{"id":19647,"date":"2026-07-21T14:16:06","date_gmt":"2026-07-21T06:16:06","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?page_id=19647"},"modified":"2026-07-22T16:16:05","modified_gmt":"2026-07-22T08:16:05","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Loyalty Categories Title” _builder_version=”4.16″ saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

LOYALTY CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Card-Based Loyalty Programme” admin_label=”1. Best Card-Based Loyalty Programme” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: ALL Accor Loyalty Programme<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Brand: MyMillennium \u2013 The Card That Opens More
Campaign: MyMillennium \u2013 The Card That Opens More<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Loyalty Strategy \u2013 Automotive” admin_label=”2. Best Loyalty Strategy \u2013 Automotive” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformance Motors<\/strong>
Campaign: People. Magic. Loyalty. Customer Engagement is in Performance Motors’ DNA<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” admin_label=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
\nBrand: ALL ACCOR
\nCampaign: Singapore Airlines KrisFlyer x ALL Accor 50% Bonus Campaign\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nCARiNG Pharmacy<\/strong>
\nBrand: Mom & Cutie
\nCampaign: Happy Diners: Play Smart, Eat Smart!<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
\nCampaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
\nCampaign: HPE ENGAGE & GROW
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
\nCampaign: Partnerships With Purpose: Building a Global Loyalty Ecosystem at 30<\/td>\n<\/tr>\n
\"\"<\/td>\nPalo Alto Networks<\/strong>
\nCampaign: Palo Alto Networks Turbo Rewards
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group
\n<\/strong>Brand: Smart Traveller
\nCampaign: Loyalty Synergy: Partnerships That Deliver<\/td>\n<\/tr>\n
\"\"<\/td>\nWink<\/strong>
\nCampaign: Wink & Clients<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Loyalty Strategy \u2013 Consumer” admin_label=”4. Best Loyalty Strategy \u2013 Consumer” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: The Link Rewards Programme – Every Reward, Made a Little Better<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nVejthani International Hospital<\/strong>
Campaign: Comprehensive Kidney Transplant Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Loyalty Strategy \u2013 Finance & Insurance” admin_label=”5. Best Loyalty Strategy \u2013 Finance & Insurance” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Indonesia<\/strong>
Campaign: AIA Vitality Live 2025: Turning Everyday Behaviour into a Premium Loyalty Experience
Agency: Milli<\/td>\n<\/tr>\n
\u00a0<\/td>\nGallagher & imar<\/strong>
Campaign: Gallagher Business Rewards & The Shed
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHCF<\/strong>
Campaign: HCF Thank You App\u200b
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential<\/strong>
Campaign: Moments That Matter
Agency: Construct<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Loyalty Strategy \u2013 Health & Wellness” admin_label=”6. Best Loyalty Strategy \u2013 Health & Wellness” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong>
\nCampaign: Enabling Healthier Longer Better Lives through AIA+ and strategic partnerships<\/td>\n<\/tr>\n
\"\"<\/td>\nBIG CARiNG GROUP<\/strong>
\nCampaign: Biggest Health, Beauty & Baby Expo<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health and Beauty<\/strong>
\nCampaign: MYguardian Rewards Loyalty Program<\/td>\n<\/tr>\n
\"\"<\/td>\nHCF<\/strong>
\nCampaign: HCF Thank You App\u200b
\nAgency: Wink<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” admin_label=”7. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi SMRT Card \u200b
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agencies: Spark Foundry, Nine:TwentyEight, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/td>\n<\/tr>\n
\"\"<\/td>\nHCF<\/strong>
Campaign: HCF Thank You App\u200b
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHilton International<\/strong>
Brand: Hilton Honors
Campaign: Hilton Honors just got more rewarding<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/td>\n<\/tr>\n
\u00a0<\/td>\nMcMillan Shakespeare Group \u200b<\/strong>
Campaign: MMS Rewards \/ Maxxia Rewards \/ RemServ Rewards \/ Oly Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nMetro <\/strong>
Campaign: Treasured by Metro<\/td>\n<\/tr>\n
\"\"<\/td>\nVietnam Airlines<\/strong>
Brand: Lotusmiles
Campaign: Lotusmiles Mobile App
Agency: Comarch<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Loyalty Strategy \u2013 Lifestyle” admin_label=”8. Best Loyalty Strategy \u2013 Lifestyle” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFujioh International Trading<\/strong>
Brand: Fujioh
Campaign: Fujioh Aftersales Program
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Loyalty Strategy \u2013 Membership Programme” admin_label=”9. Best Loyalty Strategy \u2013 Membership Programme” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link), NTUC (National Trades Union Congress)<\/strong>
Campaign: Link Rewards Programme<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: MyMillennium: Membership Reimagined<\/td>\n<\/tr>\n
\"\"<\/td>\nRoyal Automobile Association of South Australia<\/strong>
Campaign: RAA Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 : Redefining Membership from Rewards to Enduring Relationships<\/td>\n<\/tr>\n
\"\"<\/td>\nVeeam<\/strong>
Campaign: Veeam PartnerPerks
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Strategy \u2013 Programme Integration” admin_label=”10. Best Loyalty Strategy \u2013 Programme Integration” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Brand: HPE Networking Instant On
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Strategy \u2013 Retail” admin_label=”11. Best Loyalty Strategy \u2013 Retail” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” hover_enabled=”0″ z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCAPITALAND INVESTMENT<\/strong>
\nCampaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
\nBrand: Citi Mastercard
\nCampaign: Citi Mastercard & Lendlease Lunar New Year Campaign
\nAgency: Mastercard Marketing Services<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
\nCampaign: The Link Rewards Programme – Every Reward, Made A Little Better<\/td>\n<\/tr>\n
\"\"<\/td>\nFujioh International Trading<\/strong>
\nBrand: Fujioh
\nCampaign: Fujioh Aftersales Program
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
\nCampaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMetro <\/strong>
\nCampaign: Metro’s Retail Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
\nCampaign: Shell Advantage Rewards
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
\nBrand: The 1
\nCampaign: The 1: Redefining Retail Loyalty Beyond Transactions into Enduring Relationships<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Strategy \u2013 Rewards & Incentives” admin_label=”12. Best Loyalty Strategy \u2013 Rewards & Incentives” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: ALL Accor Loyalty Programme\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nAIA Singapore<\/strong>
Campaign: AIA Vitality<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: Mastercard Travel Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nNufarm Indonesia<\/strong>
Brand: Nufarm
Campaign: Grow-Together Programme
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nPalo Alto Networks<\/strong>
Campaign: Palo Alto Networks Turbo Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: The Instant Ecosystem: Rewarding the Seamless Journey by Smart Traveller\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Loyalty Strategy \u2013 Travel & Hospitality” admin_label=”13. Best Loyalty Strategy \u2013 Travel & Hospitality” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHilton International Asia Pacific<\/strong>
Brand: Hilton Honors
Campaign: Hilton Honors just got more rewarding<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: Mastercard Travel Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: MHR30: A Multi-Touchpoint Loyalty Engine for the Next 30 Years<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Regional Loyalty Campaign” admin_label=”14. Best Regional Loyalty Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: 3X DINING OFFER<\/td>\n<\/tr>\n
\"\"<\/td>\nCARiNG Pharmacy<\/strong>
Campaign: CARiNG Connects Sarawak: Loyalty Made Local<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Brand: Link Rewards
Campaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Brand: HPE Networking Instant On
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKaspersky Lab Singapore<\/strong>
Campaign: Kaspersky APAC Partner Incentive Programs
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Loyalty Across Southeast Asia Through Stays and Dining<\/td>\n<\/tr>\n
\u00a0<\/td>\nPhilip Morris International<\/strong>
Brand: IQOS
Campaign: IQOS CLUB<\/td>\n<\/tr>\n
\"\"<\/td>\nRoyal Automobile Association of South Australia<\/strong>
Campaign: RAA Rewards
Agency: Wink<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Use of Artificial Intelligence” admin_label=”15. Best Use of Artificial Intelligence” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: DBS Joy<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 AI Insight Agent: Humanizing Loyalty Through Agentic AI<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 AI Personalization Engine: Powering Hyper-Personalized Loyalty at Scale<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”ENGAGEMENT CATEGORIES” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

ENGAGEMENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”16. Best Customer Experience” admin_label=”16. Best Customer Experience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: Empathetic Scam Servicing with AI<\/td>\n<\/tr>\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMetro <\/strong>
Campaign: Metro – Service Excellenc<\/td>\n<\/tr>\n
\u00a0<\/td>\nPhilip Morris International<\/strong>
Brand: IQOS
Campaign: IQOS CLUB<\/td>\n<\/tr>\n
\"\"<\/td>\nRoyal Automobile Association of South Australia<\/strong>
Campaign: RAA Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSony<\/strong>
Campaign: Sony Digital Imaging Campaign
Agency: Wink<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Engagement Strategy \u2013 B2B” admin_label=”17. Best Engagement Strategy \u2013 B2B” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nGallagher & imar<\/strong>
Campaign: Gallagher Business Rewards & The Shed
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\u00a0<\/td>\nMcMillan Shakespeare Group \u200b<\/strong>
Campaign: Maxxia Rewards \/ RemServ Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rhythm of the Strings, Triumph of the Steed<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Engagement Strategy \u2013 B2C” admin_label=”18. Best Engagement Strategy \u2013 B2C” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi SMRT Card
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
Agencies: Spark Foundry, Nine:TwentyEight, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nElyx<\/strong>
Campaign: Test, Train, Track
Agency: For The Optics<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: Designing Shopper First Retail Experiences Through a Strategic Public Private Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\u00a0<\/td>\nPhilip Morris International<\/strong>
Brand: IQOS
Campaign: IQOS CLUB<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Engagement Strategy \u2013 Employee Experience” admin_label=”19. Best Engagement Strategy \u2013 Employee Experience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: CARES \u200b- OUR LOYALTY PROMISE
Agency: Be More Human<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: CBWMO United: Our Collective Journey<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: Engagement through the 3Es : Education, Exposure and Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: The Future-Ready SPARK: Building a Culture of Excellence<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: CARE@IBGO AI-Powered People Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: OneMobile<\/td>\n<\/tr>\n
\u00a0<\/td>\nMcMillan Shakespeare Group \u200b<\/strong>
Campaign: MMS Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: The Win-Win-Win Frontline: Empowering Ambassadors by Smart Traveller\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Moving as One<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Engagement Strategy \u2013 Omnichannel” admin_label=”20. Best Engagement Strategy \u2013 Omnichannel” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsia Pacific Breweries (Singapore), FairPrice Group<\/strong>
Campaign: Huat with Tiger<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard at NATAS Fair Spend and Get Campaign
Agency: Mastercard Marketing Services<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health and Beauty<\/strong>
Campaign: MYguardian Rewards Loyalty Program<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Engagement Strategy \u2013 Online Experience” admin_label=”21. Best Engagement Strategy \u2013 Online Experience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Brand: HPE Networking Instant On
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Engagement Strategy \u2013 Specific Audience” admin_label=”22. Best Engagement Strategy \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong>
Campaign: AIA Ultimate FitnessFest<\/td>\n<\/tr>\n
\u00a0<\/td>\nBIBD, Mastercard<\/strong>
Campaign: BIBD PERDANA Mastercard World Elite Experience
Agency: The Atelier & Co.<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Advocates” admin_label=”23. Best Use of Advocates” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Contests \/ Promotions” admin_label=”24. Best Use of Contests \/ Promotions” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAdvanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway
Agencies: Spark Foundry, Nine: TwentyEight<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found
Agency:<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Corporate Social Responsibility” admin_label=”25. Best Use of Corporate Social Responsibility” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: Sustaining Lives, Enriching Minds<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: RHB Touch Hearts 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rhythm of the Strings, Triumph of the Steed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Events” admin_label=”26. Best Use of Events” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group<\/strong>
Brand: Just Wine Club
Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nMetro <\/strong>
Campaign: Event-Led Retail Transformation
(featuring Metro x Shinsegae International Event & SleepLab Launch)<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Where Members Belong<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rhythm of the Strings, Triumph of the Steed<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Driving Adviser Loyalty in an Open Architecture Market<\/td>\n<\/tr>\n
\"\"<\/td>\nVietnam Airlines<\/strong>
Brand: Lotusmiles
Campaign: Lotusmiles
Agency: Comarch<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Experiential \/ Live Marketing” admin_label=”27. Best Use of Experiential \/ Live Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group<\/strong>
Brand: Just Wine Club
Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nSpotify<\/strong>
Campaign: Spotify Carat Station Indonesia
Agencies: Ambil Hati, OOB<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Gamification” admin_label=”28. Best Use of Gamification” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAEON Credit Services, Mastercard<\/strong>
\nBrand: AEON Mastercard
\nCampaign: AEON Mastercard: Gamifying Spends via Blind Boxes
\nAgency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
\nBrand: Citi SMRT Card
\nCampaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places
\nAgency: Xerago Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
\nCampaign: SG CBWMO | Mission: I\u2019M POSSIBLE \u2013 A Play\u2011to\u2011Engage Experience\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
\nCampaign: HPE ENGAGE & GROW
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nIndosat<\/strong>
\nBrands: IMPoin & BonsTri
\nCampaign: Pesta Hadiah IMPoin & BombasTri<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
\nCampaign: Shell International Petroleum
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nVietnam Airlines<\/strong>
\nBrand: Lotusmiles
\nCampaign: Lotusmiles Mobile App
\nAgency: Comarch<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Influencers” admin_label=”29. Best Use of Influencers” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAdvanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi Credit Cards \u200b
Campaign: Citi Cards Privileges Campaign \u200b
Agency: Spark Foundry<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: KANIVA PET FOOD<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: M Social Collective: How Co-Creation Evolved the Hotel Influencer Playbook<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Integrated Media” admin_label=”30. Best Use of Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsia Pacific Breweries (Singapore), FairPrice Group<\/strong>
Campaign: Huat with Tiger<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard \u200b\u200b
Campaign: Citi Mastercard Million Dollar Giveaway \u200b\u200b
Agencies: Spark Foundry, Nine: TwentyEight\u200b\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign:\u00a0DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Social Media” admin_label=”31. Best Use of Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: ALL Accor x Emirates Skywards: The Roland-Garros Experience\u200b
Agency: Munch Coms<\/td>\n<\/tr>\n
\"\"<\/td>\nAdvanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard Amplify SG Media Campaign
Agency: Spark Foundry<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Turning Passive Audiences Into Active Brand Participants
Agency: Wordsmithery<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Technology” admin_label=”32. Best Use of Technology” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCAPITALAND INVESTMENT<\/strong>
Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore\u2019s First Large-Scale Linked-Payment Rewards Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfo
Agency: Honest Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nHilton International<\/strong>
Campaign: Scaling Human Connections Through WhatsApp
Agency: Merkle Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\u00a0<\/td>\nMcMillan Shakespeare Group \u200b<\/strong>
Campaign: MMS Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nNufarm Indonesia<\/strong>
Brand: Nufarm\u00a0
Campaign: Grow-Together Programme
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1: AI-Driven Loyalty Ecosystem Transforming Customer Engagement at Scale<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of User-Generated Content” admin_label=”33. Best Use of User-Generated Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: #YesMillennium \u2013 Where Guests Tell the Story<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best User Experience” admin_label=”34. Best User Experience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\u00a0<\/td>\nPhilip Morris International<\/strong>
Brand: IQOS
Campaign: IQOS CLUB<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”RELATIONSHIP CATEGORIES ” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

RELATIONSHIP CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”35. Best Customer Relationship Management Strategy” admin_label=”35. Best Customer Relationship Management Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nElyx<\/strong>
Campaign: Test, Train, Track: The Elyx F1 Experience
Agency: For The Optics<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: 2025 End of Year Unpacked<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: 23 Million Relationships. 20 Years of Trust.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Customer Retention Strategy” admin_label=”36. Best Customer Retention Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Indonesia<\/strong>
Campaign: Reinventing Customer Engagement: ECM as a Retention Engine
Agency: WeMotion<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC (National Trades Union Congress), FairPrice Group (NTUC Link)<\/strong>
Brand: Link Membership
Campaign: Driving Everyday Value Through Lifecycle-Led Loyalty with NTUC & Link Membership<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential<\/strong>
Campaign: Moments That Matter
Agency: Construct<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Personalisation in Relationship Marketing” admin_label=”37. Best Personalisation in Relationship Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Use of Consumer Insights \/ Data Analytics” admin_label=”38. Best Use of Consumer Insights \/ Data Analytics” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Campaign: An Identity Led CDP Strategy for Accor\u200b
Agency: Publicis<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: CIT Optimisation Excellence in Cash Management and ATM Operations<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: 2025 End of Year Unpacked<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nNufarm Indonesia<\/strong>
Brand: Nufarm
Campaign: Grow-Together Programme
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Use of Content Marketing” admin_label=”39. Best Use of Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign
Agencies: Player Media, Mastercard Asia Pacific<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Majulah Singapura<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best Use of Direct Marketing” admin_label=”40. Best Use of Direct Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMaybank Singapore<\/strong>
Campaign: Served Your Way. Maybank.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Best Use of Emotional Loyalty Strategy” admin_label=”41. Best Use of Emotional Loyalty Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL ACCOR
Campaign: Limitless Experiences to Build Emotional Connection\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nCARiNG Pharmacy<\/strong>
Campaign: Colours of Care: Neurodiversity Inclusion Initiative<\/td>\n<\/tr>\n
\"\"<\/td>\nFlight Centre Travel Group<\/strong>
Campaign: World360 Rewards
Agency: Wink<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nIndosat<\/strong>
Brands: IMPoin & BonsTri
Campaign: Donasi Poin (Points Donation)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: A Thousand Ways to Belong<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Majulah Singapura<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Best Use of Mobile” admin_label=”42. Best Use of Mobile” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: The Link Rewards Programme – Every Reward, Made A Little Better<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Best Use of Relationship Marketing \u2013 B2B” admin_label=”43. Best Use of Relationship Marketing \u2013 B2B” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong>
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rhythm of the Strings, Triumph of the Steed<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Best Use of Relationship Marketing \u2013 B2C” admin_label=”44. Best Use of Relationship Marketing \u2013 B2C” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFujioh International Trading<\/strong>
Brand: Fujioh
Campaign: Fujioh Aftersales Program
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
\"\"<\/td>\nHilton International<\/strong>
Campaign: Turning Conversations into Relationships Through WhatsApp
Agency: Merkle Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Best Use of Trust-Building Initiatives” admin_label=”45. Best Use of Trust-Building Initiatives” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank Singapore<\/strong>
Campaign: Empathetic Scam Servicing with AI<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong>
Campaign: Bridge to equity: Automating savings via Myinfoq
Agency: Honest Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong>
Campaign: Kaniva : Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Rooted in Tradition, Growing with You<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”TALENT CATEGORIES” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

TALENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”46. Team of the Year \u2013 Agency” admin_label=”46. Team of the Year \u2013 Agency” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFor The Optics<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nWink<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nFairPrice Group (NTUC Link)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nHEWLETT PACKARD ENTERPRISE (HPE)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nKANIVA PET FOOD<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2026 FinalistsLOYALTY CATEGORIES ACCORBrand: ALL ACCORCampaign: ALL Accor Loyalty Programme HEWLETT PACKARD ENTERPRISE (HPE)Campaign: HPE ENGAGE & GROWAgency: PRM Marketing Services (PRMMS) Millennium Hotels and ResortsBrand: MyMillennium \u2013 The Card That Opens MoreCampaign: MyMillennium \u2013 The Card That Opens More Inchcape SingaporeBrand: ToyotaCampaign: Toyota AlwaysAgency: PRM Marketing Services (PRMMS) Performance MotorsCampaign: People. Magic. Loyalty. Customer […]<\/p>\n","protected":false},"author":50,"featured_media":19388,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-19647","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists - Loyalty and Engagement Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/2026-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Finalists - Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/2026-finalists\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Singapore 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T08:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/wp-content\/uploads\/sites\/30\/2026\/01\/lea-sg2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/awards.marketing-interactive.com\\\/loyalty-and-engagement-sg\\\/2026-finalists\\\/\",\"url\":\"https:\\\/\\\/awards.marketing-interactive.com\\\/loyalty-and-engagement-sg\\\/2026-finalists\\\/\",\"name\":\"2026 Finalists - 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