{"id":15851,"date":"2024-03-04T11:43:26","date_gmt":"2024-03-04T03:43:26","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/?p=15851"},"modified":"2024-03-04T11:46:09","modified_gmt":"2024-03-04T03:46:09","slug":"sudarshan-balachandran","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/sudarshan-balachandran\/","title":{"rendered":"Sudarshan Balachandran"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”members-full-description” _builder_version=”4.7.5″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2024 JUDGE’S PROFILE” _builder_version=”4.14.7″ _module_preset=”default” global_module=”15464″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.26.6″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.26.6″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/03\/Carousell_Sudarshan-Balachandran.png” alt=”Asia_FayeWee” title_text=”Carousell_Sudarshan Balachandran” _builder_version=”4.14.7″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Sudarshan Balachandran<\/h3>\n

Regional Marketing Director & Head<\/h4>\n

Carousell<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” text_font=”Roboto||||||||” text_text_color=”#ffffff” text_letter_spacing=”1px” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzEwIn19@” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n

Sudarshan (Sud) is an integrated Marketing expert with 12 years of experience at global marketing and analytics agencies and tech firms across Asia.<\/p>\n

He has over six years of experience advising on consumer analytics and media planning for Fortune 100 brands & SMEs while working at top media agencies. In his recent roles, he launched a hugely successful global branding platform, “Less Hassle, More Travel”, at Agoda. Also, he has led product positioning and sustainably scaling demand for new verticals at foodpanda across Asia, including grocery delivery service, a shopping marketplace, and a subscription and loyalty programme.
He is deeply curious and passionate about topics relating to consumer psychology and statistical methods making marketing campaigns measurable. Sud is a trained engineer from NUS (Singapore), INPG (France), and an MBA grad from HKUST (Hong Kong), London Business School (UK).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View other judges\u2019 profile 2024″ _builder_version=”4.14.7″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”15461″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other judges\u2019 profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2024 Judges” module_class=”circle-member-image” _builder_version=”4.14.7″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”15466″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Gautam Narang” position=”Head \u2013 Cx & Digital” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Abbott_Gautam-Narang.png” admin_label=”Abbott_Gautam \tNarang” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTE0In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Abbott<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Yane Tan” position=”Senior Regional Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Aspire-Lifestyles_Yane-Tan.png” admin_label=”Aspire Lifestyles_Yane\tTan” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjI4In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Aspire Lifestyles<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Kimberline Ng” position=”Vice-President, Client Engagement and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/03\/Bank-of-Singapore_Kimberline-Ng.png” disabled_on=”on|on|on” admin_label=”Bank of Singapore_Kimberline\tNg” _builder_version=”4.14.7″ link_option_url_new_window=”on” disabled=”on” global_colors_info=”{}”]Bank of Singapore<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Vicky Chin ” position=”Head of Digital Marketing, ASEAN ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/BSH-Home-Appliances_Vicky-Chin.png” admin_label=”BSH Home Appliances_Vicky\tChin” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjM5In19@” link_option_url_new_window=”on” global_colors_info=”{}”]BSH Home Appliances<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Sudarshan Balachandran” position=”Regional Marketing Director & Head” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/03\/Carousell_Sudarshan-Balachandran.png” admin_label=”Carousell_Sudarshan Balachandran” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODUxIn19@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” title_text=”Carousell_Sudarshan Balachandran” sticky_enabled=”0″]Carousell<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Melvin Lin” position=”Head of Marketing & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/CBRE-Singapore_Melvin-Lin.png” admin_label=”CBRE Singapore_Melvin\tLin” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjQ4In19@” link_option_url_new_window=”on” global_colors_info=”{}”]CBRE Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Jaslyin Qiyu” position=”Former SVP, Head of Client Marketing & Digital Capabilities” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Citi_Jaslyin-Qiyu.png” admin_label=”Citi_Jaslyin\t Qiyu” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjU5In19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Citi<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Hetal Naetsawan” position=”Head of PR and Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Cognita-St.-Andrews-International-School-Sathorn_Hetal-Naetsawan.png” admin_label=”Cognita: St. Andrews International School Sathorn_Hetal\tNaetsawan” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDU3In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Cognita: St. Andrews International School Sathorn<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Pallavi Misra” position=”Director of Marketing, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/EdgeConneX_Pallavi-Misra.png” admin_label=”EdgeConneX_Pallavi\tMisra” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDY5In19@” link_option_url_new_window=”on” global_colors_info=”{}”]EdgeConneX<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Penny Quek” position=”Senior Vice President | B2B Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/HSBC_PennyQuek.jpg” admin_label=”HSBC_Penny\tQuek” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDgwIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]HSBC<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Evelyn Teo ” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/LAC-Global-Group_Evelyn-Teo.png” admin_label=”LAC Global Group_Evelyn\tTeo” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjczIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]LAC Global Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Jean Michoud” position=”SVP Direct & Digital Distribution, Asia Market” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Liberty-Mutual-Insurance_Jean-Michoud.png” admin_label=”Liberty Mutual Insurance_Jean\tMichoud” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjgyIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Liberty Mutual Insurance<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Mack Chua” position=”CEO” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/MlabHoldings_MackChua.png” admin_label=”Mlab Holdings_Mack\tChua” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjkxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Mlab Holdings<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Rebecca\tAng Lee” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/MSIG-Asia_Rebecca-Ang-Lee-1.png” admin_label=”MSIG Asia_Rebecca\tAng Lee” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzAyIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]MSIG Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Louie Lui” position=”Head of Growth ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/Ordinary-Folk_Louie-Lui.png” admin_label=”Ordinary Folk_Louie\tLui” _builder_version=”4.14.7″ link_option_url_new_window=”on” global_colors_info=”{}”]Ordinary Folk<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.6″ global_colors_info=”{}”][et_pb_team_member name=”Jayss Rajoo” position=”Director of Marketing & FI” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/03\/Pizza-Hut-Singapore_Jayss-Rajoo.png” admin_label=”Pizza Hut Singapore_Jayss\t Rajoo” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiJ9fQ==@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Pizza Hut Singapore<\/strong><\/p>\n

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2024 JUDGE’S PROFILESudarshan Balachandran Regional Marketing Director & Head CarousellSudarshan (Sud) is an integrated Marketing expert with 12 years of experience at global marketing and analytics agencies and tech firms across Asia. He has over six years of experience advising on consumer analytics and media planning for Fortune 100 brands & SMEs while working at […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-15851","post","type-post","status-publish","format-standard","hentry","category-2024-judges"],"yoast_head":"\n2024 Judges | Sudarshan Balachandran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/sudarshan-balachandran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Judges | Sudarshan Balachandran\" \/>\n<meta property=\"og:description\" content=\"2024 JUDGE'S PROFILESudarshan Balachandran Regional Marketing Director & Head CarousellSudarshan (Sud) is an integrated Marketing expert with 12 years of experience at global marketing and analytics agencies and tech firms across Asia. 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