{"id":18674,"date":"2025-05-19T18:45:31","date_gmt":"2025-05-19T10:45:31","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18674"},"modified":"2025-05-19T18:57:03","modified_gmt":"2025-05-19T10:57:03","slug":"lolitta-suffian-2","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/lolitta-suffian\/","title":{"rendered":"Lolitta Suffian"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judge Profile&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2025&#8243; _builder_version=&#8221;4.27.0&#8243; global_module=&#8221;14008&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Judge Profile title 2025&#8243; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2025 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Judge Profile&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/TM-Technology-Services_Lolitta-Suffian.png&#8221; title_text=&#8221;TM Technology Services_Lolitta Suffian&#8221; _builder_version=&#8221;4.27.0&#8243; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Lolitta Suffian<\/h3>\n<h4>Vice President, Group Customer Experience<\/h4>\n<h5>TM Technology Services<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0Lolitta Suffian is a creative force in the world of customer experience, bringing over 20 years of Lolitta Suffian is a creative force in the world of customer experience, bringing over 20 years of leadership across industries; from fintech to logistics, mobility to telecommunications. Currently the Group Head of Customer Experience at Telekom Malaysia (TM), she is known for reshaping complex customer journeys into seamless, human-centred experiences, anchored in empathy and powered by technology.<\/p>\n<p>With roots in the creative arts, Lita\u2019s approach to CX is anything but conventional. Her early training in visual storytelling and design sharpened her ability to see patterns where others see problems, and possibilities where others see limits. That creative lens still guides her today, helping her craft intuitive experiences that feel personal, even in a digital world.<\/p>\n<p>At TM, she drives the transformation of customer touchpoints across the ecosystem, ensuring every interaction is effortless, efficient, and emotionally resonant. Her leadership has not only boosted satisfaction and loyalty but also helped embed customer-centricity deep into the company culture. She is a vocal advocate for using automation and AI responsibly, enhancing customer insights without losing the human connection.<\/p>\n<p>Lita continues to lead progress in customer experience by blending data, design thinking and practical empathy. She believes that true customer-centricity goes beyond technology or process; it begins with understanding people and designing around their needs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;18019&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2025 VIEW OTHER JUDGES\u2019 PROFILES&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2025 judges&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;18022&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Siew Lai Wong &#8221; position=&#8221;Chief Marketing Officer &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/BIG-Caring-Group_Siew-Lai-Wong.png&#8221; admin_label=&#8221;BIG Caring Group_Siew Lai Wong &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>BIG Caring Group<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Libai Zhuo &#8221; position=&#8221;Head of Customer Happiness Digitalisation &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png&#8221; admin_label=&#8221;Circles_Libai Zhuo &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Circles <\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Dr. Hayley Yew&#8221; position=&#8221;Head, Customer Development&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png&#8221; admin_label=&#8221;Coca-Cola Refreshments Malaysia_Dr. Hayley Yew&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Coca-Cola Refreshments Malaysia<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Hannah Teo &#8221; position=&#8221;Deputy Director for Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/E-Bridge-Preschool_Hannah-Teo.png&#8221; admin_label=&#8221;E-Bridge Pre-School_Hannah Teo&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>E-Bridge Pre-School<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Andrew Fredickson&#8221; position=&#8221;Head of App Marketing, CRM &amp; Loyalty &amp; Performance Marketing &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/05\/Kopi-Kenangan_Andrew-Fredickson.png&#8221; admin_label=&#8221;Kopi Kenangan_Andrew Fredickson&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Kopi Kenangan<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Henry Christian &#8221; position=&#8221;Head of Loyalty &amp; Customer Digital Transformation&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Metro-Private_Henry-Christian.png&#8221; admin_label=&#8221;Metro Retail_Henry Christian&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Metro Retail<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Elaine Tan&#8221; position=&#8221;Head of Customer Service, CRM &amp; Business Process Development&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Pet-Lovers-Centre_Elaine-Tan.png&#8221; admin_label=&#8221;Elaine Tan_Pet Lovers Centre&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjQyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Pet Lovers Centre<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Sreeratha S. Govindasamy&#8221; position=&#8221;Head of Customer Care&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Philip-Morris-Malaysia-_Sreeratha-S.Govindasamy.png&#8221; admin_label=&#8221;Philip Morris Malaysia _Sreeratha S. Govindasamy&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Philip Morris Malaysia<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Carolin Chan&#8221; position=&#8221;VP, Strategy and Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/PRM-Marketing-Services-PRMMS_CarolinChan.png&#8221; admin_label=&#8221;PRMMS_Carolin&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>PRM Marketing Services (PRMMS)<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Kelvin Tan&#8221; position=&#8221;Head, Group Brand, People &amp; Community&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Sembcorp-_Kelvin-Tan.png&#8221; admin_label=&#8221;Sembcorp_Kelvin Tan&#8221; 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