{"id":16701,"date":"2024-02-19T11:12:22","date_gmt":"2024-02-19T03:12:22","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=16701"},"modified":"2024-02-19T11:13:11","modified_gmt":"2024-02-19T03:13:11","slug":"bea-atienza","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/bea-atienza\/","title":{"rendered":"Bea Atienza"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judge Profile 2024″ module_class=”members-full-description” _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_row admin_label=”2024″ _builder_version=”4.14.7″ global_module=”15853″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title 2024″ _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n

2024 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” _builder_version=”4.7.5″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/Colgate-Palmolive_Bea-Atienza.png” title_text=”Colgate Palmolive_Bea Atienza” _builder_version=”4.14.7″ hover_enabled=”0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n

Bea Atienza<\/h3>\n

Marketing Director<\/h4>\n

Colgate Palmolive<\/strong><\/p>\n

Bea is an award-winning planner with over fifteen years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full-funnel marketing and ecosystem development.<\/p>\n

She serves as Marketing Director for impactful brand experience at Colgate-Palmolive Philippines, where she leads digital transformation, customer experience engagement and integrated media strategy. <\/p>\n

Before joining the client side, she was Chief Strategy Officer at Dentsu Philippines, where she championed strategy and digital transformation across the network\u2019s creative and media agencies. She was concurrently General Manager at iProspect, the group performance marketing arm. She previously helped plan leadership positions with international remits at Edelman Digital Singapore, Wunderman Singapore, and McCann Shanghai. Originally from Manila, she was responsible for setting up the strategy team for McCann \/ MRM Philippines. <\/p>\n

She has received industry recognition from awards bodies, is an active speaker and has previously judged for several awards. <\/p>\n

Bea originally graduated from Ateneo de Manila University and has an MS in Strategy and Design Management from The New School, as well as a professional certificate in Digital Media Marketing from New York University; she regularly teaches marketing and brand strategy at prominent universities, including at Singapore Management University, Ateneo de Manila University and the University of Asia and the Pacific.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#FFFFFF” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_module=”15856″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2024 VIEW OTHER JUDGES\u2019 PROFILES” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n

VIEW OTHER 2024 JUDGES\u2019 PROFILES<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2024 judges” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”15867″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bella Wilvensus” position=”Head of Digital Marketing, Commerce, Data & Insight” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/ACE-Hardware-Indonesia_Bella-Wilvensus.png” admin_label=”ACE Hardware Indonesia_Bella Wilvensus” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTYyIn19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]ACE Hardware Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ngai Yuen Low ” position=”Chief Merchandise & Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/AEON-Co-M_Ngai-Yuen-Low.png” admin_label=”AEON Co (M)_Low Ngai Yuen” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTgwIn19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]AEON Co (M)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alvin Tham” position=”Director, Marketing and Operations Planning” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/Busy-Bees-Asia_Alvin-Tham.png” admin_label=”Busy Bees Asia_Alvin Tham” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NDM0In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]Busy Bees Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dinesh Sanjay” position=”Head of Enterprise Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/CelcomDigi_Dinesh-Sanjay.png” admin_label=”CelcomDigi_Dinesh\t Sanjay” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NjQ5In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]CelcomDigi<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bea\tAtienza” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/Colgate-Palmolive_Bea-Atienza.png” admin_label=”Colgate Palmolive_Bea\tAtienza” _builder_version=”4.14.7″ hover_enabled=”0″ icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzAxIn19@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]Colgate Palmolive<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shirleyvian Foo” position=”Head of Marketing, Southeast Asia” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/ECCO_Shirleyvian-Foo.png” admin_label=”ECCO_Shirleyvian Foo” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTA5In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]ECCO<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sebastian Grossmann” position=”Regional Director Airline Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Embraer-Asia-Pacific_Sebastian-Grossmann.png” admin_label=”Embraer Asia Pacific_Sebastian\tGrossmann” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MjMwIn19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]Embraer Asia Pacific<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Arvid Yap” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Freyabadi-Indotama_Arvid-Yap.png” admin_label=”Freyabadi Indotama_Arvid\t Yap” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzU4In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]Freyabadi Indotama<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Jones” position=”Director of Marketing, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/02\/FCM-Travel-Asia_Henry-Jones.png” admin_label=”FCM Travel Asia_Henry\tJones” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTg3In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]FCM Travel Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sushil Katdare” position=”CX Director, Greater China and Intercontinental Region” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/GSK_Sushil-Katdare.png” admin_label=”GSK_Sushil\tKatdare” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTUxIn19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]GSK<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Devleena Sashital” position=”Senior VP Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/ISMAYA-Group_Devleena-Sashital.png” admin_label=”ISMAYA Group_Devleena\tSashital” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NDA0In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]ISMAYA Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Emily Ong” position=”Principal Product Manager – Customer & Loyalty” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2024\/01\/Landmark-Group_Emily-Ong.png” admin_label=”Landmark Group_Emily\tOng” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTQ0In19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]Landmark Group<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Zeeshan Muhammad Khan” position=”Head of Marketing” 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global_colors_info=”{}”]Michelin<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joseph Jones” position=”Director, Brand and Creative Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2023\/12\/NBCUniversal_Joseph-Jones.jpg” admin_label=”NBCUniversal_Joseph\tJones” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODYxIn19@” icon_hover_color=”#f73145″ locked=”off” global_colors_info=”{}”]NBCUniversal<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ 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Singapore Management University<\/strong><\/p>\n

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UEM Sunrise<\/strong><\/p>\n

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