{"id":18347,"date":"2025-04-22T11:54:17","date_gmt":"2025-04-22T03:54:17","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18347"},"modified":"2025-04-22T14:21:52","modified_gmt":"2025-04-22T06:21:52","slug":"dr-hayley-yew","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/","title":{"rendered":"Dr. Hayley Yew"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

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Dr. Hayley Yew<\/h3>\n

Head, Customer Development<\/h4>\n

Coca-Cola Refreshments Malaysia<\/h5>\n

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Dr. Hayley Yew is a commercial leader with 13 years of experience in the FMCG industry, with a focus on customer development, commercial strategy, and analytics across brick-and-mortar, HoReCa, and e-commerce channels. She has contributed to the growth of brands such as Heineken, Dutch Lady, and Coca-Cola, navigating evolving market dynamics with strategic clarity and agility.<\/p>\n

Recognised by Britishpedia among Malaysia\u2019s Successful People, Hayley is known for connecting strategic foresight with executional rigour and innovation. She is passionate about building purposeful partnerships, shaping customer strategies, and transforming business challenges into meaningful, sustainable growth \u2014 always with the consumer experience at the centre.<\/p>\n

A strong advocate for Diversity, Equity, Inclusion, and Belonging (DEIB), Hayley is especially committed to empowering women in leadership. She believes inclusive leadership is more than a value \u2014 it\u2019s essential to building resilient, forward-thinking organisations.<\/p>\n

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VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

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BIG Caring Group<\/strong><\/p>\n

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Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

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Metro (Private)<\/strong><\/p>\n

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Pet Lovers Centre<\/strong><\/p>\n

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Philip Morris Malaysia<\/strong><\/p>\n

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PRM Marketing Services (PRMMS)<\/strong><\/p>\n

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The Ascott<\/strong><\/p>\n

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The Entertainment and Education Group (TEEG)<\/strong><\/p>\n

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TungLok Group<\/strong><\/p>\n

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Under Armour<\/strong><\/p>\n

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2025 JUDGE’S PROFILEDr. Hayley Yew Head, Customer Development Coca-Cola Refreshments MalaysiaDr. Hayley Yew is a commercial leader with 13 years of experience in the FMCG industry, with a focus on customer development, commercial strategy, and analytics across brick-and-mortar, HoReCa, and e-commerce channels. She has contributed to the growth of brands such as Heineken, Dutch Lady, […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-18347","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nDr. Hayley Yew - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Hayley Yew - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T03:54:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T06:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\"},\"author\":{\"name\":\"sandi\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"headline\":\"Dr. Hayley Yew\",\"datePublished\":\"2025-04-22T03:54:17+00:00\",\"dateModified\":\"2025-04-22T06:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\"},\"wordCount\":1718,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/dr-hayley-yew\/\",\"name\":\"Dr. Hayley Yew - 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