{"id":12715,"date":"2022-06-03T10:25:35","date_gmt":"2022-06-03T02:25:35","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=12715"},"modified":"2022-06-03T10:25:43","modified_gmt":"2022-06-03T02:25:43","slug":"michelle-tucker","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/michelle-tucker\/","title":{"rendered":"Michelle Tucker"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judge Profile&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; global_module=&#8221;12123&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Judge Profile title&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\">JUDGE PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2022\/06\/imgonline-com-ua-resize-MTpuWdgBHcQwXlmc.jpg&#8221; title_text=&#8221;imgonline-com-ua-resize-MTpuWdgBHcQwXlmc&#8221; _builder_version=&#8221;4.14.7&#8243; hover_enabled=&#8221;0&#8243; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.14.7&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Michelle Tucker<\/h3>\n<h4>Head of Digital and CRM ANZ<\/h4>\n<p><strong>AstraZeneca<\/strong><\/p>\n<p>Michelle is a senior, customer and commercially focused digital professional who has led the digital transformation of MNCs and national brands while also dabbling in the start-up world. Having both digitised and digitalised systems and processes by bringing together technology, data and digital marketing \u2013 Michelle has grown businesses from scratch and opened up new revenue streams. Michelle has experience across the full acquisition, retention and conversion framework with over fifteen years\u2019 experience in SEM, SEO, content, platform design, CRO across ecommerce and non-ecommerce brands. \u00a0Michelle has driven significant revenue uplift and competitive advantage with organisations who have an appetite for change (and some that don\u2019t) by raising the efficacy of digital technology and marketing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;12130&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;VIEW OTHER JUDGES\u2019 PROFILES&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\">VIEW OTHER JUDGES\u2019 PROFILES<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNTE2In19@&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Abbott Nutrition Malaysia<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Darshana Shah&#8221; position=&#8221;Executive Vice President- Marketing &#038; Digital &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2022\/04\/imgonline-com-ua-resize-eAJ36oyLK6f.jpg&#8221; admin_label=&#8221;Aditya Burla Insurance&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMTc4In19@&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Aditya Birla Health Insurance<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Cindy Lim&#8221; position=&#8221;Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2022\/04\/imgonline-com-ua-resize-yOUVEfanpv1.jpg&#8221; admin_label=&#8221;airasia&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjMxIn19@&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>airasia rewards<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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position=&#8221;Head of Customer Relations (CRM &#038; Partnership) &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2022\/05\/imgonline-com-ua-resize-IOV8McMJR1.jpg&#8221; admin_label=&#8221;Eu Yan Sang&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNDA5In19@&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Eu Yan Sang Singapore<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.14.7&#8243; 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