{"id":18785,"date":"2025-06-09T15:23:40","date_gmt":"2025-06-09T07:23:40","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18785"},"modified":"2025-06-09T15:36:20","modified_gmt":"2025-06-09T07:36:20","slug":"frederic-bichet","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/","title":{"rendered":"Frederic Bichet"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025″ _builder_version=”4.27.0″ global_module=”14008″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title 2025″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Decathlon-Asia-Pacific_Frederic-Bichet.png” title_text=”Decathlon Asia Pacific_Frederic Bichet” _builder_version=”4.27.0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Frederic Bichet<\/h3>\n

CEO<\/h4>\n

Decathlon Asia Pacific<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Frederic is the CEO of Decathlon Asia Pacific. With 20 years at Decathlon across various international markets, he specialises in launching and scaling businesses to profitability. His expertise encompasses strategic leadership and managing multicultural teams in dynamic environments. Complex challenges and a passion for impactful business strategy drive him.<\/p>\n

He has vast international experience, starting his Decathlon career in his home country, France, then in India for four years, leading a region and later in Thailand for seven years as the CEO of Decathlon Thailand.<\/p>\n

Since 2022, Fred (as he is called) has led operations across ten countries, including Singapore, Malaysia, Vietnam, Cambodia, Indonesia, the Philippines, South Korea, Japan, Australia, and Thailand, as the CEO of APAC. He firmly believes in diversity and inclusion and strives to build balanced teams, starting with women leaders in his direct team and a strong international representation in his leadership circle.<\/p>\n

Fred is an enthusiastic and visionary leader known to put his teammates first. His strengths lie in strategic management, business transformation, and omnichannel business strategies, and he loves adapting with an eagerness to learn.<\/p>\n

He encourages his teammates to take on more responsibilities and grow their careers. He is rich in the Decathlon culture and values and always gives young teammates opportunities to learn and grow under his wing.<\/p>\n

He is passionate about travelling and sports. He plays tennis and is also a coach. He has completed two ultra-trail runs and is an advanced diver.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”18019″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”2025 VIEW OTHER JUDGES\u2019 PROFILES” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 judges” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”18022″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Siew Lai Wong ” position=”Chief Marketing Officer ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/BIG-Caring-Group_Siew-Lai-Wong.png” admin_label=”BIG Caring Group_Siew Lai Wong ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

BIG Caring Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Libai Zhuo ” position=”Head of Customer Happiness Digitalisation ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png” admin_label=”Circles_Libai Zhuo ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Frederic Bichet” position=”CEO” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Decathlon-Asia-Pacific_Frederic-Bichet.png” admin_label=”Decathlon Asia Pacific_Frederic Bichet” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Decathlon Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Hannah Teo ” position=”Deputy Director for Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/E-Bridge-Preschool_Hannah-Teo.png” admin_label=”E-Bridge Pre-School_Hannah Teo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

E-Bridge Pre-School<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andrew Fredickson” position=”Head of App Marketing, CRM & Loyalty & Performance Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Kopi-Kenangan_Andrew-Fredickson.png” admin_label=”Kopi Kenangan_Andrew Fredickson” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Kopi Kenangan<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Christian ” position=”Head of Loyalty & Customer Digital Transformation” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Metro-Private_Henry-Christian.png” admin_label=”Metro Retail_Henry Christian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Metro Retail<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Elaine Tan” position=”Head of Customer Service, CRM & Business Process Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Pet-Lovers-Centre_Elaine-Tan.png” admin_label=”Elaine Tan_Pet Lovers Centre” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjQyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pet Lovers Centre<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sreeratha S. Govindasamy” position=”Head of Customer Care” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Philip-Morris-Malaysia-_Sreeratha-S.Govindasamy.png” admin_label=”Philip Morris Malaysia _Sreeratha S. Govindasamy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Philip Morris Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carolin Chan” position=”VP, Strategy and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/PRM-Marketing-Services-PRMMS_CarolinChan.png” admin_label=”PRMMS_Carolin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

PRM Marketing Services (PRMMS)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Evelyn Lee” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Secret-Recipe-Cakes-Cafe-Group_Evelyn-Lee.png” admin_label=”Secret Recipe Cakes & Caf\u00e9 Group_Evelyn Lee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Secret Recipe Cakes & Caf\u00e9 Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kelvin Tan” position=”Head, Group Brand, People & Community” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Sembcorp-_Kelvin-Tan.png” admin_label=”Sembcorp_Kelvin Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTE2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sembcorp<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jessie Ong” position=”Chief of Staff” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Shihlin-Taiwan-Street-Snacks_Jessie-Ong.png” admin_label=”Shihlin Taiwan Street Snacks_Jessie Ong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NzUwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Shihlin Taiwan Street Snacks<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Faraaz Ali ” position=”Global Head of Frontline Platforms Solutions & Delivery” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Standard-Chartered-Bank-Singapore_Faraaz-Ali.png” admin_label=”Standard Chartered Bank, Singapore_Faraaz Ali ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Standard Chartered Bank, Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gan Hup Tan ” position=”Vice President, Marketing, Loyalty & Partnerships (Commercial Services)” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Ascott_Gan-Hup-Tan-2.png” admin_label=”The Ascott_Gan Hup Tan ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDA2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Ascott<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joanne Wang” position=”Group Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Entertainment-and-Education-Group-TEEG_Joanne-Wang.png” admin_label=”The Entertainment and Education Group (TEEG)_Joanne Wang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lolitta Suffian” position=”Vice President, Group Customer Experience” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/TM-Technology-Services_Lolitta-Suffian.png” admin_label=”TM Technology Services_Lolitta Suffian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Njc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TM Technology Services<\/strong><\/p>\n

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TungLok Group<\/strong><\/p>\n

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Under Armour<\/strong><\/p>\n

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2025 JUDGE’S PROFILEFrederic Bichet CEO Decathlon Asia PacificFrederic is the CEO of Decathlon Asia Pacific. With 20 years at Decathlon across various international markets, he specialises in launching and scaling businesses to profitability. His expertise encompasses strategic leadership and managing multicultural teams in dynamic environments. Complex challenges and a passion for impactful business strategy drive […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18785","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nFrederic Bichet - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frederic Bichet - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T07:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T07:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\"},\"author\":{\"name\":\"sandi\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"headline\":\"Frederic Bichet\",\"datePublished\":\"2025-06-09T07:23:40+00:00\",\"dateModified\":\"2025-06-09T07:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\"},\"wordCount\":2727,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/frederic-bichet\/\",\"name\":\"Frederic Bichet - 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