{"id":18087,"date":"2025-02-17T16:37:22","date_gmt":"2025-02-17T08:37:22","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=18087"},"modified":"2025-04-22T12:04:04","modified_gmt":"2025-04-22T04:04:04","slug":"jasmine-sim-2","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/pearlyn-cheong\/","title":{"rendered":"Pearlyn Cheong"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.14.7″ global_module=”18021″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/02\/Under-Armour_Pearlyn-Cheong.png” title_text=”Under Armour_Pearlyn Cheong” _builder_version=”4.16″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pearlyn Cheong<\/h3>\n

Regional Senior CRM Lead<\/h4>\n

Under Armour<\/h5>\n

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With over 15 years of integrated marketing expertise, Pearlyn is a champion for customer-centric growth through technology. Across diverse industries (FMCG, hospitality, healthcare, sports and financial services), she spearheads regional initiatives that seamlessly integrate digital tools, transforming omnichannel commercial operations and driving both customer engagement and efficiency. From leading successful CRM and marketing tool implementations, to crafting impactful loyalty programs, she has proven track record of delivering value for both customer retention and business objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”18019″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”2025 VIEW OTHER JUDGES\u2019 PROFILES” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2025 JUDGES\u2019 PROFILES<\/h2>\n

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BIG Caring Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Libai Zhuo ” position=”Head of Customer Happiness Digitalisation ” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Circles_Libai-Zhuo.png” admin_label=”Circles_Libai Zhuo ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Circles <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dr. Hayley Yew” position=”Head, Customer Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Coca-Cola-Refreshments-Malaysia-_Hayley-Yew.png” admin_label=”Coca-Cola Refreshments Malaysia_Dr. Hayley Yew” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Coca-Cola Refreshments Malaysia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Christian ” position=”Head of Loyalty & Customer Digital Transformation” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Metro-Private_Henry-Christian.png” admin_label=”Metro (Private)_Henry Christian” _builder_version=”4.27.0″ link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Metro (Private)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ellaine Tan” position=”Head of Customer Service, CRM & Business Process Development” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/04\/Pet-Lovers-Centre_Elaine-Tan.png” admin_label=”Ellaine Tan_Pet Lovers Centre” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjQyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pet Lovers Centre<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn\tCheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Under-Armour_Pearlyn-Cheong.jpeg” admin_label=”Under Armour_Pearlyn\tCheong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTQxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]<\/p>\n

Under Armour<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.14.7″ global_module=”18021″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.16″ global_colors_info=”{}”] 2025 JUDGE’S PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2025\/02\/Under-Armour_Pearlyn-Cheong.png” title_text=”Under Armour_Pearlyn Cheong” _builder_version=”4.16″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”] Pearlyn […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Welcome to Awards Site Home<\/a>. This is your first post. 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