2019 Winners

Best Card-Based Loyalty Programme

GOLD

Petronas
Campaign: Petronas Mesra Bonanza

SILVER

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac

BRONZE

True Digital Group
Brand: TrueYou
Campaign: True Card

Best CRM Strategy

GOLD

Nestlé Malaysia
Brand: Nestlé Infant Nutrition
Campaign: Nestlé Start Well Stay Well CRM Programme
Agency: Digitas Malaysia

SILVER

QSR Brands
Brand: KFC Malaysia
Campaign: KFC Finger Lickin’ Data Creates Diversified Segmentation for Successful CRM
Agency: Noir by Entropia

BRONZE

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac

Best Customer Experience

GOLD

Brix Star
Campaign: Creating Experiential Retail – a Multifaceted LEGO Experience

SILVER

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse

BRONZE

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac

Best Employee Engagement Strategy

GOLD

Citibank
Campaign: Apple Pay
Agency: 360 Communications

SILVER

Hilton
Campaign: Hilton Honors Champions

BRONZE

DBS Bank
Campaign: DBS Virtual Conference
Agency: 3radical

Best Engagement Strategy – B2B

GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore

BRONZE

Pan Pacific Hotels Group
Campaign: Pan Pacific Connections

Best Engagement Strategy – B2C

GOLD

Brix Star
Campaign: Creating Customer Engagement – a Multifaceted LEGO Experience

SILVER

Ministry of Tourism India
Brand: Incredible !ndia
Campaign: Incredible !ndia 2.0
Agency: CNN International Commercial

BRONZE

Maybank
Campaign: MyM2U Challenge

Best Engagement Strategy – Specific Audience

GOLD

Malaysia Digital Economy Corporation
Campaign: #mydigitalmaker
Agency: Edelman Malaysia

SILVER

DBS Bank
Brand: POSB
Campaign: Customer-centric Digital Experience

BRONZE

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency

Best Loyalty Programme – Fashion & Beauty

GOLD

Aditya Birla Fashion and Retail
Brand: Pantaloons
Campaign: Pantaloons Greencard

SILVER

Tata Unistore
Brand: Luxury Tata CliQ
Campaign: Luxury Tata CliQ Implementation
Agency: BORN Group

BRONZE

Beiersdorf
Brand: Eucerin
Campaign: Eucerin® Platinum Members Club
Agency: Sentient by Entropia

Best Loyalty Programme – Financial / Insurance

GOLD

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge

SILVER

Maybank
Campaign: MyM2U Challenge

BRONZE

Rakuten Trade
Campaign: Rakuten Trade Rewards Eco System

Best Loyalty Programme – Food & Beverage

GOLD

Nestlé Singapore
Brand: Nescafé Dolce Gusto
Campaign: Nescafé Dolce Gusto CRM Programme
Agency: Digitas Malaysia

SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

BRONZE

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac

Best Loyalty Programme – Launch / Re-launch

GOLD

Citibank
Campaign: Pay with Points
Agency: 360 Communications

SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Brand: My Millennium
Agencies: Imperial Leisure, Mango PR, MetaSphere, MullenLowe Profero, Global Rewards Solution

BRONZE

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors

Best Loyalty Programme – Lifestyle

GOLD

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac

SILVER

DBS Bank
Brand: POSB
Campaign: Beep Beep Ka-Ching!

BRONZE

The Great Eastern Life Assurance
Campaign: Great Eastern Life – GetGreat x Live Great x UpGreat

Best Loyalty Programme – Luxury

GOLD

Prudential Assurance Company Singapore
Campaign: OPUS by Prudential

SILVER

OCBC Bank
Campaign: Gastronomic Adventures with OCBC Cards
Agency: Beach House Pictures

BRONZE

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac

Best Loyalty Programme – Retailer

GOLD

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac

SILVER

Boost
Campaign: Boost App (E-Wallet)
Agency: Entropia

BRONZE

NTUC FairPrice
Campaign: Delighting Customers Always
Agency: NTUC Link

Best Loyalty Programme – Travel / Hospitality

GOLD

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors

SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Brand: My Millennium
Agencies: Imperial Leisure, Mango PR, MetaSphere, MullenLowe Profero, Global Rewards Solution

BRONZE

Accor Asia Pacific
Brand: Le Club AccorHotels
Campaign: MyResorts by Le Club AccorHotels

Best Online Experience

GOLD

UOB
Campaign: The Travel Insider
Agency: Germs

SILVER

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R. Farm
Agency: Havas Immerse

BRONZE

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge

Best Partnership in a Loyalty Programme

GOLD

Rakuten Trade
Campaign: Rakuten Trade Rewards Eco System

SILVER

Petronas
Campaign: Petronas Mesra-AXXESS P.A. Program

BRONZE

Hilton
Brand: Hilton Honors
Campaign: Hilton and American Express Strategic Partnership – Asia Pacific

Best Regional Loyalty Campaign

GOLD

Accor Asia Pacific
Brand: Le Club AccorHotels
Campaign: MyResorts by Le Club AccorHotels

SILVER

The Great Eastern Life Assurance
Campaign: The Live Great Programme

BRONZE

Citibank
Campaign: Pay with Points
Agency: 360 Communications

Best Use of Advocates

GOLD

Manulife Singapore
Campaign: “Stop the Drama”
Agency: TBWA Singapore

SILVER

Wildlife Reserves Singapore
Brand: Mandai Park Holdings
Campaign: Keepers’ App
Agency: Union

BRONZE

XL Axiata
Campaign: Device Club
Agency: Comarch

Best Use of Consumer Insights / Data Analytics

GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

SILVER

ZALORA
Campaign: Back-In-Stock Feature with Insight Driven Recommendations

BRONZE

Nestlé Singapore
Brand: Nescafé Dolce Gusto
Campaign: Nescafé Dolce Gusto CRM Programme
Agency: Digitas Malaysia

Best Use of Contests / Promotions

GOLD

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac

SILVER

BMW Asia
Brand: BMW Singapore
Campaign: BMW X2 Hunt
Agency: TMRW & Tachy

BRONZE

NTUC Income
Campaign: NTUC Income – Income Treats
Agency: Meet Isaac

Best Use of CSR

GOLD

HSBC Singapore
Campaign: HSBC Swing for Power
Agency: PHD Singapore

SILVER

Manulife Singapore
Campaign: “Stop the Drama”
Agency: TBWA Singapore

BRONZE

Unilever Philippines
Campaign: Shop2Give
Agency: Spark It! Marketing Communications

Best Use of Direct Marketing

GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

SILVER

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse

BRONZE

ZALORA
Campaign: 11.11 Singles’ Day

Best Use of Experiential / Live Marketing

GOLD

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse

SILVER

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency

BRONZE

BMW Asia
Brand: BMW Singapore
Campaign: BMW X2 Hunt
Agency: TMRW & Tachy

Best Use of Gamification

GOLD

NTUC Income
Campaign: NTUC Income – Income Treats
Agency: Meet Isaac

SILVER

UOB
Campaign: Card Attack
Agency: Germs

BRONZE

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge

Best Use of Influencers

GOLD

Pan Pacific Hotels Group
Brand: Pan Pacific Serviced Suites
Campaign: The Suite Pan Pacific Life

SILVER

Malaysia Digital Economy Corporation
Campaign: #mydigitalmaker
Agency: Edelman Malaysia

BRONZE

Digi Telecommunications
Campaign: Best Use of Influencers
Agency: Person Edge

Best Use of Integrated Media

	GOLD HSBC Singapore Campaign: HSBC Swing for Power Agency: PHD Singapore
	GOLD Petronas Campaign: Petronas Mesra Bonanza
	SILVER UOB Campaign: The Travel Insider Agency: Germs
	BRONZE English Biscuit Manufacturers Brand: Peek Freans Sooper Campaign: Sooper Hai Pakistan Ka Junoon (SHPKJ) Agency: m/SIX Pakistan

Best Use of Mobile

GOLD

HPI
Campaign: Office of the Future
Agency: PHD Singapore

SILVER

Digi Telecommunications
Campaign: MyDigi Rewards: Building Mobile-First Loyalty for Today’s Connected Customer

BRONZE

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R. Farm
Agency: Havas Immerse

Best Use of Relationship Marketing – B2B

GOLD

Hewlett Packard Enterprise
Campaign: HPE Reward
Agency: Edenred Singapore

SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore

Best Use of Relationship Marketing – B2C

GOLD

UOB
Campaign: Card Attack
Agency: Germs

SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore

BRONZE

Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Why Every Mum Wants to be Friends with Adam – the Connected Kid
Agency: Sentient by Entropia

Best Use of Rewards & Incentives

GOLD

DBS Bank
Brand: POSB
Campaign: Beep Beep Ka-Ching!

SILVER

True Digital Group
Brand: TrueYou
Campaign: True Card

BRONZE

UOB
Campaign: Card Attack
Agency: Germs

Best Use of Social Media

GOLD

Lee Kuan Yew School of Public Policy
Brand: Lee Kuan Yew School of Public Policy
Campaign: Using Social and Bots as a Mechanism for Nurturing Prospects
Agency: Happy Marketer

SILVER

Netflix
Campaign: 7 Super Heroes, 7 Super Influencers and 1 Super Party
Agency: Jack Morton Worldwide

BRONZE

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency

Best Use of Technology

GOLD

DBS Bank
Campaign: Making Banking Invisible Through Instant Digital Solutions

SILVER

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors App

BRONZE

DBS Bank
Brand: POSB
Campaign: POSB Smart Buddy

Most Innovative Loyalty Programme

GOLD

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac

SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore

BRONZE

True Digital Group
Brand: TrueYou
Campaign: New Technique of Driving Customer Loyalty by Using Gamification on Application

Engagement Agency of the Year

Isaac

Meet Isaac

Loyalty Agency of the Year

Isaac

Meet Isaac

Relationship Marketing Agency of the Year

MRM//McCANN

L&E 2019 Brand of the Year

DBS Bank