{"id":15659,"date":"2024-02-28T11:29:56","date_gmt":"2024-02-28T03:29:56","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/?p=15659"},"modified":"2026-04-01T16:22:20","modified_gmt":"2026-04-01T08:22:20","slug":"jaslyin-qiyu","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/jaslyin-qiyu\/","title":{"rendered":"Jaslyin Qiyu"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”20137″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Cigna-Healthcare_Jaslyin-Qiyu-2.png” alt=”Asia_FayeWee” title_text=”Cigna Healthcare_Jaslyin Qiyu (2)” _builder_version=”4.27.0″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Jaslyin Qiyu<\/h3>\n

Chief Marketing Officer and Customer Experience Head, Singapore and Australia<\/h4>\n

Cigna Healthcare <\/h5>\n

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Jaslyin is Chief Marketing Officer and Head of Customer Experience Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region.<\/p>\n

With over 20 years of B2B and B2C brand, marketing and communications experience across diverse industries, she specializes in brand building, customer experience management, change management, MarTech and AI adoption strategy, content strategy, multi-channel performance marketing, and mobile engagement and optimization.<\/p>\n

Prior to joining Cigna Healthcare, Jaslyin founded and led her own marketing consultancy. She has managed regional marketing teams across Asia Pacific for global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street, where she drove marketing transformation, built go-to-market strategies, and established high-performing marketing teams from the ground up.<\/p>\n

A keen advocate for ethical and inclusive marketing, Jaslyin holds a Masters in Management with University College Dublin and was conferred an Honorary Doctorate in Marketing by Azteca University for her contributions to the industry. She\u2019s also an Advisory Board Member of the global Customer Experience (CX) Network.<\/p>\n

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View Other Judges\u2019 Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Judges” module_class=”circle-member-image” _builder_version=”4.27.0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”20143″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Anoushka Bhar” position=”Head of PR & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/03\/Boost_Anoushka-Bhar.png” admin_label=”Boost” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMzE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Boost<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Melvin Lin” position=”Head of Marketing & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/03\/CBRE-Singapore_Melvin-Lin.png” admin_label=”CBRE Singapore” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

CBRE Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Jaslyin Qiyu” position=”Chief Marketing Officer and Customer Experience Head, Singapore and Australia” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Cigna-Healthcare_Jaslyin-Qiyu-2.png” admin_label=”Cigna Healthcare” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjU5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” title_text=”Cigna Healthcare_Jaslyin Qiyu (2)” sticky_enabled=”0″]<\/p>\n

Cigna Healthcare<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Jessica Lee” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Coolblog_Jessica-Lee.png” admin_label=”Coolblog” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDM5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Coolblog<\/strong><\/p>\n

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dsm-firmenich<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Jason Huan” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/03\/Endowus_Jason-Huan.png” admin_label=”Endowus” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Endowus<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Nishita Lalvani” position=”Chief Marketing Officer (F) ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/IFS-Capital-Group_Nishita-Lalvani.png” admin_label=”IFS Capital Group” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDY2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

IFS Capital Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Michael Tan” position=”Co-Founder, Director of Business Development, Community, Events, Partnerships” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/KiS-Coffee-Co._Michael-Tan.png” name_last_edited=”off|desktop” admin_label=”KiS Coffee Co.” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

KiS Coffee Co.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Tina Tong” position=”General Manager, Group Branding” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Malaysia-Aviation-Group_Tina-Tong.png” admin_label=”Malaysia Aviation Group” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Malaysia Aviation Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Bee Ngo” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Michelin-Malaysia_Bee-Ngo-1.png” admin_label=”Michelin Malaysia” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTEyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Michelin Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Camille Petit” position=”Head of Southeast Asia” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Paris-Saint-Germain_Camille-Petit.png” admin_label=”Paris Saint-Germain” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Paris Saint-Germain<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Pardeep Kainth” position=”Director, APAC Meetings & Events” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/03\/The-Coca-Cola-Company_Pardeep-Kainth-2.png” admin_label=”The Coca-Cola Company” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMjg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

The Coca-Cola Company<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Penny Quek” position=”Senior Vice President, Corporate and Institutional Banking Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2024\/02\/HSBC_PennyQuek.jpg” admin_label=”The Hongkong and Shanghai Banking Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

The Hongkong and Shanghai Banking Corporation <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_team_member name=”Madhurjya Banerjee” position=”Senior Global Brand Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2026\/04\/Unilever_Madhurjya-Banerjee.png” admin_label=”Unilever” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Unilever<\/strong><\/p>\n

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2026 JUDGE’S PROFILEJaslyin Qiyu Chief Marketing Officer and Customer Experience Head, Singapore and Australia Cigna Healthcare Jaslyin is Chief Marketing Officer and Head of Customer Experience Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region. With over 20 years of B2B and B2C brand, marketing and […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30,35],"tags":[],"class_list":["post-15659","post","type-post","status-publish","format-standard","hentry","category-2024-judges","category-2026-judges"],"yoast_head":"\n2026 Judges | Jaslyin Qiyu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/jaslyin-qiyu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Judges | Jaslyin Qiyu\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEJaslyin Qiyu Chief Marketing Officer and Customer Experience Head, Singapore and Australia Cigna Healthcare Jaslyin is Chief Marketing Officer and Head of Customer Experience Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region. With over 20 years of B2B and B2C brand, marketing and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/jaslyin-qiyu\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Events Awards Singapore 2026 By MARKETING-INTERACTIVE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T03:29:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T08:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-events-sg\/wp-content\/uploads\/sites\/10\/2025\/11\/mevent-sg-2026-s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"joleen\" \/>\n<meta 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