Winners
Event Agency of the Year 2020
 |
Mercury Marketing & Communications |
Event Marketer of the Year 2020
 |
Manulife Singapore |
1. Best B2B Event: Conferences / Meetings / Seminars
 |
Gold DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
 |
Silver Google Indonesia Campaign: Google for Indonesia Agency: MCI Group Asia Pacific |
|
Bronze Google Indonesia Campaign: YouTube Brandcast 2019 Agency: MCI Group Asia Pacific |
2. Best B2B Event: Exhibitions / Trade Shows
 |
Gold Gariath Concepts Brand: ESGS Campaign: Electronic Sports and Gaming Summit (ESGS) 2019 Business Day |
 |
Silver Toyota Astra Motor Brand: Toyota Campaign: Toyota Dealer Convention 2019 Agency: dentsu mcgarrybowen |
 |
Bronze Changi Airport Group Campaign: Singapore Airshow 2020 Agencies: INX, Because Experiential Marketing |
3. Best Business Event: Internal
|
Gold Manulife Singapore Campaign: Power Up |
 |
Silver DHL Express Campaign: DHL AsiaCup 2019 Agency: Clearwater Communications |
|
Bronze DBS Bank Campaign: DBS Data Day |
4. Best Community Event
 |
Gold EnableAsia Brand: Enabling Festival Campaign: Enabling Festival 2019 Agency: Strategic DigitaLab (A member company of SPRG) |
|
Silver DBS Bank Campaign: POSB PAssion Run for Kids 2019 |
 |
Bronze Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
5. Best Consumer Event: Arts & Entertainment
 |
Gold Nestlé Indonesia Brand: Nestlé Bear Brand Campaign: Bear Brand Bisa Banget Agency: FAB |
|
Silver Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
 |
Bronze PLDT Brand: PLDT Home Campaign: 34th Kadayawan Festival powered by PLDT Home |
6. Best Consumer Event: eSports
 |
Gold ONE Esports Campaign: ONE Esports Dota 2 Singapore World Pro Invitational |
 |
Silver PLDT Brand: PLDT Smart Campaign: PLDT-Smart Cyber City in ESGS 2019 |
 |
Bronze Razer Asia Pacific Campaign: Esports at the 30th Southeast Asian (SEA) Games |
7. Best Consumer Event: Product Launch / Re-Launch
 |
Gold Beam Suntory Asia Brand: Maker’s Mark Campaign: Maker’s Mark Distillery Experience Agencies: Divisions Communications, BlackVine |
 |
Silver Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
 |
Bronze Heineken Malaysia Brand: Tiger Crystal Campaign: Tiger Crystal Product Launch Agency: Connect Dots |
8. Best Consumer Event: Sports & Fitness
 |
Gold New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
 |
Silver Orange Room, Novastella Campaign: Run For Heroes 2020 |
 |
Bronze Under Armour Campaign: Under Armour – Test of Will 2019 Agencies: INX, Alive Brand Experience |
9. Best Content Creation for a Virtual Event
 |
Gold Singapore Tourism Board Campaign: Singapore Food Festival 2020 Agency: Mojito Ventures |
 |
Silver Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
 |
Bronze SG Spark Squad Campaign: SG Spark Squad Virtual Hangouts – The Real Jeff Show Agency: Eventions Group |
10. Best Creative Element for an Event
|
Gold Manulife Singapore Campaign: Museum of Claims |
 |
Silver Singapore Red Cross Campaign: Counting on You LIVE Agency: Unearthed Productions |
 |
Bronze Perbadanan Putrajaya (PPJ) Campaign: Lights And Motion Putrajaya 2019 (LAMPU) Agency: Ahem Ideas |
11. Best Digital Integration
|
Gold DBS Bank Campaign: River Hongbao 2020 |
 |
Silver Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
 |
Bronze Mediacorp Brand: Mediacorp Suria Campaign: The Suria 20 Digital Experience |
12. Best Event Ambience
|
Gold Manulife Singapore Campaign: Museum of Claims |
 |
Silver Cartier Campaign: Clash de Cartier Studio Agency: Lumina Live |
|
Bronze Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
13. Best Event Branding
 |
Gold Asia Pacific Breweries Brand: Heineken® Campaign: Heineken F1 Pre Race Party Agency: Sunshine Nation |
 |
Silver Chevron Singapore Brand: Caltex Campaign: The Giant Pineapple Roll Agency: VMLY&R ASIA |
|
Bronze Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
14. Best Event by an In-house Team
|
Gold Manulife Singapore Campaign: Power Up |
|
Silver DBS Bank Campaign: DBS Data Day |
 |
Bronze RHB Singapore Campaign: RHB Financial Literacy Programme |
15. Best Event for a Targeted Community
 |
Gold William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
 |
Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
|
Bronze Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
16. Best Event on a Budget
 |
Gold NDPeeps Campaign: NDP from Home Agency: Unearthed Productions |
 |
Silver PATSG Campaign: #PATSG Agency: Zenway Productions |
 |
Bronze Always Marketing Brand: Extending Hearts Campaign: Extending Hearts, Always |
17. Best Event Production
 |
Gold Garden Beats Campaign: Garden Beats 2020 Agency: Sunshine Nation |
|
Silver Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
|
Bronze Heineken Malaysia Brand: Tiger Crystal Campaign: Tiger Crystal Product Launch Agency: Connect Dots |
18. Best Experiential Marketing
|
Gold Manulife Singapore Campaign: Museum of Claims |
 |
Silver HSBC Jade Campaign: HSBC Jade Enrich List Launch Event Agency: Pernickety Events |
 |
Bronze Beam Suntory Asia Brand: Jim Beam Highball Campaign: Jim Beam Highball Pop Up Bar Singapore Agencies: Divisions Communications, BlackVine |
19. Best Government Sector / Non-Profit
|
Gold Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
|
Silver EnableAsia Brand: Enabling Festival Campaign: Enabling Festival 2019 Agency: Strategic DigitaLab (A member company of SPRG) |
|
Bronze Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
20. Best Immersive Experience
|
Gold Manulife Singapore Campaign: Museum of Claims |
|
Silver William Grant & Sons Campaign: The Balvenie Stories Agencies: AKA Asia, The General Co |
|
Bronze DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
21. Best Innovative Transition - Physical to Virtual
 |
Gold Ang Mo Kio-Hougang Constituency Office Campaign: Ang Mo Kio-Hougang National Day Celebrations 2020 Agency: Eventions Group |
|
Silver New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
|
Bronze William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
22. Best Pop-up Experience / Environment
|
Gold Beam Suntory Asia Brand: Jim Beam Highball Campaign: Jim Beam Highball Pop Up Bar Singapore Agencies: Divisions Communications, BlackVine |
 |
Silver Clarins Campaign: House of Clarins Agency: MERCURY |
 |
Bronze Central Narcotics Bureau Campaign: The Horrors of The Cannabeast Agencies: INX, ADK Connect Singapore |
23. Best PR / Marketing Stunt
|
Gold Chevron Singapore Brand: Caltex Campaign: The Giant Pineapple Roll Agency: VMLY&R ASIA |
|
Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
|
Bronze PLDT Brand: PLDT Home Campaign: Bring Home The Holideals |
24. Best Press / Media Event
 |
Gold TNG Digital (Touch ‘n Go eWallet) Brand: Touch ‘n Go eWallet Campaign: Raya Sempoi Agency: Zeno Malaysia |
|
Silver William Grant & Sons Campaign: The Balvenie Stories Agencies: AKA Asia, The General Co |
 |
Bronze PLDT Brand: PLDT Home Fibr Campaign: The Journey of Catriona Gray in the Miss Universe Homecoming 2019 |
25. Best Retail / Shopper Event
 |
Gold HSBC Institutional Trust Services (Singapore) Limited as Trustee of CapitaLand Mall Trust – Plaza Singapura Campaign: Pretty Sweet 45 Agency: ULTIMATE (Moo Choo Enterprises) |
|
Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
 |
Bronze Tesco (Stores) Malaysia Brand: Tesco Malaysia Campaign: Tesco Chinese New Year Semua Ong Mali 13-Hour Facebook Live Agency: IDOTYOU |
26. Best Team (Agency)
|
Gold MERCURY |
 |
Silver Now Comms Asia |
 |
Bronze Clearwater Communications |
27. Best Team (Brand)
 |
Gold Accenture |
 |
Silver Lee Kuan Yew School of Public Policy (NUS) |
|
Bronze Beam Suntory Asia |
28. Best Use of a Venue
|
Gold HSBC Jade Campaign: HSBC Jade Future Green Agency: Pernickety Events |
 |
Silver Asia Pacific Breweries Brand: Guinness Campaign: Guinness Great Grill Out Agency: Sunshine Nation |
 |
Bronze HP PPS Asia Pacific Campaign: HP Retail Executive Forum Agency: The Events Network |
29. Best Use of Games / Contests
 |
Gold Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
 |
Silver Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
 |
Bronze Prudential Campaign: Prudential Digital WorkPLAYce Agency: Trinax |
30. Best Use of Hosting Platforms
|
Gold William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
|
Silver DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
 |
Bronze SAP Concur Campaign: The CxO Perspective Agency: Now Comms Asia |
31. Best Use of Influencers
|
Gold Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
|
Silver Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
 |
Bronze Singtel Brand: PVP Esports Campaign: PVP Esports @ Singapore Comic Con |
32. Best Use of Live Streaming
 |
Gold L’Oreal Malaysia Campaign: L’Oreal Virtual Beauty Festival 12-Hour Facebook Live Event Agency: IDOTYOU |
|
Silver Manulife Singapore Campaign: Manulife Agency Virtual Awards Night 2020 |
|
Silver PLDT Brand: PLDT Home Campaign: “No Learner Left Behind”: A Benefit Concert for the new normal in education #AtHomeWithPLDT |
|
Bronze Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
33. Best Use of Multi-Channel Marketing
 |
Gold William Reed Campaign: World’s 50 Best Restaurants Agency: Clearwater Communications |
 |
Silver Quill Automobiles Campaign: Quill Automobiles X Marks the Future Agency: Be Strategic |
|
Bronze NDPeeps Campaign: NDP from Home Agency: Unearthed Productions |
34. Best Use of Social Media
|
Gold New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
|
Silver Razer Asia Pacific Campaign: Esports at the 30th Southeast Asian (SEA) Games |
|
Bronze Lee Kuan Yew School of Public Policy (NUS) Campaign: Asia Thinker Series |
35. Best Use of Sponsorship
 |
Gold HSBC Campaign: HSBC Rugby 7’s Kicking Game Agency: Digitas Singapore |
|
Silver Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
 |
Bronze Manchester City Football Club Campaign: Man City FIFA 20 Cup |
36. Best Venue Experience
|
Gold ONE Esports Campaign: ONE Esports Dota 2 Singapore World Pro Invitational |
|
Silver Plaza Singapura Campaign: Pretty Sweet 45 Agency: ULTIMATE (Moo Choo Enterprises) |
 |
Bronze YILI Group (China) Brand: Ambrosial Campaign: Ambrosial Official Launch Agencies: Werks Solutions, MSL Singapore, Saatchi & Saatchi Singapore |
37. Best Virtual Event (B2B)
|
Gold Prudential Corporation Asia Campaign: Prudential MDRT Annual Meeting Virtual Event 2020 Agency: MCI Group Asia Pacific |
 |
Silver BASF – Performance Materials Asia Pacific Campaign: BASF Footwear Innovation Centre Virtual Event Launch Agency: Trinax |
|
Bronze DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
38. Best Virtual Event (B2C)
|
Gold Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
|
Silver William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
|
Bronze Singapore Tourism Board Campaign: Singapore Food Festival 2020 Agency: Mojito Ventures |
39. Marketing Events Champion (Agency)
 |
Gold IDOTYOU Individual: Dorothy Fong |
40. Marketing Events Champion (Brand)
 |
Gold EnableAsia Individual: Daniel Lim |