{"id":15107,"date":"2024-08-20T15:37:33","date_gmt":"2024-08-20T07:37:33","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/?p=15107"},"modified":"2024-08-20T15:39:52","modified_gmt":"2024-08-20T07:39:52","slug":"phoebe-lian","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/phoebe-lian\/","title":{"rendered":"Phoebe Lian"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”3.22″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2024 JUDGE’S PROFILE” _builder_version=”4.14.7″ _module_preset=”default” global_module=”14695″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.14.7″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Phoebe-Lian.jpg” title_text=”Phoebe Lian” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n

Phoebe Lian\u00a0<\/h3>\n

 <\/p>\n

Chief Marketing Officer<\/h4>\n

YF Life Insurance International<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Phoebe Lian is a dynamic and experienced leader in the insurance industry, currently serving as the CMO and Senior Vice President at YF Life Insurance International Limited. With a proven track record in driving growth and innovation, Phoebe has held key executive positions in media and finance. Her academic credentials include degrees from Communication University of China, Peking University, and Cheung Kong Graduate School of Business, providing her with a solid foundation in business strategy and leadership in finance industry.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View other judges\u2019 profile 2024″ _builder_version=”4.14.7″ _module_preset=”default” global_module=”14690″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2024 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Judges 2024″ _builder_version=”4.14.7″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”14694″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Gladys Lo” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”American Eagle Outfitters Inc.” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NzM0In19@” global_colors_info=”{}”]<\/p>\n

American Eagle Outfitters Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”AVIS GOT” position=”Assistant General Manager, Marketing (CRM & eShop)” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”APITA, Citistore, GUU SAN, UNY” _builder_version=”4.14.7″ inline_fonts=”Abril Fatface” global_colors_info=”{}”]<\/p>\n

APITA, Citistore, GUU SAN, UNY<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Mag Lai” position=”Regional Head of Brand, Asahi Super Dry, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”Asahi Europe & International” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n

Asahi Europe & International<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Iris Lui” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Iris-Lui-img.jpg” admin_label=”Blackbird Concessionaires” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NzEwIn19@” global_colors_info=”{}”]<\/p>\n

Blackbird Concessionaires \u2013 Official Ferrari Importer
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Kimberly Hu” position=”Senior Director of Membership & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Kimberly-Hu.jpeg” admin_label=”Carlyle & Co.” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0OTY1In19@” inline_fonts=”Abril Fatface” global_colors_info=”{}”]<\/p>\n

Carlyle & Co.<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sarah Tam” position=”Head of Corporate Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2021\/08\/Sarah-Tam-1.jpg” admin_label=”Cigna Worldwide General Insurance Company” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3MTgifX0=@” global_colors_info=”{}”]Cigna Worldwide General Insurance Company<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Geoffrey Ng” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”Dah Chong Hong Holdings – Motor HK” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n

Dah Chong Hong Holdings – Motor HK<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Irene Man” position=”Marketing Director \u2013 Food, Hong Kong & Macau” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Irene-Man.jpg” admin_label=”DFI Retail Group” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NzU5In19@” global_colors_info=”{}”]<\/p>\n

DFI Retail Group\u00a0<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Julie Chiu” position=”Executive Director, Head of Marketing & Marketing Communications, Consumer Banking Group and Wealth Management” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Julie-Chiu-img.jpg” admin_label=”DBS Bank (Hong Kong)” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NzIzIn19@” global_colors_info=”{}”]DBS Bank (Hong Kong)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Kennis Ng” position=”Head of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Kennis-Ng.jpg” admin_label=”ExxonMobil Hong Kong” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0ODM3In19@” global_colors_info=”{}”]<\/p>\n

ExxonMobil Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sarah Starck ” position=”Regional Marketing Director APAC, Consumer ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Sarah-Starck.jpg” admin_label=”Freudenberg Household Products” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDM2In19@” global_colors_info=”{}”]Freudenberg Household Products<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ken Chan” position=”Director, Business Development & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Ken-Chan.jpg” admin_label=”HKTV Mall” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDAzIn19@” inline_fonts=”Abril Fatface” global_colors_info=”{}”]<\/p>\n

HKTV Mall<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Vincci Cheng” position=”Director of PR & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Vincci-Cheng-img.jpg” admin_label=”Lai Sun Dining” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NjgxIn19@” global_colors_info=”{}”]<\/p>\n

Lai Sun Dining<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Murphy Lam” position=”Associate Director, Marketing, Cl\u00e9 de Peau Beaut\u00e9” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”Shiseido Hong Kong” _builder_version=”4.14.7″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Shiseido Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Maggie Sze” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Maggie-Sze.jpg” admin_label=”TamJai SamGor Mixian” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDI5In19@” global_colors_info=”{}”]<\/p>\n

TamJai SamGor Mixian<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sally Cheng” position=”Senior Frontline Marketing Director \u2013 Hong Kong, Taiwan, Macau & Mongolia” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Sally-Cheng.jpg” admin_label=”The Coca-Cola Company” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDE4In19@” global_colors_info=”{}”]<\/p>\n

The Coca-Cola Company<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ryan Lai” position=”Brand Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/04\/MEA-2024_Hor-HK.png” admin_label=”Topologie” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n

Topologie<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Flora Tsui” position=”Vice President, Marketing and Digital Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Flora-Tsui-img.jpg” admin_label=”Toys \u201cR\u201d Us Asia” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NzM0In19@” global_colors_info=”{}”]Toys \u201cR\u201d Us Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Phoebe Lian” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/wp-content\/uploads\/sites\/39\/2024\/08\/Phoebe-Lian.jpg” admin_label=”YF Life Insurance” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MTA3In19@” global_colors_info=”{}”]<\/p>\n

YF Life Insurance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 JUDGE’S PROFILEPhoebe Lian\u00a0   Chief Marketing Officer YF Life Insurance InternationalPhoebe Lian is a dynamic and experienced leader in the insurance industry, currently serving as the CMO and Senior Vice President at YF Life Insurance International Limited. With a proven track record in driving growth and innovation, Phoebe has held key executive positions in […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-15107","post","type-post","status-publish","format-standard","hentry","category-2024-judges"],"yoast_head":"\n2024 Judges - Phoebe Lian<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards is designed to recognise outstanding work in Hong Kong\u2019s marketing industry, it is one of Hong Kong\u2019s largest awards shows to celebrate the region\u2019s top marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-hk\/phoebe-lian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Judges - 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