{"id":17662,"date":"2025-08-20T09:28:29","date_gmt":"2025-08-20T01:28:29","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/?page_id=17662"},"modified":"2025-08-21T23:01:11","modified_gmt":"2025-08-21T15:01:11","slug":"2025-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-sg\/2025-winners\/","title":{"rendered":"2025 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2025 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Brand of the Year” admin_label=”L&E Brand of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nEtika Group of Companies<\/strong>
<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Loyalty Agency of the Year” admin_label=”Loyalty Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Engagement Agency of the Year” admin_label=”Engagement Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n
\"\"<\/td>\nAmpersand Advisory<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Relationship Marketing Agency of the Year” admin_label=”Relationship Marketing Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”LOYALTY CATEGORIES” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

LOYALTY CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Card-Based Loyalty Programme” admin_label=”1. Best Card-Based Loyalty Programme” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise
<\/strong>Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Security Bank Philippines
<\/strong>Brand: Mastercard
Campaign: BetterBanking Rewards Program<\/p>\n<\/td>\n<\/tr>\n

<\/strong><\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Bank of China
<\/strong>Campaign: Bank of China
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Loyalty Strategy \u2013 Automotive” admin_label=”2. Best Loyalty Strategy \u2013 Automotive” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Inchcape Singapore
<\/strong>Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/span><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum
<\/strong>Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

TOYOTA
<\/strong>Campaign: TOYOTA CITY POP \u2013 WINNING HEARTS WITH THE POWER OF POP CULTURE
Agency: ADA Global<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” admin_label=”3. Best Loyalty Strategy \u2013 Collaborative Partnerships” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: AEIOU: Building Loyalty Through Cross-Sector Collaboration in Education and Finance, across 1,461 schools and garnered 80,000 submission
Agencies: Ampersand Advisory, Spark Capital Development<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

The Ascott Limited<\/strong>
Brand: Ascott Star Rewards (ASR)
Campaign: The Ascott Limited X Chelsea Football Club \u2013 Game On, Stay On
Agency: Sandpiper<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Loyalty Strategy \u2013 Consumer” admin_label=”4. Best Loyalty Strategy \u2013 Consumer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Nando\u2019s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.
Agencies: Ampersand Advisory, The Chariot Agency<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

FairPrice Group<\/strong>
Brand: NTUC Link
Campaign: Link Rewards, FairPrice Group Loyalty Programme<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Loyalty Strategy \u2013 eCommerce” admin_label=”5. Best Loyalty Strategy \u2013 eCommerce” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia\u2019s First Ever Esports Month
Agencies: Ampersand Advisory, Fishermen Integrated, The Gaming Company<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO and Fizz help create Malaysia\u2019s number 1 TV show in just 3 weeks, driving\u00a0record\u00a0sales
Agencies: Ampersand Advisory,\u00a0 Media Prima<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

ZALORA<\/strong>
Campaign: ZALORA VIP<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Loyalty Strategy \u2013 Entertainment & Media” admin_label=”6. Best Loyalty Strategy \u2013 Entertainment & Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!
Agency: Ampersand Advisory:<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO and Fizz help create Malaysia\u2019s number 1 TV show in just 3 weeks, driving\u00a0record\u00a0sales
Agencies: Ampersand Advisory, Media Prima<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: Gamified Stories, Lasting Bonds: AEIOU\u2019s Loyalty Playbook in Edutainment garnered 80,000 submissions in 1,461 schools
Agencies: Ampersand Advisory, Spark Capital Development<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Loyalty Strategy \u2013 Fashion & Beauty” admin_label=”7. Best Loyalty Strategy \u2013 Fashion & Beauty” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

ZALORA<\/strong>
Campaign: ZALORA VIP<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

CapitaLand Investment<\/strong>
Brand: Raffles City Singapore
Campaign: Raffles City Beauty Vault
Agency: Yatta Workshop<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Rev Edition<\/strong>
Brand: Hoka
Campaign: Loyalty in Motion: How HOKA Turned Every Run into a Relationship
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Loyalty Strategy \u2013 Finance & Insurance” admin_label=”8. Best Loyalty Strategy \u2013 Finance & Insurance” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Building Trust Amidst Organisational Change<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
Campaign: Enabling Healthier, Longer, Better Lives through AIA Vitality and AIA Altitude inclusive of AIA Wealth Centre<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Loyalty Strategy \u2013 Food & Beverage” admin_label=”9. Best Loyalty Strategy \u2013 Food & Beverage” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning
<\/strong>Brand: Homesoy
Campaign: Beverage helps prevent Breast Cancer using survivor stories
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Foods Beverages Indonesia<\/strong>
Brand: F&B ID
Campaign: F&B ID App<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Nando\u2019s Malaysia<\/strong>
Campaign: That\u2019s A Nando\u2019s Thing: We Be We, So You Can Be You.
Agencies: Ampersand Advisory, The Chariot Agency<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Strategy \u2013 Health & Wellness” admin_label=”10. Best Loyalty Strategy \u2013 Health & Wellness” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning<\/strong>
Brand: Homesoy
Campaign: HOMESOY\u2019s STOP THAT DOT \u2013 Strategic messaging around cancer risk drives awareness and loyalty for the brand
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
Campaign: Enabling Healthier, Longer, Better Lives through AIA Vitality, Think Well and Partnerships<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

G8 Education<\/strong>
Campaign: Childcare Saver & Team Saver
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” admin_label=”11. Best Loyalty Strategy \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Syngenta Asia Pacific<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency:\u00a0PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

G8 Education<\/strong>
Campaign: Childcare Saver & Team Saver
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Strategy \u2013 Lifestyle” admin_label=”12. Best Loyalty Strategy \u2013 Lifestyle” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

G8 Education<\/strong>
Campaign: Childcare Saver & Team Saver
Agency: Wink<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

VISIT IOI RESORT CITY<\/strong>
Campaign: VISIT IOI RESORT CITY: THINK AGAIN
Agencies: COLLAB, HANNGEVENT<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Arctic Fitness<\/strong>
Campaign: From Founders to Family: Arctic Fitness\u2019 Loyalty-First Launch
Agency: For The Optics<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Loyalty Strategy \u2013 Membership Programme” admin_label=”13. Best Loyalty Strategy \u2013 Membership Programme” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

FairPrice Group<\/strong>
Brand: NTUC Link
Campaign: Link Rewards, FairPrice Group Loyalty Programme<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Loyalty Strategy \u2013 Multi-Generational” admin_label=”14. Best Loyalty Strategy \u2013 Multi-Generational” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning<\/strong>
Brand: Homesoy
Campaign: HOMESOY\u2019s STOP THAT DOT \u2013 A Multigenerational Approach to fight Breast Cancer
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agencies: Ampersand Advisory (Asterisk), Fishermen Integrated, The Gaming Company<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Loyalty Strategy \u2013 Programme Integration” admin_label=”15. Best Loyalty Strategy \u2013 Programme Integration” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Brand: MyMillennium
Campaign: Unifying Loyalty: The MyMillennium Integration Initiative<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Loyalty Strategy \u2013 Retail” admin_label=”16. Best Loyalty Strategy \u2013 Retail” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Kaniva \u2013 Celebrate Loyalty, Share the Joy (2025)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

CapitaLand Investment<\/strong>
Brand: CapitaStar
Campaign: Celebrating CapitaStar\u2019s Claw-Some Birthday!<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

The 1, Central Group<\/strong>
Brand: The 1
Campaign: The 1 \u2013 Data-Driven Loyalty, Powered by MarTech Innovation<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Loyalty Strategy \u2013 Rewards & Incentives” admin_label=”17. Best Loyalty Strategy \u2013 Rewards & Incentives” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Lotusmiles<\/strong>
Brand: Vietnam Airlines
Campaign: Lotusmiles program
Agencies: COMARCH<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
Campaign: AIA Vitality<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Loyalty Strategy \u2013 Travel & Hospitality” admin_label=”18. Best Loyalty Strategy \u2013 Travel & Hospitality” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Smart Traveller<\/strong>
Campaign: Smart Traveller \u2013 Redefining the Travel Experience<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

The Ascott Limited<\/strong>
Brand: Ascott Star Rewards (ASR)
Campaign: Ascott Star Rewards (ASR)
Agency: Sandpiper<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Millennium Hotels and Resorts<\/strong>
Brand: MyMillennium
Campaign: Beyond Stays: MyMillennium Reimagined<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Regional Loyalty Campaign” admin_label=”19. Best Regional Loyalty Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Club Med<\/strong>
Campaign: ~ MILESTONE MAGIC ~ The essence of Conviviality for unlimited smiles in East, South Asia and Pacific<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Use of Artificial Intelligence” admin_label=”20. Best Use of Artificial Intelligence” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: GenAI: CSO Assistant\u200b<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

HAWLEY & HAZEL INDONESIA<\/strong>
Brand: DARLIE
Campaign: SENYUM HARI RAYA: REIGNITING BRAND LOVE WITH AI-POWERED STORYTELLING
Agency: ADA Global<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Xero<\/strong>
Campaign: Xerocon Music Factory
Agency: INVNT<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”ENGAGEMENT CATEGORIES” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

ENGAGEMENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”21. Best Customer Experience” admin_label=”21. Best Customer Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Inchcape Singapore<\/strong>
Brand: Toyota
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Goodday
Campaign: Record Breaking Growth, Goodday KidSTART Grew 13.5x Bigger Than Before
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: Redefining RHB\u2019s Customer Experience<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Engagement Strategy \u2013 B2B” admin_label=”22. Best Engagement Strategy \u2013 B2B” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Syngenta Asia Pacific<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20%
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Engagement Strategy \u2013 B2C” admin_label=”23. Best Engagement Strategy \u2013 B2C” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO and Fizz help create Malaysia\u2019s number 1 TV show in just 3 weeks, driving\u00a0record\u00a0sales
Agencies: Ampersand Advisory, Media Prima<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong>
Campaign: Beyond Transactions \u2013 A Holistic Engagement Approach<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Mead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: Tiny Voices, Massive Engagement: AI Crafts a Love Song from Toddlers to Mums
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Engagement Strategy \u2013 Employee Experience” admin_label=”24. Best Engagement Strategy \u2013 Employee Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: The Next Lap of CBGO Engagement<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: Best of Us \u2013 Empowering Me, We, and E!<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Singtel<\/strong>
Campaign: Voices from Comcentre
Agency: Akanga Film Asia<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Engagement Strategy \u2013 Metaverse Marketing” admin_label=”25. Best Engagement Strategy \u2013 Metaverse Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Economic Development Board<\/strong>
Brand: Singapore Global Network
Campaign: SGN\u2019s National Day Celebration Global Programme 2024 \u2013 SG @ Home
Agency: Pico Art International<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: I M POSSIBLE : Our Metaverse, Our Story<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

CHEW ON THIS VENTURES<\/strong>
Brand: CHEW ON THIS PODCAST
Campaign: Chew On This: Malaysia\u2019s First Food Podcast in the Metaverse
Agencies: COLLAB, MDEC, LEMONCODE<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Engagement Strategy \u2013 Omnichannel” admin_label=”26. Best Engagement Strategy \u2013 Omnichannel” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning<\/strong>
Brand: Homesoy
Campaign: Engaging Malaysian women with omnichannel marketing to advocate breast health
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

VinFast<\/strong>
Brand: VinFast VF 3
Campaign: UNLEASH YOUR PERSONALITY WITH VF 3
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Kawan Lama Group<\/strong>
Campaign: Ruparupa Rewards<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Engagement Strategy \u2013 Online Experience” admin_label=”27. Best Engagement Strategy \u2013 Online Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Diana Unicharm<\/strong>
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Engagement Strategy \u2013 Specific Audience” admin_label=”28. Best Engagement Strategy \u2013 Specific Audience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Wonda scores a winning goal with FAM and Harimau Malaysia
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Changi Airport Group Singapore<\/strong>
Campaign: Launch of Monarch tier \u2013 for Changi Rewards Programme
Agencies: Ogilvy Singapore, Tribal Worldwide<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Advocates” admin_label=”29. Best Use of Advocates” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: By Kids, For Kids: Training the Nation\u2019s Youngest Financial Literacy Champions, garnered 80,000 submissions in 1,461 schools
Agencies: Ampersand Advisory, Spark Capital<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco
<\/strong>Campaign: here. sunrise x sunset<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Contests \/ Promotions” admin_label=”30. Best Use of Contests \/ Promotions” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Mead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: AI Creates Song of Love by Toddlers for Mother\u2019s Day, wins 2 records in 2 countries
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Pepsi
Campaign: From Gold Cups to Festive Cheers: Pepsi\u2019s CNY Campaign Creates Winning Moments!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Corporate Social Responsibility” admin_label=”31. Best Use of Corporate Social Responsibility” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning
<\/strong>Brand: Homesoy
Campaign: STOP THAT DOT \u2013 HOMESOY helps drive 11,000 breast cancer screenings
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: here. sunrise x sunset<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Events” admin_label=”32. Best Use of Events” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO and Fizz help create Malaysia\u2019s number 1 TV show in just 3 weeks, driving\u00a0record\u00a0sales
Agencies: Ampersand Advisory, Media Prima<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Goodday
Campaign: Malaysia\u2019s First Ever Senior Esports Team
Agencies: Ampersand Advisory, Fishermen Integrated, The Gaming Company<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch: Malaysia\u2019s First SME Pitch Event & Film Premiere gets 3.4 million views and grows Digital Loan Applications by 54%
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Experiential \/ Live Marketing” admin_label=”33. Best Use of Experiential \/ Live Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch: A live competition that drives 3.4 million views and helps grow Digital Loan Disbursements by 20%
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: #VoyageToProsperity<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Gamification” admin_label=”34. Best Use of Gamification” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Pepsi
Campaign: From Gold Cups to Festive Cheers: Pepsi\u2019s CNY Campaign Creates Winning Moments!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Diana Unicharm<\/strong>
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: POSB Coin Chaos<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Use of Influencers” admin_label=”35. Best Use of Influencers” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning<\/strong>
Brand: Homesoy
Campaign: 6 Breast Cancer Survivors become real-life Influencers
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: Every moment with KANIVA<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: KANIVA Time to heal, joy & share (2025)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Use of Integrated Media” admin_label=”36. Best Use of Integrated Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Syngenta Asia Pacific<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Calpis Soda
Campaign: FOMO and Fizz help create Malaysia\u2019s number 1 TV show in just 3 weeks, driving\u00a0record\u00a0sales
Agencies: Ampersand Advisory, Media Prima<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Diana Unicharm<\/strong>
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Use of Social Media” admin_label=”37. Best Use of Social Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Diana Unicharm<\/strong>
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Mars Wrigley<\/strong>
Brand: M&M\u2019S
Campaign: M&Memes
Agencies: TMRW Vietnam, EssenceMediacom Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Singlife<\/strong>
Campaign: Singlife Account<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Use of Technology” admin_label=”38. Best Use of Technology” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Diana Unicharm<\/strong>
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Use of User-Generated Content” admin_label=”39. Best Use of User-Generated Content” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Ace Canning<\/strong>
Brand: Homesoy
Campaign: Breast Cancer Survivors start a movement to drive 11,000 cancer screenings
Agency: Ampersand Advisory (Asterisk)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Diana Unicharm
<\/strong>Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

KANIVA PET FOOD<\/strong>
Campaign: KANIVA Time to heal, joy & share (2025)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best User Experience” admin_label=”40. Best User Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Etika Group of Companies<\/strong>
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

MPT Mobility<\/strong>
Brand: MPT DriveHub
Campaign: MPT DriveHub: #DriveYourWay
Agency: CUE Group<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”RELATIONSHIP CATEGORIES” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

RELATIONSHIP CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”41. Best Customer Relationship Management Strategy” admin_label=”41. Best Customer Relationship Management Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Chevron<\/strong>
Brand: Caltex
Campaign: Caltex Rewards
Agency: Epsilon<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Best Customer Retention Strategy” admin_label=”42. Best Customer Retention Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Chevron<\/strong>
Brand: Caltex
Campaign: Caltex Rewards
Agency: Epsilon<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

ABB Sakti Industri<\/strong>
Brand: ABB
Campaign: ABB Star Reward
Agency: LOYALID \u2013 Loyal Member Indonesia<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Best Use of Consumer Insights \/ Data Analytics” admin_label=”43. Best Use of Consumer Insights \/ Data Analytics” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: Negative Customer Impact (NCI)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Chevron<\/strong>
Brand: Caltex
Campaign: Caltex Rewards
Agency: Epsilon<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Best Use of Content Marketing” admin_label=”44. Best Use of Content Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Singtel<\/strong>
Campaign: A Date With Spring
Agency: Akanga Film Asia<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch connects with SMEs using unique UGC content, driving 3.4 million views and helps drive 20% business growth!
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Best Use of Direct Marketing” admin_label=”45. Best Use of Direct Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Chevron Singapore<\/strong>
Brand: Caltex Singapore
Campaign: Caltex Yishun Station Opening 2024
Agencies: VML Singapore, Wavemaker Singapore<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: #VoyageToProsperity<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Nestl\u00e9 Malaysia<\/strong>
Brand: MILO\u00ae
Campaign: Data-Led CRM Doubled Contest Participation and Sales for MILO Malaysia
Agency: Digitas Malaysia<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”46. Best Use of Mobile” admin_label=”46. Best Use of Mobile” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Mead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: AI Creates Song of Love by Toddlers for Mother\u2019s Day through Mobile, wins 2 records
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Syngenta Asia Pacific<\/strong>
Campaign: Syngenta ePartnerGrow\u00ae
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Best Personalisation in Relationship Marketing” admin_label=”47. Best Personalisation in Relationship Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

VinFast<\/strong>
Brand: VinFast VF 3
Campaign:\u00a0UNLEASH YOUR PERSONALITY WITH VF 3
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”48. Best Use of Relationship Marketing \u2013 B2B” admin_label=”48. Best Use of Relationship Marketing \u2013 B2B” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong>
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

Alliance Bank<\/strong>
Campaign: The Ultimate Elevator Pitch Strengthens B2B Relationships with SMEs, drives 3.4 million views and helps Increase Loan disbursements by 54%
Agency: Ampersand Advisory<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Shell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agencies: PRM Marketing Services (PRMMS)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”49. Best Use of Relationship Marketing \u2013 B2C” admin_label=”49. Best Use of Relationship Marketing \u2013 B2C” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: Till the End of Time<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER
<\/strong><\/span><\/h5>\n

VinFast<\/strong>
Brand: VinFast VF 3
Campaign: UNLEASH YOUR PERSONALITY WITH VF 3
Agency: TMRW Vietnam<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: here. sunrise x sunset<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_text admin_label=”TALENT CATEGORIES” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

TALENT CATEGORIES<\/h3>\n

[\/et_pb_text][et_pb_toggle title=”50. Team of the Year \u2013 Agency” admin_label=”50. Team of the Year \u2013 Agency” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

PRM Marketing Services (PRMMS)<\/strong><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Digitas Singapore<\/strong><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Epsilon<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”51. Team of the Year \u2013 Brand” admin_label=”51. Team of the Year \u2013 Brand” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

VISIT IOI RESORT CITY<\/strong><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Hewlett Packard Enterprise<\/strong><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

RHB Singapore<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”] 2025 Winners [\/et_pb_text][et_pb_toggle title=”Brand of the Year” admin_label=”L&E Brand of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”] Etika Group of Companies [\/et_pb_toggle][et_pb_toggle title=”Loyalty Agency of the Year” admin_label=”Loyalty Agency of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]   PRM Marketing Services (PRMMS) [\/et_pb_toggle][et_pb_toggle title=”Engagement Agency of […]<\/p>\n","protected":false},"author":50,"featured_media":17665,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17662","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2025 Winners - 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