2026 JUDGE'S PROFILE
Carmen Wong
Operating Principal Marketing
Ekuinas Malaysia
Carmen Wong is a seasoned marketing leader and advocates for impactful, results-driven brand storytelling. With over three decades of experience across regional and global brands, she has shaped campaigns that deliver commercial success while building meaningful audience connections.
As Operating Principal for Marketing at Ekuinas, she leads transformative marketing strategies across a diverse portfolio in F&B, education, and healthcare, driving growth through brand building, customer engagement, and measurable outcomes. Previously, Carmen held senior roles at AirAsia, Carat and Starcom, where she led high-impact campaigns, market expansions, and large-scale brand activations across Asia.
Bringing a strong belief in creativity with commercial impact, she offers the judging panel a balanced perspective—valuing bold ideas, strong execution, and proven results—while continuing to mentor the next generation of marketers.
View Other Judges’ Profile
Anoushka Bhar
Head of PR & Communications
Boost
Melvin Lin
Head of Marketing & Communications
CBRE Singapore
Shukai Koh
Chief Executive Officer
Children’s Cancer Foundation (CCF)
Jaslyin Qiyu
Chief Marketing Officer and Customer Experience Head, Singapore and Australia
Cigna Healthcare
Jessica Lee
Chief Marketing Officer
Coolblog
Eileen Goh
Chief Creative Officer
DMK
Nicolas Lasbistes
Regional Director of Marketing APAC
dsm-firmenich
Carmen Wong
Operating Principal Marketing
Ekuinas Malaysia
Jason Huan
Chief Marketing Officer
Endowus
Nishita Lalvani
Chief Marketing Officer (F)
IFS Capital Group
Michael Tan
Co-Founder, Director of Business Development, Community, Events, Partnerships
KiS Coffee Co.
Tina Tong
General Manager, Group Branding
Malaysia Aviation Group
Bee Ngo
Marketing Director
Michelin Malaysia
Steffie Chan
Head of Advertising & Promotion
MR.DIY
Jessie Ong
Chief of Staff, Head of Markeitng
Shihlin Taiwan Street Food
Camille Petit
Head of Southeast Asia
Paris Saint-Germain
Luke Nathans
VP Marketing, APAC
SquareTrade
Desmond Seow
Head of Marketing & Business Manager, APAC Franchise
The Body Shop
Pardeep Kainth
Director, APAC Meetings & Events
The Coca-Cola Company
Penny Quek
Senior Vice President, Corporate and Institutional Banking Marketing
The Hongkong and Shanghai Banking Corporation
Madhurjya Banerjee
Senior Global Brand Director
Unilever