand, leading in many categories.<\/p>\n<p>Resetting health &amp; beauty Own Brand strategy to Mannings Guardian brand is another breakthrough that Fann brings to the health &amp; beauty Own Brand programmes, which leads to stronger brand value and customer trust, achieves lower costs through volume leverage &amp; reduced production and stock days to <span>drive higher profitability.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#D2AE2B&#8221; divider_style=&#8221;dashed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;View other 2025 Judges\u2019 Profile&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16653&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center;\">View other 2025 Judges\u2019 Profile<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Judges 2025&#8243; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; 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_builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;114px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AIA Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Charles Chow &#8221; position=&#8221;Head of Corporate Affairs of Hong Kong and Macau&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Charles-Chow.jpg&#8221; admin_label=&#8221;Charles Chow &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; 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position=&#8221;General Manager, Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/08\/Suzanne-Tong.jpg&#8221; admin_label=&#8221;Suzanne Tong&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; min_height=&#8221;114px&#8221; custom_margin=&#8221;||1px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>China Life Insurance (Overseas) Company<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; 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