{"id":19994,"date":"2026-05-18T18:28:11","date_gmt":"2026-05-18T10:28:11","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=19994"},"modified":"2026-05-18T18:37:11","modified_gmt":"2026-05-18T10:37:11","slug":"melanie-phua","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/melanie-phua\/","title":{"rendered":"Melanie Phua"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

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Melanie Phua<\/h3>\n

Former Managing Director<\/h4>\n

Vitasoy International and UCC Coffee<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Melanie Phua is a seasoned FMCG and CPG transformation leader and full value chain strategist, with over 15 years of boardroom and P&L experience across Asia Pacific. She has spearheaded cross border expansion and export growth, building brands across Southeast Asia, Europe, and the Middle East. As former managing director of Vitasoy and UCC Coffee, and director at Aryzta, she has led complex transformations, stabilising organisations and driving sustainable growth through operational discipline and people centric leadership. Earlier in her career, she gained deep customer engagement insights at The Coffee Bean & Tea Leaf and strengthened market foundations at DKSH. Melanie brings to the judging panel a balanced perspective, valuing trust, culture, and talent engagement as the foundation of loyalty and long term success.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”VIEW OTHER 2026 JUDGES\u2019 PROFILES” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”19842″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”VIEW OTHER 2026 JUDGES\u2019 PROFILES” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2026 JUDGES\u2019 PROFILES<\/h2>\n

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BLOCK71, NUS Enterprise<\/p>\n

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Ekuinas Malaysia<\/p>\n

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Land Transport Authority (LTA) Singapore<\/p>\n

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PRM Marketing Services (PRMMS)<\/p>\n

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Prudential<\/p>\n

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Shell<\/p>\n

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Singapore Institute of Management<\/p>\n

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Singtel<\/p>\n

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Sodexo<\/p>\n

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Vitasoy International and UCC Coffee<\/p>\n

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2026 JUDGE’S PROFILEMelanie Phua Former Managing Director Vitasoy International and UCC CoffeeMelanie Phua is a seasoned FMCG and CPG transformation leader and full value chain strategist, with over 15 years of boardroom and P&L experience across Asia Pacific. She has spearheaded cross border expansion and export growth, building brands across Southeast Asia, Europe, and the […]<\/p>\n","protected":false},"author":50,"featured_media":19955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-19994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nMelanie Phua - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/melanie-phua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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