{"id":18719,"date":"2025-06-09T14:26:23","date_gmt":"2025-06-09T06:26:23","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18719"},"modified":"2025-06-09T14:36:41","modified_gmt":"2025-06-09T06:36:41","slug":"evelyn-lee","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/","title":{"rendered":"Evelyn Lee"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025″ _builder_version=”4.27.0″ global_module=”14008″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title 2025″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Secret-Recipe-Cakes-Cafe-Group_Evelyn-Lee.png” title_text=”Secret Recipe Cakes & Caf\u00e9 Group_Evelyn Lee” _builder_version=”4.27.0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Evelyn Lee<\/h3>\n

Head of Marketing\u00a0<\/h4>\n

Secret Recipe Cakes & Caf\u00e9 Group<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Evelyn Lee is the Head of Marketing at Secret Recipe Cakes & Caf\u00e9 Group. With over 17 years of experience in the F&B industry, she has developed a strong understanding of the market. She also has an immense knowledge of effective marketing strategies that have resulted in a proven track record of awards for Secret Recipe for three years in 2018, 2019, and 2022.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”18019″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”2025 VIEW OTHER JUDGES\u2019 PROFILES” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 judges” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”18022″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Siew Lai Wong ” position=”Chief Marketing Officer ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/BIG-Caring-Group_Siew-Lai-Wong.png” admin_label=”BIG Caring Group_Siew Lai Wong ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

BIG Caring Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Libai Zhuo ” position=”Head of Customer Happiness Digitalisation ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png” admin_label=”Circles_Libai Zhuo ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Hannah Teo ” position=”Deputy Director for Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/E-Bridge-Preschool_Hannah-Teo.png” admin_label=”E-Bridge Pre-School_Hannah Teo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

E-Bridge Pre-School<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andrew Fredickson” position=”Head of App Marketing, CRM & Loyalty & Performance Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Kopi-Kenangan_Andrew-Fredickson.png” admin_label=”Kopi Kenangan_Andrew Fredickson” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Kopi Kenangan<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Christian ” position=”Head of Loyalty & Customer Digital Transformation” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Metro-Private_Henry-Christian.png” admin_label=”Metro Retail_Henry Christian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Metro Retail<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Elaine Tan” position=”Head of Customer Service, CRM & Business Process Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Pet-Lovers-Centre_Elaine-Tan.png” admin_label=”Elaine Tan_Pet Lovers Centre” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjQyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pet Lovers Centre<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sreeratha S. Govindasamy” position=”Head of Customer Care” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Philip-Morris-Malaysia-_Sreeratha-S.Govindasamy.png” admin_label=”Philip Morris Malaysia _Sreeratha S. Govindasamy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Philip Morris Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carolin Chan” position=”VP, Strategy and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/PRM-Marketing-Services-PRMMS_CarolinChan.png” admin_label=”PRMMS_Carolin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

PRM Marketing Services (PRMMS)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Evelyn Lee” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/06\/Secret-Recipe-Cakes-Cafe-Group_Evelyn-Lee.png” admin_label=”Secret Recipe Cakes & Caf\u00e9 Group_Evelyn Lee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Secret Recipe Cakes & Caf\u00e9 Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kelvin Tan” position=”Head, Group Brand, People & Community” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Sembcorp-_Kelvin-Tan.png” admin_label=”Sembcorp_Kelvin Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTE2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sembcorp<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Faraaz Ali ” position=”Global Head of Frontline Platforms Solutions & Delivery” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Standard-Chartered-Bank-Singapore_Faraaz-Ali.png” admin_label=”Standard Chartered Bank, Singapore_Faraaz Ali ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Standard Chartered Bank, Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gan Hup Tan ” position=”Vice President, Marketing, Loyalty & Partnerships (Commercial Services)” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Ascott_Gan-Hup-Tan-2.png” admin_label=”The Ascott_Gan Hup Tan ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDA2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Ascott<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joanne Wang” position=”Group Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/The-Entertainment-and-Education-Group-TEEG_Joanne-Wang.png” admin_label=”The Entertainment and Education Group (TEEG)_Joanne Wang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lolitta Suffian” position=”Vice President, Group Customer Experience” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/TM-Technology-Services_Lolitta-Suffian.png” admin_label=”TM Technology Services_Lolitta Suffian” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Njc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TM Technology Services<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Vincent Phang” position=”CEO, Events & Catering Division” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/TungLok-Group_Vincent-Phang.png” admin_label=”TungLok Group_Vincent Phang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDY1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TungLok Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn\tCheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Under-Armour_Pearlyn-Cheong.jpeg” admin_label=”Under Armour_Pearlyn\tCheong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Under Armour<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEEvelyn Lee Head of Marketing\u00a0 Secret Recipe Cakes & Caf\u00e9 GroupEvelyn Lee is the Head of Marketing at Secret Recipe Cakes & Caf\u00e9 Group. With over 17 years of experience in the F&B industry, she has developed a strong understanding of the market. She also has an immense knowledge of effective marketing strategies […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18719","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nEvelyn Lee - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evelyn Lee - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T06:26:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-09T06:36:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\"},\"author\":{\"name\":\"sandi\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"headline\":\"Evelyn Lee\",\"datePublished\":\"2025-06-09T06:26:23+00:00\",\"dateModified\":\"2025-06-09T06:36:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\"},\"wordCount\":2305,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\",\"name\":\"Evelyn Lee - Loyalty and Engagement Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website\"},\"datePublished\":\"2025-06-09T06:26:23+00:00\",\"dateModified\":\"2025-06-09T06:36:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evelyn Lee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\",\"name\":\"Loyalty and Engagement Singapore 2026\",\"description\":\"CELEBRATING 14 YEARS OF CUSTOMER-CENTRIC BRILLIANCE\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif\",\"width\":400,\"height\":223,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\",\"name\":\"sandi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evelyn Lee - Loyalty and Engagement Singapore 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/","og_locale":"en_US","og_type":"article","og_title":"Evelyn Lee - Loyalty and Engagement Singapore 2026","og_url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/","og_site_name":"Loyalty and Engagement Singapore 2026","article_published_time":"2025-06-09T06:26:23+00:00","article_modified_time":"2025-06-09T06:36:41+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg","type":"image\/jpeg"}],"author":"sandi","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#article","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/"},"author":{"name":"sandi","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e"},"headline":"Evelyn Lee","datePublished":"2025-06-09T06:26:23+00:00","dateModified":"2025-06-09T06:36:41+00:00","mainEntityOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/"},"wordCount":2305,"publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization"},"articleSection":["2025 Judges"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/","name":"Evelyn Lee - Loyalty and Engagement Singapore 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website"},"datePublished":"2025-06-09T06:26:23+00:00","dateModified":"2025-06-09T06:36:41+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/evelyn-lee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/"},{"@type":"ListItem","position":2,"name":"Evelyn Lee"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#website","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/","name":"Loyalty and Engagement Singapore 2026","description":"CELEBRATING 14 YEARS OF CUSTOMER-CENTRIC BRILLIANCE","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif","contentUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2019\/04\/LHFMG-optimised.gif","width":400,"height":223,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e","name":"sandi"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/comments?post=18719"}],"version-history":[{"count":6,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18719\/revisions"}],"predecessor-version":[{"id":18748,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/posts\/18719\/revisions\/18748"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/media?parent=18719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/categories?post=18719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-json\/wp\/v2\/tags?post=18719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}