{"id":12178,"date":"2022-04-06T17:08:26","date_gmt":"2022-04-06T09:08:26","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=12178"},"modified":"2022-04-06T17:08:37","modified_gmt":"2022-04-06T09:08:37","slug":"darshana-shah","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/","title":{"rendered":"Darshana Shah"},"content":{"rendered":"

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JUDGE PROFILE<\/h2>\n

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Darshana Shah<\/h3>\n

Executive Vice President- Marketing & Digital\u00a0<\/h4>\n

Aditya Birla Health Insurance<\/h5>\n

Darshana Shah is the Executive Vice President of Marketing & Digital at Aditya Birla Health Insurance Co. Limited (ABHICL). She has been a part of ABHICL, a joint venture (JV) between Aditya Birla Group and MMI Holdings of South Africa, since January 2016.<\/p>\n

In her role as EVP – Marketing & Digital, she is driving the key agendas as a \u2018Customer Custodian\u2019 in areas of Product Marketing, Channel and Customer Experience Management, Contact Centre, Corporate Communications and Digital innovation & business improvement mandate for the customer facing and distributor facing assets of ABHI including digital adoption.<\/p>\n

Overall, Darshana has 24 plus years of rich experience in marketing, digital, brand & communication. She started her career in 1996 in IT education sector and post that forayed in Retail for the last 15 years. Darshana is the recipient of prestigious \u2018ABC Inspiration Awards 2021\u2019 in the \u2018Leadership\u2019 Category and \u2018Aditya Birla Group Award 2018\u2019 in the \u2018Exceptional Contributors\u2019 category.\u00a0<\/p>\n

Prior to joining Aditya Birla Health Insurance, Darshana was with Hypercity Retail as Sr. Vice President – Marketing and Visual Merchandising. Prior to her stint with Hypercity Retail, Darshana has worked with organizations such as Reliance Retail, Future Group and Shoppers Stop.<\/p>\n

Darshana has done her Bachelors in Science from Mithibai College and a Post Graduate Diploma in Management Studies from NMIMS and also Diploma in \u2018Early Child Care\u2019 education from Mumbai University. She has also done a Senior Leadership Executive Program(SELP) from Harvard Business School. Darshana loves beaches, and if not at work she is travelling to some new country as she has a long bucket list and loves meeting people from different cultures.<\/p>\n

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VIEW OTHER JUDGES\u2019 PROFILES<\/h2>\n

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Kimberly-Clark<\/strong><\/p>\n

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Metro Brands<\/strong><\/p>\n

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Quintis Sandalwood<\/strong><\/p>\n

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Singtel<\/strong><\/p>\n

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[et_pb_section fb_built=”1″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_module=”12123″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title” _builder_version=”4.7.5″ global_colors_info=”{}”] JUDGE PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” _builder_version=”4.7.5″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2022\/04\/imgonline-com-ua-resize-eAJ36oyLK6f.jpg” title_text=”imgonline-com-ua-resize-eAJ36oyLK6f” _builder_version=”4.14.7″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.14.7″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″] Darshana Shah Executive Vice […]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Welcome to Awards Site Home<\/a>. This is your first post. Edit or delete it, then start blogging!<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-12178","post","type-post","status-publish","format-standard","hentry","category-judges"],"yoast_head":"\nDarshana Shah - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Darshana Shah - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T09:08:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T09:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Darshana Shah\",\"datePublished\":\"2022-04-06T09:08:26+00:00\",\"dateModified\":\"2022-04-06T09:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\"},\"wordCount\":1145,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/darshana-shah\/\",\"name\":\"Darshana Shah - 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