{"id":17068,"date":"2025-07-30T17:22:02","date_gmt":"2025-07-30T09:22:02","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/?p=17068"},"modified":"2025-07-30T17:46:06","modified_gmt":"2025-07-30T09:46:06","slug":"jasmine-lam","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/jasmine-lam\/","title":{"rendered":"Jasmine Lam"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”16647″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Jasmine-Lam.jpg” title_text=”Jasmine Lam” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Jasmine Lam<\/h3>\n

Head of Marketing<\/h4>\n

BOC Group Life Assurance Company<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Jasmine Lam is a seasoned Head of Marketing with 15+ years of leadership experience across top insurers and global agencies. She specializes in transforming business objectives into high-impact strategies for insurance brands with deep expertise in developing insights-driven plans that delivering strong ROI and crafting audience-centric narratives.<\/p>\n

Jasmine excels in the strategic integration of traditional and digital channels to ensure cohesive communication. Her core strengths include shaping distinctive brand identities, ensuring consistent experiences, building memorable brand equity and expanding market presence.<\/p>\n

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View other 2025 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Judges 2025″ _builder_version=”4.27.0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”16654″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.27.0″ height=”560px” custom_margin=”|auto|0px|auto|false|false” custom_padding=”||0px|||” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ziv Wang” position=”Marketing Director ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Ziv-Wang.jpeg” admin_label=”Ziv Wang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”114px” custom_margin=”||1px||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzAzIn19@” global_colors_info=”{}”]<\/p>\n

Avenir Group<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Charles Chow ” position=”Head of Corporate Affairs of Hong Kong and Macau” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Charles-Chow.jpg” admin_label=”Ziv Wang” _builder_version=”4.27.0″ min_height=”114px” custom_margin=”||1px||false|false” global_colors_info=”{}”]<\/p>\n

AstraZeneca<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Samson Fong” position=”Regional Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Samson-Fong.jpg” admin_label=”Samson Fong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”114px” custom_margin=”||1px||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTgzIn19@” global_colors_info=”{}”]<\/p>\n

Beame<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jasmine Lam” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Jasmine-Lam.jpg” admin_label=”Ziv Wang” _builder_version=”4.27.0″ min_height=”114px” custom_margin=”||1px||false|false” global_colors_info=”{}”]<\/p>\n

BOC Group Life Assurance Company<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Monica Chung” position=”Head of Personal Banking Marketing, Wealth and Personal Banking” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Monica-Chung.png” admin_label=”Monica Chung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”114px” custom_margin=”||1px||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODYyIn19@” global_colors_info=”{}”]<\/p>\n

HSBC Hong Kong<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Natalie Tsui ” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Natalie-Tsui.jpg” admin_label=”Natalie Tsui ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”448px” custom_margin=”||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzA1In19@” global_colors_info=”{}”]<\/p>\n

Knight Frank Greater China<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chloe Tsai” position=”Group Assistant Director of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Chloe-Tsai.png” admin_label=”Chloe Tsai” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”100px” custom_margin=”||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODIzIn19@” global_colors_info=”{}”]<\/p>\n

Nina Hospitality<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kelvin Tsang” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Untitled-design-10.png” admin_label=”Kelvin Tsang” _builder_version=”4.27.0″ min_height=”449px” custom_margin=”||||false|false” custom_padding=”||2px||false|false” global_colors_info=”{}”]<\/p>\n

PARKnSHOP<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jasmine Yu” position=”Director of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Jasmine-Yu-scaled.jpg” admin_label=”Jasmine Yu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”449px” custom_margin=”||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzA2In19@” global_colors_info=”{}”]<\/p>\n

Peak Tramways Company<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gigi Cheung” position=”Managing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Gigi-Cheung-1.jpg” admin_label=”Gigi Cheung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”450px” custom_margin=”||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzA3In19@” global_colors_info=”{}”]<\/p>\n

Plaza Premium Group<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jenny Chung” position=”Director of Integrated Marketing and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Jenny-Chung.jpg” admin_label=”Jenny” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”457px” custom_margin=”||168px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTg0In19@” global_colors_info=”{}”]<\/p>\n

Regent Hong Kong<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”HeeJeong Kim” position=”Vice President, Head of Brands” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/HeeJeong-Kim-img.jpg” admin_label=”Samsonite Asia” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”457px” custom_margin=”||168px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NjQ1In19@” global_colors_info=”{}”]<\/p>\n

Samsonite Asia<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Agnes Lung” position=”Executive Director & Group Chief Marketing & Digital Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2025\/07\/Agnes-Lung.jpg” admin_label=”Agnes Lung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” min_height=”457px” custom_margin=”||168px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzA0In19@” global_colors_info=”{}”]<\/p>\n

Uni-China Group<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEJasmine Lam Head of Marketing BOC Group Life Assurance CompanyJasmine Lam is a seasoned Head of Marketing with 15+ years of leadership experience across top insurers and global agencies. She specializes in transforming business objectives into high-impact strategies for insurance brands with deep expertise in developing insights-driven plans that delivering strong ROI and […]<\/p>\n","protected":false},"author":64,"featured_media":17052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-17068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-judges"],"yoast_head":"\n2025 Judges - Jasmine Lam<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards is designed to recognise outstanding work in Hong Kong\u2019s marketing industry, it is one of Hong Kong\u2019s largest awards shows to celebrate the region\u2019s top marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/jasmine-lam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Judges - 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