2022 Winners
Marketer of the Year
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TamJai Yunnan Mixian |
1. Excellence in Advertising
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Café de Coral Holdings Café de Coral A Taste of Togetherness Agency: dentsumcgarrybowen Hong Kong |
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Samsung Electronics Hong Kong Samsung Galaxy S22 launch Campaign Agency: The Bread Digital |
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Hawley & Hazel Asia Investment Co. Darlie Closer with every smile Agency: Narrow Door |
2. Excellence in Branded Content
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Samsung Electronics Hong Kong Samsung Galaxy S22 launch Campaign Agency: The Bread Digital |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian “Dream Comes True 2022” Agency: The Bridge Agency |
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TamJai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agency: SOCIETY |
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Sony Hong Kong Sony ZV-E10 Launch campaign Agency: Naughty Things Creative Production |
3. Excellence in Content Marketing
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Deliveroo Hong Kong Deliveroo Deliveroo Summer Campaign Agency: Noah Workshop |
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AIA International AIA Hong Kong AIA iSay Social Media Prospecting 3.0 Agency: KREW |
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Tam Jai International TamJai Yunnan Mixian TamJai Yunnan Mixian “Dream Comes True 2022” Agency: The Bridge Agency |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
4. Excellence in Corporate Social Responsibility
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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DBS Bank (Hong Kong) DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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Urban Renewal Authority, Sino Land Sino Malls “Go Green! Save Our Planet” by Citywalk Agency: Hattrick Creative |
5. Excellence in COVID-19 Response
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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The Hongkong and Shanghai Banking Corporation PayMe from HSBC Hong Kong’s Laisee Agency: Ogilvy Hong Kong |
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Reckitt Benckiser Hong Kong Dettol HK Dettol – There is a Way of Protection Called Persistency Agency: Durian HK |
6. Excellence in Creative Design
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Link Asset Management T.O.P This is Our Place T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour |
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SHISEIDO Hong Kong SHISEIDO SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Tam Jai International TamJai Souper Hero NFT Agencies: EY Mtel, The Bridge Agency |
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Tam Jai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agency: Hardchi Creative |
7. Excellence in Customer Engagement
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
8. Excellence in Customer Experience
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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SHISEIDO Hong Kong SHISEIDO SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
9. Excellence in Data-Driven Marketing
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AXA China Region Insurance Company AXA Hong Kong and Macau Customised Storytelling with Dynamic Creatives for AXA Hong Kong Agencies: Starcom Hong Kong, The Trade Desk, Adzymic |
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Hong Kong Disneyland A Disney Christmas Campaign 2021 Agencies: Zenith Hong Kong, The Trade Desk Hong Kong |
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HKT Netvigator Netvigator Online Branding & Acquisition Campaign Agency: FABCOM |
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Danone Nutricia Early Life Nutrition (Hong Kong) Danone Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
10. Excellence in Digital Marketing
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Coca-Cola China Coca-Cola Coke Starlight Launch Agencies: PS Workshop, De Goose |
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HKT Now TV Home of Sports Agency: Havas Hong Kong |
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Yahoo Hong Kong Yahoo Metaverse Agency: Above The Line Company |
11. Excellence in Event Marketing
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agencies: Hardchi Creative, Uth Creative Group |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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SHISEIDO Hong Kong SHISEIDO SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
12. Excellence in Exclusive Event
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Tam Jai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agencies: Hardchi Creative, Uth Creative Group |
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Plaza Hollywood AIR METAVERSE Plaza Hollywood MetaGreen Village Adventure Agency: MakeitFun Studio |
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Olympian City Sino Malls Olympian Kids Imagineer |
13. Excellence in Experiential Marketing
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The Hongkong and Shanghai Banking Corporation PayMe from HSBC Hong Kong’s Laisee Agency: Ogilvy Hong Kong |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Hongkong Land LANDMARK Christmas Joy House Agencies: Cymballe, Isobar, Mindshare Hong Kong, PAMCO, PRIZM Group |
14. Excellence in Financial & Insurance Marketing
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The Hongkong and Shanghai Banking Corporation PayMe from HSBC Hong Kong’s Laisee Agency: Ogilvy Hong Kong |
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AIA International AIA Hong Kong The launch of Cre8 by AIA Agencies: Noah Workshop, De Goose |
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AIA International AIA Hong Kong AIA Beyond Insurance Integrated Marketing Campaign Agency: Uth Creative Group |
15. Excellence in Gamification
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Hang Seng Bank GO! GingerOnion GO! GingerOnion 5** College Agencies: INDEX GAME, Giraffe Hong Kong |
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SHISEIDO Hong Kong SHISEIDO SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: Pontac |
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The Hong Kong Jockey Club HKJC My STABLE Campaign Agency: Webs s’up Production Company |
16. Excellence in Health & Beauty Marketing
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Hawley & Hazel Asia Investment Co. Darlie Closer with every smile Agency: Narrow Door |
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Hong Kong Anti-Cancer Society HKACS Our Story Our Story Agency: Bones Communications |
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Reckitt Benckiser Hong Kong Dettol HK Dettol – There is a Way of Protection Called Persistency Agency: Durian HK |
17. Excellence in Innovation
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Tam Jai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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AIA International AIA Hong Kong The launch of Cre8 by AIA Agencies: Noah Workshop, De Goose |
18. Excellence in Integrated Marketing
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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Easy Mobile Logistics Lalamove Let’s LALAMOVE it! Agency: Secret Tour (HK) |
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Manulife International Manulife Hong Kong Choose to have a choice in retirement Agency: dentsumcgarrybowen Hong Kong |
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Coca-Cola China OOHA OOHA Launch Agency: PS Workshop |
19. Excellence in KOL Partnership
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agencies: Hardchi Creative, Uth Creative Group |
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Tam Jai International TamJai Yunnan Mixian TamJai Yunnan Mixian “Dream Comes True 2022” Agency: The Bridge Agency |
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A.S. Watson Group (HK) Watsons Water Watsons Water x Master 7 CNY Campaign Agencies: Purple Cow Communications, The Bridge Agency |
20. Excellence in Launch/Rebranding
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Ocean Park Corporation Water World Ocean Park Water World Ocean Park Grand Opening Campaign Agency: dentsu X |
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AIA International AIA Hong Kong The launch of Cre8 by AIA Agencies: Noah Workshop, De Goose |
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Coca-Cola China OOHA OOHA Launch Agency: PS Workshop |
21. Excellence in Lifestyle & Entertainment Marketing
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
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PCCW Media Group VIUHK Binge on an endless stream of dramas Agency: Narrow Door |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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Yahoo Hong Kong Yahoo Metaverse Agency: Above The Line Company |
22. Excellence in Loyalty Marketing
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MHK Restaurant McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
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Jebsen Beverage Company Blue Girl Beer Blue Girl – Taste The Real Moment Agencies: CMRS Digital Solutions, Uth Creative Group, The Kitchen |
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Reckitt Benckiser Hong Kong Durex HK Let’s Start Loving with Durex! Agency: Durian HK |
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MTR Corporation MTR MTR Mobile 2.0 Agency: Cheil Hong Kong |
23. Excellence in Mass Event
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
24. Excellence in Media Strategy
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AXA China Region Insurance Company AXA Hong Kong and Macau Better Protection, Better Healthcare Agencies: Publicis Hong Kong, Starcom Hong Kong |
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Carlsberg Brewery Hong Kong 1664 1664 Presents: Keung To with a Twist Agency: We Glow HK |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
25. Excellence in Mobile Marketing
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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L’Oréal Hong Kong Kiehl’s CAMP KIEHL’S Agency: Pontac |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
26. Excellence in Out-Of-Home Marketing
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Carlsberg Brewery Hong Kong 1664 1664 Presents: Keung To with a Twist Agency: We Glow HK |
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Cartier, Richemont Group Cartier Cartier 2021 Christmas Holiday Celebratory Campaign Agency: MediaCom Hong Kong |
27. Excellence in Partnership
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Carlsberg Brewery Hong Kong 1664 1664 Presents: Keung To with a Twist Agency: We Glow HK |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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Cityplaza Hong Kong The MINIONS House of Kung Fu Agencies: MakeItLoud, Boxing Promotions |
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Guerlain Hong Kong Guerlain X Hong Kong Film Award (HKFA) Agency: Spring Public Relations |
28. Excellence in Performance Marketing
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MHK Restaurant McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
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AIA International AIA Hong Kong AIA Beyond Insurance Integrated Marketing Campaign Agencies: Uth Creative Group, Secret Tour Hong Kong, More Digital |
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SHISEIDO Hong Kong SHISEIDO SHISEIDOVERSE: 150 YEARS TO THE FUTURE Agency: iProspect |
29. Excellence in Programmatic Marketing
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HKT Now TV Home of Sports Agency: Havas Hong Kong |
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AXA China Region Insurance Company AXA Hong Kong and Macau Customised Storytelling with Dynamic Creatives for AXA Hong Kong Agencies: Starcom Hong Kong, The Trade Desk, Adzymic |
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Hong Kong Disneyland A Disney Christmas Campaign 2021 Agencies: Zenith Hong Kong, The Trade Desk Hong Kong |
30. Excellence in Public Relations
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Tam Jai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agencies: SOCIETY, The Bridge Agency |
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Tam Jai International TamJai Souper Hero NFT Agencies: EY Mtel, The Bridge Agency |
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Tam Jai International TamJai Yunnan Mixian TamJai Yunnan Mixian “Dream Comes True 2022” Agency: The Bridge Agency |
31. Excellence in Retail Marketing
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Carlsberg Brewery Hong Kong 1664 1664 Presents: Keung To with a Twist Agency: We Glow HK |
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Hawley & Hazel Asia Investment Co. Darlie Closer with every smile Agency: Narrow Door |
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MHK Restaurant McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
32. Excellence in Social Media
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Samsung Electronics Hong Kong Samsung Galaxy S22 launch Campaign Agency: The Bread Digital |
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Tam Jai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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Coca-Cola China Coca-Cola Coke Starlight Launch Agencies: PS Workshop, De Goose |
33. Excellence in Targeted Event
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American Eagle Outfitters Hong Kong American Eagle Our Melodies, Our Journey Agency: We Glow HK |
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Cityplaza Hong Kong The MINIONS House of Kung Fu Agencies: MakeItLoud, Boxing Promotions |
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K11 ART MALL K11 ART MALL SUB(X)TURE Cultural Festival |
34. Excellence in Use of Technology
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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DBS Bank (Hong Kong) DBS Hong Kong Driving Personalised Customer Experience and Deepening Customer Engagement with Data and Technology |
35. Excellence in Video
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agency: Hardchi Creative |
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Samsung Electronics Hong Kong Samsung Galaxy S22 launch Campaign Agency: The Bread Digital |
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Café de Coral Holdings Café de Coral A Taste of Togetherness Agency: dentsumcgarrybowen Hong Kong |
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