{"id":18364,"date":"2025-05-30T12:55:17","date_gmt":"2025-05-30T04:55:17","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/?p=18364"},"modified":"2025-11-19T18:58:24","modified_gmt":"2025-11-19T10:58:24","slug":"jacke-chye","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/jacke-chye\/","title":{"rendered":"Jacke Chye"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2025 JUDGE&#8217;S PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;18001&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2025 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2025\/05\/Savills-Singapore_Jacke-Chye.png&#8221; alt=&#8221;Asia_FayeWee&#8221; title_text=&#8221;Savills Singapore_Jacke Chye&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Jacke Chye<\/h3>\n<h4>Head of Marketing &amp; Communications<\/h4>\n<h5>Savills Singapore<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]Jacke loves storytelling. When he wrote his first play in secondary school, he didn\u2019t realise till later that he could use the fundamentals of storytelling to harness them for the corporate world.<br \/>\nThese days when conceptualising a campaign, he focuses on the lead characters in the form of the target audiences: their needs, desires and aspirations. Then he weaves in the plot and the story begins.<\/p>\n<p>His love for marketing first began at university and has since evolved and sprawled over to include branding, corporate communications, events, content marketing and digital marketing in both the B2C- and B2B- sphere.<\/p>\n<p>Jacke has been a marketing veteran for more than 26 years, cutting his teeth on industries ranging from media &amp; entertainment, IT, retail, transportation and real estate.<\/p>\n<p>He has a track record of designing creative and innovative ways to engage his audience with a fresh narrative that draws from stories of drama, levity and hope.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;View other judges\u2019 profile 2025&#8243; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_module=&#8221;18004&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h2\" style=\"text-align: center\"><strong>View Other Judges\u2019 Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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