Winners

Marketer of the Year
Coca-Cola
1. Excellence in Advertising
AIA International
AIA Hong Kong
AIA “Today ‧ Plan for Your Future” Campaign
Agency: Uth Creative Group 
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
Coca-Cola China
Coca-Cola
Coca’Cola’s City Can: We Can!
Agency: SOCIETY
2. Excellence in Branded Content
Carlsberg Brewery Hong Kong
Carlsberg
DeliverSmooth
Agency: We Glow Hong Kong
TamJai International
TamJai Yunnan Mixian
TamJai x Master 7 Mother’s Day Special
Agency: Hardchi Creative
Octopus Cards
Octopus

“Take It Easy” Consumption Voucher Campaign
Agency: DDB Group Hong Kong
General Mills Hong Kong
Häagen-Dazs
Häagen-Dazs “Twinkle Twinkle Little Wishes” Mooncake 2021
Agency: Purple Cow Communications
3. Excellence in Content Marketing
Carlsberg Brewery Hong Kong
Carlsberg

DeliverSmooth
Agency: We Glow Hong Kong
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Agency: NNNNNNN
Coca-Cola China
Coca-Cola

Coca’Cola’s City Can: We Can!
Agency: SOCIETY
4. Excellence in Corporate Social Responsibility
FWD Insurance
FWD x Hong Chi “Dishes Make Wishes” Campaign
Agency: FleishmanHillard Hong Kong
AIA International
AIA Hong Kong
Commitment in Nurturing Future Human Capital
Sun Life Hong Kong
Sun Life
Our commitment to sustainability brings our Purpose to life
Agencies: Narrow Door, PRIZM Group, Point Communications
5. Excellence in COVID-19 Response
Link Asset Management
All for Care, Care for All
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
K11 Concepts
Turning a COVID-19 Crisis into Opportunities
AXA Hong Kong and Macau
Everyday gets better with Emma
Agency: Publicis Groupe Hong Kong
6. Excellence in Creative Design
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
Hong Kong Times Square
Donald Duck Geometric World
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
7. Excellence in Customer Engagement
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
Coca-Cola China
Coca-Cola

365 Taste Of Home Kong
Agency: SOCIETY
lululemon
Feel Closer to Your Run
Agency: Omelette
8. Excellence in CX/UX
LVMH
Fresh Hong Kong
Loyalty Programme that Grew Retail in 2020

Agency: Pontac
MTR Corporation
The LOHAS
The LOHAS Smart Mall Platform
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
Swire Properties
Cityplaza
Cityplaza LIVE HAPPY website revamp
Agency: Zlashy
9. Excellence in Data-Driven Marketing
AIA International
AIA Hong Kong
AIA Digital Dexterity and Leading CX
Shiseido Hong Kong
Ultimune (UTM)3.0
Agencies: iProspect Hong Kong, Narrow Door
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
10. Excellence in Digital Marketing
Coca-Cola China
Coca-Cola

365 Taste Of Home Kong
Agency: SOCIETY
Reckitt Benckiser Hong Kong
Durex

Durex Love Series Campaign 2020-2021
Agency: The Bread Digital
Carlsberg Brewery Hong Kong
Carlsberg

DeliverSmooth
Agency: We Glow Hong Kong
11. Excellence in Event Marketing
New World Development
Culture for Tomorrow

Discover the State Theater in All of Us
Reckitt Benckiser Hong Kong
Durex
Durex Love Series Campaign 2020-2021
Agency: The Bread Digital
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
12. Excellence in Exclusive Event
Sun Hung Kai Real Estate (Sales And Leasing) Agency
East Point City, Landmark North, Mikiki, PopWalk, life@KCC, Chelsea Heights, K-Point & Blossom Garden
Toy Story x PIXAR Carnival
Agency: BBG Promotion
DBS Bank (Hong Kong)
DBS Credit Card
DBS Live Fresh: Dancing Light
Agency: Dentsu International
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Sun Promotion, Wasabi Creation
13. Excellence in Experiential Marketing
New World Development
Culture for Tomorrow
Discover the State Theater in All of Us
Alipay Payment Services (HK)
AlipayHK
AlipayHK x Sino VouchersLand
DBS Bank (Hong Kong)
DBS Credit Card
DBS Live Fresh: Dancing Light
Agency: Dentsu International
14. Excellence in Financial Marketing
WeLab Group
WeLab Bank
Virtual Ben – We know, what you “Kong”
Agency: Stunz Creative
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
15. Excellence in Health & Beauty Marketing
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
P&G Hong Kong
Olay
Secret to Dewy Glowy Skin – Olay WR essence
Agency: Starcom Hong Kong
The Body Shop
The Body Shop Self-Love Campaign
Agency: rsvp communications
16. Excellence in Innovation
Coca-Cola China
Bonaqua
Water For Tomorrow
Agency: SOCIETY
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
17. Excellence in Insurance Marketing
FWD Insurance
Better Coverage, More Comprehensive Protection
Agency: DDB Group Hong Kong
AIA International
AIA Hong Kong
AIA “Today ‧ Plan for Your Future” Campaign
Agency: Uth Creative Group
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agencies: Narrow Door, PRIZM Group
18. Excellence in Integrated Marketing
MHK Restaurants
McDonald’s
A New Big Mac for A New Generation
Agency: DDB Group Hong Kong
Coca-Cola China
Coca-Cola
Coca’Cola’s City Can: We Can!
Agency: SOCIETY
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
Hong Kong Tourism Board
Wine & Dine Go Live!
Agencies: Mindshare Hong Kong, Grey Hong Kong
19. Excellence in KOL Partnership
Hong Kong Disneyland
Magical Occasions

Agency: MSLGROUP
American Eagle Outfitters Hong Kong
Aerie by American Eagle

Aerie HK Launch
Agency: On Air Collective
MHK Restaurants
McDonald’s
A New Big Mac for A New Generation
Agency: DDB Group Hong Kong
HKT
Now TV
The FANtastic EURO 2020

Agencies: Havas Hong Kong, Mindshare Hong Kong
20. Excellence in Launch/Rebranding
WeLab Group
WeLab Bank
Virtual Ben – We know, what you “Kong”
Agency: Stunz Creative
P&G Hong Kong
Oral B
The Arrival of the Future
Agency: frengers communications
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
21. Excellence in Lifestyle & Entertainment Marketing
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Hong Kong Times Square
Cantopop 101
HKT
Now TV
The FANtastic EURO 2020
Agencies: Havas Hong Kong, Mindshare Hong Kong
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021l
Agency: Above The Line
22. Excellence in Loyalty Marketing
Sun Hung Kai Real Estate Agency
apm
apm All in One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
23. Excellence in Mass Event
New World Development
Culture for Tomorrow
Discover the State Theater in All of Us
Alipay Payment Services (HK)
AlipayHK
Endless Vouchers. Enjoyment Everywhere!
Agency: V-Monkeys
Hong Kong Times Square
Cantopop 101
SmarTone Mobile Communications
SmarTone
5G LAB for All
Agency: Spoon Digital 
24. Excellence in Media Strategy
Shiseido Hong Kong
Ultimune (UTM)3.0
Agency: iProspect Hong Kong
Promise (HK)
Promise
PROMISE, Diva Rookie
Agencies: MediaCom Hong Kong, Wunderman Thompson, Mirum Hong Kong
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
25. Excellence in Mobile Marketing
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
McDonald’s
McDonald’s App Revamp + Value Double Up Campaign
Agency: OMD Hong Kong
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
CATART by Shu Yamamoto
Agency: Talors Communications, Wasabi Creation
ZA Bank
Be the Game Changer
26. Excellence in Partnership
Hong Kong Times Square
Cantopop 101
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
27. Excellence in Performance Marketing
Hawley & Hazel Asia Investment Co.
Darlie
2021 Shopper Program Campaign
Agency: FABCOM
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
KEF
KEF E Commerce and Lead Generation Campaign
Agency: FABCOM
28. Excellence in Public Relations
TamJai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
MTR Corporation
The Full Tuen Ma Line Opening Campaign
Agency: OMD Hong Kong
Patisserie La Lune
The Distance
Agency: SOCIETY
29. Excellence in Retail Marketing
Coca-Cola China
Coca-Cola
365 Taste Of Home Kong
Agency: SOCIETY
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Sun Promotion, Wasabi Creation
American Eagle Outfitters Hong Kong
American Eagle
Real Good Together
Agency: We Glow Hong Kong
30. Excellence in Social Media
Vennic
TamJai SamGor
A Taste Of Memories
Agency: Ogilvy Public Relations
TamJai International
TamJai Yunnan Mixian
TamJai x Master 7 Mother’s Day Special
Agency: Hardchi Creative
lululemon
Feel Closer to Your Run
Agency: Omelette
31. Excellence in Targeted Event
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
CATART by Shu Yamamoto
Agencies:Talors Communications, Wasabi Creation
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
BMW Concessionaires (HK)
BMW
BMW M Town Never Rests
Agency: Imagine Lab
32. Excellence in Use of Technology
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
MTR Corporation
The LOHAS
The LOHAS Smart Mall Platform
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
33. Excellence in Video
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
Carlsberg Brewery Hong Kong
Carlsberg
DeliverSmooth
Agency: We Glow Hong Kong