{"id":19648,"date":"2026-08-20T22:44:08","date_gmt":"2026-08-20T14:44:08","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?page_id=19648"},"modified":"2026-08-20T22:44:15","modified_gmt":"2026-08-20T14:44:15","slug":"2026-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/2026-winners\/","title":{"rendered":"2026 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”L&E Brand of the Year” admin_label=”L&E Brand of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nShell International Petroleum<\/strong>
<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Loyalty Agency of the Year” admin_label=”Loyalty Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Engagement Agency of the Year” admin_label=”Engagement Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”] <\/p>\n\n\n\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Relationship Marketing Agency of the Year” admin_label=”Relationship Marketing Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”LOYALTY CATEGORIES” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

LOYALTY CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Card-Based Loyalty Programme” admin_label=”1. Best Card-Based Loyalty Programme” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Brand: MyMillennium \u2013 The Card That Opens More
Campaign: MyMillennium \u2013 The Card That Opens More<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

ACCOR<\/strong>
Brand: ALL ACCOR
Campaign: ALL Accor Loyalty Programme<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Loyalty Strategy \u2013 Automotive” admin_label=”2. Best Loyalty Strategy \u2013 Automotive” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Performance Motors<\/strong>
Campaign: People. Magic. Loyalty. Customer Engagement is in Performance Motors’ DNA<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Inchcape Singapore<\/strong>
Brand: Toyota\u00a0
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” admin_label=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

CARiNG Pharmacy<\/strong>
Brand: Mom & Cutie
Campaign: Happy Diners: Play Smart, Eat Smart!<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: Partnerships With Purpose: Building a Global Loyalty Ecosystem at 30<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Loyalty Strategy \u2013 Consumer” admin_label=”4. Best Loyalty Strategy \u2013 Consumer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

CAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Vejthani International Hospital<\/strong>
Campaign: Comprehensive Kidney Transplant Campaign<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Loyalty Strategy \u2013 Finance & Insurance” admin_label=”5. Best Loyalty Strategy \u2013 Finance & Insurance” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Prudential<\/strong>
Campaign: Moments That Matter
Agency: Construct<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HCF<\/strong>
Campaign: HCF Thank You App\u200b
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Loyalty Strategy \u2013 Health & Wellness” admin_label=”6. Best Loyalty Strategy \u2013 Health & Wellness” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

BIG CARiNG GROUP<\/strong>
Campaign: Biggest Health, Beauty & Baby Expo<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Guardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
Campaign: Enabling Healthier Longer Better Lives through AIA+ and strategic partnerships<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” admin_label=”7. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hilton International<\/strong>
Brand: Hilton Honors
Campaign: Hilton Honors just got more rewarding<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Citibank Singapore<\/strong>
Brand: Citi SMRT Card \u200b
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agencies: Spark Foundry, Nine:TwentyEight, Performics India<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

CAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Loyalty Strategy \u2013 Lifestyle” admin_label=”8. Best Loyalty Strategy \u2013 Lifestyle” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Guardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Inchcape Singapore
<\/strong>Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Fujioh International Trading<\/strong>
Brand: Fujioh
Campaign: Fujioh Aftersales Program
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Loyalty Strategy \u2013 Membership Programme” admin_label=”9. Best Loyalty Strategy \u2013 Food & Beverage” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: MyMillennium: Membership Reimagined<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

CAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/p>\n<\/td>\n<\/tr>\n

\"\"
<\/strong><\/td>\n		\n
BRONZE<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link), NTUC (National Trades Union Congress)<\/strong>
Campaign: Link Rewards Programme<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Strategy \u2013 Programme Integration” admin_label=”10. Best Loyalty Strategy \u2013 Health & Wellness” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Flight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Strategy \u2013 Retail” admin_label=”11. Best Loyalty Strategy \u2013 Retail” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

CAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: The Link Rewards Programme – Every Reward, Made A Little Better<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Strategy \u2013 Rewards & Incentives” admin_label=”12. Best Loyalty Strategy \u2013 Rewards & Incentives” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Mastercard<\/strong>
Campaign: Mastercard Travel Rewards
Agency: Wink<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
Campaign: AIA Vitality<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Loyalty Strategy \u2013 Travel & Hospitality” admin_label=”13. Best Loyalty Strategy \u2013 Travel & Hospitality” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hilton International Asia Pacific<\/strong>
Brand: Hilton Honors
Campaign: Hilton Honors just got more rewarding
<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Flight Centre Travel Group
<\/strong>Campaign: World360 Rewards
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: MHR30: A Multi-Touchpoint Loyalty Engine for the Next 30 Years<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Regional Loyalty Campaign” admin_label=”14. Best Regional Loyalty Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: Loyalty Across Southeast Asia Through Stays and Dining<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Brand: Link Rewards
Campaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

CARiNG Pharmacy<\/strong>
Campaign: CARiNG Connects Sarawak: Loyalty Made Local<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Use of Artificial Intelligence” admin_label=”15. Best Use of Artificial Intelligence” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/strong><\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

The 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 AI Insight Agent: Humanizing Loyalty Through Agentic AI<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

DBS Bank Singapore
<\/strong>Campaign: DBS Joy<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

The 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 AI Personalization Engine: Powering Hyper-Personalized Loyalty at Scale<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”ENGAGEMENT CATEGORIES” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

ENGAGEMENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”16. Best Customer Experience” admin_label=”16. Best Customer Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: Empathetic Scam Servicing with AI<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Metro <\/strong>
Campaign: Metro – Service Excellence<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Engagement Strategy \u2013 B2B” admin_label=”17. Best Engagement Strategy \u2013 B2B” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Gallagher, imar<\/strong>
Campaign: Gallagher Business Rewards & The Shed
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Engagement Strategy \u2013 B2C” admin_label=”18. Best Engagement Strategy \u2013 B2C” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Philip Morris International<\/strong>
Brand: IQOS
Campaign: IQOS CLUB<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Citibank Singapore<\/strong>
Brand: Citi SMRT Card
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agencies: Spark Foundry, Nine:TwentyEight, Performics India<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Engagement Strategy \u2013 Employee Experience” admin_label=”19. Best Engagement Strategy \u2013 Employee Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Moving as One<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: CBWMO United: Our Collective Journey<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

ACCOR<\/strong>
Brand: ALL ACCOR
Campaign: CARES \u200b- OUR LOYALTY PROMISE
Agency: Be More Human<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Engagement Strategy \u2013 Omnichannel” admin_label=”20. Best Engagement Strategy \u2013 Omnichannel” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Guardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Asia Pacific Breweries (Singapore), FairPrice Group<\/strong>
Campaign: Huat with Tiger<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Citibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard at NATAS Fair Spend and Get Campaign
Agency: Mastercard Marketing Services<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Engagement Strategy \u2013 Online Experience” admin_label=”21. Best Engagement Strategy \u2013 Online Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Brand: HPE Networking Instant On
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Engagement Strategy \u2013 Specific Audience” admin_label=”22. Best Engagement Strategy \u2013 Specific Audience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Advocates” admin_label=”23. Best Use of Advocates” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Contests \/ Promotions” admin_label=”24. Best Use of Contests \/ Promotions” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Advanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign
Agency: Eliphant<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Corporate Social Responsibility” admin_label=”25. Best Use of Corporate Social Responsibility” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: Sustaining Lives, Enriching Minds<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: RHB Touch Hearts 2025<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Events” admin_label=”26. Best Use of Events” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

FairPrice Group<\/strong>
Brand: Just Wine Club
Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: Where Members Belong<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Experiential \/ Live Marketing” admin_label=”27. Best Use of Experiential \/ Live Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Spotify<\/strong>
Campaign: Spotify Carat Station Indonesia
Agencies: Ambil Hati, OOB<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group<\/strong>
Brand: Just Wine Club
Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Star Light, Star Bright<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Gamification” admin_label=”28. Best Use of Gamification” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Citibank Singapore<\/strong>
Brand: Citi SMRT Card
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agency: Xerago Solutions<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Vietnam Airlines<\/strong>
Brand: Lotusmiles
Camapaign: Lotusmiles Mobile App
Agency:<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

AEON Credit Services, Mastercard
<\/strong>Brand: AEON Mastercard
Campaign: AEON Mastercard: Gamifying Spends via Blind Boxes
Agency: Mastercard Services<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Influencers” admin_label=”29. Best Use of Influencers” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Star Light, Star Bright<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Citibank Singapore
<\/strong>Brand: Citi Credit Cards \u200b
Campaign: Citi Cards Privileges Campaign \u200b
Agency: Spark Foundry<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: #ForestOfProsperity<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Integrated Media” admin_label=”30. Best Use of Integrated Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Social Media” admin_label=”31. Best Use of Social Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: Turning Passive Audiences Into Active Brand Participants
Agency: Wordsmithery<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Technology” admin_label=”32. Best Use of Technology” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

The 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1: AI-Driven Loyalty Ecosystem Transforming Customer Engagement at Scale
<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of User-Generated Content” admin_label=”33. Best Use of User-Generated Content” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: #YesMillennium \u2013 Where Guests Tell the Story<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best User Experience” admin_label=”34. Best User Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Plaza Premium Group
<\/strong>Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”RELATIONSHIP CATEGORIES” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

RELATIONSHIP CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”35. Best Customer Relationship Management Strategy” admin_label=”35. Best Customer Relationship Management Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: 2025 End of Year Unpacked<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Elyx<\/strong>
Campaign: Test, Train, Track: The Elyx F1 Experience
Agency: For The Optics<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Customer Retention Strategy” admin_label=”36. Best Customer Retention Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Prudential<\/strong>
Campaign: Moments That Matter
Agency: Construct<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

AIA Indonesia<\/strong>
Campaign: Reinventing Customer Engagement: ECM as a Retention Engine
Agency: WeMotion<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

NTUC (National Trades Union Congress), FairPrice Group (NTUC Link)<\/strong>
Campaign: Driving Everyday Value Through Lifecycle-Led Loyalty with NTUC & Link Membership<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Personalisation in Relationship Marketing” admin_label=”37. Best Personalisation in Relationship Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Use of Consumer Insights \/ Data Analytics” admin_label=”38. Best Use of Consumer Insights \/ Data Analytics” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

ACCOR<\/strong>
Campaign: An Identity Led CDP Strategy for Accor\u200b
Agency: Publicis<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Nufarm Indonesia<\/strong>
Brand: Nufarm
Campaign: Grow-Together Programme
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Use of Content Marketing” admin_label=”39. Best Use of Content Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Lost To Be Found<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best Use of Direct Marketing” admin_label=”40. Best Use of Direct Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: #ForestOfProsperity<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Star Light, Star Bright<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Maybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Best Use of Emotional Loyalty Strategy” admin_label=”41. Best Use of Emotional Loyalty Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel<\/strong>
Campaign: Majulah Singapura<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Campaign: A Thousand Ways to Belong<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Indosat<\/strong>
Brands: IMPoin & BonsTri
Campaign: Donasi Poin (Points Donation)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Best Use of Mobile” admin_label=”42. Best Use of Mobile” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Syngenta\u00a0<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Plaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller\u200b<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Best Use of Relationship Marketing \u2013 B2B” admin_label=”43. Best Use of Relationship Marketing \u2013 B2B” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Best Use of Relationship Marketing \u2013 B2C” admin_label=”44. Best Use of Relationship Marketing \u2013 B2C” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hilton International<\/strong>
Campaign: Turning Conversations into Relationships Through WhatsApp
Agency: Merkle Singapore<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Inchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Best Use of Trust-Building Initiatives” admin_label=”45. Best Use of Trust-Building Initiatives” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

DBS Bank Singapore<\/strong>
Campaign: Empathetic Scam Servicing with AI<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

FairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfoq
Agency: Honest Studio<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_text admin_label=”TALENT CATEGORIES” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

TALENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”46. Team of the Year \u2013 Agency” admin_label=”46. Team of the Year \u2013 Agency” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Wink<\/strong><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

PRM Marketing Services (PRMMS)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

For The Optics<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Team of the Year \u2013 Brand” admin_label=”47. Team of the Year \u2013 Brand” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

HEWLETT PACKARD ENTERPRISE (HPE)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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