{"id":18516,"date":"2025-04-23T11:47:10","date_gmt":"2025-04-23T03:47:10","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18516"},"modified":"2025-04-23T13:06:00","modified_gmt":"2025-04-23T05:06:00","slug":"kelvin-tan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/","title":{"rendered":"Kelvin Tan"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

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Kelvin Tan<\/h3>\n

Head, Group Brand, People & Community<\/h4>\n

Sembcorp <\/h5>\n

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Kelvin Tan Teck Loong brings brand storytelling and stakeholder connection into sharp, purposeful focus at Sembcorp Industries, where he serves as Head of Group Brand, People & Community. He also helms the Marketing & Communications portfolio for Sembcorp\u2019s Urban business, shaping narrative, positioning, and engagement across diverse markets and mission-aligned platforms.<\/p>\n

Known for his strategic clarity and human-centred approach, Kelvin aligns brand, culture, and community impact with organisational ambition. With a career spanning multiple sectors and transformation agendas, he brings both commercial acumen and a systems view of value creation.<\/p>\n

Kelvin continues to shape how Sembcorp shows up to its people, its partners, and the communities it serves, while redefining how brand, culture, and impact intersect in the next chapter of sustainable business.<\/p>\n

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VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

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BIG Caring Group<\/strong><\/p>\n

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Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

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Metro Retail<\/strong><\/p>\n

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Pet Lovers Centre<\/strong><\/p>\n

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Philip Morris Malaysia<\/strong><\/p>\n

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PRM Marketing Services (PRMMS)<\/strong><\/p>\n

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Sembcorp<\/strong><\/p>\n

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The Ascott<\/strong><\/p>\n

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The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Vincent Phang” position=”CEO, Events & Catering Division” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/TungLok-Group_Vincent-Phang.png” admin_label=”TungLok Group_Vincent Phang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDY1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

TungLok Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn\tCheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Under-Armour_Pearlyn-Cheong.jpeg” admin_label=”Under Armour_Pearlyn\tCheong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Under Armour<\/strong><\/p>\n

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2025 JUDGE’S PROFILEKelvin Tan Head, Group Brand, People & Community Sembcorp Kelvin Tan Teck Loong brings brand storytelling and stakeholder connection into sharp, purposeful focus at Sembcorp Industries, where he serves as Head of Group Brand, People & Community. He also helms the Marketing & Communications portfolio for Sembcorp\u2019s Urban business, shaping narrative, positioning, and […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18516","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nKelvin Tan - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kelvin Tan - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T03:47:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T05:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\"},\"author\":{\"name\":\"sandi\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"headline\":\"Kelvin Tan\",\"datePublished\":\"2025-04-23T03:47:10+00:00\",\"dateModified\":\"2025-04-23T05:06:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\"},\"wordCount\":1789,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/kelvin-tan\/\",\"name\":\"Kelvin Tan - 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