{"id":18406,"date":"2025-04-22T13:42:05","date_gmt":"2025-04-22T05:42:05","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18406"},"modified":"2025-04-22T14:01:22","modified_gmt":"2025-04-22T06:01:22","slug":"gan-hup-tan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gan-hup-tan\/","title":{"rendered":"Gan Hup Tan"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

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Gan Hup Tan<\/h3>\n

Vice President, Marketing, Loyalty & Partnerships (Commercial Services)<\/h4>\n

The Ascott<\/h5>\n

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A healthy loyalty programme is not passive and complacent but active and critical. As Ascott\u2019s lead for Global Performance Marketing, Loyalty, and Partnerships, growing Ascott Star Rewards\u2019 presence and member base, meeting a \u2018stay rewarded\u2019 brand promise while actively thinking about how to return value, keeps Gan Hup up at night. As part of his portfolio, Gan Hup also drives his team to balance marketing ROI while trying out new channels and hunting down new market segments.<\/p>\n

With over two decades in a leadership role, he played a pivotal role in securing a multi-year deal between Ascott and Chelsea Football Club – a partnership that brought together the power of football and travel to create money-can\u2019t-buy experiences. Together with campaigns, these efforts drove a remarkable 40% growth in membership and a 30% increase in room revenue in 2024.<\/p>\n

He still wonders why his dog, Rowan, has more Instagram followers than he does.<\/p>\n

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VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

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BIG Caring Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Libai Zhuo ” position=”Head of Customer Happiness Digitalisation ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png” admin_label=”Circles_Libai Zhuo ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Circles <\/strong><\/p>\n

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Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

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Metro (Private)<\/strong><\/p>\n

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Pet Lovers Centre<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sreeratha S. Govindasamy” position=”Head of Customer Care” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Philip-Morris-Malaysia-_Sreeratha-S.Govindasamy.png” admin_label=”Philip Morris Malaysia _Sreeratha S. Govindasamy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Philip Morris Malaysia<\/strong><\/p>\n

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The Ascott<\/strong><\/p>\n

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The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

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Under Armour<\/strong><\/p>\n

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2025 JUDGE’S PROFILEGan Hup Tan Vice President, Marketing, Loyalty & Partnerships (Commercial Services) The AscottA healthy loyalty programme is not passive and complacent but active and critical. As Ascott\u2019s lead for Global Performance Marketing, Loyalty, and Partnerships, growing Ascott Star Rewards\u2019 presence and member base, meeting a \u2018stay rewarded\u2019 brand promise while actively thinking about […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18406","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nGan Hup Tan - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/gan-hup-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gan Hup Tan - 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