{"id":10290,"date":"2021-06-14T23:41:29","date_gmt":"2021-06-14T15:41:29","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?p=10290"},"modified":"2023-03-14T10:03:57","modified_gmt":"2023-03-14T02:03:57","slug":"alex-chan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/","title":{"rendered":"Alex Chan"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Judge Profile title&#8221; _builder_version=&#8221;4.14.7&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2021 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2021\/06\/Geneco_AlexChan.jpg&#8221; alt=&#8221;Geneco_AlexChan&#8221; title_text=&#8221;Geneco_AlexChan&#8221; _builder_version=&#8221;4.7.5&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px|||&#8221; z_index_tablet=&#8221;500&#8243; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Alex Chan<\/h2>\n<p><em>Head of Marketing<br \/><\/em><strong>Geneco<br \/><\/strong><\/p>\n<p>Behind every brand, Alex believes there\u2019s an inspiring story that builds the foundation for meaningful engagement and long-term loyalty with customers. It\u2019s with this belief that he spearheaded multiple award-winning brand and marketing campaigns at the organisations he has worked at.<\/p>\n<p>Currently, Alex is Head of Marketing for Geneco, one of the leading electricity retailers for residential, commercial and industrial sectors. He charts the path for his team in building the brand, developing and optimising digital performance as well as social media strategies to deliver effective direct-to-consumer results.<\/p>\n<p>Prior to Geneco, Alex has worked in the telco industry for over 12 years at both StarHub and M1, creating notable brand campaigns that resonated with its customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Judge Profile title&#8221; _builder_version=&#8221;4.14.7&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;] 2021 JUDGE&#8217;S PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2021\/06\/Geneco_AlexChan.jpg&#8221; alt=&#8221;Geneco_AlexChan&#8221; title_text=&#8221;Geneco_AlexChan&#8221; _builder_version=&#8221;4.7.5&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px|||&#8221; z_index_tablet=&#8221;500&#8243; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.7.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;] [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Welcome to <a href=\"http:\/\/awards.marketing-interactive.com\/\">Awards Site Home<\/a>. 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Edit or delete it, then start blogging!<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","hentry","category-judges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alex Chan - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alex Chan - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T15:41:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T02:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shanee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\"},\"author\":{\"name\":\"shanee\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#\/schema\/person\/075a005221a9a32dd4a88f3a14915278\"},\"headline\":\"Alex Chan\",\"datePublished\":\"2021-06-14T15:41:29+00:00\",\"dateModified\":\"2023-03-14T02:03:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/#organization\"},\"articleSection\":[\"Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/alex-chan\/\",\"name\":\"Alex Chan - 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