{"id":18962,"date":"2025-06-12T15:32:08","date_gmt":"2025-06-12T07:32:08","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18962"},"modified":"2025-06-12T15:32:46","modified_gmt":"2025-06-12T07:32:46","slug":"gadiy-lim","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/","title":{"rendered":"Gadiy Lim"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025″ _builder_version=”4.27.0″ global_module=”14008″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title 2025″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Alliance-Bank-Malaysia-_Gadiy-Lim.png” title_text=”Alliance Bank Malaysia _Gadiy Lim” _builder_version=”4.27.0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Gadiy Lim<\/h3>\n

VP Strategic Alliance\u2019s & Partnership<\/h4>\n

Alliance Bank<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Gadiy Lim is a Malaysian banking leader and former tech entrepreneur with over 13 years of experience in B2B growth and SME ecosystem development. At Alliance Bank, he has driven impactful B2B campaigns and forged successful strategic partnerships, most notably for the award-winning BizSmart Challenge. He also launched the bank\u2019s annual Micro SME Business Outlook, providing crucial insights on SME access to financing and digital adoption. His contributions have helped Alliance Bank earn recognition as Malaysia\u2019s Best SME Bank. Previously, Gadiy co-founded a proptech startup, reflecting his entrepreneurial drive. He remains a passionate advocate for innovation, collaboration, and empowering local businesses.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”18019″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”2025 VIEW OTHER JUDGES\u2019 PROFILES” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 judges” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”18022″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gadiy Lim” position=”VP Strategic Alliance\u2019s & Partnership” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Alliance-Bank-Malaysia-_Gadiy-Lim.png” admin_label=”Alliance Bank Malaysia_Gadiy Lim” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTYyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Alliance Bank Malaysia <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Siew Lai Wong ” position=”Chief Marketing Officer ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/BIG-Caring-Group_Siew-Lai-Wong.png” admin_label=”BIG Caring Group_Siew Lai Wong ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

BIG Caring Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Libai Zhuo ” position=”Head of Customer Happiness Digitalisation ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png” admin_label=”Circles_Libai Zhuo ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Frederic Bichet” position=”CEO” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Decathlon-Asia-Pacific_Frederic-Bichet.png” admin_label=”Decathlon Asia Pacific_Frederic Bichet” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Decathlon Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Hannah Teo ” position=”Deputy Director for Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/E-Bridge-Preschool_Hannah-Teo.png” admin_label=”E-Bridge Pre-School_Hannah Teo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

E-Bridge Pre-School<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andrew Fredickson” position=”Head of App Marketing, CRM & Loyalty & Performance Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Kopi-Kenangan_Andrew-Fredickson.png” admin_label=”Kopi Kenangan_Andrew Fredickson” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Kopi Kenangan<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Christian ” position=”Head of Loyalty & Customer Digital Transformation” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Metro-Private_Henry-Christian.png” admin_label=”Metro Retail_Henry Christian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Metro Retail<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Elaine Tan” position=”Head of Customer Service, CRM & Business Process Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Pet-Lovers-Centre_Elaine-Tan.png” admin_label=”Elaine Tan_Pet Lovers Centre” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjQyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pet Lovers Centre<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sreeratha S. Govindasamy” position=”Head of Customer Care” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Philip-Morris-Malaysia-_Sreeratha-S.Govindasamy.png” admin_label=”Philip Morris Malaysia _Sreeratha S. Govindasamy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Philip Morris Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carolin Chan” position=”VP, Strategy and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/PRM-Marketing-Services-PRMMS_CarolinChan.png” admin_label=”PRMMS_Carolin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

PRM Marketing Services (PRMMS)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Evelyn Lee” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Secret-Recipe-Cakes-Cafe-Group_Evelyn-Lee.png” admin_label=”Secret Recipe Cakes & Caf\u00e9 Group_Evelyn Lee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Secret Recipe Cakes & Caf\u00e9 Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kelvin Tan” position=”Head, Group Brand, People & Community” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Sembcorp-_Kelvin-Tan.png” admin_label=”Sembcorp_Kelvin Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTE2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sembcorp<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jessie Ong” position=”Chief of Staff” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Shihlin-Taiwan-Street-Snacks_Jessie-Ong.png” admin_label=”Shihlin Taiwan Street Snacks_Jessie Ong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NzUwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Shihlin Taiwan Street Snacks<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Faraaz Ali ” position=”Global Head of Frontline Platforms Solutions & Delivery” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Standard-Chartered-Bank-Singapore_Faraaz-Ali.png” admin_label=”Standard Chartered Bank, Singapore_Faraaz Ali ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Standard Chartered Bank, Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gan Hup Tan ” position=”Vice President, Marketing, Loyalty & Partnerships (Commercial Services)” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Ascott_Gan-Hup-Tan-2.png” admin_label=”The Ascott_Gan Hup Tan ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDA2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Ascott<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joanne Wang” position=”Group Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Entertainment-and-Education-Group-TEEG_Joanne-Wang.png” admin_label=”The Entertainment and Education Group (TEEG)_Joanne Wang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lolitta Suffian” position=”Vice President, Group Customer Experience” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/TM-Technology-Services_Lolitta-Suffian.png” admin_label=”TM Technology Services_Lolitta Suffian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Njc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TM Technology Services<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Vincent Phang” position=”CEO, Events & Catering Division” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/TungLok-Group_Vincent-Phang.png” admin_label=”TungLok Group_Vincent Phang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDY1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TungLok Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn\tCheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Under-Armour_Pearlyn-Cheong.jpeg” admin_label=”Under Armour_Pearlyn\tCheong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Under Armour<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Devam Saxena” position=”Head of CRM & Loyalty” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Valiram-Group_Devam-Saxena.png” admin_label=”Valiram Group_Devam Saxena” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4ODc3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Valiram Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEGadiy Lim VP Strategic Alliance\u2019s & Partnership Alliance BankGadiy Lim is a Malaysian banking leader and former tech entrepreneur with over 13 years of experience in B2B growth and SME ecosystem development. At Alliance Bank, he has driven impactful B2B campaigns and forged successful strategic partnerships, most notably for the award-winning BizSmart Challenge. […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18962","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nGadiy Lim - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gadiy Lim - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T07:32:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T07:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\"},\"author\":{\"name\":\"sandi\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"headline\":\"Gadiy Lim\",\"datePublished\":\"2025-06-12T07:32:08+00:00\",\"dateModified\":\"2025-06-12T07:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\"},\"wordCount\":2771,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\",\"name\":\"Gadiy Lim - Loyalty and Engagement Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website\"},\"datePublished\":\"2025-06-12T07:32:08+00:00\",\"dateModified\":\"2025-06-12T07:32:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gadiy Lim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\",\"name\":\"Loyalty and Engagement Singapore 2026\",\"description\":\"CELEBRATING 14 YEARS OF CUSTOMER-CENTRIC BRILLIANCE\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif\",\"width\":400,\"height\":223,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\",\"name\":\"sandi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gadiy Lim - Loyalty and Engagement Singapore 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/","og_locale":"en_US","og_type":"article","og_title":"Gadiy Lim - Loyalty and Engagement Singapore 2026","og_url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/","og_site_name":"Loyalty and Engagement Singapore 2026","article_published_time":"2025-06-12T07:32:08+00:00","article_modified_time":"2025-06-12T07:32:46+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg","type":"image\/jpeg"}],"author":"sandi","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#article","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/"},"author":{"name":"sandi","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e"},"headline":"Gadiy Lim","datePublished":"2025-06-12T07:32:08+00:00","dateModified":"2025-06-12T07:32:46+00:00","mainEntityOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/"},"wordCount":2771,"publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization"},"articleSection":["2025 Judges"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/","name":"Gadiy Lim - Loyalty and Engagement Singapore 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website"},"datePublished":"2025-06-12T07:32:08+00:00","dateModified":"2025-06-12T07:32:46+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gadiy-lim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/"},{"@type":"ListItem","position":2,"name":"Gadiy Lim"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/","name":"Loyalty and Engagement Singapore 2026","description":"CELEBRATING 14 YEARS OF CUSTOMER-CENTRIC BRILLIANCE","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif","contentUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif","width":400,"height":223,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e","name":"sandi"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/comments?post=18962"}],"version-history":[{"count":3,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18962\/revisions"}],"predecessor-version":[{"id":18967,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18962\/revisions\/18967"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/media?parent=18962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/categories?post=18962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/tags?post=18962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}