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HeeJeong Kim is a senior marketing executive with over 27 years of experience leading brand and marketing strategies across Asia-Pacific. She has held key leadership roles at global companies including LG Electronics, Anheuser-Busch InBev, Omega (Swatch Group), and currently serves as Head of Brand for Samsonite APAC. Her expertise spans brand building, integrated marketing communications, digital transformation, and retail experience. Known for driving business growth through consumer-centric strategies, HeeJeong has led multiple award-winning campaigns and successful regional product launches. She brings deep insight into premium consumer behavior, cross-cultural branding, and long-term brand equity development across diverse markets.<\/p>\n
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Samsonite Asia<\/p>\n
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2025 JUDGE’S PROFILEHeeJeong Kim Vice President, Head of Brands Samsonite AsiaHeeJeong Kim is a senior marketing executive with over 27 years of experience leading brand and marketing strategies across Asia-Pacific. She has held key leadership roles at global companies including LG Electronics, Anheuser-Busch InBev, Omega (Swatch Group), and currently serves as Head of Brand for […]<\/p>\n","protected":false},"author":44,"featured_media":16649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-16645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-judges"],"yoast_head":"\n